Barry tomalin
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Transcript of Barry tomalin
04/11/2023 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
1
THE THIRD SPACE
Barry TomalinInternational House
London
04/11/2023 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
2
THE MESSAGE
• B2 PLUS• BUSINESS FIRST• LANGUAGE SECOND
04/11/2023 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
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WHY?
• NEW REPORTING LINES• NEW MARKETS • NEW LANGUAGE
(English)
04/11/2023 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
4
THE BUSINESS ENGLISH CONTRACT
• I’m a business English teacher.
• I supply the business English.
• You supply the business knowhow
• I’m a business executive.
• I work internationally in English.
• You give me the English.• I’ll provide the business
application.
04/11/2023 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
5
THE ‘BRAVE’ NEW WORLD
• I’m a business executive.
• I’m reporting internationally.
• My managers are in Mexico City and Delhi.
• I don’t know them.• I don’t know how they
operate.• HELP!
04/11/2023 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
6
‘BUSINESS PLUS’
BUSINESSCOMMUNICATION STRATEGIES
BUSINESSLANGUAGE
04/11/2023 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
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WHEN DO I USE‘BUSINESS PLUS’?
• THE TRAINING CIRCUIT
THE TEMPLATECEFR Stages A, B, CThe A STAGE A 1-A2 Language acquisitionThe B STAGELanguage and BusinessBusiness skills PLUSThe C STAGEC1-C2Business skills in English
04/11/2023 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
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WHAT KIND OF STRATEGIESDO THEY NEED?
• PRESENTATIONSHow to present yourselfHow to structure and
make a presentation• MEETINGSHow to intervene in a conf
callHow to make your pointHow to disagree
• NEGOTIATIONSWhere people are in a
negotiationHow to get from DEBATE
to PROPOSALNETWORKINGActive listeningQuestions you can askCultural fault lines
04/11/2023 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
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IS THERE A BUSINESS MODEL DO WE CAN USE?
• The ‘ANGLO-SAXON’ model still dominates world business communication in the multinational world.
• Under challenge but still dominant.
04/11/2023 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
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HOW?
• Teach the key business strategies.
• Teach the English they need to deploy those strategies successfully.
• At B2 level PLUS – business strategies first.
Language skills support.
04/11/2023 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
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How to present yourself
NAMEJOB TITLECOMPANYLOCATIONWHAT YOU DO !
WHAT THEY NEED TO KNOW
04/11/2023 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
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HOW TO PRESENT A PROJECT
Most people are not good at describing projects precisely.
We suggest using PAPO ©• P – Project• A – Purpose• P – Process• O - Outcome
04/11/2023 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
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HOW TO STRUCTURE A PRESENTATION
• SIGNPOSTTopic, duration, main points,
questions• SIGNALGREEN – My first point is..RED – That was my first point.• SUMMARISESummarise key points,conclude, invite questions.SAY ‘THANK YOU!’
04/11/2023 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
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HOW TO GIVE F.A.C.E.‘The moments he’s with you it’s like
no-one else is in the room.’
Give F.A.C.E time.• Focus• Acknowledgment• Clarify• Empathise"Being president is like running a
cemetery: you've got a lot of people under you and nobody's listening." –Bill Clinton
04/11/2023 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
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OUTCOMESFOCUS
At B2 PLUS• International Business strategies• The Language to achieve them
RESULTS• Optimised international
performance
• Application of language knowledge to specific
operational goals
04/11/2023 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
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FOLLOW-UP
(E) [email protected](W) www.culture-training.comTHE IH BUSINESS CULTURAL TRAINERS
CERTIFICATEPARIS: November 30 –DEC 2nd [email protected]: Visit
www.ihlondon.com/executive-centre/cultural-training for 2012 courses