Barcelona, october 25th 2004 Ignacio Pérez Piñó microgenesis producciones CEO. content producer....
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Transcript of Barcelona, october 25th 2004 Ignacio Pérez Piñó microgenesis producciones CEO. content producer....
Barcelona, october 25th 2004
Ignacio Pérez Piñó
microgenesis producciones CEO. www.canalmicro.com
content producer.
analog legacies on a digital producer’s world.
The analog legacies on a digital producer’s world.
How we do it at microgenesis producciones.• 1998. Digital equipment: no stock room. tv for every screen in any
language. Our new array of clients (From 1 min to 20 secs.)• A whole new audience. Digital generation target .• Tech borders. How to get to watch. C+ home tech assistance. PAL, QT
and go and get a plug in.• The players on this market. What do we play? (Producers and
aggregators)• Compressions, DRM and FTP distribution.• Who cares for DRM? Who’s writing? Registration methods. The law.• DRM. Any, for everyone. Tools, screens and new working methods.• A new digital producer; the creator• Start a whole new show: develop a market!
Your generation, a digital target
• How old are the people that learned that we’ll dye learning new things…
… to survive… to comunicate… to understand the world we live in?
What do the audience and users know?
• You’re watching PAL
• SECAM or NTSC• Do you care?
• Will be revenues when the audience won’t know.
© Xano Armenter 2002
Do you know what you are watching?
• Quicktime
… pro, or not pro?
• Windows media player.
Did you install it?
• Real media…
• AVI,MPEG 2, 4, 21…© Xano Armenter 2002
new market players
production rights players
advertisers
media agency
content aggreggator
end user
netcaster techno provider Collecting society
content producer
DRM : first step; filling a form.
• Simple• Cheap• Fast• Easy• Global
REVENUE
SURE AND SAFE
• Registration• Country laws• Probe of authoring• Taxes• Territorial cover
one to all, all to one
any DRM, that may translate into any other DRM
any DRM accesible to the first author
any DRM that holds the fields and any market rules
any DRM that bring back the right revenue
If everything generates author revenues and is DRM controlled
creators become producers and generate everything by digital means:
camera, edit, graphics, stills, music
and the stream.
If everyone could become a digital producer…just because the analog producer feels scared…
Let’s celebrate!
provide creators with simple DRM anotation tools
and develop a whole new show
on a very personal market.
Barcelona, october 25th 2004
Thank you.
All pictures, video and music © microgenesis producciones s.l. Spain 2004Gente 1 & 2 2002 used by special permission by Xano Armenter Estate