Barcode Brand Consulting · Branding Solutions for your customers’ delight We connect Brands with...

A S I X S I G M A A W A R D E DC O M P A N Y

C O M P A N YC R E D E N T I A L S

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2020 BBC. All Rights Reserved

HOW DO 9 OF

THE WORLD’S

10 MOST

VALUABLE

BRANDS

CREATE EPIC

CUSTOMER

EXPERIENCES?Source: Forbes’ The World’s Most Valuable

Brands 2019

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Message

The Answer to the previous question? They Use Our services.

Our full sized service agency is all about brands. From advertising

to research, we give you the consumer insights like never before.

Let’s connect to take your product for a roller coaster ride.

Founder & CEO

Amish Jha

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2020 BBC. All Rights Reserved2020 BBC. All Rights Reserved

We Offer Modern Consumer

Insights Management &

Branding Solutions for your

customers’ delight

We connect Brands with

customers on the modern

channels across marketing,

advertising, research, care and

engagement teams to deliver

the best customer experience

for your brand

20+Years of experience

ABOUT US

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WHAT PEOPLESAID?

Vikas Sharma-GPI

Working alongside Barcode is

indeed a pleasure. They Have a

knack for consumer insights

Bibhuti-Bata, India

The Data about the customers

perception really helped me

increasing footfall

Kaustav Paliwal-1mg Technologies

The ad-test provided by

Barcode was exceptionally well

crafted

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THE WORLD HAS MOVED TO MODERN CHANNELS

Internet/ WebChat

32%G E N Z

A G E 0 - 2 3

Social Media

24%G E N Y

A G E 2 4 - 3 9

Internet/ WebChat

24%G E N Y

A G E 2 4 - 3 9

Social Media

33%G E N Z

A G E 0 - 2 3

PREFERRED BUSINESS MEDIUMS

Millennials + Gen-Z make up more than half the world’s population, and they’re using modern channels to post billions of message s, stories, and images about their life, their concerns,

and their views. Organizations must adopt modern channels as their primary communication channel in order to reach their cust omers and stakeholders.

90%

Souces :NYT, Why People Hate Surveys; Buying Habits and Generational Spending Power; The Evolution of Communication across Generatio ns

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SOCIAL MEDIA ADS

2 Way communication you give them ads as

well as the call to action

Does play good on subconscious mind

but doesn’t yield direct transactional

returns. Again difficult to track.

HAS FADING INTERESTS TV / RADIO / OOH

Almost zero readability, Ads gets lost

in crowd and are hard to track.

YOUR TRADITIONAL ADS NEWSPAPERS / PRINT

Readability

Engagement

Very Low

Low

Readability

Engagement

High

Very High

2 Way communication you give them ads as

well as the call to action

THOUGH WE CATER BOTH TRADITIONAL AND MODERN BUT WE ALWAYS PUSH FOR

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WE HAVE OUR FULL SIZED AGENCY FOR MODERN CHANNELSBBC’s revolutionary Unified Front Office enables your organization to make your customers happier because for the first time you can connect with them on the modern channels of their choice, and with a unified view of their interactions across marketing, advertising, research, care, and engagement.

marketing

advertising

research

care

engagement

YOU

branding

automation

Point Solution Frankenstack

Full Service Agency

DO YOU OR YOUR BRAND CONSTANTLY FIND YOURSELF IN THESE SILOS?

LETS SEE HOW WE CAN TAKE CARE OF THAT

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marketing

advertising

research

care

engagement

YOU

branding

automation

Point Solution Frankenstack

Full Service Agency

MODERNMARKETING

MODERNADVERTISING

MODERNRESEARCH

MODERN CARE

MODERNENGAGEMENT

BBC’s Unified Front Office

EXPERIENCE THE MAGIC OF ONE

VERSUS

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Sectors Avg. # of customers

Annual incremental revenue per customer

Total revenue

REVENUE IMPACT OF A 1-POINT IMPROVEMENT IN CX

Auto manufacturers (mass market)

18M $48.82 $879M

Hotels (upscale) 44M $7.49 $330M

Wireless service providers

82M $3.48 $285M

Retailers (big box) 100M $2.44 $244M

Auto/home insurers 15M $14.29 $214M

Hotels (midscale) 30M $5.67 $170M

$ 210M+

The case for focusing

on CX is clear – it’s the

best way to improve

your bottom line

because when you love

your customers, they

will love you back.

5/9

Airlines 48M $3.48 $167M

Banks (multichannel) 15M $8.19 $123M

TV Service providers 17M $6.11 $104M

Source: Forrester Research 2019

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WHAT’S THE BEST WAY TO IMPROVE CUSTOMER EXPERIENCE?

“I want a personal experience

that knows who I am”

“Resolve my issues

and with a personal

touch”

“I expect attention from the

brands when I want it”

“I trust brands more

than I trust companies”

Modern communication channels have created a connected customer who demands instant engagement, personalized advertising and, proactive care. To do this requires a unified view of the customer, and a unified approach to the customer's interactions with your organization

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Modern Marketing

Modern Branding

Modern Advertising

Modern Research

Modern CareModern

EngagementSocial Media Advertising

Visual Insight Social CareSocial Publishing & Engagement

Social OOH Proofing

Concept Experience Insights AI Care Social Advocacy

Online PRSocial Media Ads

InsightsEmail Care Gallery

Modern Consumer Profiling Maps Citations

Consumer Sensing

Community Care Reviews & Ratings

Showreel Product Insights SMS CareDistributed

Compliance

DisplayBenchmarking

InsightsLive Chat Care

Influencer Management

MODERN CHANNELS DRIVETHE NEED FOR NEW CAPABILITIES

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HOW DOES BBC DELIVER

So, how do you consistently create great customer experiences? You must hear your customer (Listen),

know your customer (Learn), and design delightful customer experiences using that knowledge (Love).

Show your customers how

much you love them by

creating epic customer

experiences with

personalized advertising;

proactive care; and modern

engagement.

Love

Understand your customers

real desires by converting

their unstructured and

open-ended comments into

structured

actionable insights with

artificial intelligence (AI).

Learn

Hear what your customers

are saying across the

Internet,

including social platforms;

messaging channels;

and millions of blogs, maps

review

Listen

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MODERNMARKETING

BBC’s Modern Marketing increases the ROI of

content with AI-powered insights and reuse,

saves time with automated workflows, and

manages brand risk with enterprise

governance

PROTECT YOUR BRAND'S

REPUTATIONand enable agile marketing with automated

workflows

GENERATE MORE SALES

with better content

using integrated insights leveraging AI

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MODERNBRANDING

GAIN ONLINE DOMINANCEFind Loyalists, not just customers

CREATE LONG LASTING IDENTITYWith our help create unique, yet compelling storyline which creates a great impression both for returning customers and first timers

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MODERNADVERTISING

INCREASE RETURN ON AD

SPENDReduce advertising production costs

Improve your social advertising results with AI-

powered, real-time optimization across social

platforms

Drive better results by using listening insights

from the real voice of your customer to improve

your content

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MODERNRESEARCHGROW YOUR BUSINESS WITH INSIGHTSStop guessing your brand equity metrics by gaining a real-time understanding of brand awareness, product perception, customer loyalty, and user satisfaction

IMPROVE YOUR CUSTOMER EXPERIENCEMake better informed marketing investment decisions by using deep audience insights to decide on event sponsorships, brand ambassadors, media plans, or content strategy

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MODERN CARE

MAKE CARE THE NEW MARKETING

REDUCE AGENT COSTS

INCREASE CUSTOMER SATISFACTION

REACHREMARKETRETARGET

Create more relevant and helpful customer care engagements by automating skill-based message routing and assignment so that

customers are talking to the right agent at the right time

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MODERN CUSTOMERENGAGEMENT

TURN SOCIAL INTO A REVENUE DRIVERIncrease Revenue and Decrease Churnby Engaging more Customers

GET MORE OUTPUT FROM SOCIAL MEDIA MANAGERSReduce Costof Customer Engagement

PROTECT YOUR BRAND'S REPUTATIONManage Brand Riskwith Enterprise-grade GovernanceC

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SEE HOW BARCODE BRAND CONSULTINGENABLES YOU TO

With Real Identities Customers have changedHalf of the Planet is connected

More than half the planet is now connected, and these connected customers now rely on the opinions of others. The

voice of the crowd has triumphed over the voice of the brand. To compete in this new world, organizations must move

to a Listen-Learn-Love model of voice-of-customer marketing; personalized advertising; touchless research; proactive

care; and modern engagement.

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BARCODE PROJECT MANAGEMENT SYSTEM

THE NO-COMPROMISE DECISION

Make the most of our live project management system and put

and end to the guessing game. Track your projects in what

state they are in. Say goodbye to management blues. In

Barcode we believe in transparency

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WE ARE TEAM DIGITAL FIRST

Website / App Design / Video Creation / Automation

Google Ads Twitter Post

Management

Instagram

Automation

Facebook Marketing

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Serving in

27+ Nations

Servicing Customer Just Got

Easier

CUT THE QUEUE & MEET US DIGITALLY

E-Meet us

Globally

Meet us online, whether you are local

or Global. We Encourage usage of

Hangouts, Microsoft Teams or Amazon

Chime.

Unified Front Office

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SAY HELLO!

TO BARCODE’S

BRANDEQUITY

QUADRANT

Know where your brand lies amidst your

competition with our beautiful brand audit tool

to help you grow. We produce real time

Consumer Insights Updated Quarterly

Excitement Competence Sophistication Compassion RelevanceSincerity

TG-AUDIENCE

Test your results today!

YOUR BRAND HERE?

BRAND NAMESUBCATEGORY CATEGORY

Get Real-Time Feedback

Consumer Real Share of Voice

Modernity

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OUR LAST POLL

Advocacy

Judging

Telling

Conversion

Choosing

Buying

Consideration

of OptionsChoice of Store

Targeting

Exploring

Comparing

Awareness

of NeedTrigger to Purchase

Defining Need

Pre-Research

As of March, 2020BARCODE CONSUMER BRAND EQUITY QUADRANT

(CBEQ-Q1 2020)

Po

we

r →

Brand Longevity →

APPLE

GOOGLE

AMAZON

COKE

ITC

PRIMEVIDEO

XIAOMI

DISNEY+

NETFLIX

BUDWEISER ZOMATO

HDFC BANK

PHARMEASY

KFCADIDAS

GILETTE

HP

UBER

OLA

SWIGGY

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STARTING OUT

SHORT TERM CAMPAIGNS

LONG DURATION CAMPAIGNS

Services Include:

Baseline

Exploratory Research

Brand Identity Kit

Social Media Graphics

Automation AI

Make the most of:

Concept/Ad Test Research

Re-Branding

Automation Growth

Social Media Management

Social Media Campaigns

Creative Ads/ Showreels

Brand Revamp Kit

Brand Positioning Test

WE ARE THERE WHERE EVER YOU NEED US

We Help you build a recognizable “brand

image” to build repeat sales

BRAND FAILING?

SCALING UP

VICTORY LAP?LET’S AUDIT

THAT

Don’t worry just drop us a line:

+919801212396

BRAND PLC

Social Media Marketing

Automation Growth

Brand Documentary

Consumer Profiling

Brand Audit Report

Online PR

Brand Planning

(Grow)

Brand Evolution (Build)

Brand Communication

(Accelerate)

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BASELINECREATION

FORMULATINGBRAND GUIDELINES

LONG TERMBRAND STRATEGY

PR & ONLINEREPUTATION MANAGEMENT

BRANDKIT

BRANDAUDIT

1BUILD

(BRAND EVOLUTION)

2GROW

(BRAND PLANNING)

3ACCELERATE (BRAND COMMUNICATION)

SOCIAL MEDIA POSTS XAUTOMATION

GROWTH

HELPING YOU DRIVE DIGITAL TRANSFORMATIONIN YOUR ORGANIZATION

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BUILT TO INTEGRATE WITH YOUR EXISTING BRAND FRAMEWORK

Create

Brand Campaigns that lasts

longer in the younger

mindset

Innovate

Making using of Industries

most advanced AI

Technology

Analysis

Industry leading analysis

proven to shape up Brands

Ideate

Starting out a new brand

or a concept? We love to

formulate new ideas

Test

The most comprehensive

actionable AI-Led Insights

Audit

A Commitment to stick to

brand guidelines, taking in

real time consumers’ voice

Barcode is known for Industry grade Compliance and Brand Privacy

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THE WORLD’S MOST VALUABLE

Our mission is to enable every organization on the planet to make their customers happier. Today, 70 of the world's 100 most valuable brands agree that Barcode is the secret to creating epic customer experiences.

But we decided not to stop there till all the brands in the world are covered by us. We are not stopping, so you shouldn’t too! Talk to us today on how you can be an exquisite brand partner.

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Silicon IndiaINDIA’S MOST INFLUENTIAL

MARKETING COMPANIES IN 2019

Barcode Has always been in the news.

Check it out on our websiteMedia

Home

https://barcodebrandconsulting.com/media/

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WE MAKE THE MOST OF OUR IN HOUSE POWER TOOLS

Home

01 Keyword Researcher

Pro

05 Online LIVE Market

Research Tool

03 AI Powered Social

Media

Automation

04 Super E-Mail

Marketing Studio

02 Social Marketing

Management

System

06 Project

Management

Engine

Our AI Engine is backed by AWS cloud computing

Our service potential span is limitless

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BBC CONSUMER SENSING AI:

58%23%

10%9%

I’ve been using Vector Plus razors for years, but they simply

weren’t giving me as clean as a shave as a traditional razor. I

thought this was the price that had to be paid for the

convenience of electric, but the Fusion has obviously proven

that false by providing such a clean shave and in a fraction of

the time it would take with the Vector. Yes, Fusion is pricey .

But that price is a value for such a fast and clean shave .

M. PrasadDelhi – TG –SEC a1Usership : Gillette Loyalists

🔍 Brand Detection : Vector, Fusion

👍 Positive Sentiment : Efficiency

👎 Negative Sentiment : Price

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MEET OURTEAMA sneak peek on what keeps us striving excellence,

And what keeps us alive on the edge of our toes for our clients

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OUR CREATIVE TEAM

(almost)

Work Never Stops, we just happen to find

Breaks and fun between our never ending

clientele service.

Our team of consultants is our biggest

strength & one of the prime reasons

why we have so many return customers

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Founder & CEO

Barcode Brand Consulting

Founder & Director

Barcode Entertainment

Founder & CEO

ADmyBRAND

THE BARCODE GROUP

We Bring to the table win-win survival strategies

for brands to ensure proactive domination in the

field of Marketing. At the end of the day, going

forward, a new normal that has evolved from

generation needs our 360 degree marketing

approach. Thus, you get the merged power

teams of three different organizations when you

choose us. We are ever growing and evolving.

Rahul Khanna

Sudhanshu Goyal

Amish Jha

Barcode Leadership Team,From the CEOs Desk

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A glimpse of what is happening right now.

Amidst shutdown and lockdowns, our agency

is flourishing and revolutionizing consumer

insights for our clients. Here are some of the

highlights of our ongoing work and we are

more excited to get started with you

CURRENT

Learn More

Prime Day Deals –

Customer Ad Feedback

Amazon

Student Campus

Ambassador Brand

Perception

Facebook

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https://barcodebrandconsulting.com/contact-us/

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OUR UNIQUE CULTURE AND WHAT IT TAKES TO BE A BARCODITEAt Barcode we use The Barcode Way as our path for working,

living, and being. The elements of The Barcode Way act as

guiding principles which unite Barcodites all around the world and

create great experiences for our customers. We have 4 core

values:

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#BRANDINGSTREET

Covid-19Branding

Problems

Home

https://www.instagram.com/barcodentbrands/

Bangalore’s Prime Location

Our Unified Front Office

OUR HQ

@barcodentbrands

bbcbrands.com

https://g.page/barcodebrandconsulting?share

tel:+917004764558

mailto:[email protected]

https://www.youtube.com/channel/UC6pelnVq_BY_-f5DsWVvG5A

https://www.facebook.com/barcodebrandconsulting/

https://twitter.com/BarcodentBrands

https://www.instagram.com/barcodentbrands/

https://www.linkedin.com/company/barcodebrandconsulting/

http://wa.me/917004764558

https://barcodebrandconsulting.com/contact-us/

KSS E E Y O U N E X T T I M E

V i s i t o u r W e b s i t e

http://bbcbrands.com/

Barcode Brand Consulting · Branding Solutions for your customers’ delight We connect Brands with...

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Transcript of Barcode Brand Consulting · Branding Solutions for your customers’ delight We connect Brands with...