Basic Social Marketing Overview
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www.thedigitalmarketingbureau.co Trousers and Toilets; the reason why you need a digital marketing strategy James Dearsley Dorking Halls Business Meeting November 2012
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This is a basic summary of Social Media. It was a presentation given to the Dorking Halls Business Club that meet each week. It was designed to be discussed in 10 minutes and give a general overview of what is going on.
Transcript of Basic Social Marketing Overview
www.thedigitalmarketingbureau.com
Trousers and Toilets; the reason why you need a digital
marketing strategy
James DearsleyDorking Halls Business Meeting
November 2012
www.thedigitalmarketingbureau.com
What is Digital
Marketing?SEO
Pay Per Click
Video Marketing
Email Marketing
Content Marketing Mobile
Marketing
TV Marketing
Radio Marketing
Social Media
FREE
FREE
FREE
FREE FREE
www.thedigitalmarketingbureau.com
“What's the ROI of putting your pants on every day? It's hard to measure but there's negative consequences for not doing it”
Scott Monty, Chief Media Officer, Ford Motor Company
“being connected on Facebook is more important than having a flushing loo”
British Science Museum study, 2011
www.thedigitalmarketingbureau.com
2nd Largest search engine in the world
Most visited site in the world
Over 1 million accounts added
every day
Fastest growing Social Network ever
Largest business to business network
More than 400 million users
www.thedigitalmarketingbureau.com
Branding PR Traffic Generation
Local Search
Lead Generation
Customer Service
Sales Generation
www.thedigitalmarketingbureau.com
Obama Romney
21.7million followers 1.6million followers
31.6million likes 11.6million likes
254,000 subscribers 27,000 subscribers
1.5million followers 68,000 followers
It has been far closer than this figures would lead you to believe howeverSocial Media is all about engagement rather than following
www.thedigitalmarketingbureau.com
0
500
1.0K
1.5K
2.0K
2.5K
422
2,112
552
Twitter Comparison: Total Followers
0
10
20
30
40
50
60
70
8071
48
25
169 86 3 2
Twitter Engagement Details ComparisonMentions Retweets @Replies
www.thedigitalmarketingbureau.com
0
1
1
0%
1%
2%
3%
4%
5%
0 0 0 0 0 0 0 0 0 0
1.0%
4.3%
1.7%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Fan Page Comparison: Total EngagementTotal Engagement Engagement as % of Fans
Fan
Inte
racti
ons
0
200
400
600
800
1.0K
1.2K
1.4K
1.6K1,454
138239
Fan Page Comparison: Total Fans
www.thedigitalmarketingbureau.com
“Followers are vanityEngagement is sanity”
www.thedigitalmarketingbureau.com
Common Myths
I don’t have time
Not my audience
My brand will get
hurt by a complaint
www.thedigitalmarketingbureau.com
Thank you and any questions?
James DearsleyManaging DirectorThe Digital Marketing Bureau
