BarCamp WebLinksWorld - 16.50 Social media and Networking governance (Joris)
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Transcript of BarCamp WebLinksWorld - 16.50 Social media and Networking governance (Joris)
Social Media and Networking Governance
Who is hanging out your dirty laundry?
What is social media?
Social Media and Networking is of all ages!
ClassmatesLinkedIn
Ecademy
Turning big numbers into business
"Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work”
• Productivity loss• Reputation damage• Loss of control over brand and image• Afraid to make mistakes• Security risk• Cost – no money
• Fear of unknown - Ignorance• Lack of experience and expertise• Lack of leadership• No resources to contribute • Terrified of feedback and truth• Unwilling to be transparent• Uninformed - Confused
• Not used in B2B environment• Customers do not use it (?)• Information overload• Does not fit into company structure• Traditional media more important• No results or ROI• No monitoring ROI tools
Scared?
Embrace!
Vanguard Leadership
Customer Support
Market Research
Online Reputation ManagementCommunity Management
Consumer Insights
RecruitingBusiness Development
Sales
P.R.
Business Measurement
Marketing
Education
Thought Leadership
Search/SEO Mobility
Customer Acquisition
Lead GenerationCrisis Management
Internal collaboration
Customer Retention
Advertising
Advocacy
Event Management
Fund-Raising
Corporate Communications
Social Media in your company...
Social networks are being blocked
Social networks are being blocked
Social Media in your company...
Social networks are open
Social Media in your company...
Process to implement aSocial media plan and policy
AwarenessBuilding
InventorySocial Media
PolicyTraining Monitoring
Goals, Objectives,
strategy
TeamsAmbassadors
Project: define – roll-out
Vanguard Leadership
Awareness Building
1.What2.Who3.Benefits4.Dangers
PresentationWorkshop
Vanguard Leadership
Where do you think you are?
Where do you think you are?
Inventory
Social Media Policy or Guidelines?
Social Networking Governance Policy or Guidelines?
More and detailed information available upon request
• Areas to be covered• Who is involved?• Code of conduct• Identity• Information protection• Etc.
• Monitoring• Hardware & software
considerations• Disciplinary actions• Etc.
Training
• Social Media• LinkedIn• Facebook• Twitter• Blogging• Customized
Social Media Monitoring
• Brand monitoring• Tracebuzz• Attentio• Engagor• Radian6• SocialMention
• People monitoring• 123People• WieoWie• Pipl• Etc.
What are our solutions?
• Social Networking Inventory Service
• Social Networking Policy Creation
• Social Networking Awareness Building
• Social Networking Training and Education
• Social Networking Monitoring
• Social Media Starter
Conversation management
Target Clients
• Simple: all companies of all sizes !
• CEO
• HR
• Marketing
@VanguardLead
www.vanguard-leadership.be
www.facebook.com/VanguardLeadership