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BASELINE PRESENTS

SPEND VS. INVEST STRATEGY & SOCIAL STRENGTH

searchenginejournal.com • expandedramblings.com • mediabistro.com • digiday.com

B A S E L I N EC R E AT I V EI N C O R P O R A T E D

E S T . 2 0 0 5

BASELINECREATIVE.COMB

CURRENT NATIONAL AVERAGE COST FOR ACTUAL “LIKE” ON

FACEBOOK (VARIES BY INDUSTRY, LOCATION AND DEMOGRAPHIC)

GOOGLE’S TOTAL REVENUE GENERATED THROUGH ADVERTISING

$196%

There are innumerable gurus promising overnight success with social media. Some communications are ideally suited to a variety of platforms. Knowing your audience and creating a successful campaign involves more than a tweet. Some interesting statistics - read on!

YOUTUBE1 BILLION

70 MILLIONPINTEREST

500 MILLIONGOOGLE PLUS

500 MILLIONTWITTER

130 MILLIONINSTAGR.AM

238 MILLIONLINKEDIN

INVEST WISELY IN

SOCIAL MEDIA

YOUTUBE ONE-DAY HOMEPAGE FEATURE

$400,000

BIGBUCKS

1.15 BILLIONFACEBOOK

66%

15-34 year olds using facebook.

42%

Like a page for a coupon/incentive.

WHAT USERS DOON FACEBOOK

35%

Like a page to enter a contest.

S O C I A L M E D I A C A N B E D A U N T I N G

Too many platforms!

Too much technology!

Too much time!

Too much money!

It doesn’t have to be painful.

There are social media solutions options for everyone; the trick is to find the ones that work for you.

S O C I A L M E D I A I S A K E Y C O M P O N E N T O F B A S E L I N E C R E AT I V E ’ S S E RV I C E S

• Love it or hate it, social media is not going anywhere.

• It is an important extension of your word-of-mouth outreach and your strategic, integrated marketing plan.

• Share your company culture with your clients and vendors.

• Allow your customers to become brand ambassadors.

• Small businesses may not have time or manpower to allocate to social, so using an outside resource is crucial.

B A S E L I N E C R E AT I V E H E L P S O U R C L I E N T S F I N D T H E R I G H T F I T F O R T H E I R B U S I N E S S .

W H I C H S O C I A L M E D I A P L AT F O R M I S R I G H T F O R YO U ?

R E M E M B E R , S O C I A L M E D I A I S J U S T PA RT O F YO U R O V E R A L L M A R K E T I N G S T R AT E G Y – I T ’ S N OT T H E W H O L E S H E B A N G .

B A S E L I N E C R E AT I V E S O C I A L M E D I A C L I E N T S I N C L U D E :

• Cocoa Dolce Artisan Chocolates

• Commerce Lease Group

• Kitchen Concepts

• The Farris Wheel

• SafetyTec Hood Cleaning

• Puff’s

• Interior Trends, Inc.

“The answer is Yes!”

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