Basic Cash Flow Projection by Ryan Carson
4
Pricing Free $0 Basic $5 Plus $9 Pro $19 Business $49 New Users / mo Sales Reasonabl Free 120 60% 200 Basic 12 20 Standard 9 15 Pro 4 7 Biz 4 6
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This is a very basic Excel sheet designed by Ryan Carson of Carson Systems (UK) to assist newbie web application developers project income, expenses and profit!
Transcript of Basic Cash Flow Projection by Ryan Carson
PricingFree $0Basic $5Plus $9Pro $19
Business $49
New Users / mo Sales Reasonable Assumption?Free 120 60% 200Basic 12 20
Standard 9 15Pro 4 7Biz 4 6
A2
Ryan Carson: I've used five basic plans. Your app will obviously be different, but this is a good starting point.
D9
Ryan Carson: Change this figure to see how your revenue will be impacted if you only hit a percentage of your estimated signups.
F9
Ryan Carson: This is impossible to know, but try to use an educated guess.
Reasonable Assumption?
2007Income Mar Apr May Jun Jul AugFreeUsers 120 240 360 480 600 720
BasicUsers 12 24 36 48 60 72
StandardUsers 9 18 27 36 45 54
ProUsers 4 8 13 17 21 25
BizUsers 4 7 11 14 18 22
Total Income $397 $794 $1,192 $1,589 $1,986 $2,383
ExpensesHosting $1,000 $1,000 $1,000 $1,000 $1,000 $1,000Staff $8,000 $8,000 $8,000 $8,000 $8,000 $8,000Accounting $500 $500 $500 $500 $500 $500
Total Expenses $9,500 $9,500 $9,500 $9,500 $9,500 $9,500
Profit -$9,103 -$8,706 -$8,308 -$7,911 -$7,514 -$7,117
Sep Oct Nov Dec
840 960 1,080 1,200
84 96 108 120
63 72 81 90
29 34 38 42
25 29 32 36
$2,780 $3,178 $3,575 $3,972
$1,000 $1,000 $1,000 $1,000$8,000 $8,000 $8,000 $8,000$500 $500 $500 $500
$9,500 $9,500 $9,500 $9,500
-$6,720 -$6,322 -$5,925 -$5,528
