Barry jinks final_v2_2013vancouver_sharepointsummit

Seven Point Strategy for Crossing the Chasm with SharePoint

Barry Jinks – Founder & CEO, Colligo

www.sharepointsummit.org

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Agenda• Engagement & Adoption in the Nexus of Forces• Adoption Research• 7 Point Strategy


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Gartner Nexus of Forces“Taken together [the four forces of mobile, social, cloud and information] are revolutionizing business and society, disrupting old business models and creating new leaders. The Nexus is the basis of the technology platform of the future.”


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People are at the Center


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But how do we get people to adopt new ways of working?


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The Diffusion Process1950’s: Post-WWII Research on Technology Adoption by Farmers in Iowa


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Primary Findings• Distinct stages in the technology

adoption process• People trust different sources of

information at each stage• Different people adopt technology at

different stages depending on their personal and social characteristics


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Adoption Process From: “The Diffusion Process” - By George M. Beal and Joe M. Bohlen


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Technology Adoption Curve

From: “The Diffusion Process” - By George M. Beal and Joe M. Bohlen


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1990’sEnter Geoffrey Moore


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Disruptive Technology Adoption“A disruptive innovation is an innovation that helps create a new market and value network, and eventually goes on to disrupt an existing market and value network (over a few years or decades), displacing an earlier technology.”

- Wikipedia


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Adoption Curve for Disruptive Innovations


Changing work processes with social tools like SharePoint is like a disruptive innovation to the workforce


2011Moore Introduces “Systems of Engagement”

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From: “Systems of Engagement and The Future of Enterprise IT A Sea Change in Enterprise IT” - Geoffrey Moore, 2011


User Adoption Not as High as Expected in SharePoint-land… but Why?

15Source: Colligo survey of 750 IT professionals


Not at all satisfied Not satisfied Somewhat satisfied Satisfied Very satisfied Don’t know0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

How satisfied are you with the level of user adoption of SharePoint in your organization?

Only 48%Are satisfiedwith the level

of user adoption

MPS Partners Survey 2012/2013“Current Trends in SharePoint

Adoption”

2012 AIIM Survey“The SharePoint Puzzle: Adding the

Missing Pieces”


Scenarios Where SharePoint Adoption Can Be Problematic

• Email Management• Attachment Management• Personal Document Management• Mobile Document Management• Document Collaboration

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How commonly is SharePoint used in each of the following departments within your organization?

Source: Colligo survey of 750

IT professionals



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How commonly is SharePoint used in each of the following departments within your organization?

Source: Colligo survey of 750

IT professionals

Mapping SharePoint

Adoption onto the

Technology Adoption

Curve


And Now the Seven Points


1. Target UsersGain a deep understanding of each target persona, including how they do their jobs now and how they will interact with the system once it’s deployed.

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2. Compelling Reason to Adopt

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Build a value proposition for each target user that answers the question, “What’s in it for me?” Using “day in the life” before and after scenarios can help to crystallize this.



3. Whole SolutionEnsure that all elements of the solution are in place and able to deliver on the compelling reason to adopt, so the target users readily adopt the ECM solution.

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4. Roll-OutDevelop a deployment strategy and plan that focuses on communication and incorporates extensive user feedback into the process.

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5. CostUnderstand the real cost to the user of adopting the system. Ensure that the value delivered exceeds the cost to the user.

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6. CompetitionUnderstand the alternatives that the target users have if they choose not to adopt the new solution. How much support is there from management to work through problems in the initial phases?

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7. PositioningBuild and deliver messaging around the solution that communicates what the system is, who it’s targeted at, the benefits it brings and how it differs from the old ways of working.

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Summary1. Target users2. Compelling reason to adopt3. Whole solution4. Roll-out5. Cost6. Competition7. Positioning

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Barry jinks final_v2_2013vancouver_sharepointsummit

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