Farmland Stewardship: Growing Toward the Future

Farmland Stewardship Survey Objectives

Ground our understanding of perceptions of stewardship Examine consumer and grower perceptions about stewardship Identify knowledge gaps between growers and consumers

Method Padilla Speer Beardsley designed and conducted survey Questionnaire included six closed-ended questions Consumer sample size was 400 Grower sample size was 116

Discuss definition and provide examples of stewardship

What is Stewardship to BASF?

Stewardship is a term that reflects our commitment to ensuring agricultural sustainability by managing crop protection products in an ethical and responsible way, from discovery and development, right

through distribution, use recycling, and final disposal.

Benefits of Stewardship For consumers, it means the

reassurance of eating affordable, healthy, and quality-assured food

For growers, it is about optimizing yields, while developing and implementing cost-effective and sustainable farming practices

For everyone, it helps to address perceptions about the impact of crop protection products on topics like food safety and water quality

Farmland Stewardship Survey

Farmland stewardship is better than the past and the outlook in the future is positive

Growers have a more positive view on stewardship Growers place a higher importance on efficacy of crop inputs

Other important criteria are cost and impact on the environment Consumers place a higher importance on efficacy and environmental

impact of crop inputs Gap in perceptions between growers and consumers regarding

production systems

Survey Highlights

Stewardship Today Compared to Ten Years Ago

Both consumers and growers trend positive; gap in perception exists

Growing Toward the Future

Consumers (N = 400)

Growers (N = 116)

47.6% 22.4%29.9%

76.7% 6.9%16.4%

Better WorseAbout the same

59.0% 16.8%24.3%

72.2% 7.8%20.0%

Growing Toward the FutureStewardship Today Compared to 10 Years From Now

Both consumers and growers trend positive; gap in perception exists

Better WorseAbout the same

Consumers (N = 400)

Growers (N = 116)

Farmland Stewardship

Growers invest in stewardship through technology and innovation Crop protection companies build stewardship through product

development and research How information frames consumer perceptions BASF looks to the future of stewardship Panel discussion and Q&A

Today’s Agenda

Growers investing in stewardship: Criteria for choosing crop inputs

Perceptions Around Crop Inputs

Consumer survey question: When a farmer buys a crop input (such as a pesticide or fertilizer), How important should … be to the farmer? Grower survey question: When you buy a crop input or pesticide, how important is … ?[1-to-6 scale, where 1 = “extremely unimportant and 6 = “extremely important.”]

Between-groups t-tests results indicate significant differences between consumers and growers: * p < .05, ** p < .01, *** p < .001

1 2 3 4 5 6Extremely

UnimportantExtremely Important

Effectiveness

Environmental Impact

Growers rate attributes when making their crop input decisions

Cost

Consumers rate attributes for grower crop input decisions

Effectiveness

Environmental Impact

Cost

Perceptions Around Crop Inputs

Consumer survey question: When a farmer buys a crop input (such as a pesticide or fertilizer), How important should … be to the farmer? Grower survey question: When you buy a crop input or pesticide, how important is … ?[1-to-6 scale, where 1 = “extremely unimportant and 6 = “extremely important.”]

Between-groups t-tests results indicate significant differences between consumers and growers: * p < .05, ** p < .01, *** p < .001

1 2 3 4 5 6Extremely

UnimportantExtremely Important

Gap in grower and consumer perceptions of environmental impact

Growers

Consumers

Input Selection

Consumer survey question: When a farmer buys a crop input (such as a pesticide or fertilizer), How important should … be to the farmer? Grower survey question: When you buy a crop input or pesticide, how important is … ?[1-to-6 scale, where 1 = “extremely unimportant and 6 = “extremely important.”]

Between-groups t-tests results indicate significant differences between consumers and growers: * p < .05, ** p < .01, *** p < .001

1 2 3 4 5 6Extremely

UnimportantExtremely Important

Environmental and land stewardship inherent in growers’ daily practices

Overview and Opportunities

Improve dialogue between ag industry, growers and consumers Examples of stewardship:

Headline® fungicide eco-efficiency analysis

Container recycling Global stewardship

Packaging research and development

Opportunities

Developers building stewardship: From molecule to market and beyond

Effectiveness

Perceptions of Product Development Priorities

GrowersEnvironmental impact

Human health and safety

Environmental impact

Human health and safety

EffectivenessConsumers

Survey question: When thinking about the development of new crop inputs or pesticides, How important to developers is the … ?[1-to-6 scale, where 1 = “extremely unimportant and 6 = “extremely important.”]

Between-groups t-tests results indicate significant differences between consumers and growers: * p < .05, ** p < .01, *** p < .001

1 2 3 4 5 6Extremely

UnimportantExtremely Important

Stewardship in Development

Pre-launch

The Reality

Development and registration

Test environmental and human safety

Decision for development

Identify compounds and test efficacy

1 year 2 years 4-7 years

Internal Compound Development Process

Post-Launch Stewardship

Proactive stewardship management Role of every BASF employee

Field sales Technical services Regulatory

Stewardship programs to facilitate sustainability Headline® fungicide

The Reality

From Molecule to Market

Educate growers and consumers on how BASF selects products for development

Communicate post-launch stewardship practices

Opportunities

Consumers recognizing stewardship: Perceptions of Safety

The Challenge

Feed the world . . . with food that is safe and affordable, while using sustainable practices

Population

+ +Threat

of Pests =Demand for

crop protection

Land

Vitamin E supplement

Perceptions of Product Development Priorities

GrowersConventionally grown food

Organically grown food

Consumers

Survey question: When thinking about the development of new crop inputs or pesticides, How important to developers is the … ?[1-to-6 scale, where 1 = “extremely unimportant and 6 = “extremely important.”]

Between-groups t-tests results indicate significant differences between consumers and growers: * p < .05, ** p < .01, *** p < .001

1 2 3 4 5 6Extremely

UnimportantExtremely Important

Aspirin

Diet Soda

Diet Soda

Aspirin

Conventionally grown foodVitamin E supplement

Organically grown food

Perceptions of Safety

There is little evidence that organic products are significantly more or less safe or beneficial than those conventionally produced.

Dangour et al. 2009; Am J Clin Nutr

Voluntary vs. imposed Under an individual’s control

vs. controlled by other Natural vs. manmade sources

Public Perception

Risk Perception

Risk Considerations

How do we quantify potential health risks? What is our level of exposure? People are different…how do we address

susceptibility? What do public health indicators tell us?

Factors to Consider

Checks and Balances Risk analysis

Communication

Risk management

Opportunities Crop protection in sustainable

agriculture

Education and information

Informed decisions

Credible sources

Industry growing toward the future: Taking the next steps

Understanding process Adopting new technology and innovations Investing in research and development Facilitating dialogue

Growing Toward the Future

The BASF Principles & Promise

Protect human health and the environment by developing innovative products, technologies and services

Promote and support the responsible use of our crop protection products, technologies, and services

Support crop protection products as part of sustainable agriculture worldwide

BASF is committed to sustainable agriculture development with the highest standards in stewardship

Principles

Promise

David Hula and family Virginia corn grower Family farm for 300+ years NCGA yield contest winner Legacy of stewardship Many growers practicing

stewardship

Elevating Agricultural Stewards

Panel Discussionand Q&A