Basic of Pay per Click Campaign

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Pay per Click advertising and services are online marketing technique uses for getting the visibility around the world. \n - PowerPoint PPT Presentation

Transcript of Basic of Pay per Click Campaign

Page 1: Basic of Pay per Click Campaign

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Pay Per Click CampaignPPC is basically a advertising campaign

that place your advertisement on the search engine result pages, usually it shows at the right side of the top of the search results.

In these campaign, the advertiser only pays when a visitor clicks on the ad.

PPC campaigns cutting down irrelevant traffic and bringing your prospect customers to buy products and services by increasing return on investment are designed by the specialists.

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Benefits of PPCPPC can have several benefits to your

online marketing campaign. You should be aware of the possible advantages before using it. Below are some of the benefits:

Flexibility & ControlQuick OutputTargetingTrack abilityBudget SettingPay for Result

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Flexibility & ControlControl and designing your ad campaigns

according to relevant needsSeasonal campaigning for a fixed durationMany targeting options with a single bid

and amountProvision of tracking the performance of

your campaign for further changesOption of targeting advertisements to a

certain position or bid higher for some key words for a particular time

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Quick outputInstant way of driving traffic to your sitePay per click advertisement appears on

search result pages as soon as the campaign goes live and is approved

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Pay for ResultsPayment made only when the

customer clicks on the adNo charges for placing an add on the

result page of search engineAfter one click on the ad, customers

can save the URL and return later

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Budget SettingDaily and Monthly budgets can be set to

control costsAdvertisers opt for what amount to pay

for keywords, traffic results and other bidding options to meet market goals

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TargetingTarget advertisements for prospective

customersProvides options like location, language

and demographic targeting by gender, age and time to convert each click into conversion

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Level Playing FieldPay Per Click also puts all businesses on

a level playing fieldEither a small or big business, chances

of winning a keyword bid and being placed high on search engine result pages are same for both.

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Track abilityPPC campaign stays as effective and

efficient as possible by tracking keyword and phrase successes

Tracks maximum traffic with best conversion rates

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Sprink Digital Pvt. Ltd. B-19, 10-B Scheme, Gopalpura Road

Jaipur, Rajasthan - 302018 INDIA Contact No. :+91 141 6622200, 6622201http://www.sprinkdigital.com/ppc-advertising.php