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Register today at www.mobileworldcongress.com24

Keynote SpeakersThe 2015 Mobile World Congress conference programme will become a central stagefor the mobile industry. Across four days the industrys premier conference platformwill continue to highlight the impact of mobile on individuals and businesses, indeveloped and developing markets across a growing range of industries.

Confirmed keynote speakers include:

Conference

Simon Segars,CEOARM

Ralph de la Vega,President and CEO

AT&T Mobile &Business Solutions

Joerg Tewes, CEO

Avegant

Gary Kovacs,CEO

AVG Technologies

Francisco Gonzlez,CEO

BBVA

Karsten Ottenberg,CEO

BSH Bosch undSiemens Home

Appliances

Xi Guohua,Chairman

China Mobile

Timotheus Httges,CEO

Deutsche Telekom

Dr. Hans Wijayasuriya,Group Chief Executive

Dialog Axiata

Siret Schutting,Managing Director

e-Estonia

Hans Vestberg,President & CEO

Ericsson

Mark Zuckerberg, Founder, Chairman

& CEOFacebook

Anne Bouverot,Director General

GSMA

Tom Wheeler, Chairman

FCC

Raja Teh Maimunah,CEO

Hong Leong IslamicBank Berhad

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Ken Hu, Deputy Chairman & Rotating CEO

Huawei

Brian Krzanich,CEOIntel

Mitchell Baker,Executive ChairwomanMozilla Foundation

Stphane Richard,Chairman & CEO

Orange

Thiru Arunachalam,CEO & Co-Founder

Peel

Steve Mollenkopf,CEO

QualcommIncorporated

Carlos Ghosn,Chairman & CEO

Renault - NissanAlliance

Dr. Hwang Chang-Gyu,CEO

KT Corporation

Jeanie Han, CEO

LINE Euro -Americas

Ajay Banga,President & CEO

MasterCard

Sanjay Kapoor,Chairman

Micromax Informatics

Bill McDermott, CEOSAP

Alvaro Del Castillo,Founder & CEO

TapTap

Csar Alierta,Executive Chairman &

CEOTelefnica

Jon Fredrik Baksaas,President & CEO,

Telenor; Chairman, GSMA

Davor Sutija, CEO

Thin FilmElectronics ASA

Patrick Gelsinger,CEO

VMWare

Vittorio Colao,Chief Executive

Vodafone

Robert Beckman,CEO

Wicab

Jimmy Wales,Founder

Wikipedia



Conference Programme Agenda at a Glance The conference programme remains the central focus of Mobile World Congress. Over four daysthe programme will provide essential information on the progress of the mobile industry,celebrating its growth into adjacent industries and positive impact on social and economic growth.

TIME SESSION

09:15 10:45 Keynote 1: Operators on the Edge of Innovation

11:15 12:45 Keynote 2: Keys to the Connected Lifestyle

12:45 14:00 Networking Lunch

13:15 14:00 Mobile World Live Extra

14:00 15:30

The Seismic Spectrum Shake-UpPersonalising the Consumer ExperienceThe Rise of Disintermediation: Financial Services in FocusSpotlight on Mobile Identity Solutions: Developments & Innovations

14:15 15:15 The MMIX Session: The Future of Entertainment is Mobile

16:00 17:30

Network Evolution in PracticeIntegrating Interactions with the Connected ConsumerMobile Industry 2.0: The Age of DisintermediationEnsuring User-Centred Privacy in a Connected World

18:00 18:45 Mobile World Live Keynote

DAY 1 Monday 2 March

TIME SESSION

09:15 10:45 Keynote 3: The Road to 5G

11:15 12:45 Keynote 4: Innovating for Inclusion


14:00 15:30

Content Evolution for the Multi Form Factor FutureWearablesConnected Citizens, Managing CrisisRealising the Enterprise IoT Opportunity

16:00 17:30

Context is King: Capturing the Mobile Content OpportunityEnabling M&A for Industry GrowthHealth & Education for Connected CitizensMobile Retail: Delivering Contextual Experiences to Drive Loyalty & Spend

18:00 18:45 Mobile World Live Keynote

DAY 2 Tuesday 3 March


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TIME SESSION

09:15 10:45 Keynote 5: The New Mobile Identity

11:15 12:45 Keynote 6: Digital Transactions and Social Interactions


14:00 15:00

Mobile Accessibility: The Business Angle for Improving the Quality of LifeMobile Innovation 1: Industry Led Innovation5G RequirementsThe Explosion of Imaging

15:15 16:15

Defining the Future of The InternetMobile Innovation 2: Investment for Market ImpactMobile Gaming5G Services

16:30 17:30

Sustainable Growth, Powered by MobileMobile Innovation 3: The Next WaveThe New Security Challenges: Perspectives from Service ProvidersMobile Gamification

DAY 3 Wednesday 4 March

DAY 4 Thursday 5 MarchTIME SESSION

9:30 11:00 Keynote 7: Innovation at the Edge of Real and Virtual

11:30 13:00

Unifying Network IT & Telco ITEnterprise Services - Connecting SMEsNavigating the Mobile Contactless Payments LandscapeEverything is Connected: Enabling IoT


14:30 16:00

Network Investment: Making MoneyThe Evolving Landscape of Enterprise Mobility Managed ServicesMobile Money in Emerging Markets: From Domestic Remittances to UbiquitousPayment SystemsThe Business of IoT



Conference Programme

DAY 1Monday 2 March09:15 10:45Keynote 1: Operators on the Edge ofInnovationHall 4, Auditorium 1

Mobile is proving to be an incredible catalyst forinnovation. From connecting people to connectingmachines, mobile networks are supporting an everincreasing array of new devices, products and servicesthat are impacting almost every facet of our lives. Willthis pace of change be maintained in the coming years?What insights can be gained from current market trendsas to how the mobile industry will need to evolve to meetthe demands of the future? The CEOs of some of theworlds leading operators will share their vision on how toensure that mobile stays at the Edge of Innovation.

11:15 12:45Keynote 2: Keys to the ConnectedLifestyleHall 4, Auditorium 1

GSMA Intelligence forecasts suggest that machine-to-machine connections will form 10% of global mobileconnections by 2020 at current annual growth rates oranywhere up to twice as many, two billion connections,under the right circumstances, providing smarter homes,cars and workplaces. This represents an enormous marketopportunity, but creating the right circumstances willtake considerable vision, effort and coordination.Technology platforms, networks, the providers of servicesand products to end-users will all have vital parts to play.In 90 minutes, some of the leading figures from across thevalue chain discuss their activities, plans and hurdles aswe push towards making the connected lifestyle a reality.

13:15 14:00Mobile World Live ExtraHall 4, Auditorium 1

Featuring Sundar Pichai, SVP, Android, Chrome &Applications, Google

14:00 15:30The Seismic Spectrum Shake-UpHall 4, Auditorium 5

2015 will be a pivotal year for the allocation and future useof spectrum. The outcomes of WRC 15 will be far-reachingand have the potential to reshape many industries, notonly telecoms; which is leading to fierce lobbying andcompetition over scarce resources. At the same time,emerging methods to sidestep licensed spectrum bandsoffer telecoms providers fresh opportunities, freshcompetition and the obligation to rethink the way themobile industry can or should work. Featuring hard-hitting debate from leading executives, this session askswhat we as an industry want of spectrum in future; is itrealisable; and how do we get there?


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14:00 15:30Personalising the ConsumerExperienceHall 4, Auditorium 4

In this hyperconnected era, the mass personalisationtrend is building momentum as operators and brandsstrive to establish more meaningful relationships withconsumers. Brands need to go further than just buildingapps and operators need to better utilise the data at theirfingertips. Those who do succeed in putting mobility firstand making sense of the wealth of big data that is nowbeing generated can enjoy unprecedented insight intowhat communications their customers will find relevant.Location based services are one such opportunity.However, it is vital to achieve the right balance betweenpersonalisation and intrusion in order to avoid alienatingconsumers. This session will address how operators andbrands can benefit from leveraging big data, predictiveanalytics and location technology to personalisecustomer experience.

14:00 15:30The Rise of Disintermediation:Financial Services in FocusHall 4, Auditorium 2

Digital disruption has caused massive shifts in establishedvalue chains all over the world. Technology, alternativebusiness models, B2B market places and a vast wave ofnew ecosystem players have driven a new era ofdisintermediation across several industries including thefinancial services industry. Increasing numbers ofindividuals and businesses are exploring the possibility ofbanking services with consumer brands they trust andbeginning to borrow and invest in virtual marketplaces.What does the rapidly evolving financial servicesecosystem look like?

What will shifting consumer preferences mean for newmarket entrants and traditional banks alike? How canbanks innovate, evolve their business models and adoptmore agile approaches in order to compete?

14:00 15:30Spotlight on Mobile Identity Solutions:Developments & InnovationsHall 4, Auditorium 3

The number of digital services utilising mobile identities,from financial services to enterprise applicationscontinues to increase. This growing demand for mobileidentity solutions presents significant advantages; its abig opportunity for service providers and also enablesusers to have greater direct control over their own digitalidentities. From two-factor authentication to mobiledigital signatures, mobile identity solutions use differentmethods of identification and authentication, each suitedto particular transaction types. This session will bringtogether experts on mobile identity to discuss the latestdevelopments and innovations in mobile identitysolutions and how these developments are addressingthe ecosystems challenges.

14:15 15:15The MMIX Session: The Future ofEntertainment is MobileHall 4, Auditorum 1

This unique session will focus on the rapidly changingdigital content landscape, and its impact on the ways thatcontent is distributed, consumed and shared against abackdrop of intensified operator moves to extendconverged offerings. With the rise of 4G and connecteddevices, and hunger for entertainment content drivinginternet access and mobile uptake; the session will exploreif this is a new dawn for operator content offerings? Areconsumers willing to pay for mobile consumption ofcontent? Featuring exclusive content ecosystem speakers,it includes CEOs from a leading global operator, artistsand tech entrepreneurs, and ground breaking anddisruptive content players. This session is a precursor to aseries of content & music based events across MWC, wecall The MMIX. See www.themmix.com



16:00 17:30Network Evolution in PracticeHall 4, Auditorium 5

Visions for the ideal network of the future show it asmore adaptable, smarter and more efficient, using thebest elements from the IT and telecoms worlds tosupport a myriad of services in real time. It will take timefor operator networks to evolve to something evenapproaching this while the available technology itselfevolves around them at a dizzying pace. In practice, howare operators making this journey? And how are theyworking with standards organisations to plan for futuresteps? This session will share operator insights andexperiences, outlining where they are in the networkevolution process, key objectives and hurdles.

16:00 17:30Integrating Interactions with theConnected ConsumerHall 4, Auditorium 4

Whether at work or at home, on their smartphones orsmartwatches, consumers today are almost constantlyconnected and engaging in dialogue online. The opportunityfor mobile operators and brands is in understanding how tointegrate all of these interactions with their services todeliver a seamless experience and increase customer loyaltyand advocacy. This session will highlight how operators cancapitalise upon their ability to provide the consumer with asingle identity across multiple services and devices and offertargeted data plans. It will also explore the ways in whichbrands can leverage social data and cross-device tracking todrive greater consumer engagement.

16:00 17:30Mobile Industry 2.0: The Age ofDisintermediationHall 4, Auditorium 2

At a very fundamental level, disintermediation is thephenomenon whereby a certain market agent is sodisruptive that it makes one or several pieces of its valuechain obsolete. Mobile has been for decades an extremelypowerful disintermediation agent, completely redesigninghow adjacent industries are organised. But perhaps thetime has come for the mobile industry to face equallypowerful new entrants who can force it to reinvent itself,or face a slow march towards obsolescence otherwise.Has the mobile industry in a way become a victim of ownsuccess by enabling players who are now challenging itsmain business?

In a marketplace where dominant players in specificsegments (Google in search, Facebook in social, Apple insmartphones, Uber in instant taxi hire, etc) get the lionsshare of profits, how can industry players, governmentsand all parts of this wide and complex ecosystem find asustainable way forward where one agent doesnt needto vanish for the other to thrive? This session will take astrategic look at where our industry is and suggestsustainable ways forward.

16:00 17:30Ensuring User-Centred Privacy in aConnected WorldHall 4, Auditorium 3

The ubiquity of mobile devices, the internet, apps andservices is expanding users digital footprints on a massivescale. Today, data about devices and their users isgenerated and broadcast in real-time, often by default andwithout the user being aware or having choice. Theres aneed for a different approach to giving users transparency,choice and control over their data and privacy. How candevices, OSs, apps and services be designed in ways thatprovide pragmatic user-driven privacy choices andcontrols? What frameworks exist and are emerging toensure data protection and privacy in a connected world?

18:00 18:45Mobile World Live KeynoteHall 4, Auditorium 1

Facebook CEO Mark Zuckerberg will be interviewed byWired Magazines Jessi Hempel and will then be joined byChristian De Faria, CEO of Airtel Africa, Mario Zanotti,Senior Vice President of Operations at Millicom and JonFredrik Baksaas, President and CEO of Telenor Group todiscuss efforts to extend connectivity to more peoplearound the world. In addition to the live audience in theConference Village in Fira Gran Via, the Mobile World Livekeynotes will be streamed live across the venue and tohundreds of thousands of viewers globally via the MobileWorld Live portal.



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DAY 2Tuesday 3 March

09:15 10:45Keynote 3: The Road to 5GHall 4, Auditorium 1

In November 2013 the European Commission outlined avision for European leader in 5G. At the time the termsimply denoted something that comes after 4G with noclear definition of what that would be and reflected moreof a political and social aspiration than a technology plan.At this years edition of Mobile World Congress, 5G is aterm in common currency despite being far from a reality.The telecoms industry is in the early stages of somefundamental technological changes reaching far beyondthe radio network. Where do visions of 5G fit into this?What is the reality underlying the hype? And willEurope's aspirations be met? Find out here.

11:15 12:45Keynote 4: Innovating for InclusionHall 4, Auditorium 1

Mobile Broadband and low cost smartphones & tabletsare bringing the next billion people online and extendingthe benefits of the internet and advancedcommunications services to an ever-greater share of theworlds population. In both developing and advancedeconomies, mobile is helping to bridge the digital divideby delivering essential services where they are mostneeded, as well as providing access to other importantonline products and services. Beyond the handset,opportunities also exist for embedded technology andother connected devices to help address the needs ofunderserved communities in more efficient and impactfulways. Join an exciting line-up of CEOs and visionaries todiscover how mobile will continue to help empower theindividuals and societies it serves.

14:00 15:30Content Evolution for the Multi-FormFactor FutureHall 4, Auditorium 5

The constant evolution of new devices and technologyare changing the way we create, consume and promotecontent. This session will explore how to future-proofyour content strategy and provide high quality, targetedcontent across a multitude of emerging form factors.How can companies drive greater engagement, ensure aconsistent consumer experience and monetise thiscontent effectively? This session will feature an exclusivepanel and demo introducing a breakthroughcollaboration between Hollywood and the mobileindustry. The panel will demonstrate how consumers canown and share 4K quality digital movies across multipledevices in a new motion picture distribution model.



14:00 15:30WearablesHall 4, Auditorium 4

The burgeoning wearables market is exploding withshipments forecast to grow from 22 million in 2014 to 135million in 2018 (CCS Insight). Fitness trackers are thefastest-growing category but the scope of the market isalmost unlimited. For example, implantable sensors mayherald a new era for healthcare, yielding truly life-changing outcomes. Workplace wearables are alsoattracting attention, whether for airline security orenabling warehouse workers to access information whilekeeping their hands free. Yet however undeniably excitingthe prospects are for wearables, barriers to adoptionpersist and not everybody is convinced of their mass-market appeal or real utility. Should wearables for menlook the same as those for women? How ruggedized dothey need to be? Is the smartwatch a smartphone killer?And can the launch of the Apple iWatch galvanise thewearables market to go mainstream?

14:00 15:30Connected Citizens, Managing CrisisHall 4, Auditorium 2

Mobile technology is playing an increasingly central rolein shaping responses to some of the most criticalhumanitarian problems facing the global communitytoday, from sporadic threats such as natural disasters orepidemics to the more sustained threats posed bywaning food and water security. The ability of mobilenetworks to facilitate communication between aidagencies, affected populations and the internationalcommunity, and the use of handsets and smart devices to

share vital information and gather valuable data from thefield is transforming how solutions are developed andresources deployed. This session will explore how mobileoperators and other industry players, governments, NGOsand local communities are working together to developnew solutions to tackle some of the most importantthreats facing our societies today.

14:00 15:30Realising the Enterprise IoT OpportunityHall 4, Auditorium 3

This session will look at the scope of Internet of Thingsmarket opportunities and particularly how enterprisescan benefit from these. Companies in a variety ofindustries from transportation to agriculture are gettingmeasurable results by analysing data collected from thenumerous different machines, equipment, devices,appliances and other networked "things. Enterprises areincreasingly looking to the Internet of Things in order toimprove operational efficiencies, create additionalsources of income and enable service orientated businessmodels. This session will explore how to enable IoTwithin enterprise organisations, the future opportunitiesand the key challenges and barriers to adoption.

16:00 17:30Context is King: Capturing the MobileContent Opportunity Hall 4, Auditorium 5

In recent years, demand for mobile services hasexploded as a significant, distinct marketing medium. Aconsumer centric approach which values the individualis key to capturing the full value of mobile advertisingand marketing. Advertisers recognise the potential forpersonalised and effective customer interactions atscale to drive meaningful consumer relationships. Thissession will explore how big data should be used toadapt and deliver engaging, personalised content, tothe right consumer, at the right time. How canmarketers capture context in real time and developinsights to predict consumer behaviour? Areprogrammatic strategies a must? What are theopportunities with location based marketing?



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16:00 17:30Enabling M&A for Industry GrowthHall 4, Auditorium 3

M&A activity is shaping the industry for 2015. Telcos arefacing new challenges and opportunities as the industryevolves. In the past 12 months we have seen anunprecedented number of M&A transactions across theglobe. What is driving this recent craze? Whatapproaches need to be taken to ensure success andcontinued growth within the mobile industry as weexperience rapid innovation within an extremelycompetitive landscape? This session will focus on keytrends and strategies that have taken place in the pastyear and also expectations for the future.

16:00 17:30Health & Education for ConnectedCitizensHall 4, Auditorium 3

Spurred by increased smartphone penetration andtransformative global macro-trends such as populationaging and the increasing burden of chronic disease(predicted to account for almost three-quarters of alldeaths worldwide by 2020 by the WHO), mobilehealthcare is empowering patients and practitioners alike,improving healthcare outcomes and reducing cost.Wearable technology looks poised to play a key role inthe future of this market. Yet concerns relating toreimbursement models, the regulatory environment,standards and data security need to be allayed if mobilehealth is to fulfil its potential. Meanwhile, for theEducation sector, mobile offers an invaluable opportunityto promote effective new ways of teaching and learning,enabling access to up to date course materials anytime,anywhere. This important session will showcase some ofthe worlds leading mobile healthcare and educationinitiatives, with clear takeaways for all stakeholders.

16:00 17:30Mobile Retail: Delivering ContextualExperiences to Drive Loyalty & SpendHall 4, Auditorium 4

The combination of commerce and mobile is providingopportunities for service providers to rethink the legacyretail environment and offer consumers intuitive andseamless experiences, often using enabling technologiessuch as NFC, QR codes and beacons. Online, mobile, in-store and offline experiences present different challengesfor service providers, from driving the use of mobilepayments to integrating mobile loyalty and couponingschemes. Developing a successful, omni-channel retailstrategy requires an in-depth understanding of thecontext in which consumers interact with their mobiledevices and environments. This session will discuss howplayers from across the ecosystem are innovating todisrupt the retail landscape to offer consumers aseamless, end-to-end retail experience.

18:00 18:45Mobile World Live KeynoteHall 4, Auditorium 1

Featuring Tom Wheeler, Chairman, FCC

If youre into #MobileTechnologyand not here at MWC youreMISSING OUT! @anthonyodogwu



DAY 3Wednesday 4 March09:15 10:45Keynote 5: The New Mobile IdentityHall 4, Auditorium 1

The convergence of mobile and IT is creating new andimportant business opportunities for mobile operators.All-IP mobile networks will drive operational efficienciesand provide new approaches to delivering a consistentlyhigh level of QoS, while new products and services willhave the ability to scale faster than ever before. Thesenew platforms will also play a key role in stimulatinginnovation in the broader digital ecosystem, althoughpersistent concerns over online security and privacy willcontinue to present significant challenges to thedeployment of more sophisticated services in areas suchas healthcare, finance and e-government. How will thesechanges impact the development of hardware anddevices? Which emerging technologies will help bestprotect consumers, businesses and governments fromfuture online threats? How can digital ID andauthentication technologies help enhance online securityand provide the mechanisms through which to deliveradvanced digital services?

11:15 12:45Keynote 6: Digital Transactions andSocial InteractionsHall 4, Auditorium 1

In the digital world the borders between advertising,purchase and loyalty incentives have blurred, enabling afew clicks to complete a sale direct from an advert anytime, any place. Meanwhile, social media enablesinteractions with your retailers in real time, whileconsumer reviews and recommendations have boomed asa way to filter the good and bad online, and to name andshame poor customer service. This creates much greaterconvenience for consumers but changes relationshipsbetween players throughout the retailing, advertising,payments and social media industries; creating freshopportunities for all, while starting to destabilise someestablished business models and practices. What doesthis mean for these vital industries and for the consumer?Business leaders share their visions here.

14:00 15:00Mobile Accessibility: The BusinessAngle for Improving the Quality of LifeHall 4, Auditorium 3

One in every ten human beings on earth has a disability.Our industry is fundamentally about serving humanneeds, as a business imperative; and, indeed, more andmore disabled people are improving their quality of lifedue to mobile technology solutions. There is a long waystill to go, though. This session will examine the businessbenefits of supporting services for disabled people aswell as presenting live demonstrations of cutting-edgeservices. Attendees will leave this session understandinghow we can reconcile business imperatives with theopportunity to benefit society.

14:00 15:00Mobile Innovation 1: Industry LedInnovationHall 4, Auditorium 1

In 2015, Mobile Innovation will feature three one-hoursessions, each focusing on a different area of creating andsupporting high levels of Innovation in the Mobile Industry.The first session in this years Mobile Innovation programmewill focus on home grown innovation. Over one hour it willhighlight the projects and approaches currently supportingyoung companies and the creation of new products andservices at the heart of the mobile industry, withpresentations from operators and application providers,and live demonstrations from top innovators in 2015.



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14:00 15:005G RequirementsHall 4, Auditorium 4

5G has been discussed in earnest for well over a year, andyet there is still no solid identification of the requirements5G should meet and certainly no definition of theenabling technologies that will be used to meet them.Even with the industry continuing to invest massively inLTE, early movers in Japan and South Korea are amongstthose vying for 5G leadership, with the first commercialtrials anticipated between 2018 and 2020 to coincidewith major global sporting events. In this session, thespeakers will try to address the question What is 5G?,and perhaps more tellingly, also consider what isnt. At atime when industry sustainability is also a concern,should 5G be driven solely by technical innovation, or arewe actually looking to the Next Generation to beeverything that already exists, but better implemented?

14:00 15:00The Explosion of ImagingHall 4, Auditorium 5

Digital photography is now a ubiquitous feature for mostsmartphone and tablet users. Applications and onlineplatforms are leveraging the different roles photos andimages can play in our lives with a set of innovative andcompelling user experiences which have transformed theway we communicate with each other and engage withthe world around us, driving an explosion in imaging thatwill see trillions of photos taken and shared online in thecoming year. How is this phenomenon driving thedevelopment and design of new devices, products andservices? How will innovations in imaging technologies beintegrated into future offerings? Finally, given thedifferent functions photos can serve, how are concernsover privacy and ownership being addressed by differentservice providers?

15:15 16:15Mobile Innovation 2: Investment forMarket ImpactHall 4, Auditorium 1

Investment is an essential part of bringing new productsand services to the market, whilst creating a businesscapable of longevity and real market impact.

Through presentations and case study examples thissession will navigate the investment landscape,supported by speakers from investment providers, banks,start-up accelerators and companies who have createdbreakthrough products in the mobile industry.

15:15 16:155G ServicesHall 4, Auditorium 4

Having sought to establish the requirements for 5G in theprevious session, here we will examine the new servicesthat will be enabled by this next-generation network.With its promise of a tenfold increase in datatransmission speeds compared to current 4G capabilities,much lower system latency and higher cell traffic density,services (and revenues) are vital to justify the investmentthat operators will need to make. But will 5G prove a hardsell to investors or consumers? Is it really about capacityor capability? With 212 billion connected devices forecastby 2020 (IDC), how do you size the market and howmany of these devices are dependent upon the advent of5G? The vision of a fully connected society is a goal thattranscends technology, since it is dependent upon allexisting and future connectivity enablers working inconcert. Is that achievable and, if so, in what timescale,and what will it be possible to do when ubiquitousbroadband is a reality?

15:15 16:15Defining the Future of The InternetHall 4, Auditorium 5

An open Internet allows start-up companies to reachscale and offer services at marginal costs to a globalaudience. It has been the most important driver oftechnological innovation in this century. Capping Internetaccess based on type of traffic may end up discouragingan open entrepreneurial environment where humancreativity, rather than technical or commercial limitations,defines the boundaries of innovation. On the other hand,it's misleading to suggest that broadband infrastructurewas not a big part of all innovation the world haswitnessed to date. Building this infrastructure costsenormous amounts of money, often covered by telcos aswell as cable companies and defining broadband asutilities may hinder future investment in faster networks.This session will bring industry leaders as well asregulators to the forefront of the net neutrality debate,offering our audience with a unique opportunity toengage in this industry-defining topic.



15:15 16:15Mobile GamingHall 4, Auditorium 2

The global video games business is set to break the $100billion mark over the next year, driven in large part by theamazing growth in mobile gaming, which will account formore than a fifth of that value. But while the performanceof mobile platforms continues to increase and to offermore varied, compelling and immersive gamingexperiences, it seems that monetisation is almost strictlylimited to the freemium model, which accounted for morethan 90% of mobile gaming revenues in 2013. With muchof the future growth in mobile gaming set to come fromemerging markets, its clear the appeal of freemium is setto continue. Join some of the leading developers in theindustry as they discuss how gaming will evolve on mobilein the coming years, why freemium is proving such anattractive model and the impact it has on developingcompelling gaming experiences and which alternativemodels might prove fruitful in the coming years.

16:30 17:30Sustainable Growth, Powered by MobileHall 4, Auditorium 3

With over 7 billion mobile connections globally, themobile industry can be safely considered a scalebusiness. And since we live in a world with limitedresources, whenever scale is in play the need to findsustainable ways of serving billions of users becomesimperative. Affordability is a big challenge as we try toconnect hundreds of millions of new users mostly inAfrica - to our global community, which calls foraffordable devices and sensible ways of sharingnetworking equipment. Therefore, affordable andsustainable growth as well as a smart way of recyclingused goods has become a business necessity and ourindustry is increasingly allocating more resources to findthe right balance. This session will cover the economic,environmental, cultural and technical challenges ofhandling billions of consumers while connecting the lastfrontier of unconnected users to the world.

16:30 17:30Mobile Innovation 3: The Next WaveHall 4, Auditorium 1

The culmination of this years Mobile Innovationprogramme will feature pitch presentations from 6 youngcompanies creating the next wave of innovation in themobile space.

After each 3-minute pitch, a panel of industry investorsincluding operators, VCs and investment banks will firequestions at each presenter on stage and, finally, the topinnovator will be voted for by the audience. Make sureyou attend to cast your vote and contribute to the nextwave of mobile innovation.

16:30 17:30The New Security Challenges:Perspectives from Service ProvidersHall 4, Auditorium 4

The security threat landscape is highly dynamic andgrowing rapidly as devices and apps continue toproliferate and as we move towards a world of connectedthings. Security threats can have major human, economicand technical ramifications for consumers, enterprisesand service providers. Against a backdrop of advancingtechnologies and security legislation, service providersfrom across the ecosystem must ensure that security istop-of-mind in product and service development and thatthey are one step ahead of the threat landscape. Whatare the new security challenges and how are they beingaddressed by service providers?

16:30 17:30Mobile GamificationHall 4, Auditorium 2

Defined by Gartner as the use of game mechanics andexperience design to digitally engage and motivatepeople to achieve their goals, gamification is a novel wayto influence the behaviour of customers and employeesalike. Despite the fact that Gartners Hype Cycle forEmerging Technologies report recently mappedgamification in the Trough of Disillusionment, there islittle cause to be alarmed, with its huge potential for avariety of applications, many of which are greatlyenhanced by mobile connectivity. For examples, utilitycompanies globally are expected to spend $13.5 millionon gamification in 2014, rising to $65 million by 2016,according to IDC Energy Insights. This highly interactivesession will take a gamified approach to presenting theexperiences of utilities, brands, enterprises and other keyearly adopters.


Day three of MWC and still somuch to see. Does this conferencereally have to end tomorrow? @JoWint13


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DAY 4Thursday 5 March

09:30 11:00Keynote 7: Innovation at the Edge ofReal and VirtualHall 4, Auditorium 1

While the Internet of Things has been gathering headlinesand attention as a way to make our world smarter andmore connected, some companies are quietly working indifferent ways to cross the divide between digital andphysical worlds. The results can be surprising andimpressive, with the potential to touch our lives in manyways. This keynote session brings together eye-openingand inspiring examples of innovation blurring theboundaries between the real and virtual spheres.

11:30 13:00Unifying Network IT & Telco ITHall 4, Auditorium 5

The phenomenon of Network IT-isation, bringing NFVand SDN technologies to the network, has received agreat deal of attention. There has been a core of essentialsystems and services within the operator that have

always been IT-based, however, such as policy,provisioning, charging, billing and CRM. Integrating thesecomponents with fresh approaches to networkmanagement, security and orchestration present a widevariety of opportunities but will require some finesse.This session examines what we need to do in order to getthe best from new and old software assets.

11:30 13:00Enterprise Services Connecting SMEsHall 4, Auditorium 3

In an increasingly digital economy, businesses of all sizesand across all sectors are coming to rely more and moreon high quality internet access and data services overtraditional enterprise voice services. This shift in demandhas presented existing service providers, especially in thefixed line space, with a number of operational andtechnical challenges, particularly in relation to the SMEsegment, which despite its fragmented nature, accountsfor about 90% of businesses and more than 50% ofemployment worldwide. How can mobile operators takeadvantage of existing technology solutions to cater tothis underserved market? How can traditional enterpriseservice models evolve to take into account the diverserequirements of this segment? How will solutions varyacross different economies, and across different sectors?

11:30 13:00Navigating the Mobile ContactlessPayments LandscapeHall 4, Auditorium 4

Mobile contactless transactions are utilised in a variety ofservices ranging from payments to ticketing to accesscontrol. Much of the industrys focus has been on mobilecontactless technologies such as NFC for use in mobilepayments, which requires greater ecosystemcollaboration and levels of investment, but arguablygreater returns for the ecosystem. Hardware andsoftware-based approaches to conducting mobilecontactless payments are suited to particular transactionsand present different advantages and challenges to theecosystem. In addition, software-based approaches areadding to the choices that consumers have to makemobile payments. This session will explore the evolvinglandscape of mobile contactless payments and willshowcase some of the latest mobile contactlessinnovations to drive usage of mobile payments.



11:30 13:00Everything is Connected: Enabling IoTHall 4, Auditorium 2

Despite a lot of media buzz around smart homes andwearables, the Internet of Things is still at an early stageof its development, with discussion still required on thedifference between M2M and IoT. What will be the role ofoperators as they evolve beyond M2M connectivity toenabling the future internet of things? With Gartnerpredicting 26 billion connected units by 2020, always-onconnectivity and consistently fast, secure networkperformance is required. IoT communications providerswill need to move to open, transparent, scalable andcost-effective approaches. How will service providersensure the technical capabilities, smooth out thecomplexities and support developers to drive the growthof IoT beyond the hype? How will service providersinteract with key players in the ecosystem, such asconsumers electronics manufactures, in order to ensure ahigh quality of experience for the IoT solutions andservices that will emerge in the years ahead?

14:30 16:00Network Investment: Making MoneyHall 4, Auditorium 5

The rapid change of the industry is an undoubted fact.Owing to this, carriers are struggling to convert networkinvestments into higher revenues. What strategies shouldthey adopt in order to make money in the future? Thissession will look at the issue from key perspectives:Operator case studies of network monetization; deliveringenhanced end-user services and QoE - what is thecustomer willing to pay for; the business case for networkversus other strategic investments. Featuring keen analysisand lively debate, dont miss this critical discussion.

14:30 16:00The Evolving Landscape of EnterpriseMobility Managed Services Hall 4, Auditorium 4

Mobility is often being embraced by enterprises as anenabler of business transformation to drive greaterefficiencies, agility and customer engagement.Enterprise mobility managed services are evolving tooffer a more comprehensive range of services to addressthe growing needs of global enterprises, from mobiledevice management to application development todedicated onsite IT support, and can free up enterprisesto focus on their core competencies. Furthermore, ifenterprise mobility

managed services from a single service provider have thebroad capabilities, are based on an open ecosystem andcan scale, global enterprises could benefit fromdeploying these services to address fragmentation issues.This session will explore how enterprise mobilitymanaged services are evolving to address the growingneeds of global enterprises.

14:30 16:00Mobile Money in Emerging Markets:From Domestic Remittances toUbiquitous Payment SystemsHall 4, Auditorium 3

Over 250 mobile money deployments are live in over 90markets, and these are increasingly reaching scale. Oftenstarting as a service for domestic remittances, millions ofcustomers globally have embraced mobile money for avariety of transactions, and it now satisfies both personaland business payment needs for these customers. To helpscale services, industry players are looking towardsachieving greater collaboration through interoperabilityand partnerships to capture transactions from keyindustries within their markets, such as transport andgovernment payments. This session will highlightexamples of how mobile money has matured and discussthe next steps for providers to continue its success. Whatare the positive network effects from mobile moneyservices becoming interoperable in the same market?What are the key partnerships to efficiently placeproviders at the centre of the payments landscape and tosatisfy customer needs?

14:30 16:00The Business of IoTHall 4, Auditorium 2

Simply connecting things is not enough to capture theexplosive potential of the Internet of Things. In order tosucceed, organisations must strive to realise the fullbusiness value of IoT. Big data and analytics presentshuge opportunities to develop & improve services andexperiences by capturing, processing, and analysing datafrom an increasing range of sources. Discussion willexplore the need for a re-examination of business modelsto profitably play in this new world. What does it take tobuild successful applications for the IoT? How mustplatforms evolve to enable new approaches toapplication development which will capture new users?This session will explore how to improve IoT experiences,increase business impact, and capture revenue.



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MinisterialProgrammeNow in its tenth year, the MinisterialProgramme, held alongside Mobile WorldCongress, is an influential forum offering seniorgovernment officials and telecommunicationsregulators the opportunity to expand theirknowledge, debate current issues and engagewith mobile-industry experts on technical andpolicy issues. In 2014, the event saw recordattendance with 139 government delegationsand 22 international institutions participating.

The 2015 Ministerial Programme will emphasise theinnovative core of the mobile sector and the policyand regulatory enablers that allow innovation tothrive, through a range of sessions includingkeynotes, in-depth workshops and regional summits.Additionally, for the first time, the Programme willinclude a dedicated Capacity Building taster daywhere policymakers and regulators will have theopportunity to attend free training sessions. Thesessions will provide insight into key regulatoryissues while advising participants on how to furtherexpand their knowledge in each topic.

The invitation is open to:

National ICT/telecommunications ministries andregulatory authorities;

Senior representatives from selected internationalorganisations and intergovernmental bodies; and

C-level and senior regulatory representatives fromthe mobile industry, including mobile networkoperators and vendors.

Join us in Barcelona to consider a wide range of publicpolicy topics that are connected to mobile-sectorinnovation, for the benefit of every community inevery country. While facing the issues and challengesof today, we look to the future.

To view the 2015 programme, please visitwww.ministerialprogramme.com or to register yourinterest in attending, please [email protected]

OFFICIAL SPONSOR


GSMA Seminars provide insight and developments on key GSMA and industry initiatives.They offer a unique opportunity to hear from industry experts and further your knowledge inthe topical areas that really matter to the industry.

The areas covered in 2015 will include Personal Data, Connected Living, Digital Commerce, Network 2020,Spectrum, other Public Policy matters and Mobile for Development.

GSMA Seminars run throughout all four days of Mobile World Congress and seating is available on a first-come,first-served basis.

Visit www.mobileworldcongress.com/gsma-seminars for more information.

The GSMA Seminar Theatres are located within CC1, on the upper walkway at the South Entrance.

Monday 2 March09:30-11:30 Network 2020-Mobilising the

All-IP future

12:00-13:30 Digital Inclusion14:00-17:00 Opportunities for Innovation in Mobile for

Development

Tuesday 3 March09:00-12:00 Mobile Connect: Restoring Trust in Online

Services by Implementing IdentitySolutions That Offer Convenience andPrivacy for Consumers and Enterprises

12:30-14:00 Putting the Theory into Practice: Realizingthe Full Potential of Mobile Couponingand Loyalty Programmes

14:30-16:00 Beyond ApplePay: The Mobile OperatorsRole in the Payments Ecosystem

16:30-18:30 Mobile Money 2014 State of the Industry:Group Level Perspectives

Wednesday 4 March09:00-11:00 Spectrum11:30-13:30 SIM: Subscription, Identity and Money 14:00-18:30 Connected Living: Mobilising the IoT to

Transform Your World

Thursday 5 March08:30-10:00 Mobile Big Data: Solving Real Life

Problems & Maintaining Users' Trust

08:30-10:00 Sustainability and the Future of MobileAgriculture

10:30-12:00 Global mHealth Marketplace andInnovation

12:30-15:00 Best Practices for Procurement in theMobile Ecosystem

GSMA Seminars


Connected Women SummitThe Connected Women Summit at Mobile WorldCongress will explore how the industry canaccelerate the female digital economy. Discussionswill draw on the initiatives of the GSMA to bringsignificant socio-economic opportunities andbenefits to women and to the mobile ecosystem.

Bringing in high level speakers from across the globalmobile ecosystem, the event will share new researchand insights, showcase practical opportunities foraction, and build networks for future development.

Wednesday, 4 March08:30 - 13:30; located in Hall 2, CC2 Auditorium.

Visit www.mobileworldcongress.com/connected-women-summit/ for more information.


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Partner ProgrammesAgenda at a Glance

Partner Programmes offer MWC attendees the opportunity to amplify their knowledge about the mobileindustry. The programmes are developed and presented by some of the top organisations in the mobileecosystem, and provide invaluable industry learning opportunities for our attendees. MWC will also continue toaddress rapidly growing interests in mobile amongst key vertical industry sectors. Well-known and highlyregarded industry domain leaders will lead a range of vertical industry programmes.

The programmes take place in Hall 8.0 unless otherwise specified. They're comprised of:

PARTNER EVENTS

Full or half-day co-located eventsdeveloped and led byour corporate partners.These partnersdetermine the contentand topics coveredwhich can include newprogramme initiatives,emerging market trends,and, or productdevelopment. Anyattendees interested inlearning about what isup and coming in themobile ecosystemshouldnt miss theseprogrammes.

APP DEVELOPERCONFERENCES

Part of our popular AppPlanet programme, theseevents are targetedtowards app developersand the app developercommunity which designsoftware for manydifferent platforms. Ifyoure looking to gainknowledge on how todevelop apps, promoteapps, and buildrelationships within thedeveloper community,these programmes willbe of particular interestto you.

FORUM SERIES

The LTE Forum andMobile Security Forumare led by corporatepartners who willconduct their sessionwith content developedto embrace the Forumtopic. They also provideinsight into theircompanys goals andobjectives as it relatesto the Forum topic. Ifyou are looking fordifferent perspectiveson one topic, plan toattend these sessions.

POWER HOUR

Dont miss quick pacedsessions that cover avariety of topics. Eachsession is an hour long,and presentingcompanies will deliver aspecific message,announcement, or hosta productdemonstration.

TRAININGPROGRAMMES

These training sessionsprovide opportunities forattendees to expandtheir knowledge baseand fulfill their personaland professional goalsthrough the latestknowledge and practicalapplication.

Eyefortravel Gionee Communication

Equipment Good Technology IAB NAB Show Collaborative PublicVine Schneider Electric Taiwan Excellence

Microsoft

Dolby Fujitsu GTI Huawei IBM Juniper Networks McCann Worldgroup Twitter

HP

LTE Forum ZTE

Mobile Security Forum AVG

Award Solutions

AllSeen Alliance AppNexus ECHAlliance ESL Mobile Media Summit Samsung Visa

Award Solutions

Axiata |Tone |WSO2 Gamelab Mobile

European GNSS Agency Laird OpenDayLight OPNFV

MONDAY, 2 MARCH TUESDAY, 3 MARCH WEDNESDAY, 4 MARCH

THURSDAY, 5 MARCH

Partner Events: Partner Events: Partner Events:

Partner Events:

App Developer Conference:App Developer Conference:

Forum Series:

Training Programme:Power Hour:

Training Programme:



Visit any PartnerProgramme page on theMWC website

1 STEP 1

Click on the IndicateYour Interest button forthe programmes you areinterested in. You mayapply for multipleprogrammes

2 STEP 2

Your requests of theselected programme willbe sent to the Partnerfor consideration

3 STEP 3

An email will be sent toyou from the Partnerwith their decision andinformation on next steps

4 STEP 4

How to Attend a ProgrammePartner Events, App Developer Conferences, Forum Series, Power Hours and TrainingProgrammes are open to all Congress attendees. It is highly recommended you indicate yourinterest in attending these programmes as they are very popular. Our partners determine thecriteria for admittance into their programme and review requests to determine if an attendeemeets their qualifications.Note: If an additional fee is required to attend certain programme, please check with the partner for payment options.



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Partner ProgrammesPartner Events

Open Source IoT: How toUnleash the Future ofConnected Devices

To build a future of ubiquitouslyconnected devices, we mustovercome interoperability issuesthrough cross-industrycollaboration. This track willexplore why open sourceinnovation will lead to seamlessconnectivity of products in themarketplace. Critical areas aroundthe Internet of Things will beaddressed, including security,privacy, cloud, location servicesand big data management. Join usas we explore the innovations andnew value proposition ofconnected products.

The Future of YieldManagement in MobileAdvertising

Join the AppNexus team for anexclusive session where we willshare our vision for the future ofyield management for mobile andcross-screen publishers. RyanChristensen, AppNexus SVP & GMPublishers, will share bestpractices and success stories fromclients such as Shazam, one of theworlds most popular musicidentification apps. Learn aboutnew tools to drive revenue growthand monetization for leadingmobile publishers.

Mobile Access = Engagement= Revenues

The mobile Internet ecosystem isfragmented underserving the needsof people, businesses and brands.Tones new model privately connectsmore people to more businesses andmore brands to generate moreengagement. Tone combines mobilecontent services from top brandswith Axiatas innovative MIFEplatform, based on WSO2 OpenSource technology, which enablesTelcos and brands to partner to offersubscribers personalised access torelevant mobile content services thatthey choose the result: enduringcustomer engagement andsustainable revenues. Come meet thepeople, Telcos, businesses and brandsleading this pioneering initiative.

The Art and Science ofStorytelling in 2020

As phones, tablets, wearables, andthe Internet of things evolve to beable to see, hear, and evenunderstand the real world, theyare changing how we consumecontent and interact between thedigital and the real world.Technology innovations like virtualreality are also changing howstories are told. Join us with apanel of award-winning storytellersand innovators to discuss how artand science come together toenable the future of storytelling.

Eyefortravel Conference

How mobile, data, and innovationwill dictate which travelcompanies grow. It's a perfectwave of change, data analyticsand mobile, two highly effectiveways of selling travel have joinedto force you to change the wayyou run your business. Join a 1 daystrategic conference, led by 16board level travel industryexecutives and be inspired by theopportunities and understand thethreats that mobile and analyticsare going to throw your way.

2nd Health & Wellness@Mobile World Congress

A two-day event: 3 March at theMobile World Centre Barcelona & 4March at MWC at Fira Gran Via.European Connected HealthAlliance is leading the 2nd Health &Wellness programme covering:Driving innovative business modelsthrough technology for big data,smart homes and cities, ehealth,mhealth, personalised health,wearables techs; Empoweringconsumers, citizens, health andsocial care providers and payersthrough the use of mobiletechnology; 30+ SMEs showcasinginnovation products and services.Visit www.ECHAlliance-HW2015-MWC.com to learn more.

Thursday, 5 March09:30 14:30Hall 8.0, Theatre FWednesday, 4 March

09:00 19:00Hall 8.0, Theatre B

Tuesday, 3 March09:30 - 12:30Hall 8.0, Theatre C

Wednesday, 4 March 10:00 - 12:00Hall 8.0, Theatre A

Monday, 2 March09:00 17:30Hall 2, CC2 Auditorium

Wednesday, 4 March09:30 - 17:30Hall 8.0, Theatre C



Human Centric Innovation inthe Era of Hyperconnectivity

Fujitsus portfolio of leadingtechnologies and services bringstogether three dimensions; people,information and infrastructure, tocreate new value for business andsociety in a Hyperconnected World.Join Fujitsu at Mobile WorldCongress 2015 and discover howHuman Centric Innovation is drivingMobility for Human Empowerment,Big Data for Creative Intelligenceand Optimized Networks forConnected Infrastructure. Backedby industry case studies, experiencefirst-hand how Fujitsu is supportingpeople to stay connected.

Mobile Games at the Edge ofInnovation

Gamelab Mobile is a conference thatexplores how innovations in mobileand Internet technology can be usedby game developers to create newplaygrounds and forms of socialentertainment. The conferencefeatures top notch experts andexecutives from leading mobile andgame companies that will analyzehot trends like wearable gaming, IoT,VR, AR, second screen and TVinteraction, Big Data, e-Sports,game streaming, etc. More info atwww.gamelabconference.com/mobile

Slim Phone, at Its Best.

Gionee is an international mobilebrand with a 12-year history ofserving customers across theglobe. Last year at MWC, Gioneeimpressed the world with itsworlds slimmest smartphoneELIFE S5.5. This time around, weare bringing our latest slimsmartphone thats more than slim.Join our programme to witnesshow we make a slim smartphoneperfect. Also visit our booth inHall7, #C61.

Generating Enterprise Revenuefrom BYOD Subscribers

Changing patterns of enterprisemobility are opening up a uniquewindow of opportunity andvulnerability - for carriers. Theshift to employee-owned devices,together with concerns aboutsecurity and who pays for datameans that enterprises need afresh approach to mobilizing thebusiness. Come hear RichardSchwartz, Head of CarrierBusiness for Good Technology,discuss how you can takeadvantage of this transition whileprotecting your business segmentARPU and increasing yourstrategic relevance.

GTI Summit 2015

GTI Summit 2015 aims to strive forspectrum planning favouring 4Gtechnologies, to propelsubsequent evolution of 4G, andto foster 4G-based innovativeservices and industry. Topicsinclude: Spectrum Planning inLeading Market of LTE; Progressand Planning on Top-notchConverged LTE TDD/FDDNetwork; Future of Evolving LTE;Progress and Planning on VoLTEand RCS; Release of Low-endDevice Solution; Product Releaseof Flagship VoLTE/RCSSmartphone and Internet ofVehicles (IOV); Business andApplication Innovation with 4G;Insight into 3.5GHz Ecosystem.

Open Cloud Summit

In the future, it is unavoidable forcarriers to transform networkinfrastructure, operation and businesswith cloud technologies, and explorecloud services. The question is whento do it and how to achieve yoursuccess in this cross competitivemarket. Join us to probe cloudtransformation strategy and solutionswith IT industry leaders. It will begreat opportunity to exchangesuccessful experiences and fabulousideas to help you make right decisionto run your cloud business.

Tuesday, 3 March09:30 12:00Hall 8.0, Theatre F

Tuesday, 3 March09:00 - 14:00Hall 8.0, Theatre E

Monday, 2 March09:00 13:00Hall 8.0, Theatre A

Thursday, 5 March09:30 16:00Hall 8.0, Theatre D

Tuesday, 3 March15:30 19:00Hall 8.0, Theatre B

Monday, 2 March14:00 18:00Hall 8.0, Theatre D

Partner Programmes


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Innovation in Mobile: WhatsNew and Next for Marketingand MediaPresented by IAB in partnershipwith Facebook and Nasdaq

As consumers demand more frommobile experiences, what doadvertisers need to know about thechanging landscape of tech to besuccessful? This day-long summitcurates the most important topics inmobile marketing and media,including how to build global brandstrategies, latest trends, andinnovations. Speakers includeexecutives and technologists fromacross the globe. Learn about how toengage the connected consumer andwin in a mobile-first world. Visitwww.iab.net

IBM MobileFirst ConferencePowering Enterprise Mobility withIBM MobileFirst

IBM MobileFirst enables new ways towork that empower employees andbetter serve customers. Join us toexplore mobility through the eyes ofIT and business leaders like you. Wewill share client success stories thatdemonstrate how IBM combinesmobile technology and industrycapabilities to help you becomemore effective in your role. Learnhow our broad and flexible IBMMobileFirst portfolio can help youanywhere along your mobile journey.

Virtualized IP Platforms. TheFoundation for Agile andProfitable Mobile Networks

In the rapidly evolving world ofmobility, carriers need to effectivelyand efficiently address uncertaintyand rapid change, and those whoadapt fast will be the mostsuccessful. This engenders a need foran IP network platform that canchange as quickly as customerpreferences change, supports today'sapplications and services,accommodates as of yet unforeseendemands on the network, andensures operational and securitypolicies are enforced throughoutyour network, your systems and mostimportantly your customer data.

Mobile Forward: DataEverywhere

By Invitation OnlyMobile devices are transforminghow our consumers discover,engage and better experiencebrands. This year we will discussthemes that are dominating ourincreasingly connected lives; fromleveraging the immense datagenerated through mobileinteractions and knowing how touse it, to connected devices and theInternet of things, to opportunitiesfor brands in the battle for in-storecustomer engagement.

Mobile Media Summit @ MWC

Mobile Media Summit is the officialmarketing and advertising partner ofMobile World Congress. This all-dayevent will feature top advertising,digital, media and mobile leadersfrom the worlds biggest brands andagencies including: Nike, Mastercard,Coca-Cola, Citi, OMD, WPP, MEC,AKQA, Mindshare, Ogilvy and manymore. Topics range fromtransforming into a mobile firstcompany to the next billion mobileusers in China and India. Agenda andspeaker lineup can be found at:mobilemediasummit.com/mms-at-mobile-world-congress- 2015/

Media and Entertainment in aMultiplatform World

Join NAB Show Collaborative(#Collaborative) in partnershipwith MWC2015 to hear from theworlds leading media andentertainment professionals oncontent creation, production andengagement in a multiplatformworld. One jam packed day ofexpert speakers and insights fromBBC, ESPN, Fox, Coke, MixonDigital, Google, Netflix, Ericsson,Technicolor, Ovum, Clarity Creative,Qualcomm and more. A must-seeset of sessions and industry masterclasses from leading media andentertainment brands across theglobe. Learn more:collaborative.nabshow.com

Wednesday, 4 March09:30 19:00Hall 8.0, Theatre F

Tuesday, 3 March13:00 16:00Hall 8.0, Theatre A

Tuesday, 3 March16:15 18:30Hall 8.0, Theatre D

Tuesday, 3 March15:15 - 19:00Hall 8.0, Theatre C

Monday, 2 March10:00 19:00Hall 8.0, Theatre C

Monday, 2 March09:30 18:00Hall 8.0, Theatre F



Partner Programmes

New Telco Paradigm: SocialVideo Beyond the Pipe

Learn how (simply) integratingPublicVine into your telco network(for free) enables participation in thedigital media ecosystem withoutwasting resources on softwaredevelopment, content creation, andmanagement. Discover how you cangenerate off-network revenue fromyour subscriber base, while growingon-network data revenue withoutsqueezing out video contentvendors. Transform your networkfrom a data pipe into a multi-modestreaming platform, while expandingyour revenue base into over 200countries and 3 billion consumers.

Samsung Business Showcase

Indicate your interest to attend theSamsung Business Showcase event atwww.mobileworldcongress.com/samsung and learn about the innovativesolutions that Samsung and itspartners have developed forenterprise customers. Listen topartner success stories and casestudies that highlight developingrobust and secure enterprisesolutions. In addition to thepresentation, attendees are invited tonetwork and meet SamsungEnterprise experts and visit theadjacent Samsung BusinessShowcase.

Telecom Operators: TurnChallenges into Opportunities

As the Global Specialist in EnergyManagement, Schneider Electriccan help Telecom Operatorsachieve energy & carbon reductiontargets while meeting the growingmarket demand. Additionally, ourintegrated Datacenter Solutions,Service & Software could allowOperators to generate incrementalrevenue by deploying Datacentersfor Telecom as well as Colocation &Cloud services while securingUptime and improving performanceof all their critical sites. Join ourExecutives & Operators themselvesto learn more.

Taiwan Excellence

The Taiwan Excellence Showcase iscoming to MWC for the first time!This four-day event will kick-off witha Taiwan new products launchfeaturing five branding partners,including Acer & Asus. The event willexhibit over 20 Taiwan Excellencebrands and over 45 award-winningproducts, offering innovative,elegant products designed toenhance your quality of life. Theproducts on display have beenawarded the Taiwan ExcellenceAward, based on the criteria of R&D,design, quality, and marketing.

Building Successful MobileApps with Twitter and Fabric

Twitter was born on mobile. Weunderstand the challenges appdevelopers and marketers face indesigning, launching and growinga successful mobile app.Developers, come join our sessionon building the best mobile appswith Fabric. Marketers, comeexplore Twitters tools for drivinguser growth and engagement with tailored sessions for brandapp marketers and games appmarketers. Interested? Visitwww.twitter.com for details.

Visa Ready HCE Summit

By Invitation OnlyVisa is bringing together selectleaders in mobile payments as partof the Visa Ready for Cloud-basedPayments Program launch. VisaReady partners and clients will sharehow global financial institutions candeliver mobile payment experiencesusing Host Card Emulation onAndroid. Presenters from Visa, BellID, BBVA, InsideSecure, ThreatMetrix,UL Labs, and Riscure willdemonstrate a simple process toaccelerate launching mobilepayment experiences on Android viaHost Card Emulation.

Monday, 2 March11:30 13:00Hall 8.0, Theatre B

Monday, 2 March15:00 19:00Hall 8.0, Theatre A

Wednesday, 4 March10:30 19:00Hall 8.0, Theatre E

Monday, 2 March15:00 - 19:00Hall 8.0, Theatre B

Tuesday, 3 March10:00 13:00Hall 8.0, Theatre B

Wednesday, 4 March15:00 19:00Hall 8.0 Theatre A


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App DeveloperConferences

HP Mobile Apps and Big DataDeveloper Summit

Are you a developer of modernapps that enable enterprises toshare information, sell goods andservices and engage theircustomer through analytics andsocial networks? Come and joinHP to understand what the nextgeneration of applications willlook like, figure out how tosecurely build and deploy them,and discover how they will answerto business demand and interactwith the newly connected world ofbig data and internet of things.

First Look at the Windows 10Universal App Platform

Find out about the evolution ofuniversal Windows apps and thetools you use to build them. Learnwhat you can do today to getready to publish Windows 10 appsacross tablet, PC, phone and otherWindows devices later this year.Get hands-on with the tools,connect with experts and engagewith fellow developers.

Forum SeriesMOBILE SECURITY FORUM

Where is Your Business? TheChallenge for Security,Privacy, and Control in theInternet of Things

Businesses today rely on the cloudto deliver new services for theircustomers quickly and efficiently.Yet, it is apps and devices popular inthe consumer space that areincreasingly being used in order todo so. Can businesses be sure ifthey can trust employee-owneddevices to work as they should, orto guarantee their cloud servicessuppliers will keep their data safe,and within their control? Join AVGBusiness to learn more.

LTE FORUM

Expanding the LTE boundaries

While LTE deployments are still achallenge for operators, theincreasing adoption of LTE devicesis pushing the industry to delivernew answers. Increased traffic andcustomer expectations are drivingsolutions such as LTE-A, FDD/TDDconvergence with carrieraggregation and adaptive antennasystem implementations.

In this LTE session, operators andvendors will share their experiencesand solutions to effectively drivethis innovation road, with the 5Gdestination in the horizon.

Power HourPower Hour Presenters:

Location Matters! GalileoEnhances LBS Applications

Stay Protected, StayConnected The Next TechRevolution

OpenDaylight: An OpenSource Platform for SDN,Network Programmability,and NFV

Open Platform for NFV(OPNFV)

Thursday, 5 March11:30 12:30Hall 8.0, Theatre B




Monday, 2 March13:00 - 19:00Hall 8.0, Theatre E

Tuesday, 3 March15:00 19:00Hall 8.0, Theatre F

Thursday, 5 March10:00 11:00Hall 8.0, Theatre A




Partner Programmes

VoLTE Deconstructed

Gain an essential understanding of VoLTE, includingthe architecture, operations, and the key capabilitiesand services provided by the IMS framework.

Agenda: 10:30 12:00 VoLTE ARCHITECTURE13:00 14:30 VoLTE OPERATIONS14:30 16:00 VoLTE, ViLTE, RCS and WebRTC

The Ultimate Guide to Network Transformation

Get a critical understanding of NFV and SDN,including the benefits, challenges, and otherconsiderations to ensure an efficient and successfultransition towards next-gen architecture.

Agenda:10:30 12:00 Transforming CSP Networks13:00 14:30 Capacity and Reliability in the NFV World14:30 16:00 NFV/SDN Interworking

Tuesday, 3 March10:30 16:00Hall 8.1, Room CC8.17 A/B

Wednesday, 4 March10:30 16:00Hall 8.1, Room CC8.17 A/B

Training Programmes Award Solutions Training Programmes are opento all pass holders. For questions or additionaldetails, contact [email protected] call +1 469 831 2199.


Mobile World LiveWish Mobile World Congress happened more often than just once a year? Want to get upto speed on mobile industry news and happenings before arriving in Barcelona?

Produced by the mobile industry for the mobile industry, Mobile World Live is an essential multimediaresource that keeps mobile professionals on top of the news and issues that shape the market. It offers dailybreaking news from around the globe. Exclusive video interviews with business leaders and event reportsprovide comprehensive insight into the latest developments and key issues. All enhanced by incisive analysisfrom a team of expert commentators. With channels tailored to four market sectors, Mobile World Liveprovides the facts to inform every business decision, accessible online or via mobile apps.

Our content covers four channels mobile apps,Asia, mobile devices and mobile money andwe publish five regular eNewsletters:

Mobile World Live Daily Mobile World Live Apps Mobile World Live Asia Mobile World Live Devices Mobile World Live Money

In addition, Mobile World Live produces webinars,the Show Daily publications for all GSMA events andMobile World Live TV the award-winning broadcastservice of Mobile World Congress. Mobile World Liveis also the exclusive home to all GSMA event keynotepresentations.

Learn more or contact the Editor atwww.mobileworldlive.com.

While at Mobile World Congress, youll want to be sure tocatch Mobile World Live TV, broadcast live from the showacross giant screens at the venue, as well as online viawww.mobileworldlive.com and across Barcelona on itsown TV channel. Accessible in over 20,000 hotel rooms,our programming includes exclusive interviews with C-level executives from the worlds largest operators, devicemakers and equipment vendors; exclusive live keynotes;panel discussions; press events and reports direct fromthe show floor. In short, Mobile World Live TV allows youto stay ahead of all the news from the show.

Mobile World Live Keynotes The Mobile World Live keynotes feature the industrys leading lights, who share their visions for the future ofmobile technology. These special standalone afternoon sessions are a break from the traditional format, andare the only Mobile World Congress conference sessions to be broadcast over the internet and via MobileWorld Live TV.

49For the latest information, visit www.mobileworldcongress.com

Monday, 2 March18:00 - 18:45

Mark Zuckerberg,Founder, Chairman& CEOFacebook

Tuesday, 3 March18:00 - 18:45

Tom Wheeler,ChairmanFCC



Choose Your Pass

Pricing Notes & Discount Information

Passes provide access to all four event days Prices shown above do not include VAT GSMA Members are eligible to receive a 30% discount on all passes sold by the GSMA The official currency of Mobile World Congress is the Euro Accepted forms of payment are credit cards and wire transfer

* EVP pass holders who have been shortlisted in the Global Mobile Awards will be granted access to Hall 4 for the Awards Ceremony.Visit www.globalmobileawards.com for more information.

My MWC The Official GSMA Event AppOur event customisation and planning tool Exhibition 1,900 exhibitors showcasing the latest products, devicesand technologies

4 Years From Now (@ Fira Montjuc)4YFN is an international programme presented by MobileWorld Capital Barcelona and GSMA that brings together thebest mobile start-ups and entrepreneurs with investors,accelerators, incubators and corporations from the mobileecosystem

GSMA SeminarsInsights and developments on key GSMA and industryinitiatives

Partner Programmes Partner Events, App Developer Conferences, Forum Series,Training Programmes, Power Hour sessions and more!(Pre-registration may be required for attendance)

Keynotes & Conference SessionsIncludes access to conference presentations Global Mobile Awards Ceremony Tuesday, 3 March. Watch as the industrys best receiverecognition*

GSMA Intelligence Report Receive a complimentary copy of the quarterly GSMAIntelligence Report

VIP Networking Lounge AccessFind a seat, hold a meeting or make new contacts in theexclusive VIP Networking Lounge

Conference Lunch Network with fellow attendees in the centre of the action Dedicated Pre-Event Customer ServiceReceive expedited assistance when contacting our customer care teams

Pre-Event Mobile World Live WebinarParticipate in a pre-event update from key leaders in themobile ecosystem

The Platinum Experience Experience unparalleled networking opportunities andexclusive access to key industry leaders

ExhibitionVisitor Pass749

Silver Pass 2,199

Gold Pass 2,699

Platinum Pass 4,999


Registration Info

Registration Opening Hours

All hours are provisional. Please visit www.mobileworldcongress.com/attend/registerfor up to date information on opening hours.

DATE BARCELONA AIRPORT T1 & T2B FIRA GRAN VIA

Friday, 27 February 09:00 - 20:00 n/a

Saturday, 28 February 09:00 - 20:00 09:00 - 18:00

Sunday, 1 March 09:00 - 00:00 09:00 - 20:00

Monday, 2 March 07:00 - 16:00 07:00 - 20:00

Tuesday, 3 March n/a 07:30 - 19:00

Wednesday, 4 March n/a 07:30 - 19:00

Thursday, 5 March n/a 07:30 - 16:00



Visa InformationGSMA can provide attendees with a supporting visainvitation letter which you can request through theregistration system (please fill in your passportdetails in Step 2 Personal Data). You must havepaid your registration fee in full, as well ascompleting the Passport Details section, in order toreceive visa support.

If you do not require a visa, please do not apply forvisa support as the GSMA will not issue supportinginformation for nationalities that do not require a visa.

For more information visit our Registration FAQs page:www.mobileworldcongress.com/attend/register/reg-faqs/#visa

Final ConfirmationsAttendees will receive a Final Confirmation via emailonly after completing your registration and payment infull. Your Final Confirmation must be brought with youonsite to collect your badge.

Registration Services in GSMA MyMWC Official Event AppThe NFC / Digital Badge is a feature available in GSMAMy MWC Official Event App which allows you to useyour NFC-enabled and non-NFC enabled handsets ingreen status (validated photo), to access Mobile WorldCongress without the need to show your photo ID.

You can download the GSMA My MWC Official EventApp by entering GSMA official in your app marketand selecting My Reg &My Badge from within theGSMA app side menu.

Note: to use the NFC Badge, your handset must beNFC-enabled and running on Android 4 or WindowsPhone 8 operating systems.

Onsite Registration and BadgeCollectionAll attendees will receive a Final Confirmationcontaining important joining instructions.

If your Final Confirmation states that you are eligiblefor Fast Track Badge Collection, please bring yourFinal Confirmation, along with your Photo ID to one ofthe locations below:

Barcelona Airport Terminal 1 or 2B Fira Gran Via Hall 1 (South Entrance) Fira Gran Via Hall 8 (North Entrance)

Fast Track badge collection locations are open to youover the weekend before the event. We stronglyadvise you to collect your badge on arrival at theairport or at Fira Gran Via over the weekend to avoidthe rush on Monday. For more information visitwww.mobileworldcongress.com/attend/register/onsite-reg/#fast-track

Attendees must collect their printed badge in person.Collecting badges on behalf of a colleague is not permitted.

Photo IDPhoto ID is required for printed badge collection andfor validation of the NFC / Digital Badge. Printedbadges will only be provided to the person whomatches the name (and photograph, if applicable) ofthe registration. If your NFC / Digital Badge is alreadyin green status (indicating validated photo), you willnot be asked for photo ID during badge collection.

Age RestrictionAdmission to Mobile World Congress is restricted toindustry professionals and application developers. Allattendees must be 16 years or older. Any requests forvisitors under the age of 16 must be put in writing [email protected]. Requestsmust be approved by GSMA prior to the event.Attendees under the age of 16 will not be able to enterthe event without GSMAs prior written approval.

Registration EnquiriesTo learn about our substitution or cancellation policies,or for other registration-related questions, you can findadditional information on our Registration FAQs page:

www.mobileworldcongress.com/reg-faqs

MWC starts to look likethe Louvre impossibleto visit even in one week!Great to be here!! @jorgecrr

#MWC14 as always, a great tradeshow. Serious business. See younext year @ylechelle

I have attended many trade showsbut none as good as this one! @GoSkytext



The Star Alliance Members Airlines have again beenappointed as the Official Airline Network for GSMA MobileWorld Congress 2015.

To obtain the Star Alliance Conventions Plus discounts please followthe below steps to access the Conventions Plus online booking tool.

Visit www.staralliance.com/conventionsplus/delegates/

Under Delegates login enter conventions code LH07S15

Registered participants plus one accompanying person travelling to the event can qualify for a discount ofup to 20%, depending on fare and class of travel booked. The participating airlines for this event are:

To obtain these special fares or discounts and for booking office information please visit www.staralliance.com/conventionsplus/delegates/.

Adria Airways Aegean Airlines Air Canada Air China Air New Zealand ANA Asiana Airlines Austrian Airlines Avianca

Brussels Airlines Copa Airlines Croatia Airlines EgyptAir Ethiopian Airlines EVA Airways LOT Polish Airlines Lufthansa Scandinavian Airlines

Shenzhen Airlines Singapore Airlines South African Airways SWISS International Air Lines TAP Portugal THAI Turkish Airlines United

Travel Information

International Travelers Save

Up To 20% with the StarAlliance Network

Hotel Accommodation

Once again, we were proud to have b network as ourOfficial Supplier for Hotel Accommodations forMobile World Congress. In partnership with theBarcelona Hotel Association, b network has secured arange of great accommodation solutions at everyprice point and is ready to assist with accommodationbookings at more than 300 hotels from two-starbudget to five-star luxury in the Barcelona area.

b network has negotiated with the majority of thecitys hotels to provide the best possible rates forMWC attendees. b networks rates are usually 25%to 50% lower than rates on the direct market(depending on the type of room).

Book your accommodation while great locationsand prices are still available!

Tel: +34 93 550 03 50Fax: +34 93 414 17 86Email: [email protected] Web: www.mobileworldcongress.b-network.com


Barcelona: A Magical City

There are few cities in Europe oraround the world that have anallure quite like Barcelona.Whether youre interest lies inamazing architecture, sandyMediterranean beaches, danceand culture, historical significance,vibrant party scenes, orgastronomical delights, Barcelonahas something for you. Youlldefinitely want to soak up the citywhile youre in town for MWC. Besure to schedule some timebefore or after the event toexperience the best of Catalonia!

Your Arrival

Most attendees enter the city viaBarcelona Airport, which islocated just ten minutes awayfrom Fira Gran Via and is servedby more than 110 airlines. Ofcourse, the city is also served bythe AVE high-speed train, whichconnects with the European Railnetwork via Madrid.

Getting Around

Public transport in Barcelona isconvenient, inexpensive, andreliable. Between the citysunderground Metro system, trains,buses and plentiful taxis, youllfind it very simple to make yourway anywhere youd like to go.Transport options and routeschange each year; find this yearsinfo on our site. Visitwww.mobileworldcongress.com/transportation to learn more..

See the Sights

Everyone you ask will name adifferent Barcelona sight as theirfavorite. From the pedestrianavenue Les Rambles and theGothic Cathedral to the as-yet-unfinished Sagrada Familia churchor the works of Antoni Gaud,there is much to see. BarcelonaTurisme has a wonderful website,www.barcelonaturisme.com, tohelp you narrow down your manyoptions.

Stay Safe

Barcelona is a safe city.Nevertheless, while you are visitingwe suggest taking common-senseprecautions as you would whenvisiting any major city, includingcarrying only as much cash as youneed, keeping an eye on yourpersonal belongings, both insideand outside the Congress venue,and remaining vigilant in crowds,restaurants and on publictransportation. Watch out forpeople creating distractions anddiversions. Also, we stronglysuggest you remove your Congresspass when you leave the venue, soas not to advertise that yourecarrying the latest mobile devices.

However, if you do experience asecurity incident while inBarcelona, please call +34 900 772015, a free 24-hour securitytelephone number providingassistance and information duringthe event days. Making a reporthelps the city to fight petty crime.This service covers the entire cityof Barcelona - not just the eventvenue - and the number will beprinted on the back of yourCongress pass for easy reference.

Be sure to visitwww.mobileworldcongress.com/travel for more information andhelpful links.

In most cities, when you wantto see great art, you go to amuseum. In Barcelona, youjust take a walk. Jim Ferri


A few hours at #MWCand one knows why itsa world class thoughtleadership conference! @tech_mahindra



Sponsors & PartnersOFFICIAL SPONSORS

SUPPORTING SPONSORS

APP PLANET

MINISTERIAL PROGRAMME AND MOBILE WORLD SUMMIT

APP PLANET SUPPORTING SPONSORS

4 YEARS FROM NOW SPONSORS

GLOBAL PARTNERS:

MAIN PARTNERS:

OFFICIAL TRACK PARTNER



GLOBAL MOBILE AWARDS CATEGORY SPONSOR

PARTNER EVENTS

OFFICIAL INDUSTRY PARTNERS

FORUM SERIES

POWER HOURS



Sponsors & Partners

Media, Research, &Association Partners

TECHNOLOGY TRAINING PARTNER OFFICIAL SUPPLIERS

SUPPORTERS

OFFICIAL MEDIA PARTNERS



SUPPORTING PARTNERS

APP PLANET MEDIA PARTNERS

4 YEARS FROM NOW MEDIA PARTNERS


www.mobileworldcongress.com

In an effort to minimise the environmental impact of our events, the GSMA has created the MWCGreen Initiatives programme to promote reduced material usage and waste at Mobile World Congress.This item is delivered digitally to reduce our production of printed materials.

GSMA and Mobile World Congress logos are property of the GSM Association.All other trademarks and logo

barcelona invitation

Documents

Transcript of barcelona invitation