Basic Information World wide Organizational chart Goal Strategy Competitive advantages Products

Lammi, Loug, Gharbawi, Ioannou

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• Basic Information• World wide • Organizational chart• Goal• Strategy• Competitive advantages• Products• Services• House of quality• Process design


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Headquarter Espoo Finland

Employees 123 553

Turnover 41.0 billion euros

Subsidiaries :• Nokia Siemens Networks• Vertu• Navteq• Qt Software


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more than 100 years, more than 20 leaders

1865 Fredrik Idestam Founder, 24 years CEO

1992 Jorma Ollila President and CEO

2006 Olli-Pekka Kallasvuo President and CEO


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Line of business

1865 Paper and power industries1898 Rubber Industry 1912 Cable Industry1980 Electronics1980 Information Technology1990 Telecommunications


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Timeline1865 Fredrik Idestam establishes a paper mill. 1912 Finnish Cable Works started1933 Nokia's first car tires came on the market1973 “Kontio” rubber boot model 1987 European third largest television manufacturer1992 First GSM phone 1998 Nokia leads the world


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Worldwide Nokia


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Competitors


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Organizational chart


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Nokia’s Goal

• ”To become the leading provider of mobile solutions.”


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Vision

• "Connecting people”– Personal– Connecting the ”we”– Make the world a better place


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Nokia’s Strategy

• New focus and clear prioritization• Vibrant ecosystems with partners

• User experience

• Continuing transformation

• Intensify pulse on consumer needs• Bringing the best devices to all markets

• Smart context aware services with People & Places


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Strategy


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Competetive advantage

• Competetive environment is changing

– Expand the coverage

Consumer needs are changing

– To be a consumer driven company


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Competetive advantage

• Strengths:– Leading brand

– Scale

– Distribution capacity

– Product portfolio excellence

– Leading market position in most markets


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Differentiation

• Disruptive technology

• Inclusive and sustainable ecosystem

• Context enriched services

• User oriented development


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Products


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Services


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QFDHOUSE OF QUALITY


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Customer requirements

• Small size• Light weight• Long-time battery• Good and much colors• Easy to use• Functionalities• Reliable


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Product requirements

• Low electricity requirements• Plastic components• High quality camera• Good quality hardware• Well prepared software• Ergonomic design


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Process design


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Questions?

Basic Information World wide Organizational chart Goal Strategy Competitive advantages Products

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