Barry Devlin - The Myth of Data-Driven Business
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Transcript of Barry Devlin - The Myth of Data-Driven Business
Barry Devlin
The Myth of Data-Driven Business
DEBUNKING THE MYTHS Speaker 13 of 17
Followed by
Gareth Woods
@BarryDevlin
Data Driven
2
(Myth #1) Data Driven
3
Improved Information
leads to
Data Driven
4
demands extensive Governance for Improved Information Improved Information
(Myth #2) Data Driven
leads to
Exceptional Decision Making
5
Really?
6
7
Psychological and social factors
Exceptional Decision Making
are, in reality, at the heart of
(Myth #3) Data Driven
creates
8
Better Behaviour / Business
Data Driven
9
often leads to
Poorer Behaviour / Business
Privacy
Good Behaviour / Business
10
must be at the core of
will be
World Economic Saviour
11
(Myth #4) Data Driven
Data Driven
may become
World Economic Destroyer
12
Thinking points… 1. Remember data governance 2. Include human and social psyche 3. Respect and nurture privacy 4. Consider economic consequences
13