Basic Concept Of Idee
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1
DIG
ITA
L &
VIR
AL
MA
RK
ET
ING
CREATING BUZZ
IVENT PROJECT
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FACTS
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ONLY 18% OF TV ADS GENERATE POSITIVE ROI
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84% OF B2B CAMPAIGNSRESULTED IN LOWER SALES
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100% INCREASE IN AD SPENDING JUST TO ADD 1% - 2% IN SALES
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ONLY 14% TRUST ADS
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69 % INTERESTED IN ADBLOCKING TECHNOLOGIES
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TRADITIONAL MARKETING&
ADVERTISING
NOT …
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EXPERIENCE RULES
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NOT ADS BUT
PEOPLE WE TRUST
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LAW OF FEW
10% INFLUENCE PURCHASING BEHAVIOR OF OTHER 90%
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91% LIKELY TO BUY ON RECOMMENDATION
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SO LET ….
Make the message RELEVANT
Spread the info WIDELY
K.I.S.S
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Let customer EXPERIENCEDWHAT’S HOTWHAT’S ATTRACTIVE
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3 KEY QUESTIONS:
REASON TO BELIEVE
REASON TO BUY
REASON TO REMEMBER
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CUSTOMER TRUST BUSINESS GROWTH
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OUR SOLUTION:
EVENT MINING TOOLS
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WHICH MEANS:
ONLINE EVENT APPLICATION
MOBILE SOLUTION
GAMING ADS
VIRAL MARKETING
DIGITAL MARKETING
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WHY
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CUSTOMER KNOW
NETWORKA
NETWORKB
NODE
TRUSTED CHANNEL
BY SPREAD BUZZ
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C2C CONVERSATION
CUSTOMER TRUST
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THROUGH
INNOVATORS
EARLY ADOPTERS
CUSTOMER BUY
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CORRELATION BETWEEN NETWORK HUBS AND EARLY
ADOPTERS.
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EACH CUSTOMER
HAVE THEIR OWN NETWORK
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Interests hobbies beliefs age gender social class ethnicity religion values politics geography education occupation
EVENTS
CONNECT THEM
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AVERAGE PERSON HAS …
11 TO 12 INTIMATE CONTACTS150 SOCIAL CONTACTS500 TO 1,500 WEAK TIES
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A NETWORK OF 100 PEOPLE = 4,950 POSSIBLE LINKS
Six degrees of separation concept (a/k/a small world phenomenon)
LINKS FUEL DIFFISUION
A NETWORK OF 1,000 PEOPLE = 500,000 POSSIBLE LINKS
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CUSTOMER REMEMBER
CAUSE THEY ‘RE REMINDED
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HOW
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LEAPFROGGING TECHNIQUES
• Buzz marketing – Special hook, event, promotion. Aqua Teen Hunger Force
Boston Bomb Scare
• Viral marketing– Branded material, websites, blogs, advergames, widgets,
bligets, videos, utilities, collaboration tools etc. that sneezers spread. ParkRidge47, Vote Different
• Influencer marketing– Identifying and finding the influencers
Source: Justin Kirby, & Paul Marsden (2006). Connected marketing. Oxford, UK: Butterworth-Heinemann. 198YouTube
Aqua Teen
Buzz Oven
Bree
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WIDGET & BLIDGET
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Social media describes the online technologies and practices that people use to share opinions, insights, experiences, perspectives and media itself. Social media can take many different forms, including text, images, audio, and video. These sites typically use technologies such as blogs, message boards, podcasts, wikis, and vlogs to allow users to interact. Source: Wikipedia
WE CONNECTED TO SOCIAL MEDIA
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GOT STICKED
WE STICKED WITH BLOGS…
70 million blogs in just 4 years. 120K blogs being added each day.
THROUGHEMBED CODE
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STIMULATING DISCUSSIONPROMO EVENTREDUCED PRICINGFREEWAREGAMEDEMOTRIALBETA
W E DO SEEDING IN 4RUMS
THROUGHEMBED CODE
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EMBED CODE ???
It is a code used to plug a document such as a picture, song or video into
another document such as a forum, or a website
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EASY TO USE
EASY TO FIND
EASY TO REMEMBER
EASY TO INTERACTIVE
EMBED CODE
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EMBED CODE
Personalize
The website
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Got mobile-ed
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WHAT
BENEFIT
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WE ARE SUPPORTERS
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WE ARE EVERWHERE!!!
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WE HAVE DATABASE
“Worldwide over 350 billion text messages, are exchanged acrossthe world’s mobile networks every month”
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WE HAVE INSIGHTS
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CLIENTS PAY FOR THIS
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GOT INTERESTED?
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