Brand Endorsements

Why Brand Ambassadors?

- Instant awareness and recall

- Greater credibility

- Favourable evaluation of product

- Positive purchase intention

- Boost in the brand image and life cycle

A) Fit with Brand Image

B) TG match

C) Associated values

D) Product match

Compatibility test - ambassador

E) Risk- Conflicting image- Overshadow the brand- Multiple endorsements- Scandals

F) Physical attractiveness

G) Credibility

H) Prior Endorsements

I) Profession

J) Popularity

K) Availability and Cost

Some Old Indian Endorsement Examples

Thank You.