Bas Boorsma - Smart Work Center:Towards a Connected & Sustainable Way Of Working

IBSG - 1Copyright © 2007, 2008 Cisco Systems, Inc. All rights reserved.Confidential

Smart Work Center a Connected Urban Development Project

Towards a Connected & Sustainable way of working

Connected Urban DevelopmentBas Boorsma, Head CUD (Amsterdam)IBSG, Cisco

IBSG - 2Copyright © 2007-2008 Cisco Systems, Inc. All rights reserved.Cisco Highly Confidential IBSG - 2

1. Mega Trends

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Urban Mega-Factors influencing Work

Climate Change

Energy Prices

Mobility & Traffic Congestion

‘Work’ Is Changing


2. Principles of Connected and Sustainable Work


“Bring the information to the user, not the user to the information”

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Connected and Sustainable Work Perspective


Summary of Principles

Work force redefinedPool more heterogeneousMore workers, less employees

21th century work space: work follows the workerCollaboration and self-regulationWork spaces are user-centric

Work and workers are central, buildings are notSatellite Offices are (therefore) obsolete as is (tele)commuting

New resource optimization for employing organizations


Connected and Sustainable Work Perspective

“Connected and Sustainable Work renders (tele)commuting obsolete…

…by redefining where works get done by who and how”


Key Enabling Factors

Benefits to all stakeholders

Supportive Culture

Reliable infrastructure


Why CUD SWC Pilot In Amsterdam Region?Amsterdam + Almere: Pervasive Broadband Infrastructure

AmsterdamAmsterdam AlmereAlmere


3. The CUD Smart Work Center

10


CUD Smart Work Center

Close to residential community, bringing together all relevant services and facilities as to:

Optimize ‘a day in the life of’ a worker

Bring information to the user, not the user to the information

Taking physical transport out of the equation of work insofar information exchange is concerned


• Business Model

• ICT Architecture

• Success Factors

• Scaling and next steps

CUD Smart Work Center


Business Model SWC

Leases per squared meter +

possible commission fees

Providing comprehensive flexible work space propositions to larger employers. Flexible work stations can be retained at any time by any employee

The proposition includes the actual work space, connectivity, IPphones, on the premise telepresence access, other hardware

Further services on the premises are provided by third parties and can be retained separately (i.e. child day care, restaurant)


Business Model SWC (2)

Leases per squared meter +

possible commission fees

One year agreements with large employers are imperative to the short term viability of the SWC. Larger Employers therefore serve as ‘launching customers’. Individual ‘per day’ or ‘per hour’ arrangements follow in secondary phase of SWC development

Financial advantages to the larger SWC customers emerge if the customer translates SWC usage into a reduction of fixed work stations at their own premises. A SWC aims to offer all-inclusive work stations at 50 to 90% of the costs involved in maintaining fixedtraditional workspaces, allowing for substantial reductions in operational cost to the customer


SWC ICTArchitecture(1) Broadband Provisioning for Telepresence and high-end Internet Connectivity

S W C

Fiber, 100 MB Connection,

Provisioned by UNET

Other SWCs, TP facilities and connected

organizations

Almere


SWC ICTArchitecture(2) Who does what

WTC

Amsterdam

Basic high end connectivity and telepresence

Work Space Reservation System;

Collective ICT resources

Employers

&

Users

Data Security, laptops/PCs,

Individual work station assignment


Critical Factors

Governance

Business model

SWC are ‘central’ in the work environment

A socially conducive and professional service setting

Broadband

An ensured heterogeneous work environment

Voluntary & Fun

The innovative, please

A fluid concept


Scaling of CUD SWCs and next steps

Scaling in and around Amsterdam in collaboration with a larger arrays of private partners, with the City of Amsterdam in the role of initiator and enabler

Replication and scalability ensured by viable business model (zero subsidies required)

Business Models, Value Cases, Updates and Experiences to be shared and replicated worldwide

CUD SWC User Experience Research: TelematicaInstituut


Scaling Smart Work Centers Amsterdam + Wider ‘Randstad’ Region

NationallyQuality Centre - Almere (Pilot) Den Bosch, Zwolle Amsterdam Bright City - Zuid-As AmsterdamMunicipal Locations: WTC Amsterdam and City Hall (to be confirmed)RoC Amsterdam - Hilversum, Amsterdam, Almere, final selection to be confirmedFlexOffice Partners – Rotterdam, Utrecht, The Hague , Schiphol

InternationallyCollaboration with global partnersTelepresence Exchange

Amsterdam

Almere

Rotterdam

The Hague

Den Bosch

Schiphol

Utrecht

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