Basic: How Do I Write a News Release for CAP? Public Affairs Essentials: Think Nationally, Act...

Basic: How Do I Write a News Release for Basic: How Do I Write a News Release for CAP?CAP?

““Public Affairs Essentials: Think Nationally, Act Locally”Public Affairs Essentials: Think Nationally, Act Locally”

Capt Steven SolomonCapt Steven SolomonSoutheast Region DPASoutheast Region DPAMember, National PA Advisory CommitteeMember, National PA Advisory Committee

PAO AcademyPAO AcademyKissimmee, Fla.Kissimmee, Fla.5 Aug. 20085 Aug. 2008



This is an introductory course for This is an introductory course for new and entry- level PAOs.new and entry- level PAOs.



Throughout this Power Point I've Throughout this Power Point I've placed noteworthy commentsplaced noteworthy comments((in redin red) that were given to me by ) that were given to me by several of my old friends and several of my old friends and colleagues especially for this colleagues especially for this presentation.presentation.



– ““You can find a local angle on You can find a local angle on practically any story.” practically any story.” -- Ed Buice, PAO, NCIS -- Ed Buice, PAO, NCIS



A show of hands, please: A show of hands, please:

How many Master-rated PAOs are in the How many Master-rated PAOs are in the room? room?

How about Senior-rated PAOs? How about Senior-rated PAOs?

Any Technician-level PAOs?Any Technician-level PAOs?



This seminar is for the new PAO who has never This seminar is for the new PAO who has never written a news release or the PAO with a little bit of written a news release or the PAO with a little bit of experience who would like to confirm that they are experience who would like to confirm that they are on the right track. on the right track.

Can you recognize what is newsworthy about your Can you recognize what is newsworthy about your wing or squadron? Do you know how to use the AP wing or squadron? Do you know how to use the AP Stylebook? Are your first few sentences compelling Stylebook? Are your first few sentences compelling enough to grab the reader’s attention from beginning enough to grab the reader’s attention from beginning to end? Did you double check your facts? Did to end? Did you double check your facts? Did everyone quoted or referenced in your story have a everyone quoted or referenced in your story have a chance to review it for accuracy?chance to review it for accuracy?



““First, First, who in the CAP unit is responsible who in the CAP unit is responsible for public affairs?for public affairs?



““Each unit commander shall appoint Each unit commander shall appoint a a qualified individual to be the PAO...The qualified individual to be the PAO...The commander and the PAO, as the commander and the PAO, as the commander’s delegate, are the official commander’s delegate, are the official spokespersons for their unit.” spokespersons for their unit.”

--CAPR 190-1--CAPR 190-1



And who can tell me the definition of And who can tell me the definition of public affairs and/or what a CAP PAO public affairs and/or what a CAP PAO does?does?



““PAOs PAOs shall develop standard plans and shall develop standard plans and procedures for external promotion of key procedures for external promotion of key events in the unit, such as participation events in the unit, such as participation in training and actual missions, awards in training and actual missions, awards and promotions, and special unit and promotions, and special unit activities.” activities.” --CAPR 190-1--CAPR 190-1



Every squadron needs a PAO. And, it is not a bad idea Every squadron needs a PAO. And, it is not a bad idea to also appoint a Cadet PAO too! to also appoint a Cadet PAO too!

THE old CAP Guide to Public Affairs, CAP Pamphlet THE old CAP Guide to Public Affairs, CAP Pamphlet 190-1, actually said that squadrons could also have a:190-1, actually said that squadrons could also have a:

• • Deputy PAODeputy PAO•• Media Relations OfficerMedia Relations Officer•• Photographer/VideographerPhotographer/Videographer•• Newsletter EditorNewsletter Editor• • Legislative OfficerLegislative Officer

It’s a rare squadron commander who has the It’s a rare squadron commander who has the personnel for all these positions, but the bottom line is personnel for all these positions, but the bottom line is that unless the commander is willing to take all this on that unless the commander is willing to take all this on him or her self, someone has to be tapped for the PAO him or her self, someone has to be tapped for the PAO position!position!



““PAOs shall regularly submit news PAOs shall regularly submit news advisories and releases, with advisories and releases, with photographs whenever possible...”photographs whenever possible...”

CAPR190-1CAPR190-14 June 20074 June 2007



There are several types of written There are several types of written messages:messages:

News releases, fact sheets, advisories, News releases, fact sheets, advisories, emergency alerts, backgrounders, and emergency alerts, backgrounders, and statements are all different forms of statements are all different forms of communication and should not be communication and should not be confused with each other. confused with each other.



–What can I write about?What can I write about?–What should be included in every What should be included in every press release?press release?–How do I write a press release; is How do I write a press release; is there a “typical” format?there a “typical” format?–What about style, grammar, and What about style, grammar, and punctuation?punctuation?–Abbreviations and capitalization?Abbreviations and capitalization?–When do I need special letterhead?When do I need special letterhead?–Who should be listed for more Who should be listed for more information?information?–Distribution?Distribution?



Give me some examples of what a unit Give me some examples of what a unit PAO can write about...PAO can write about...



The answer is: write about the ordinary!The answer is: write about the ordinary!



Because if you're waiting for someone in Because if you're waiting for someone in your unit to win the Silver Medal of Valor your unit to win the Silver Medal of Valor before writing a news release you'd before writing a news release you'd better be prepared for a long wait!better be prepared for a long wait!


What you can write about:What you can write about:


– Introduce new membersIntroduce new members

– Promotions and awardsPromotions and awards

– Training opportunitiesTraining opportunities

– Emergency servicesEmergency services

– Squadron activities (senior and cadet)Squadron activities (senior and cadet)

– New regulations and supplementsNew regulations and supplements

– Calendar of upcoming eventsCalendar of upcoming events



But please, stick to just one subject. It is But please, stick to just one subject. It is more effective to feature a single subject more effective to feature a single subject rather than peppering your write up with rather than peppering your write up with numerous topics.numerous topics.



“Anticipate what will be “news.” Anticipate what will be “news.” -- Ed Buice, PAO, NCIS -- Ed Buice, PAO, NCIS



Stumped?Stumped? Don't be afraid to steal, or to put it more Don't be afraid to steal, or to put it more

mildly, why reinvent the wheel when you mildly, why reinvent the wheel when you can borrow?can borrow?

Go to the Hometown News Release and Go to the Hometown News Release and CAP News Online pages on the CAP web CAP News Online pages on the CAP web site at site at www.cap.gov to see how others have already written about the same topics.



Place the phrase “FOR IMMEDIATE Place the phrase “FOR IMMEDIATE RELEASE” in the upper left corner. RELEASE” in the upper left corner. Capitalize every letter.Capitalize every letter.



Below the phrase FOR IMMEDIATE RELEASE, Below the phrase FOR IMMEDIATE RELEASE, skip a couple lines and place the contact skip a couple lines and place the contact person’s information. person’s information.

List your name, grade, title; home, work and List your name, grade, title; home, work and mobile telephone and fax numbers, and e-mail mobile telephone and fax numbers, and e-mail addresses. addresses.

If for any reason you are not going to be If for any reason you are not going to be available list some other spokesperson or the available list some other spokesperson or the person with the most information, because person with the most information, because reporters often work on a deadline and may not reporters often work on a deadline and may not be available until after hours.be available until after hours.



Compose a short Compose a short headlineheadline that clearly that clearly describes the news release content and describes the news release content and grabs the reader’s attention. The ideal grabs the reader’s attention. The ideal headline is 80 characters long. Center it in headline is 80 characters long. Center it in bold type on the page. Place concise bold type on the page. Place concise secondary subheads in italics below the secondary subheads in italics below the main headline. main headline.



A A datelinedateline is the city your news release is issued is the city your news release is issued from and the date you are distributing your release. from and the date you are distributing your release. This is typically the HQ from which your unit is This is typically the HQ from which your unit is based or the AFB where the activity was held. based or the AFB where the activity was held.

The AP Stylebook (page 66) lists the 30 U.S.cities The AP Stylebook (page 66) lists the 30 U.S.cities that are so large and well known that they don't that are so large and well known that they don't need the state to be listed too. For example, it is need the state to be listed too. For example, it is TAMPA, Fla., but only MIAMI. States are not TAMPA, Fla., but only MIAMI. States are not abbreviated like the Zip Codes (see page 66)! abbreviated like the Zip Codes (see page 66)!



LeadLead – The first paragraph is used to grab the reader’s – The first paragraph is used to grab the reader’s attention. attention.

5 W’s and H5 W’s and H – The most important of the questions should – The most important of the questions should be answered in the lead. Others are answered later. be answered in the lead. Others are answered later.

Short paragraphsShort paragraphs – Paragraphs run one to two sentences – Paragraphs run one to two sentences in length. Rarely do you see paragraphs of more than in length. Rarely do you see paragraphs of more than three sentences. three sentences.

QuotationsQuotations – The exact words of someone talking. It’s a – The exact words of someone talking. It’s a good idea to use quotations to bring "life" to your story. good idea to use quotations to bring "life" to your story.

Inverted pyramid styleInverted pyramid style – You want to include the most – You want to include the most important information first, followed in descending order important information first, followed in descending order by less-important information.by less-important information.



– WhoWho– What– When– Where– Why– How



– Who: Who is announcing the news? Who: Who is announcing the news? – What: What is being announced: a promotion,

change of command, SAREX, etc.?– When: The time -- include a.m. or p.m. -- and

date. Make certain the day and date correspond.

– Where: The location of the program or activity that was or will be held.

– Why: This is your key message. It is “why” you are making news.



“Once you master the Who, What, When, Where, and Why of your press release, you can begin to revise it and tighten the wording so that it appears to be reader friendly, while ensuring that all of the questions your readers will want to know have been answered.” -- Greg Soule, PAO, TSA



Limit your opening (lead) sentence to no more Limit your opening (lead) sentence to no more than 25–28 words. Keep your lead paragraph than 25–28 words. Keep your lead paragraph below 50 words. It should be very short but can below 50 words. It should be very short but can capture the essence of what you're writing capture the essence of what you're writing about. Readers usually scan a page. If you can about. Readers usually scan a page. If you can catch their attention, then your press release is catch their attention, then your press release is effective.effective.



Lead sentence guidelines:Lead sentence guidelines:

WhoWho said or did something. said or did something.WhatWhat was said or happened. was said or happened.WhenWhen it was said or happened. it was said or happened.WhereWhere it was said or happened. it was said or happened.WhyWhy it was said or happened. it was said or happened.



“The lead makes or breaks the press release.” -- Greg Soule, PAO, TSA



– Who – Eighty members from 45 Wings of Who – Eighty members from 45 Wings of the Civil Air Patrol (CAP)the Civil Air Patrol (CAP)

– What – attended a Public Affairs AcademyWhat – attended a Public Affairs Academy– When – Aug. 5-6When – Aug. 5-6– Where – at the Gaylord Palms Resort in Where – at the Gaylord Palms Resort in

Kisimmee, Fla. Kisimmee, Fla. – Why – to focus on the theme “Public Affairs Why – to focus on the theme “Public Affairs

Essentials: Think Nationally, Act Locally.” Essentials: Think Nationally, Act Locally.”



Second paragraph:Second paragraph:The seThe sessions will be complemented by ssions will be complemented by networking opportunities and the networking opportunities and the presentation of CAP Balsem awards for presentation of CAP Balsem awards for professional excellence in a variety of professional excellence in a variety of categories. In addition, keynote speaker categories. In addition, keynote speaker CNN's Miles O'Brien will provide an inside CNN's Miles O'Brien will provide an inside view on how to secure national media view on how to secure national media coverage. coverage.



In the third paragraph, insert a quote from a In the third paragraph, insert a quote from a leader, such as the director or a project head, leader, such as the director or a project head, about the event or program. Be sure to identify about the event or program. Be sure to identify the source of all quotes. Make sure that the the source of all quotes. Make sure that the quote content explains and enhances the story, quote content explains and enhances the story, and that there is a clear relationship between and that there is a clear relationship between the person quoted and the story. Try to limit the the person quoted and the story. Try to limit the number of quotes to no more than two people. number of quotes to no more than two people.



Third paragraph:Third paragraph:““Areas of emphasis will include media relations, Areas of emphasis will include media relations, Web site development, community relations, Web site development, community relations, newsletters, planning and much more,” said Julie newsletters, planning and much more,” said Julie DeBardelaben, deputy director of public affairs at DeBardelaben, deputy director of public affairs at CAP's national headquarters. “The sessions will be CAP's national headquarters. “The sessions will be complemented by networking opportunities and the complemented by networking opportunities and the presentation of CAP Balsem awards for presentation of CAP Balsem awards for professional excellence in a variety of categories.” professional excellence in a variety of categories.”



Fourth paragraph:Fourth paragraph:The inaugural Academy was held last year in The inaugural Academy was held last year in Atlanta and will be held every other year Atlanta and will be held every other year starting in 2010. The agenda and presentations starting in 2010. The agenda and presentations were selected by CAP's Public Affairs Team -- were selected by CAP's Public Affairs Team -- National Adviser Col. Rick Greenhut, Team National Adviser Col. Rick Greenhut, Team Leader Lt. Col. Cynthia Ryan, and members Leader Lt. Col. Cynthia Ryan, and members Col. Virginia Keller, Maj. Douglas Jessmer, and Col. Virginia Keller, Maj. Douglas Jessmer, and Capt. Steven Solomon. Capt. Steven Solomon.



Fifth paragraph:Fifth paragraph:Completing the course from this area were Maj. Completing the course from this area were Maj. Paige Joyner of Atlanta, public affairs officer for Paige Joyner of Atlanta, public affairs officer for the Georgia Wing; Maj. Patricia Mitcham of the Georgia Wing; Maj. Patricia Mitcham of Huntsville, Ala., public affairs officer for the Huntsville, Ala., public affairs officer for the Alabama Wing; Lt. Col. Jim Lawson of Maryville, Alabama Wing; Lt. Col. Jim Lawson of Maryville, Tenn., newsletter editor for the Southeast Tenn., newsletter editor for the Southeast Region; and Lt. Col. George Navarini of Region; and Lt. Col. George Navarini of Pembroke Pines, Fla., director of marketing and Pembroke Pines, Fla., director of marketing and public affairs for the Florida Wing.public affairs for the Florida Wing.



Next to last paragraph:Next to last paragraph:The Southeast Region (SER) of CAP encompasses The Southeast Region (SER) of CAP encompasses the five states of Alabama, Florida, Georgia, the five states of Alabama, Florida, Georgia, Mississippi and Tennessee and the commonwealth Mississippi and Tennessee and the commonwealth of Puerto Rico. SER consists of 9,115 members of Puerto Rico. SER consists of 9,115 members (5,163 officers and 3,952 cadets), which makes it (5,163 officers and 3,952 cadets), which makes it the largest Region in CAP. Last year the six Wings the largest Region in CAP. Last year the six Wings flew more than 15,000 hours and were credited with flew more than 15,000 hours and were credited with saving 3 lives. There are approximately 275 units in saving 3 lives. There are approximately 275 units in the SER. the SER.



The final paragraph covers baThe final paragraph covers basic organizational sic organizational information, e.g., who you are, history of the information, e.g., who you are, history of the event or program. If you have a list of event or program. If you have a list of member organizations, sponsors, or other member organizations, sponsors, or other partners, list them in an attachment rather partners, list them in an attachment rather than incorporating that information into the than incorporating that information into the text of the release. This makes it easier for a text of the release. This makes it easier for a reporter or editor to review. reporter or editor to review.

Basic: How Do I Write a News Release for Basic: How Do I Write a News Release for CAPCAP

Final paragraph:Final paragraph:


CAP, the official auxiliary of the U.S. Air Force, is a nonprofit CAP, the official auxiliary of the U.S. Air Force, is a nonprofit organization with more than 56,000 members nationwide. CAP organization with more than 56,000 members nationwide. CAP performs 90 percent of continental U.S. inland search and rescue performs 90 percent of continental U.S. inland search and rescue missions as tasked by the Air Force Rescue Coordination Center missions as tasked by the Air Force Rescue Coordination Center and was credited by the AFRCC with saving 103 lives in fiscal year and was credited by the AFRCC with saving 103 lives in fiscal year 2007. Its volunteers also perform homeland security, disaster relief 2007. Its volunteers also perform homeland security, disaster relief and counter-drug missions at the request of federal, state and local and counter-drug missions at the request of federal, state and local agencies. The members play a leading role in aerospace education agencies. The members play a leading role in aerospace education and serve as mentors to the nearly 22,000 young people currently and serve as mentors to the nearly 22,000 young people currently participating in CAP cadet programs. CAP has been performing participating in CAP cadet programs. CAP has been performing missions for America for more than 66 years. For information, go to missions for America for more than 66 years. For information, go to www.cap.gov.



Follow the inverted pyramid style with Follow the inverted pyramid style with the most important the most important facts first. facts first.

Keep sentences shortKeep sentences short. . Use short, well-known words. Use short, well-known words. Avoid jargon. Avoid jargon. Use active words Use active words to add zest to your writing. Avoid, for to add zest to your writing. Avoid, for

example, "it example, "it waswas said," or "it said," or "it isis thought." thought." Use specific, concrete - Use specific, concrete - not abstract - wordsnot abstract - words and terms. and terms. Do not editorializeDo not editorialize, which means injecting your own , which means injecting your own

preferences or even preferences of the subject you are preferences or even preferences of the subject you are writing about without attributing. writing about without attributing.

Avoid adjectives that reflect opinion. Avoid adjectives that reflect opinion. Stick to the factsStick to the facts. .



If your release goes beyond one page, type “-more-” at If your release goes beyond one page, type “-more-” at the bottom of the first page. Keep the release to a the bottom of the first page. Keep the release to a maximum of two/three pages, but strive for one. maximum of two/three pages, but strive for one.

At the end of your release, type “###” or “-30-” to At the end of your release, type “###” or “-30-” to indicate the end of the copy. indicate the end of the copy.



NEVER WRITE IN ALL UPPER CASE LETTERS!NEVER WRITE IN ALL UPPER CASE LETTERS! This is very bad form. Even if your news release makes This is very bad form. Even if your news release makes

it past the editors (highly unlikely), it will definitely be it past the editors (highly unlikely), it will definitely be ignored by journalists. Use mixed case.ignored by journalists. Use mixed case.



What about style, grammar, and punctuation?What about style, grammar, and punctuation?In the United States, most books and libraries follow the In the United States, most books and libraries follow the “Chicago Manual of Style” while the most-used guide “Chicago Manual of Style” while the most-used guide for the general public is “The Elements of Style” by for the general public is “The Elements of Style” by William Strunk, Jr. and E.B. White. William Strunk, Jr. and E.B. White. CAP PAOs use the AP Stylebook as reference. CAP PAOs use the AP Stylebook as reference. This is the guide used by HQ/PA at Maxwell AFB, This is the guide used by HQ/PA at Maxwell AFB, Civil Air Patrol Volunteer, and most major Civil Air Patrol Volunteer, and most major newspapers in the United States. newspapers in the United States.



What about style, grammar, and punctuation?What about style, grammar, and punctuation?

Do NOT use “The Tongue and Quill.”Do NOT use “The Tongue and Quill.”Do NOT use CAPR 10-1 “Preparing and Do NOT use CAPR 10-1 “Preparing and Processing Correspondence.”Processing Correspondence.”Do NOT use the “Do NOT use the “Air University Air University Style Guide.” Style Guide.”




Pay carefull attention to abbreviations:Pay carefull attention to abbreviations:CAP abbreviations used for internal memos are CAP abbreviations used for internal memos are NOT the same for press releases!NOT the same for press releases!

Example:Example:

- 2d Lt for CAP memos- 2d Lt for CAP memos

- 2nd Lt. for CAP press releases- 2nd Lt. for CAP press releases




Pay close attention to capitalization; the AP Stylebook Pay close attention to capitalization; the AP Stylebook directs that titles before a name are capitalized, but directs that titles before a name are capitalized, but titles after a name are not. Also, titles standing alone titles after a name are not. Also, titles standing alone are not capitalized.are not capitalized.

Examples:Examples:

- Wing Commander Col. John Doe noted…- Wing Commander Col. John Doe noted…

- Col. John Doe, wing commander, said… - Col. John Doe, wing commander, said…

- The wing commander stated that…- The wing commander stated that…


Are your first few sentences compelling enough to grab Are your first few sentences compelling enough to grab the reader’s attention from beginning to end?the reader’s attention from beginning to end?


Use short, declarative sentences and double-Use short, declarative sentences and double-space the lines. Make sure to use an active space the lines. Make sure to use an active verb in your first sentence. verb in your first sentence.

But avoid “puff” words and phrases such as But avoid “puff” words and phrases such as “exciting,” “very large,” “monumental,” etc. “exciting,” “very large,” “monumental,” etc.


Did you double check your facts?Did you double check your facts?


– Read through your news release as though it's Read through your news release as though it's the first time. Read through it as though it's a the first time. Read through it as though it's a story in the paper. Read through it looking for story in the paper. Read through it looking for typos and awkward sentences. If there are lots typos and awkward sentences. If there are lots of names, ask someone to help you check the of names, ask someone to help you check the spellings by reading the letters aloud while you spellings by reading the letters aloud while you hold the original document that lists them.hold the original document that lists them.




– When I write a news release for CAP, I like to When I write a news release for CAP, I like to use lots of names and also their hometowns and use lots of names and also their hometowns and ages. If it's about just one person, as in a story ages. If it's about just one person, as in a story about a promotion, I also list CAP specialities, about a promotion, I also list CAP specialities, qualifications, encampments and activities. I get qualifications, encampments and activities. I get this information from eServices. this information from eServices.




– Google the names of the universities your Google the names of the universities your subjects say they attended, the businesses they subjects say they attended, the businesses they say they work for, the aircraft they say they fly, say they work for, the aircraft they say they fly, etc. to ensure you are spelling everything etc. to ensure you are spelling everything correctly and have the context right. correctly and have the context right.


Did everyone quoted or referenced in your story have a Did everyone quoted or referenced in your story have a chance to review it for accuracy?chance to review it for accuracy?


After re-checking that your facts are correct and After re-checking that your facts are correct and performing spellcheck, it is imperative that you performing spellcheck, it is imperative that you get approval of what is actually only a draft of a get approval of what is actually only a draft of a news release at this point.news release at this point.



““Every organization has a code of Every organization has a code of ethics. Some even write them down, ethics. Some even write them down, and a few actually live up to those and a few actually live up to those ethics... When we stick to those ethics... When we stick to those ethics, even in troubling times, we ethics, even in troubling times, we flourish and we are believed. ” -- flourish and we are believed. ” -- Bob Stone, Chief, Public Affairs, U.S. Bob Stone, Chief, Public Affairs, U.S. Army Intelligence and Security Army Intelligence and Security CommandCommand




Who should review your news release?Who should review your news release?• • Your Commander or designeeYour Commander or designee•• Activity or Mission directorActivity or Mission director•• Next level higher PAONext level higher PAO•• PAOs from cooperating agenciesPAOs from cooperating agencies•• Trusted colleague or family memberTrusted colleague or family member• • EVERY person quotedEVERY person quoted




But DON'T let anyone who reviews your news But DON'T let anyone who reviews your news release force you to capitalize or abbreviate or release force you to capitalize or abbreviate or make any change contrary to the AP Stylebook!make any change contrary to the AP Stylebook!

Gently remind superiors that the style used for Gently remind superiors that the style used for producing a news release for the public is NOT producing a news release for the public is NOT the same as writing a CAP memo for internal the same as writing a CAP memo for internal readers. (If you need help, call your Wing PAO.)readers. (If you need help, call your Wing PAO.)




DO send everyone who has reviewed your DO send everyone who has reviewed your news release a final copy for their files along news release a final copy for their files along with a list of media you've sent it to. with a list of media you've sent it to.



Closing thoughts...Closing thoughts...



Photo tips will be offered by HQ/PA's Susan Photo tips will be offered by HQ/PA's Susan Robertson in a roundtable tomorrow.Robertson in a roundtable tomorrow.

What you should do with your news releases What you should do with your news releases will be explained by GAWG's PAO Maj Paige will be explained by GAWG's PAO Maj Paige Joyner in a presentation later today. Joyner in a presentation later today.

But, for those who just can't wait:But, for those who just can't wait:



Distribute your news releases by e-mail – NOT fax Distribute your news releases by e-mail – NOT fax or mail – to only the most likely media that will use or mail – to only the most likely media that will use them. Send them to ONLY one media person at a them. Send them to ONLY one media person at a time. Paste the releases as plain text in your e-time. Paste the releases as plain text in your e-mail. Do NOT send any attachments. If you have mail. Do NOT send any attachments. If you have photos ONLY indicate the captions; if the media is photos ONLY indicate the captions; if the media is interested in seeing your photos they will ask for interested in seeing your photos they will ask for them. Do NOT call to ask if your e-mail was them. Do NOT call to ask if your e-mail was received. And NO, you don't need to design any received. And NO, you don't need to design any kind of letterhead with color logos in order to kind of letterhead with color logos in order to distribute your news releases.distribute your news releases.



The End.The End.

Questions?Questions?

Basic: How Do I Write a News Release for CAP? Public Affairs Essentials: Think Nationally, Act...

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