Basic Marketing for Smart Music Store Owners
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Transcript of Basic Marketing for Smart Music Store Owners
Basic Marketing for Smart Music Store Owners
Scott Robertson, APR
What We’ll Cover
• Definitions of Marketing• Brief History• Why it Matters to You• Elements of a Marketing Plan• Your Marketing Plan
So What is Marketing?
• AMA defines as “two way communication process to sell goods and services to an audience
• Kotler says “marketing is the most important discipline a company can learn
Question: Who has great marketing?
Why?
Brief History Lessons
• Early 1900s – “you can have it in whatever color you want as long as it’s black”
• Mid-1900s – Mass media = pushing a message to the masses
• Late 1900s – Mass media but with targeted messages
Brief History Lessons
• 2000s – “the Groundswell” People distrust business like never before and retreat to small social circles (enabled by technology) for their messages
Why Should I Care?
• Successful companies use marketing strategies and techniques
• You’re probably doing it anyway, but understanding the vocabulary will help
• It changes frequently and you have to keep up
Element of Marketing
• Goals• Objectives• Strategies• Tactics
Origins?
• Warfare
Let’s Do One
• Goals:• Objectives:• Strategies:• Tactics:
Questions?