Basic of Pay per Click Campaign
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Transcript of Basic of Pay per Click Campaign
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Pay Per Click CampaignPPC is basically a advertising campaign
that place your advertisement on the search engine result pages, usually it shows at the right side of the top of the search results.
In these campaign, the advertiser only pays when a visitor clicks on the ad.
PPC campaigns cutting down irrelevant traffic and bringing your prospect customers to buy products and services by increasing return on investment are designed by the specialists.
Benefits of PPCPPC can have several benefits to your
online marketing campaign. You should be aware of the possible advantages before using it. Below are some of the benefits:
Flexibility & ControlQuick OutputTargetingTrack abilityBudget SettingPay for Result
Flexibility & ControlControl and designing your ad campaigns
according to relevant needsSeasonal campaigning for a fixed durationMany targeting options with a single bid
and amountProvision of tracking the performance of
your campaign for further changesOption of targeting advertisements to a
certain position or bid higher for some key words for a particular time
Quick outputInstant way of driving traffic to your sitePay per click advertisement appears on
search result pages as soon as the campaign goes live and is approved
Pay for ResultsPayment made only when the
customer clicks on the adNo charges for placing an add on the
result page of search engineAfter one click on the ad, customers
can save the URL and return later
Budget SettingDaily and Monthly budgets can be set to
control costsAdvertisers opt for what amount to pay
for keywords, traffic results and other bidding options to meet market goals
TargetingTarget advertisements for prospective
customersProvides options like location, language
and demographic targeting by gender, age and time to convert each click into conversion
Level Playing FieldPay Per Click also puts all businesses on
a level playing fieldEither a small or big business, chances
of winning a keyword bid and being placed high on search engine result pages are same for both.
Track abilityPPC campaign stays as effective and
efficient as possible by tracking keyword and phrase successes
Tracks maximum traffic with best conversion rates
Sprink Digital Pvt. Ltd. B-19, 10-B Scheme, Gopalpura Road
Jaipur, Rajasthan - 302018 INDIA Contact No. :+91 141 6622200, 6622201http://www.sprinkdigital.com/ppc-advertising.php