Infograph - India losing its hold over spices market - July 25 2016
- Basic Report and Database Specification Travel Market ... MarketSwitzerland_2… · losing market...
Transcript of - Basic Report and Database Specification Travel Market ... MarketSwitzerland_2… · losing market...
TM
-CH
20
07
TM
-CH
20
07
Pa
ge
1 Travel Market Switzerland 2004-
Travel Market Switzerland 2004-
Basic Report and Database Specification
Basic Report and Database Specification
Basic Report and Database Specification
Prof. Dr. Christian Laesser
Prof. Dr. Christian Laesser
Prof. Dr. Christian Laesser
Prof. Dr. Thomas Bieger
Prof. Dr. Thomas Bieger
University of St. Gallen
University of St. Gallen
University of St. Gallen
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07Content
TM
-CH
20
07
Pa
ge
2Content
•K
ey
fe
atu
res
of
TM
S•
Ke
y f
ea
ture
s o
f T
MS
•S
om
e r
es
ult
s (
se
lec
tio
n)
•S
om
e r
es
ult
s (
se
lec
tio
n)
•S
om
e r
es
ult
s (
se
lec
tio
n)
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07
TM
-CH
20
07
Pa
ge
3 Key features of TMS
Key features of TMS
Key features of TMS
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07Scope
TM
-CH
20
07
Pa
ge
4Scope
•Private trips
: T
rav
el
aw
ay
fro
m h
om
e w
ith
•Private trips
: T
rav
el
aw
ay
fro
m h
om
e w
ith
–a
t le
as
t 1
ov
ern
igh
t s
tay
–a
t le
as
t 1
ov
ern
igh
t s
tay
–a
ll le
isu
re r
ea
so
ns
–a
ll le
isu
re r
ea
so
ns
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07Method, Sampling, Sample
TM
-CH
20
07
Pa
ge
5Method, Sampling, Sample
•Method:
Se
lf-a
dm
inis
tra
ted
an
d s
tru
ctu
red
wri
tte
n i
nte
rvie
ws
of
ho
us
eh
old
, •Method:
Se
lf-a
dm
inis
tra
ted
an
d s
tru
ctu
red
wri
tte
n i
nte
rvie
ws
of
ho
us
eh
old
, in
clu
din
g t
he
ex
am
ina
tio
n o
f in
clu
din
g t
he
ex
am
ina
tio
n o
f
–th
e h
ou
se
ho
lds
th
em
se
lve
s–
the
ho
us
eh
old
s t
he
ms
elv
es
–a
ll tr
ips
ma
de
by
th
eir
me
mb
ers
–a
ll tr
ips
ma
de
by
th
eir
me
mb
ers
•Sampling:
Re
pre
se
nta
tiv
e s
am
ple
of
ho
us
eh
old
s,
loc
ate
d i
n t
he
Ge
rma
n-
•Sampling:
Re
pre
se
nta
tiv
e s
am
ple
of
ho
us
eh
old
s,
loc
ate
d i
n t
he
Ge
rma
n-
an
d F
ren
ch
-sp
ea
kin
g p
art
of
Sw
itz
erl
an
da
nd
Fre
nc
h-s
pe
ak
ing
pa
rt o
f S
wit
ze
rla
nd
•Sample (non weighted):
•Sample (non weighted):
–1
,89
8 h
ou
se
ho
lds
–1
,89
8 h
ou
se
ho
lds
–4
,38
7 p
ers
on
s–
4,3
87
pe
rso
ns
–1
0,9
03
tr
ips
–1
0,9
03
tr
ips
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07Limitations/ underrepresentation
TM
-CH
20
07
Pa
ge
6Limitations/ underrepresentation
•P
ers
on
s i
n c
olle
cti
ve
ho
us
eh
old
s•
Pe
rso
ns
in
co
llec
tiv
e h
ou
se
ho
lds
•P
ers
on
s o
lde
r th
an
80
•P
ers
on
s o
lde
r th
an
80
•P
ers
on
s o
lde
r th
an
80
•M
os
t o
f th
e f
ore
ign
cit
ize
ns
in
th
e s
urv
ey
co
me
fro
m t
he
ne
igh
bo
rin
g
•M
os
t o
f th
e f
ore
ign
cit
ize
ns
in
th
e s
urv
ey
co
me
fro
m t
he
ne
igh
bo
rin
g
co
un
trie
sc
ou
ntr
ies
•T
rip
s w
ith
a r
eg
ula
r a
nd
ho
mo
ge
ne
ou
s r
ep
eti
tio
n r
ate
•
Tri
ps
wit
h a
re
gu
lar
an
d h
om
og
en
eo
us
re
pe
titi
on
ra
te
(fo
r e
xa
mp
le t
o o
wn
ho
lida
y h
om
es
)(f
or
ex
am
ple
to
ow
n h
olid
ay
ho
me
s)
�Approximately 20-25% of all trips taken have not been recorded
�Approximately 20-25% of all trips taken have not been recorded
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07Database rational of TMS
TM
-CH
20
07
Pa
ge
7Database rational of TMS
Ho
us
eh
old
Tri
p(s
)H
ou
se
ho
ldT
rip
(s)
Ho
us
eh
old
Database „Household“
Me
rge
r
Database „Household“
Me
rge
r
Database „Household“Database „Trips“
(travelling persons)
Database „Household“Database „Trips“
(travelling persons)
Database „Household“
(persons)
Database „Trips“
(travelling persons)
Database „Household“
(persons)
Database „Trips“
(travelling persons)
Database „Household“
(persons)
Database „Trips“
(travelling persons)
Database „Household“
(persons)
Database „Trips“
(travelling persons)
Database „Household“
(persons)
Database „Trips“
(travelling persons)
Database „Household“Database „Trips“
(travelling persons)
Database „Household“Database „Trips“
(travelling persons)
Database „Household“
(travelling persons)
Ag
gre
ga
tio
nA
gg
reg
ati
on
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07Key travel variables recorded 1
TM
-CH
20
07
Pa
ge
8Key travel variables recorded 1
•D
es
tin
ati
on
•D
es
tin
ati
on
•P
ers
on
alit
y o
f d
es
tin
ati
on
•P
ers
on
alit
y o
f d
es
tin
ati
on
•P
ers
on
alit
y o
f d
es
tin
ati
on
•N
um
be
r o
f p
art
icip
an
ts•
Nu
mb
er
of
pa
rtic
ipa
nts
•D
ura
tio
n o
f tr
ip•
Du
rati
on
of
trip
•M
on
th a
nd
we
ek
da
y o
f tr
ip•
Mo
nth
an
d w
ee
kd
ay
of
trip
•T
ime
ba
se
d r
ea
so
n o
f tr
ip•
Tim
e b
as
ed
re
as
on
of
trip
•T
yp
e o
f tr
ip•
Ty
pe
of
trip
•T
rav
el
mo
tiv
ati
on
•T
rav
el
mo
tiv
ati
on
•P
oin
t o
f ti
me
of
tra
ve
l d
ec
isio
n•
Po
int
of
tim
e o
f tr
av
el
de
cis
ion
•S
ou
rce
s o
f in
form
ati
on
•S
ou
rce
s o
f in
form
ati
on
•S
ou
rce
s o
f in
form
ati
on
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07Key travel variables recorded 2
TM
-CH
20
07
Pa
ge
9Key travel variables recorded 2
•T
rav
el
de
cis
ion
str
uc
ture
(p
ro D
es
tin
ati
on
vs
. p
ro a
cti
vit
y)
•T
rav
el
de
cis
ion
str
uc
ture
(p
ro D
es
tin
ati
on
vs
. p
ro a
cti
vit
y)
•D
eg
ree
of
pa
ck
ag
ing
an
d t
ime
of
bo
ok
ing
•D
eg
ree
of
pa
ck
ag
ing
an
d t
ime
of
bo
ok
ing
•D
eg
ree
of
pa
ck
ag
ing
an
d t
ime
of
bo
ok
ing
•M
ea
ns
of
tra
ns
po
rta
tio
n t
o d
es
tin
ati
on
•M
ea
ns
of
tra
ns
po
rta
tio
n t
o d
es
tin
ati
on
•M
ea
ns
of
tra
ns
po
rta
tio
n i
n d
es
tin
ati
on
•M
ea
ns
of
tra
ns
po
rta
tio
n i
n d
es
tin
ati
on
•T
yp
e o
f a
cc
om
mo
da
tio
n•
Ty
pe
of
ac
co
mm
od
ati
on
•S
po
rts
ac
tiv
itie
s•
Sp
ort
s a
cti
vit
ies
•N
on
-sp
ort
s a
cti
vit
ies
•N
on
-sp
ort
s a
cti
vit
ies
•S
ati
sfa
cti
on
: w
ith
tri
p a
s a
wh
ole
, w
ith
th
e p
rod
uc
ts o
ffe
red
in
th
e d
es
tin
ati
on
, •
Sa
tis
fac
tio
n:
wit
h t
rip
as
a w
ho
le,
wit
h t
he
pro
du
cts
off
ere
d i
n t
he
de
sti
na
tio
n,
wit
h t
he
ac
co
mm
od
ati
on
ch
os
en
w
ith
th
e a
cc
om
mo
da
tio
n c
ho
se
n
wit
h t
he
ac
co
mm
od
ati
on
ch
os
en
•T
rav
el
co
sts
•T
rav
el
co
sts
•P
rob
ab
ility
of
retu
rnin
g t
o t
he
sa
me
de
sti
na
tio
n o
r th
e s
am
e a
cc
om
mo
da
tio
n•
Pro
ba
bili
ty o
f re
turn
ing
to
th
e s
am
e d
es
tin
ati
on
or
the
sa
me
ac
co
mm
od
ati
on
•P
rob
ab
ility
of
rec
om
me
nd
ati
on
of
de
sti
na
tio
n a
nd
ac
co
mm
od
ati
on
•P
rob
ab
ility
of
rec
om
me
nd
ati
on
of
de
sti
na
tio
n a
nd
ac
co
mm
od
ati
on
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07
TM
-CH
20
07
Pa
ge
10 Some results
Some results
Some results
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07Results overview
TM
-CH
20
07
Pa
ge
11Results overview
With regard to...
With regard to...
With regard to...
•travel propensities
, S
wit
ze
rla
nd
ha
s h
ad
on
e o
f it
s m
os
t tr
av
el
inte
ns
ive
•travel propensities
, S
wit
ze
rla
nd
ha
s h
ad
on
e o
f it
s m
os
t tr
av
el
inte
ns
ive
tr
av
el
ye
ar
ev
er,
ma
inly
du
e t
o
tra
ve
l y
ea
r e
ve
r, m
ain
ly d
ue
to
–th
e e
co
no
mic
pro
sp
eri
ty a
nd
–
the
ec
on
om
ic p
ros
pe
rity
an
d
–fa
vo
ura
ble
ou
tlo
ok
du
rin
g l
arg
e p
art
s o
f re
po
rtin
g y
ea
r;–
fav
ou
rab
le o
utl
oo
k d
uri
ng
la
rge
pa
rts
of
rep
ort
ing
ye
ar;
•th
e duration of trips
, m
os
t tr
ips
la
st
no
w l
es
s t
ha
n o
ne
we
ek
. T
he
"c
las
sic
" •
the
duration of trips
, m
os
t tr
ips
la
st
no
w l
es
s t
ha
n o
ne
we
ek
. T
he
"c
las
sic
" tw
o w
ee
k t
rip
is
mo
re t
ha
n e
ve
r c
ha
llen
ge
d b
y s
ho
rte
r a
s w
ell
as
lo
ng
er
•th
e duration of trips
, m
os
t tr
ips
la
st
no
w l
es
s t
ha
n o
ne
we
ek
. T
he
"c
las
sic
" tw
o w
ee
k t
rip
is
mo
re t
ha
n e
ve
r c
ha
llen
ge
d b
y s
ho
rte
r a
s w
ell
as
lo
ng
er
two
we
ek
tri
p i
s m
ore
th
an
ev
er
ch
alle
ng
ed
by
sh
ort
er
as
we
ll a
s l
on
ge
r la
sti
ng
tri
ps
;la
sti
ng
tri
ps
;
•th
e choice of destination
, S
wit
ze
rla
nd
re
ma
ins
th
e f
av
ou
rite
de
sti
na
tio
n.
•th
e choice of destination
, S
wit
ze
rla
nd
re
ma
ins
th
e f
av
ou
rite
de
sti
na
tio
n.
Ho
we
ve
r, n
on
-ne
igh
bo
uri
ng
co
un
trie
s i
n E
uro
pe
as
we
ll a
s o
ve
rse
as
H
ow
ev
er,
no
n-n
eig
hb
ou
rin
g c
ou
ntr
ies
in
Eu
rop
e a
s w
ell
as
ov
ers
ea
s
de
sti
na
tio
ns
ha
ve
ac
hie
ve
d c
on
sid
era
ble
ma
rke
t s
ha
re i
nc
rea
se
s;
Ho
we
ve
r, n
on
-ne
igh
bo
uri
ng
co
un
trie
s i
n E
uro
pe
as
we
ll a
s o
ve
rse
as
d
es
tin
ati
on
s h
av
e a
ch
iev
ed
co
ns
ide
rab
le m
ark
et
sh
are
in
cre
as
es
;d
es
tin
ati
on
s h
av
e a
ch
iev
ed
co
ns
ide
rab
le m
ark
et
sh
are
in
cre
as
es
;
•th
e month of departure
, J
uly
re
ma
ins
th
e s
tro
ng
es
t m
on
th.
Ad
dit
ion
ally
, •
the
month of departure
, J
uly
re
ma
ins
th
e s
tro
ng
es
t m
on
th.
Ad
dit
ion
ally
, m
ore
th
an
ha
lf o
f a
ll tr
av
el
tak
e p
lac
e b
etw
ee
n M
arc
h a
nd
Ju
ly.
Ho
we
ve
r,
mo
re t
ha
n h
alf
of
all
tra
ve
l ta
ke
pla
ce
be
twe
en
Ma
rch
an
d J
uly
. H
ow
ev
er,
th
ere
are
me
an
de
rin
g m
ark
et
sh
are
s w
ith
re
ga
rd t
o s
pri
ng
an
d f
all;
the
re a
re m
ea
nd
eri
ng
ma
rke
t s
ha
res
wit
h r
eg
ard
to
sp
rin
g a
nd
fa
ll;
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07Results overview
TM
-CH
20
07
Pa
ge
12Results overview
With regard to...
With regard to...
With regard to...
•travel motivation
, p
eo
ple
wa
nt
•travel motivation
, p
eo
ple
wa
nt
–to
ge
t p
am
pe
red
,–
to g
et
pa
mp
ere
d,
–d
ive
rte
d/
en
tert
ain
ed
an
d
–d
ive
rte
d/
en
tert
ain
ed
an
d
–g
et
rid
of
ob
liga
tio
ns
. –
ge
t ri
d o
f o
blig
ati
on
s.
–T
ime
is
su
es
are
le
ss
do
min
an
t th
an
in
pre
vio
us
ye
ars
, h
ow
ev
er
sti
ll s
tro
ng
; –
Tim
e i
ss
ue
s a
re l
es
s d
om
ina
nt
tha
n i
n p
rev
iou
s y
ea
rs,
ho
we
ve
r s
till
str
on
g;
•sources of information
, th
ere
is
a t
rip
art
ite
of
ma
jor
so
urc
es
of
info
rma
tio
n,
•sources of information
, th
ere
is
a t
rip
art
ite
of
ma
jor
so
urc
es
of
info
rma
tio
n,
co
ns
isti
ng
of
co
ns
isti
ng
of
–th
e w
eb
,–
the
we
b,
–fr
ien
ds
an
d r
ela
tiv
es
, a
nd
–fr
ien
ds
an
d r
ela
tiv
es
, a
nd
–d
es
tin
ati
on
bro
ch
ure
s.
–d
es
tin
ati
on
bro
ch
ure
s.
–O
cc
as
ion
ally
(e
sp
ec
ially
wh
en
tra
ve
llin
g i
nte
rna
tio
na
lly),
to
ur
op
era
tor
bro
ch
ure
s
–O
cc
as
ion
ally
(e
sp
ec
ially
wh
en
tra
ve
llin
g i
nte
rna
tio
na
lly),
to
ur
op
era
tor
bro
ch
ure
s
as
we
ll a
s t
rav
el
gu
ide
s i
nh
ibit
pro
min
en
t p
os
itio
n.
Ho
we
ve
r, a
nd
mo
st
as
we
ll a
s t
rav
el
gu
ide
s i
nh
ibit
pro
min
en
t p
os
itio
n.
Ho
we
ve
r, a
nd
mo
st
imp
ort
an
tly
: T
he
ma
jor
so
urc
e o
f in
form
ati
on
is
previous experience
;im
po
rta
ntl
y:
Th
e m
ajo
r s
ou
rce
of
info
rma
tio
n i
s previous experience
;
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07Results overview
TM
-CH
20
07
Pa
ge
13Results overview
With regard to...
With regard to...
With regard to...
•modes of transport
, 2
00
7 h
as
be
en
th
e y
ea
r o
f th
e p
lan
es
, w
ith
fly
ing
as
•modes of transport
, 2
00
7 h
as
be
en
th
e y
ea
r o
f th
e p
lan
es
, w
ith
fly
ing
as
m
od
e o
f tr
an
sp
ort
ga
inin
g t
he
hig
he
st
ma
rke
t s
ha
re e
ve
r. C
ars
ha
ve
be
en
m
od
e o
f tr
an
sp
ort
ga
inin
g t
he
hig
he
st
ma
rke
t s
ha
re e
ve
r. C
ars
ha
ve
be
en
lo
sin
g m
ark
et
sh
are
s,
ma
inly
du
e t
o t
he
ch
oic
e o
f d
es
tin
ati
on
. T
rain
s h
av
e
los
ing
ma
rke
t s
ha
res
, m
ain
ly d
ue
to
th
e c
ho
ice
of
de
sti
na
tio
n.
Tra
ins
ha
ve
a
ga
in c
on
tin
uo
us
ly l
os
t m
ark
et
sh
are
s;
ag
ain
co
nti
nu
ou
sly
lo
st
ma
rke
t s
ha
res
;
•type of accommodation
, th
e h
ote
l in
du
str
y i
n g
en
era
l a
nd
4-s
tar
an
d 5
-sta
r •type of accommodation
, th
e h
ote
l in
du
str
y i
n g
en
era
l a
nd
4-s
tar
an
d 5
-sta
r h
ote
ls i
n p
art
icu
lar
ha
ve
ga
ine
d m
ark
et
sh
are
s.
As
tra
ve
llers
fro
m
ho
tels
in
pa
rtic
ula
r h
av
e g
ain
ed
ma
rke
t s
ha
res
. A
s t
rav
elle
rs f
rom
S
wit
ze
rla
nd
pre
fer
to s
tay
in
ho
tels
wh
en
tra
ve
llin
g i
nte
rna
tio
na
lly,
an
d
Sw
itz
erl
an
d p
refe
r to
sta
y i
n h
ote
ls w
he
n t
rav
elli
ng
in
tern
ati
on
ally
, a
nd
in
tern
ati
on
al
tra
ve
l h
as
ga
ine
d m
ark
et
sh
are
s,
this
co
me
s t
o n
o s
urp
ris
e.
inte
rna
tio
na
l tr
av
el
ha
s g
ain
ed
ma
rke
t s
ha
res
, th
is c
om
es
to
no
su
rpri
se
.
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07Results overview
TM
-CH
20
07
Pa
ge
14Results overview
Summary
Summary
Summary
•In summary, a prosperous 2007 has led
•In summary, a prosperous 2007 has led
–to an increased travel activity,
–to an increased travel activity,
–which generated above average demand for long haul travel
–which generated above average demand for long haul travel
–and thus flights as well as hotel accommodation.
–and thus flights as well as hotel accommodation.
•At least in this year,
•At least in this year,
–the overall trend of stagnation has been interrupted;
–the overall trend of stagnation has been interrupted;
–however it is uncertain if it has been broken, bearing in mind the less
–however it is uncertain if it has been broken, bearing in mind the less
favourable economic outlook for the time to come.
favourable economic outlook for the time to come.
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07Travel propensities overview
TM
-CH
20
07
Pa
ge
15Travel propensities overview
90
%9
0%
85
%8
5%
80
%8
0%
75
%7
5%
70
%7
0%
65
%6
5%
60
%
19
90
19
92
19
95
19
98
20
01
20
04
20
07
19
90
19
92
19
95
19
98
20
01
20
04
20
07
Ne
t tra
ve
l pro
pe
ns
ity
(4
+ n
igh
ts)
Ne
t tra
ve
l pro
pe
ns
ity
(1
+ n
igh
ts)
Ne
t tra
ve
l pro
pe
ns
ity
(4
+ n
igh
ts)
Ne
t tra
ve
l pro
pe
ns
ity
(1
+ n
igh
ts)
Mu
ltip
le tr
av
el f
req
ue
nc
y (
1+
nig
hts
)
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07Net travel propensity
TM
-CH
20
07
Pa
ge
16Net travel propensity
with regard to trips with 4+ overnight stays
with regard to trips with 4+ overnight stays
with regard to trips with 4+ overnight stays
90
%9
0%
85
%
80
%8
0%
75
%7
5%
70
%7
0%
65
%6
5%
60
%6
0%
55
%
50
%5
0%
19
72
19
76
19
80
19
84
19
88
19
90
19
92
19
95
19
98
20
01
20
04
20
07
19
72
19
76
19
80
19
84
19
88
19
90
19
92
19
95
19
98
20
01
20
04
20
07
Ne
t tr
av
el
pro
pe
ns
ity
(4
+ n
igh
ts)
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07Net travelpropensitiesandtravelfrequencies
TM
-CH
20
07
Pa
ge
17Net travelpropensitiesandtravelfrequencies
byage
byage
byage
10
0%
10
0%
95
%9
5%
90
%9
0%
85
%8
5%
80
%8
0%
75
%
70
%7
0%
65
%6
5%
60
%6
0% <5
ye
ars
5-1
4
15
-24
2
5-3
4
35
-44
4
5-5
4
55
-64
6
5-7
4
>7
4 y
ea
rs<
5 y
ea
rs5
-14
ye
ars
15
-24
ye
ars
25
-34
ye
ars
35
-44
ye
ars
45
-54
ye
ars
55
-64
ye
ars
65
-74
ye
ars
>7
4 y
ea
rs
ye
ars
ye
ars
ye
ars
ye
ars
ye
ars
ye
ars
ye
ars
Age
Age
Ne
t tra
ve
l pro
pe
ns
ity
(1
+ n
igh
ts)
Mu
ltip
le tr
av
el f
req
ue
nc
y (
1+
nig
hts
)N
et t
rav
el p
rop
en
sit
y (
1+
nig
hts
)M
ult
iple
tra
ve
l fre
qu
en
cy
(1
+ n
igh
ts)
Po
ly. (
Ne
t tr
av
el p
rop
en
sit
y (
1+
nig
hts
))P
oly
. (M
ult
iple
tra
ve
l fre
qu
en
cy
(1
+ n
igh
ts))
Po
ly. (
Ne
t tr
av
el p
rop
en
sit
y (
1+
nig
hts
))P
oly
. (M
ult
iple
tra
ve
l fre
qu
en
cy
(1
+ n
igh
ts))
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07Net travelpropensitiesandtravelfrequencies
TM
-CH
20
07
Pa
ge
18Net travelpropensitiesandtravelfrequencies
byterminal education
byterminal education
byterminal education
Cu
mp
uls
ory
sc
ho
olin
g/ v
ery
ba
sic
tra
inin
gC
um
pu
lso
ry s
ch
oo
ling
/ ve
ry b
as
ic tr
ain
ing
Ap
pre
nti
ce
sh
ip/ v
oc
ati
on
al s
ch
oo
lA
pp
ren
tic
es
hip
/ vo
ca
tio
na
l sc
ho
ol
Vo
ca
tio
na
l gra
du
ati
on
Vo
ca
tio
na
l gra
du
ati
on
Se
co
nd
ary
/ mid
dle
sc
ho
ol
Se
co
nd
ary
/ mid
dle
sc
ho
ol
Vo
ca
tio
na
l ma
ste
r d
iplo
ma
Vo
ca
tio
na
l ma
ste
r d
iplo
ma
Te
ch
nic
al s
ch
oo
lT
ec
hn
ica
l sc
ho
ol
Hig
he
r te
ch
nic
al s
ch
oo
l
Un
ive
rsit
y o
f a
pp
lied
sc
ien
ce
sU
niv
ers
ity
of
ap
plie
d s
cie
nc
es
Un
ive
rsit
yU
niv
ers
ity
oth
er
oth
er
no
ne
no
ne 5
0%
60
%7
0%
80
%9
0%
10
0%
50
%6
0%
70
%8
0%
90
%1
00
%
Ne
t tr
av
el
pro
pe
ns
ity
(1
+ n
igh
ts)
Mu
ltip
le t
rav
el
fre
qu
en
cy
(1
+ n
igh
ts)
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07Net travelpropensitiesandtravelfrequencies
TM
-CH
20
07
Pa
ge
19Net travelpropensitiesandtravelfrequencies
byprofessional position
byprofessional position
byprofessional position
Ho
me
du
tie
sH
om
e d
uti
es
Un
em
plo
ye
d, l
oo
kin
g f
or
a jo
bU
ne
mp
loy
ed
, lo
ok
ing
fo
r a
job
In t
rain
ing
: vo
ca
tio
na
l ed
uc
ati
on
In t
rain
ing
: vo
ca
tio
na
l ed
uc
ati
on
In t
rain
ing
: mid
dle
sc
ho
ol
In t
rain
ing
: at
ho
me
(to
dd
ler)
, p
re-s
ch
oo
ling
or
sc
ho
ol
In t
rain
ing
: at
ho
me
(to
dd
ler)
, p
re-s
ch
oo
ling
or
sc
ho
ol
In t
rain
ing
: stu
de
nt a
t u
niv
ers
ity
or
oth
er
tert
iary
…In
tra
inin
g: s
tud
en
t at
un
ive
rsit
y o
r o
the
r te
rtia
ry …
CE
O, t
op
ma
na
ge
me
nt,
ch
ief
pu
blic
se
rva
nt
CE
O, t
op
ma
na
ge
me
nt,
ch
ief
pu
blic
se
rva
nt
Se
lf-e
mp
loy
ed
in tr
ad
e a
nd
oth
er
Fa
rme
rF
arm
er
Fre
e p
rofe
ss
ion
(d
oc
tor,
law
ye
r, e
tc.)
Fre
e p
rofe
ss
ion
(d
oc
tor,
law
ye
r, e
tc.)
Mid
dle
ma
na
ge
nt m
em
be
rM
idd
le m
an
ag
en
t me
mb
er
Ge
ne
ral e
mp
loy
ee
, pu
blic
se
rva
nt
Wo
rke
r, c
raft
sm
an
, te
ch
nic
ian
Wo
rke
r, c
raft
sm
an
, te
ch
nic
ian
Re
tire
eR
eti
ree 5
0%
60
%7
0%
80
%9
0%
10
0%
50
%6
0%
70
%8
0%
90
%1
00
%
Ne
t tr
av
el
pro
pe
ns
ity
(1
+ n
igh
ts)
Mu
ltip
le t
rav
el
fre
qu
en
cy
(1
+ n
igh
ts)
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07Gross travelpropensitybyWEMF region
TM
-CH
20
07
Pa
ge
20Gross travelpropensitybyWEMF region
(1+ overnights)
(1+ overnights)
(1+ overnights)
Fre
nc
h-s
pe
ak
ing
F
ren
ch
-sp
ea
kin
g
Sw
itz
erl
an
d (
Su
iss
e
Sw
itz
erl
an
d (
Su
iss
e
rom
an
de
)ro
ma
nd
e)
Alp
s,
pre
-Alp
ine
a
rea
s
WEMF Region
Alp
s,
pre
-Alp
ine
a
rea
s
WEMF Region WEMF Region WEMF Region WEMF Region
We
ste
rn M
idla
nd
s
WEMF Region
We
ste
rn M
idla
nd
s
Ea
ste
rn M
idla
nd
sE
as
tern
Mid
lan
ds
0%
50
%1
00
%1
50
%2
00
%2
50
%3
00
%
20
01
20
04
20
07
20
01
20
04
20
07
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07Gross travelpropensitybysizeofmunicipality
TM
-CH
20
07
Pa
ge
21Gross travelpropensitybysizeofmunicipality
(1+ overnights)
(1+ overnights)
(1+ overnights)
Ag
glo
. w
ith
po
pu
lati
on
=>
20
0,0
00
Ag
glo
. w
ith
po
pu
lati
on
=>
20
0,0
00
Size of municipality (agglomerated)A
gg
lo.
wit
h p
op
ula
tio
n 5
0,0
00
-1
99
,99
9Size of municipality (agglomerated)
Ag
glo
. w
ith
po
pu
lati
on
50
,00
0 -
19
9,9
99
Size of municipality (agglomerated)
Ag
glo
. w
ith
po
pu
lati
on
20
,00
0 -
49
,99
9
Size of municipality (agglomerated)
Ag
glo
. w
ith
po
pu
lati
on
20
,00
0 -
49
,99
9
Size of municipality (agglomerated)
Ag
glo
. w
ith
po
pu
lati
on
10
,00
0 -
19
,99
9
Size of municipality (agglomerated)
Ag
glo
. w
ith
po
pu
lati
on
10
,00
0 -
19
,99
9
Size of municipality (agglomerated) Size of municipality (agglomerated)
Mu
n.
wit
h p
op
ula
tio
n 5
,00
0 -
9,9
99
Size of municipality (agglomerated)
Mu
n.
wit
h p
op
ula
tio
n 5
,00
0 -
9,9
99
Size of municipality (agglomerated)
Mu
n.
wit
h p
op
ula
tio
n 2
,00
0 -
4,9
99
Size of municipality (agglomerated)
Mu
n.
wit
h p
op
ula
tio
n 2
,00
0 -
4,9
99
Size of municipality (agglomerated)
Mu
n.
wit
h p
op
ula
tio
n 1
,00
0 -
1,9
99
Size of municipality (agglomerated)
Mu
n.
wit
h p
op
ula
tio
n 1
,00
0 -
1,9
99
Size of municipality (agglomerated)
Mu
n.
wit
h p
op
ula
tio
n <
1,0
00
Mu
n.
wit
h p
op
ula
tio
n <
1,0
00
0%
10
0%
20
0%
30
0%
20
01
20
04
20
07
20
01
20
04
20
07
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07Gross travelpropensitybysizeofhousehold
TM
-CH
20
07
Pa
ge
22Gross travelpropensitybysizeofhousehold
(1+ overnights)
(1+ overnights)
(1+ overnights)
1 p
ers
on
1 p
ers
on
2 p
ers
on
s
Size of household
2 p
ers
on
s
Size of household Size of household Size of household
3 p
ers
on
s
Size of household Size of household Size of household
4 p
ers
on
s
Size of household
4 p
ers
on
s
5 p
ers
on
s
0%
50
%1
00
%1
50
%2
00
%2
50
%3
00
%
20
01
20
04
20
07
20
01
20
04
20
07
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07Duration oftrip(1+ overnights)
TM
-CH
20
07
Pa
ge
23Duration oftrip(1+ overnights)
10
0%
10
0%
90
%Shares w/r to duration of trips8
0%
90
%Shares w/r to duration of trips8
0%
Shares w/r to duration of trips
70
%
Shares w/r to duration of trips
60
%
70
%
Shares w/r to duration of trips
60
%
Shares w/r to duration of trips
50
%
Shares w/r to duration of trips
40
%
50
%
Shares w/r to duration of trips
40
%
Shares w/r to duration of trips
30
%
Shares w/r to duration of trips
20
%
Shares w/r to duration of trips
10
%
20
%
Shares w/r to duration of trips
10
%
0%
0%
19
98
20
01
20
04
20
07
19
98
20
01
20
04
20
07
Year
Year
1 o
ve
rnig
ht s
tay
2-3
ov
ern
igh
t sta
ys
4-7
ov
ern
igh
t sta
ys
8-1
4 o
ve
rnig
ht s
tay
s1
5-2
1 o
ve
rnig
ht s
tay
sm
ore
tha
n 2
1 o
ve
rnig
ht s
tay
s8
-14
ov
ern
igh
t sta
ys
15
-21
ov
ern
igh
t sta
ys
mo
re th
an
21
ov
ern
igh
t sta
ys
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07Duration oftrip(4+ overnights)
TM
-CH
20
07
Pa
ge
24Duration oftrip(4+ overnights)
10
0%
10
0%
90
%
80
%
90
%
80
%
70
%
Shares w/r to
duration of trips
60
%
70
%
Shares w/r to
duration of trips
60
%
Shares w/r to
duration of trips
50
%
Shares w/r to
duration of trips
40
%
50
%
Shares w/r to
duration of trips
40
%
Shares w/r to
duration of trips
30
%
duration of trips
20
%2
0%
10
%
0%
0%
19
72
19
76
19
80
19
84
19
88
19
92
19
95
19
98
20
01
20
04
20
07
19
72
19
76
19
80
19
84
19
88
19
92
19
95
19
98
20
01
20
04
20
07
Year
Year
4-7
ov
ern
igh
t sta
ys
8-1
0 o
ve
rnig
ht s
tay
s1
1-1
4 o
ve
rnig
ht s
tay
s
15
-21
ov
ern
igh
t sta
ys
mo
re th
an
21
ov
ern
igh
t sta
ys
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07Choice ofdestination(1+ overnights)
TM
-CH
20
07
Pa
ge
25Choice ofdestination(1+ overnights)
10
0%
10
0%
90
%
80
%
90
%
80
%choice of destination
70
%
Shares w/r to
choice of destination
60
%
70
%
Shares w/r to
choice of destination
60
%
Shares w/r to
choice of destination
50
%
Shares w/r to
choice of destination
40
%
50
%
Shares w/r to
choice of destination
40
%
Shares w/r to
choice of destination
30
%
choice of destination
20
%
choice of destination
20
%
10
%
0%
0%
19
98
20
01
20
04
20
07
19
98
20
01
20
04
20
07
Year
Year
Sw
itz
erl
an
dN
eig
hb
ou
rin
g c
ou
ntr
ies
Oth
er
Eu
rop
ea
n c
ou
ntr
ies
Ov
ers
ea
sS
wit
ze
rla
nd
Ne
igh
bo
uri
ng
co
un
trie
sO
the
r E
uro
pe
an
co
un
trie
sO
ve
rse
as
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07Choice ofdestination(4+ overnights)
TM
-CH
20
07
Pa
ge
26Choice ofdestination(4+ overnights)
10
0%
10
0%
90
%
80
%
90
%
80
%choice of destination
70
%
choice of destination
70
%
Shares w/r to
choice of destination
60
%
Shares w/r to
choice of destination
50
%
Shares w/r to
choice of destination
50
%
Shares w/r to
choice of destination
40
%
Shares w/r to
choice of destination
30
%
40
%
Shares w/r to
choice of destination
30
%
choice of destination
20
%
10
%
20
%
10
%
0%
0%
19
72
19
76
19
80
19
84
19
88
19
92
19
95
19
98
20
01
20
04
20
07
19
72
19
76
19
80
19
84
19
88
19
92
19
95
19
98
20
01
20
04
20
07
Year
Year
Sw
itz
erl
an
dN
eig
hb
ou
rin
g c
ou
ntr
ies
Oth
er
Eu
rop
ea
n c
ou
ntr
ies
Ov
ers
ea
s
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07Monthofdeparture(1+ overnights)
TM
-CH
20
07
Pa
ge
27Monthofdeparture(1+ overnights)
10
0%
10
0%
90
%
80
%
90
%
80
%month of departure
70
%
Shares w/r to
month of departure
60
%
70
%
Shares w/r to
month of departure
60
%
Shares w/r to
month of departure
50
%
Shares w/r to
month of departure
40
%
50
%
Shares w/r to
month of departure
40
%
Shares w/r to
month of departure
30
%
month of departure
20
%2
0%
10
%
0%
0%
19
98
20
01
20
04
20
07
19
98
20
01
20
04
20
07
Year
Year
Ja
nu
ary
Fe
bru
ary
Ma
rch
Ap
ril
Ma
yJ
un
e
Ju
lyA
ug
us
tS
ep
tem
be
rO
cto
be
rN
ov
em
be
rD
ec
em
be
r
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07Type oftrip(1+ overnights)
TM
-CH
20
07
Pa
ge
28Type oftrip(1+ overnights)
10
0%
90
%
10
0%
80
%
90
%
"great" and "core" relevance 7
0%
80
%
"great" and "core" relevance 6
0%
70
%Share of cases
"great" and "core" relevance w/r to type of trip
50
%
60
%
Share of cases
"great" and "core" relevance w/r to type of trip
40
%
50
%
Share of cases
"great" and "core" relevance w/r to type of trip
30
%
40
%
Share of cases
"great" and "core" relevance w/r to type of trip
20
%
30
%
Share of cases
"great" and "core" relevance w/r to type of trip
10
%
20
%
Share of cases
"great" and "core" relevance w/r to type of trip
0%
10
%
Share of cases
"great" and "core" relevance w/r to type of trip
0%
19
98
20
01
20
04
20
07
"great" and "core" relevance
19
98
20
01
20
04
20
07
"great" and "core" relevance
Year
"great" and "core" relevance
Year
Be
ac
h h
olid
ay
by
an
oc
ea
n o
r la
ke
Cit
y tr
ipB
ea
ch
ho
lida
y b
y a
n o
ce
an
or
lak
eC
ity
trip
Ex
cu
rsio
n/ s
igh
tse
ein
g/ s
tud
y tr
ipC
ruis
eE
xc
urs
ion
/ sig
hts
ee
ing
/ stu
dy
trip
Cru
ise
He
alt
h-o
rie
nte
d tr
ip/ w
elln
es
s tr
ipW
inte
r h
olid
ay
in t
he
sn
ow
He
alt
h-o
rie
nte
d tr
ip/ w
elln
es
s tr
ipW
inte
r h
olid
ay
in t
he
sn
ow
Ev
en
t tri
pV
isit
ing
fri
en
ds
an
d r
ela
tiv
es
Ev
en
t tri
pV
isit
ing
fri
en
ds
an
d r
ela
tiv
es
Oth
er
typ
e o
f tr
ip
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07Travel motivation(1+ overnights)
TM
-CH
20
07
Pa
ge
29Travel motivation(1+ overnights)
Nig
htl
ife
Nig
htl
ife
Co
mfo
rt, P
am
pe
rin
gC
om
fort
, Pa
mp
eri
ng
Tim
e f
or
pa
rtn
er
Tim
e f
or
pa
rtn
er
Tim
e f
or
fam
ily
Travel motivation
Tim
e f
or
fam
ily
Tim
e f
or
my
se
lf
Travel motivation
Tim
e f
or
my
se
lf
Travel motivation
La
nd
sc
ap
e a
nd
na
ture
Travel motivation
La
nd
sc
ap
e a
nd
na
ture
Vis
itin
g s
igh
ts, b
roa
de
n k
no
wle
dg
e
Travel motivation
Vis
itin
g s
igh
ts, b
roa
de
n k
no
wle
dg
e
Travel motivation
Sp
on
tan
eo
us
, fle
xib
le d
ec
isio
ns
Travel motivation
Sp
on
tan
eo
us
, fle
xib
le d
ec
isio
ns
Be
au
ty
Travel motivation
Be
au
ty
Travel motivation
Sp
ort
s
Su
n a
nd
Be
ac
hS
un
an
d B
ea
ch
Oth
er
19
98
19
98
20
01
0.5
00
.75
1.0
01
.25
1.5
02
00
1
20
04
0.5
00
.75
1.0
01
.25
1.5
0
Values relative to mean
20
04
Values relative to mean
20
07
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07Travel motivation(1+ overnights) (1)
TM
-CH
20
07
Pa
ge
30Travel motivation(1+ overnights) (1)
Div
ers
ion
; se
e a
nd
ex
pe
rie
nc
e s
om
eth
ing
ne
wD
ive
rsio
n; s
ee
an
d e
xp
eri
en
ce
so
me
thin
g n
ew
En
joy
me
nt o
f c
om
fort
an
d p
am
pe
rin
gE
njo
ym
en
t of
co
mfo
rt a
nd
pa
mp
eri
ng
Ge
t aw
ay
fro
m it
all
(da
ily r
ou
tin
e)
Ge
t aw
ay
fro
m it
all
(da
ily r
ou
tin
e)
Lib
era
tio
n f
rom
ob
liga
tio
ns
(a
nd
re
lati
on
s)
Lib
era
tio
n f
rom
ob
liga
tio
ns
(a
nd
re
lati
on
s)
Tim
e f
or
pa
rtn
er
Tim
e f
or
pa
rtn
er
Tim
e f
or
the
fa
mili
yT
ime
fo
r th
e f
am
iliy
Re
ge
ne
rati
on
fro
m d
aily
ho
me
ro
uti
ne
an
d jo
bR
eg
en
era
tio
n f
rom
da
ily h
om
e r
ou
tin
e a
nd
job
Ex
pe
rie
nc
e l
an
ds
ca
pe
s a
nd
na
ture
Tim
e f
or
on
es
elf
Re
st a
nd
re
lax
ati
on
Ab
ility
to m
ak
e f
lex
ible
, sp
on
tan
eo
us
de
cis
ion
s 1.0
01
.10
1.2
01
.30
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.R
ela
tiv
e m
ag
nit
ud
e 2
00
7©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
Re
lati
ve
ma
gn
itu
de
20
07
TM
-CH
20
07Travel motivation(1+ overnights) (2)
TM
-CH
20
07
Pa
ge
31Travel motivation(1+ overnights) (2)
Su
n a
nd
be
ac
hS
un
an
d b
ea
ch
Vis
it a
nd
ex
pe
rie
nc
e s
igh
ts a
nd
cu
ltu
re; e
xp
an
d …
Te
rmin
ati
on
/ co
nc
lus
ion
of
a p
ha
se
in o
ne
's li
fe b
y …
Te
rmin
ati
on
/ co
nc
lus
ion
of
a p
ha
se
in o
ne
's li
fe b
y …
Pre
sti
go
us
ch
ara
cte
r o
f tr
ipP
res
tig
ou
s c
ha
rac
ter
of
trip
Ex
pe
rie
nc
e o
f ad
ve
ntu
re a
nd
pe
rha
ps
ev
en
ris
kE
xp
eri
en
ce
of a
dv
en
ture
an
d p
erh
ap
s e
ve
n r
isk
Ch
alle
ng
e a
nd
sti
mu
late
on
es
elf
Ch
alle
ng
e a
nd
sti
mu
late
on
es
elf
Em
joy
nig
htl
ife
Em
joy
nig
htl
ife
Sp
ort
s (
ac
tiv
e)
Sp
ort
s (
ac
tiv
e)
Ex
pe
rie
nc
e o
f ex
oti
cE
xp
eri
en
ce
of e
xo
tic
Ex
pe
rie
nc
e o
f na
tiv
en
es
sE
xp
eri
en
ce
of n
ati
ve
ne
ss
Ma
ke
co
nta
ct w
ith
ne
w p
eo
ple
Ma
ke
co
nta
ct w
ith
ne
w p
eo
ple
oth
er
oth
er
Se
arc
h f
or
es
tee
mS
ea
rch
fo
r e
ste
em
Do
so
me
thin
g f
or
my
be
au
ty
0.7
00
.80
0.9
01
.00
Do
so
me
thin
g f
or
my
be
au
ty
0.7
00
.80
0.9
01
.00
Re
lati
ve
ma
gn
itu
de
20
07
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07Travel motivationmagnitudedifferences(1+ overnights)
TM
-CH
20
07
Pa
ge
32Travel motivationmagnitudedifferences(1+ overnights)
Motivation
Relative
Relative
Difference 2007-
magnitude 2004magnitude 2007
2004
Div
ers
ion
;s
ee
an
de
xp
eri
en
ce
so
me
thin
gn
ew
1.1
81
.27
0.08
Div
ers
ion
;s
ee
an
de
xp
eri
en
ce
so
me
thin
gn
ew
1.1
81
.27
0.08
Ge
ta
wa
yfr
om
ita
ll(d
aily
rou
tin
e)
1.4
41
.22
-0.23
Ge
ta
wa
yfr
om
ita
ll(d
aily
rou
tin
e)
1.4
41
.22
-0.23
Lib
era
tio
nfr
om
ob
liga
tio
ns
(an
dre
lati
on
s)
1.0
01
.15
0.15
Lib
era
tio
nfr
om
ob
liga
tio
ns
(an
dre
lati
on
s)
1.0
01
.15
0.15
Vis
ita
nd
ex
pe
rie
nc
es
igh
tsa
nd
cu
ltu
re;
ex
pa
nd
ow
nh
ori
zo
n1
.11
0.9
7-0.14
Te
rmin
ati
on
/c
on
clu
sio
no
fa
ph
as
ein
on
e's
life
0.7
30
.96
0.23
Re
st
an
dre
lax
ati
on
1.4
41
.06
-0.39
Re
st
an
dre
lax
ati
on
1.4
41
.06
-0.39
Do
so
me
thin
gfo
rm
yb
ea
uty
0.7
50
.81
0.06
Do
so
me
thin
gfo
rm
yb
ea
uty
0.7
50
.81
0.06
Ex
pe
rie
nc
eo
fe
xo
tic
0.7
70
.87
0.10
Ex
pe
rie
nc
eo
fe
xo
tic
0.7
70
.87
0.10
Ab
ility
tom
ak
efl
ex
ible
,s
po
nta
ne
ou
sd
ec
isio
ns
0.9
01
.01
0.11
Ab
ility
tom
ak
efl
ex
ible
,s
po
nta
ne
ou
sd
ec
isio
ns
0.9
01
.01
0.11
En
joy
me
nt
of
co
mfo
rta
nd
pa
mp
eri
ng
0.9
51
.25
0.30
Ex
pe
rie
nc
ela
nd
sc
ap
es
an
dn
atu
re1
.48
1.1
0-0.37
En
joy
nig
htl
ife
0.7
70
.90
0.12
En
joy
nig
htl
ife
0.7
70
.90
0.12
Ma
ke
co
nta
ct
wit
hn
ew
pe
op
le0
.91
0.8
7-0.04
Ma
ke
co
nta
ct
wit
hn
ew
pe
op
le0
.91
0.8
7-0.04
Pre
sti
gio
us
ch
ara
cte
ro
ftr
ip0
.70
0.9
30.22
Pre
sti
gio
us
ch
ara
cte
ro
ftr
ip0
.70
0.9
30.22
Re
ge
ne
rati
on
fro
md
aily
ho
me
rou
tin
ea
nd
job
1.2
61
.10
-0.16
Ch
alle
ng
ea
nd
sti
mu
late
on
es
elf
0.7
90
.90
0.11
Su
na
nd
be
ac
h0
.94
0.9
70.04
Su
na
nd
be
ac
h0
.94
0.9
70.04
Sp
ort
s(a
cti
ve
)1
.01
0.8
9-0.12
Sp
ort
s(a
cti
ve
)1
.01
0.8
9-0.12
Se
arc
hfo
re
ste
em
0.7
10
.84
0.13
Se
arc
hfo
re
ste
em
0.7
10
.84
0.13
Ex
pe
rie
nc
eo
fn
ati
ve
ne
ss
0.7
90
.87
0.08
Ex
pe
rie
nc
eo
fa
dv
en
ture
an
dp
erh
ap
se
ve
nri
sk
0.7
30
.92
0.19
Tim
efo
rp
art
ne
r1
.27
1.1
1-0.15
Tim
efo
rth
efa
mily
1.3
51
.10
-0.24
Tim
efo
rth
efa
mily
1.3
51
.10
-0.24
Tim
efo
ro
ne
se
lf1
.13
1.0
7-0.06
Tim
efo
ro
ne
se
lf1
.13
1.0
7-0.06
oth
er
0.8
60
.84
-0.02
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.
oth
er
0.8
60
.84
-0.02
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.
TM
-CH
20
07Sourcesofinformation(1+ overnights)
TM
-CH
20
07
Pa
ge
33Sourcesofinformation(1+ overnights)
Bro
ch
ure
s o
f d
es
tin
ati
on
(c
om
mu
na
l le
ve
l)B
roc
hu
res
of
de
sti
na
tio
n (
co
mm
un
al l
ev
el)
Bro
ch
ure
s o
f d
es
tin
ati
on
(re
gio
n to
co
un
try
)B
roc
hu
res
of
de
sti
na
tio
n (
reg
ion
to c
ou
ntr
y)
Ac
co
mm
od
ati
on
gu
ide
of
de
sti
na
tio
nA
cc
om
mo
da
tio
n g
uid
e o
f d
es
tin
ati
on
Ac
co
mm
od
ati
on
gu
ide
of
na
tio
na
l or …
Ac
co
mm
od
ati
on
gu
ide
of
na
tio
na
l or …
Bro
ch
ure
s o
f to
ur
op
era
tors
Tra
ve
l a
ge
nc
ies
Ra
il s
erv
ice
/ tr
ain
sta
tio
ns
Tou
ris
t in
form
ati
on
at d
es
tin
ati
on
NT
O i
n S
wit
ze
rla
nd
Ad
s in
ne
ws
pa
pe
rs a
nd
ma
ga
zin
es
Ad
s in
ne
ws
pa
pe
rs a
nd
ma
ga
zin
es
Tra
ve
l g
uid
es
, bo
ok
s,
jou
rna
lsT
rav
el
gu
ide
s, b
oo
ks
, jo
urn
als
Vid
eo
, DV
D, C
D-R
OM
Vid
eo
, DV
D, C
D-R
OM
Tra
ve
l fa
irs
an
d e
xh
ibit
ion
sT
rav
el
fair
s a
nd
ex
hib
itio
ns
Bro
ad
ca
sts
in T
V a
nd
ra
dio
Bro
ad
ca
sts
in T
V a
nd
ra
dio
Inte
rne
t/ W
WW
Inte
rne
t/ W
WW
Fri
en
ds
an
d r
ela
tiv
es
Fri
en
ds
an
d r
ela
tiv
es
Oth
er
so
urc
es
of
info
rma
tio
nO
the
r s
ou
rce
s o
f in
form
ati
on 0
.60
0.8
01
.00
1.2
01
.40
1.6
0
Re
lati
ve
imp
ort
an
ce
20
01
Re
lati
ve
imp
ort
an
ce
20
04
Re
lati
ve
imp
ort
an
ce
20
07
Re
lati
ve
imp
ort
an
ce
20
01
Re
lati
ve
imp
ort
an
ce
20
04
Re
lati
ve
imp
ort
an
ce
20
07
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07Organisation oftrip(1+ overnights)
TM
-CH
20
07
Pa
ge
34Organisation oftrip(1+ overnights)
10
0%
10
0%
90
%
80
%travel organisation
70
%
80
%Shares w/r to
travel organisation7
0%
Shares w/r to
travel organisation
60
%
Shares w/r to
travel organisation
50
%
Shares w/r to
travel organisation
40
%
50
%
Shares w/r to
travel organisation
30
%
40
%
Shares w/r to
travel organisation
30
%
travel organisation
20
%
10
%
20
%
0%
10
%
0%
19
98
20
01
20
04
20
07
Year
Year
No
Pa
ck
ag
e T
ou
r/ H
olid
ay
Sin
gle
Pa
ck
ag
e T
ou
r/ H
olid
ay
No
Pa
ck
ag
e T
ou
r/ H
olid
ay
Sin
gle
Pa
ck
ag
e T
ou
r/ H
olid
ay
Gro
up
Pa
ck
ag
e T
ou
r/ H
olid
ay
Oth
er
Ty
pe
of
Pa
ck
ag
e T
ou
rG
rou
p P
ac
ka
ge
To
ur/
Ho
lida
yO
the
r T
yp
e o
f P
ac
ka
ge
To
ur
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07Transport todestination(1+ overnights)
TM
-CH
20
07
Pa
ge
35Transport todestination(1+ overnights)
10
0%
10
0%
90
%
80
%
90
%
80
%means of transportation
70
%
means of transportation
70
%
Shares w/r to
means of transportation
60
%
Shares w/r to
means of transportation
50
%
Shares w/r to
means of transportation
50
%
Shares w/r to
means of transportation
40
%
Shares w/r to
means of transportation
30
%
40
%
Shares w/r to
means of transportation
30
%
means of transportation
20
%
means of transportation
10
%
20
%
10
%
0%
0%
19
98
20
01
20
04
20
07
19
98
20
01
20
04
20
07
Year
Year
Ca
r, m
oto
r h
om
e, r
en
tal c
ar
Ra
ilwa
yS
ch
ed
ule
d f
ligh
tC
ha
rte
r fl
igh
tB
oa
t/ s
hip
Bu
sO
the
r
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07Transport todestination(4+ overnights)
TM
-CH
20
07
Pa
ge
36Transport todestination(4+ overnights)
10
0%
10
0%
90
%
80
%
90
%
80
%means of transportation
70
%
means of transportation
70
%
Shares w/r to
means of transportation
60
%
Shares w/r to
means of transportation
50
%
Shares w/r to
means of transportation
50
%
Shares w/r to
means of transportation
40
%
Shares w/r to
means of transportation
30
%
40
%
Shares w/r to
means of transportation
30
%
means of transportation
20
%
means of transportation
10
%
20
%
10
%
0%
0%
19
72
19
76
19
80
19
84
19
88
19
92
19
95
19
98
20
01
20
04
20
07
19
72
19
76
19
80
19
84
19
88
19
92
19
95
19
98
20
01
20
04
20
07
Year
Year
Ca
r, m
oto
r h
om
e e
tc.
Ra
ilwa
yP
lan
eB
oa
t, S
hip
Bu
sO
the
r
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.
TM
-CH
20
07Choice ofaccommodation(1+ overnights)
TM
-CH
20
07
Pa
ge
37Choice ofaccommodation(1+ overnights)
10
0%
90
%
10
0%
90
%
type of accommodation8
0%type of accommodation
70
%
Shares w/r to
type of accommodation
60
%
70
%
Shares w/r to
type of accommodation
50
%
60
%
Shares w/r to
type of accommodation
40
%
50
%
Shares w/r to
type of accommodation
30
%
40
%
Shares w/r to
type of accommodation
30
%
type of accommodation
20
%
type of accommodation
10
%
0%
10
%
0%
19
98
20
01
20
04
20
07
19
98
20
01
20
04
20
07
Year
Year
Ho
tel/
clu
b/
mo
tel *
***-
****
*H
ote
l/ c
lub
/ m
ote
l **-
***
Ho
tel/
clu
b/
mo
tel *
***-
****
*H
ote
l/ c
lub
/ m
ote
l **-
***
Ho
tel/
clu
b/
mo
tel *
Fri
en
ds
an
d r
ela
tiv
es
Ho
tel/
clu
b/
mo
tel *
Fri
en
ds
an
d r
ela
tiv
es
Pri
va
te r
oo
mH
olid
ay
ho
me
by
ow
n p
rop
rie
tors
hip
Ho
lida
y h
om
e a
t pri
vile
de
d r
ate
Ho
lida
y h
om
e a
t re
gu
lar
rate
Ca
mp
ing
, in
cl.
ten
t, t
raile
r, m
ob
ile h
om
eO
the
r c
ate
go
ry
© I
DT
-HS
G,
Un
ive
rsit
y o
fS
t. G
alle
n.
All
rig
hts
res
erv
ed
.©
ID
T-H
SG
, U
niv
ers
ity
of
St.
Ga
llen
. A
ll ri
gh
tsre
se
rve
d.