Barcode Hero Presentation

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Reinven’ng the instore experience Under the Radar 2010 © 2010 Kima Labs, Inc. November 12, 2010

Transcript of Barcode Hero Presentation

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Re-­‐inven'ng  the  in-­‐store  experience

Under  the  Radar  2010

©  2010  Kima  Labs,  Inc.                     November  12,  2010

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I                        online  shopping!

– Developed  Personaliza@on– Led  Social  Networks  Ini@a@ve– Founded  Automated  Adver@sing  ($300  million  channel)

2001-­‐2006

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Online  Retail$210B

In-­‐Store

$4T  US

Visual:  put  a  screenshot  of  online  vs.  offline

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• Product  info  limited  to  the  box

• No  trusted  source

• One  store  fits  all  –  no  

personaliza@on

• Pricing  is  opaque

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Let’s  re-­‐invent  in-­‐store  shopping.

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• Op0mized  for  small  screen

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• Op'mized  for  small  screen• Disrup0ve  microcontent

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• Op'mized  for  small  screen• Disrup've  microcontent• Community  of  experts

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• Op'mized  for  small  screen• Disrup've  microcontent• Community  of  experts

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• Op'mized  for  small  screen• Disrup've  microcontent• Community  of  experts• Follow  who  you  want

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• Op'mized  for  small  screen• Disrup've  microcontent• Community  of  experts• Follow  who  you  want• Any  product,  any  store

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• Op'mized  for  small  screen• Disrup've  microcontent• Community  of  experts• Follow  who  you  want• Any  product,  any  store• Free

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Strong  Engagement

• 3,500  have  become  king  or  queen• 10%  leave  product  comments  • >30%  share  product  recommenda'ons– Average  recommender  recommends  15  products

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Demo

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Opportuni@es  for  Retailers

• Increase  conversion  with  beNer  discovery  experiences

• Increase  basket  with  smart  cross-­‐  and  up-­‐sell

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Opportuni@es  for  Brands

• Go  beyond  the  box• Reach  people  in  the  aisle

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Opportuni@es  for  Publishers

• Extend  your  brand  into  stores  -­‐  through  the  content  you  already  have

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• Re-­‐inven@ng  in-­‐store  shopping• Disrup@ve  model  based  on  community,  

microcontent,  and  compe@@ve  game  mechanics

• Strong  engagement

• Opportuni'es  for  retailers,  brands  and  publishers

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• Re-­‐inven@ng  in-­‐store  shopping• Disrup@ve  model  based  on  community,  

microcontent,  and  compe@@ve  game  mechanics

• Strong  engagement

• Opportuni'es  for  retailers,  brands  and  publishers