Basic concepts: 2. Preference construction … · investment portfolio Decision-making rules of...

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Basic concepts: 2. Preference construction Anchoring effect ECON2548 New Directions in Economics • 2019-20 20 Results from Ariely’s experiment adapted from Poundstone (2010:137) Social security number Average price willing to pay $60 $50 $40 $30 $20 $10 $0 00-19 20-39 40-59 60-79 80-99 Outcomes: Effects of biases [print] Erta et al (2013) § Biases in consumer financial decisions § Classified under three groups – Preferences – Beliefs – Decision- making § Examples ECON2548 New Directions in Economics • 2019-20 21 1 2 3 Adapted from Erta et al 2013:7

Transcript of Basic concepts: 2. Preference construction … · investment portfolio Decision-making rules of...

Page 1: Basic concepts: 2. Preference construction … · investment portfolio Decision-making rules of thumb e.g. investment may be split equally across all the funds in a pension scheme,

Basic concepts: 2. Preference construction

Anchoring effect

ECON2548 New Directions in Economics • 2019-20 20

Results from Ariely’s experiment

adapted from Poundstone(2010:137)

Social security number

Aver

age

price

willi

ng to

pay

$60

$50

$40

$30

$20

$10

$000-19 20-39 40-59 60-79 80-99

Outcomes: Effects of biases [print]

Erta et al (2013)§ Biases in

consumer financial decisions

§ Classified under three groups– Preferences– Beliefs– Decision-

making§ Examples

ECON2548 New Directions in Economics • 2019-20 21

1 2 3

Adapted from Erta et al 2013:7