By Jessica Foxen

ObjectiveCreate Top-of-Mind

Brand AwarenessIncrease Textbook

SalesShowcase

competitive textbook selections and prices

DIGITAL STRATEGY CAMPAIGN

Big Idea:Top-

Quality Consumer Convenien

ce

TARGET AUDIENCE

College Students ages 18-22

WEBPAGE & SEO

+ Strong Content+ Navigation+ Appearance+ Increase Visibility

FACEBOOK & TWITTER

+ Strong Content+ Info Availability+ Entice a Following+ Build Relationships

PINTEREST CONTEST

+ Strong Content Visual+ Entice Participation+ Build Relationships+ Creates Word-of-Mouth Marketing

Winner receives free textbooks for a

semester!

MOBILE APP

+ Strong Content+ User Friendly+ Availability

99.8% of college students own cell phones!

ADWORDS

Barnes & Noble TextbooksPurchase textbooks at a low priceFree shipping with your next orderwww.barnesandnoble.com/

Barnes & Noble eTextbooksUse your Nook to studySave up to 60% when you rent or buy eTextbookswww.barnesandnoble.com/

+ Strong Keywords+ Effective Messages

BUDGET

20%

30%

(Google AdWords)

35%

10%

5% $600,00

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