Barely Sufficient Portfolio Management Todd Little and Kent McDonald So many decisions, more time...
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Barely Sufficient Portfolio Management Todd Little and Kent McDonald So many decisions, more time than we thought
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Transcript of Barely Sufficient Portfolio Management Todd Little and Kent McDonald So many decisions, more time...
Barely Sufficient Portfolio Management
Todd Little and Kent McDonald
So many decisions, more time than we
thought
By the Book Gaming Pools for Fools Tools for Pools By my Fantasy You Betcha
The Problem(s)
The Development Funnel
Evaluation andEvaluation andSelectionSelection
DevelopmentDevelopmentProjectsProjects
New ProductsNew Products/Services/Services
Real Funnels: Group B
Research
Customer
MarketingEngineering
StrategicPlanning
OEM
QualityControl
Cont.
Real Funnels: Group C
Central Research
Local Inputs
Board Heat
Product "A"
Competitor Boot
NIH Resistor(abrasion;
slows down the flow)
Tech Prod'n Log Sales
LAUNCH HERE
RELAUNCH HERE
1 1/2 – 2 years 2 – 3 hours
8 –12 months
leaky
What can we do to get useful Portfolio Management?
Value Models?
Value Model
Business Value
CostsCosts
Benefits
How Do You Determine Costs?
How Do You Determine Benefits?
A Value Model?
Line Change
Value Model!
Value Model
Considerations
Purpose
Considerations
Cos
tsC
osts
Ben
efits
What do we do?
When do we do it?
When do we
decide?
Decisions, Decisions, Decisions
What do we do?
When do we do it?
When do we decide?
Real Options
Deciding Is Not a Once in a Lifetime Event
Knowledge Improves Business Conditions
Change Project Conditions
Change Do You Know Why
You Are Deciding Early?
Considerations
RisksRisks AssumptionsAssumptions ConstraintsConstraints
Risks – Types of Uncertainty
Cost/Time Uncertainty
General Market Uncertainty
Feature Acceptance Uncertainty
Purpose-Based Alignment
MarketDifferentiating
High
Low
Mission CriticalLow High
Differentiating
ParityWho Cares?
Partner
Purpose Does Not Equal PriorityPurpose Does Not Equal Priority
Example: Health InsurancePurpose Alignment
MarketDifferentiating
High
Low
Mission CriticalLow High
PharmacyDental
DisabilityInsurance
Healthcare analytics
Member Medical Home
Claims ProcessingEnrollment
Customer Service
Example: Apple
MarketDifferentiating
High
Low
Mission CriticalLow High
MS OfficeATTIntel
Peripherals
New Product Design User ExperienceContent Distribution
Software
Manufacturing
By the Book GamingProduct Line 2008
Head Count
2008 Revenue
($Thousands)
2009 Revenue Target
($Thousands)
2010Revenue Target
($Thousands)
Pools for Fools
8 8,000 12,000 18,000
Be My Fantasy
8 0 4,000 6,000
Tools for Pools
8 0 0 0
You Betcha
8 2,000 4,000 6,000
Total 32 10,000 20,000 30,000
Simulation Get into teams Choose a representative to the Portfolio Team Prepare your case (25 minutes) Pitch your case (20 minutes) Break (finalize investment) Simulate 2009 (20 minutes) Revisit Investment Options (20 minutes) Simulate 2010 (20 minutes) Debrief (30 minutes)
Iteration 1
Iteration 2
Debrief/Retrospective
Buy the Book:Stand Back and Deliver
New book by Pixton, Nickolaisen, Little, and McDonald
Published by Addison Wesley in Early 2009
Drafts:
www.accelinnova.com /booklogin.php
Contact
Todd Little www.toddlittleweb.com 713-504-5365 [email protected]
Kent J McDonald: www.knowledgebridgepartners.com www.accelinnova.com 515.229.6929 [email protected]
