BARE International - Introduction
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BARE International
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BARE International
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Leading the world in Global Mystery Customer Research since 1987
Company
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BAREs commitment to the hospitality and research industry is reflected in the
associations we are members of:
ISHC International Society of Hospitality Consultants
MRA Market Research Association
HFTP Hospitality Financial & Technical Planners
MSPA Mystery Shopper Providers Association
(Co-founder / Past President / Global Council)
ASQ American Society for Quality
WBENC Womens Business Enterprise National Council
(Award winner)
ESOMAR European Society of Market Research
BARE International
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As the founder of the MSPA weve set out the standards for our industry.
Due to our expertise BARE is chosen by leading brands and companies
as their Mystery Customer Research provider as well as a strategic
partner for leading Global Market Research companies & consultancyfirms.
Our programs are well known for their objectivity and accuracy. Both
international and national expertise across all industries gives us the
opportunity to advise you on the best practices of Mystery Customer
Research.
OurLeading Role
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BARE International
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Provider for leading edge companies
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Which questions do you have?
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Market Research vs. Mystery Customer Research
Both Measure Health of Customer-Driven Organizations2 Parts of One Whole
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Mystery Customer Research Program Goals
DrivingDrivingCustomerCustomerSatisfactionSatisfaction
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Methodologies
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Mystery Customer Research
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Mystery Customer Research
How was your
service today?
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Performance Measurement
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Mystery Customer Research
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A Successful Program Depends Upon:
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This is the most important step in the set-up of a
program is the translation of goals into measurable
objective questions.
When questions & answers are subject to interpretation,
the results will not always be actionable.
Objective questions lead to objective and thereforeactionable answers.
Objective Questionnaires
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Scenarios
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Our Mystery Customers
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Mystery Customer Recruitment
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Mystery Customer Selection & Certification
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Mystery Customer Selection: Shopper Profile
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Mystery Shopper Screening
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Training:
General E-learning modules:
Bare Basics
Industry specific modules
E-learning modules specifically designed for each client
Mystery Shopper training
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Mystery shopping quiz
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Mystery Shopper Certification
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Data Validation
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BARE On Line Reporting
Apollo: a complete and state-of-the-art web based report delivery system.
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BARE On Line Reporting
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Standard Dashboard
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Custom Dashboard
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BARE On Line Reporting
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BARE On Line Reporting
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BARE On Line Reporting
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BARE On Line Reporting
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BARE I t r ti l
Entr pr neuri l, g l riented rg niz ti n p ssi nately dedicated tbeing a partner t ur clients
Built n str ng perati nal res urces..
Ourentire team have r ts in perati ns.
Flexibility has beena c rnerst ne f ur gr wth .. What we dt day we will learn fr m and ev lve int t m rr ws visi n
Technology leadership ..On line data management systems with
unlimited reporting capabilities
Globally based consensus solutions
a guiding coalitionacross industries worldwide
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Sonul VerdiaGeneral Manager India, ME & Africa
BARE INTERNATIONALTel: +91 22 66897000 Extn: 111
Email: [email protected]
