TODAY’S WEBINAR:

THE SECRET TO BUILDING THE ULTIMATE AUTOMATED SALES & MARKETING MACHINE TO INCREASE YOUR

MEMBER BASE, PROFITS & FREEDOM

PRESENTERS: AJ ROBERTS & MARKUS GERSZI

HOUSE RULES Commit to being present, engaging, asking questions,

responding to questions, showing up 100%!

Turn off all distractions and make sure you’re not

somewhere where you’ll be easily disturbed

Give us your focus and we’ll share with you exactly

how to

WHAT YOU’LL LEARN Convert prospects to leads and leads to members

Maximize your lifetime member value

Building a unique community to maximize member

experience

A unique opportunity where you can team up with us

and have us build out your marketing & sales systems

for you. Allowing you to focus on what you do best and

leave the rest to us!

INCLUDING…

So who’s this webinar for

If you currently have a gym that’s NOT operating at it’s full

potential

If you feel you CAN and SHOULD be serving even more of

your local community

If your gym hasn’t been growing steadily month after month

Or you currently DO NOT have enough TIME to work on the

business and are frequently STRESSED.

WHO’S THIS WEBINAR FOR?

The BIG Problem

• Business isn’t set up in a way that lets you operate in your

UNIQUE GENIUS and focus on what you do best

• No automated lead marketing or sales systems in place to

do the majority of the work for you

• Not hitting your income goals and are on the hamster

wheel trying to figure out the “business” side of building

your gym

THE BIG PROBLEM

Symptoms that you have this problem

Do not have consistent flow of leads

Previously invested in some sort of training or coaching and

still not hitting goals

Cringes at the thought of tech stuff, and having to set up

websites, landing pages, auto-responders, funnels etc etc.

Doesn’t CONSISTENTLY earn at least $30,000 per month in

recurring revenue

SYMPTOMS

And let me ask you this

Who here hasn’t broken through 100K, 250k, or 500k a

year yet?

Who here is thinking about your gym, even when you are

at home with your kids or spouse?

Who here doesn’t really KNOW what Exactly to do each

month to get more members, build a better community

and increase your gym's revenue?

LET ME ASK YOU THIS

The REAL BIG problem Is

You DON’T have an automated marketing and sales system

(Barbell Logic) which:

Consistently creates the same marketing experience for every single

prospect

Leverages your current members to build your business in record

time

Doesn’t need or depend on you to do all the work

THE (REAL) BIG PROBLEM

How is this impacting your LIFE?

Current evaluation of your life:

Health & Fitness?

Relationships?

Personal Growth?

Income?

Wouldn’t it be nice if they were all 10’s?

HOW’S THIS IMPACTING YOU?

Let’s do some math!

• What is your goal membership base? What does that

equal in revenue?

• Exactly how many members do you currently have and

what is your current revenue?

• Why have you NOT hit your goal?

• (Hint: No Barbell Logic System)

LET’S DO SOME MATH

How you can hit your numbers!

• Let's say on the low end you have 100 visitors to your website and you’re able to get 50% of those people to give you their contact information

• Begin conservative, let's say you’re able to get 30% of those convert into paying members.

• Worst case scenario that’s is a minimum of 15 new members per month, at an industry average of $150 each.

LET’S HIT THOSE #s

Some more math!

• 15 new members a month = $2250 in additional

revenue.

• So based on your goal how many months would it

take you to reach that?

• But there’s something we’re missing…

SOME MORE MATH

The Back end

• The Front end is just a small part of the system that’s

designed to generate new members.

• The real magic happens on the back end, when you

have things like a referral system, social proof system,

and survey system that leverages your members and

turns them into raving fans.

THE BACK END

NOW MEET MARKUS GERSZI

My business partner and I built CrossFit

Active Performance from the ground up.

We had been training together doing

competitive martial arts since we were 12

years old. We saw an opportunity to build a

better gym - the gym we always wanted to

have for ourselves.

So we emptied the bank accounts

(and then some), rented a space,

and built our new training

sanctuary.

We had a built a small list on

Facebook prior to opening using a

short video teaser we made, but

had zero members when we

opened the doors in 2012.

Like most new gym owners, we

did everything the hard way.

Quality was the utmost

priority in everything

we did.

We sent every email manually,

used countless spreadsheets to manage

leads, current members, suspensions,

cancellations, budget, staffing, training,

athlete development, programming,

marketing, etc.

Although it worked and the gym

was growing steadily, it was very

time consuming.

Naturally, the more we grew in

membership, the more

cumbersome the business side of

things became.

What started as a few hours here

and there before or after classes,

quickly became 20-30 hours per

week of office work on top of

coaching all the classes we

offered.

Pretending like we didn’t sleep there.

As we continued to grow, we hired

a part-time admin and brought on

a couple of coaches to help take

the pressure off of the coaching

schedule.

This allowed us to add more

classes and marketing initiatives

to continue to grow the gym.

Before we knew it, we were right

back to where were.

We were overwhelmed with

admin work, special events,

marketing, sales management,

all while tending to our members

needs.

Lies. I was stress eating.

Before we knew it we were at 125

members, starting to make a little bit of

money, but that’s when it happened…

We hit the energy and time ceiling.

The fact was, that although our

manual processes were effective

and got the job done, they were

still manual and required way too

much work to keep them running

properly.

We tried to leverage software as

much as we could, but we just

ended up juggling what felt like

100 different software platforms.

At 150 members, we were at our

break point.

Even with our part-time

administrative assistant going from

part-time to full-time, we were still

spread way too thin.

We were all regularly working 60-80

hour weeks - no chance of a vacation or

light at the end of the tunnel.

80

I had gotten into this business to

spend my time helping people

achieve the things they never knew

they were capable of, not to be buried

in administrative work and then being

too tired to coach effectively.

In an effort to find a solution to our

problem, I researched like a crazy person.

I read every business book I could get

my hands on.

I listened to podcasts, and read blogs

I knew what I was looking for -

systemization and automation, but I

couldn't find a finished solution.

Everything required me to build it myself, but there

was just no way I was going to be able to learn a

brand new software and build this complex system

I created with the limited amount of time and

energy I had after everything was said and done

with the business.

That’s when we found

My awesome new platform took a

person from prospective client to a

raving fan that is sending me their

friends and family . . .

All with minimal work on my end.

I now had a system that performed all

of the best practices needed to get

new members in the door, maximize

the chance of them singing up and

then keeping them for as long as

possible, with them referring friends

and family, as well as purchasing

additional services for as long as

possible, without me manually doing

the work.

Barbell Logic is a completely

done-for-you marketing and

sales system

It takes all the best practices that

increase sales, and streamlines and

automates them.

SO WHAT ARE THESE BEST PRACTICES?

3 THINGS . . .

1. Nurturing potential leads

• Most are shopping around trying to get a feel for what it is you

do and whether it’s the right fit for them

• You need to get the conversation going and build value to

make yourself standout, before they even commit to your free

trial.

• Best way to do this that we’ve found is with eBooks and or

multipart educational video series.

NURTURING POTENTIAL LEADS

• First things first - get them scheduled

• Once in the door, now it’s time to convert them from

prospective member to paying member

• No-show or those who stop showing up after a session or

two.

MAXIMIZING CONVERSIONS

3. Delighting existing members

• Weekly movement tip and helpful article emails

• Membership satisfaction surveys to get feedback and activate subsequent campaigns

• Social proof and reputation builder

• Smart Referral System

• Personal Training Opportunity Finder

• Membership Hold System and reminder campaign

• Membership Cancellation exit survey and follow up to reinvigorate campaign based on why they left

DELIGHTING EXISTING MEMBERS

Biggest Mistakes

• Investing in more certifications

• Buying new equipment

• Relying solely on word of mouth marketing

BIGGEST MISTAKES

Your Formula For Income

QC + AC + BL

= More Members + More Money + More Freedom

YOUR FORMULA FOR INCOME

SO, WHAT IS BARBELL LOGIC?

BARBELL LOGIC IS

And although it looks like a professional and an easy to

navigate 15 page website to the end user, it’s actually made up of over 100 landing pages that the

clients will hit at all different stages of their lifecycle.

A custom website built

on Wordpress

Designed by expert online

marketers, professional

copywriters, graphic designers

and web developers who truly

understand the WODing culture.

A custom website built

on Wordpress

BARBELL LOGIC IS ALSO

Designed by expert online

marketers, professional

copywriters, graphic designers

and web developers who truly

understand the WODing culture.

A completely built out

marketing and sales

automation system built on

Infusionsoft

+ +

Any additional

customization or

improvements you need.

Get rid of your Google calendar,

excel sheets and other random

apps you use to keep you

organized. Everything is here in

the Barbell Logic dashboard

+

A front desk task

management system. So

easy an intern can do it!

Have a unique on-

ramping process?

+

Need to improve your

pricing structure?

+

Want to add your own

fundamentals course

material?

+

Want to upsell

personal training

sessions? We’ve got

you covered.

A completely built out

marketing and sales

automation system built on

Infusionsoft

WHERE THE MAGIC HAPPENS

TURN WEB TRAFFIC INTO LEADS Professionally written eBooks designed to look like

they were written by your gym on your website:

All of these are gated behind landing pages

to collect emails from people who aren’t ready

to commit to a class just yet.

And for those people who prefer videos, we have

videos too:

SEGMENT YOUR LEADS BY INTEREST Professionally written eBooks designed to look like

they were written by your gym on your website: Depending on the content

downloaded, your leads are

segmented by what they’re

interested in:

Fat loss

Build muscle

Improve mobility/Ease pain

CrossFit 101

And for those people who prefer videos, we have

videos too:

Depending on the fields filled out

on the landing page form, leads are

further segmented even further:

New to CrossFit or experienced?

Male or female?

SEGMENT YOUR LEADS BY INTEREST

SEGMENT YOUR LEADS BY INTEREST

SPEAK THEIR LANGUAGE

YOUR TASKS ORGANIZED (FINALLY)

ON-RAMP NEW MEMBERS

• We send out your on-ramp/foundations material

for the span of your intro course

• Don’t have on-ramp material? No worries, we’ll

use Faction Fundamentals Blueprint (included in

Barbell Logic)

• Additional emails designed for beginners to

CrossFit so they feel a part of the family from day

1 – never lost or left out.

THE POWER OF SMART SURVEYS Smart surveys are sent out at strategic points in a

person’s membership which activate timely and effective

marketing campaigns:

• How likely are you to refer a friend to Active Performance?

Very likely! Activates RAF campaign

• How would you rate your experience with us so far? Very

enjoyable! Activates Positive Review campaign. Not

enjoyable! Notifies gym owner immediately via email.

• Are there any movements or areas where you’d like to

improve? Yes! Activates Personal Training Campaign

NO MORE AWKWARD CONVOS • Members can place their memberships on hold for 30,

60 or 90 days due to injury, vacation, etc. Membership

reactivates immediately.

• Membership cancellations can be managed in a

professional manner

• Invaluable information is gathered in our exit survey

• Answers from exit survey activate reengagement

campaigns: i.e. Leaving due to injury: Emails are sent

to promote recovery, positive spirit, and encouragement

to come back when healed.

AND THAT’S THE BARBELL LOGIC

SYSTEM.

An automated machine made up of

dozens of follow up systems with

hundreds of custom emails.

The Barbell Logic system is on par with

some of the world’s era defining brands’

online marketing strategies:

It’s the result of 3000+ hours of

development, market research,

graphic design, copywriting, success

analysis and is a perpetual work in

progress.

Now, we know what you’re

thinking…

“I NEED this.

But, there’s no way my gym

could afford a complex system

like that.”

Well, you’re right.

Which is why we developed Barbell Logic!

We can create awesome marketing experiences

for ALL and split the development costs between

the gyms who sign on with us.

If Barbell Logic gets you 1 new member a month

and retains that member, in several months it

pays for itself.

Obviously this isn’t for everyone.

If you’re the type of person who

like to go at these things alone

and enjoys building out websites,

landing pages, email sequences,

funnels, etc etc.

Then this isn’t for you.

How to DIY your own

Franken Logic

Software needed

Infusionsoft $299/month

Wordpress

Task management software

Outlook

API app to link them all together

Website

Wireframe $250

Graphic design $1,200

Programming $3,000

SEO expert + supplemental costs

Content support $240

Client training on CMS $240

Launch testing $960

Sales and Marketing Automation

Copywriter: 150+ marketing emails, 4 eBooks

Infusionsoft developer: 1050+ hours

Business analyst:: as needed

Professional marketer: to work directly with copywriter

and business analyst

If you’re currently not in a position to invest in growing your business rapidly. Then this isn’t

for you.

BUT IF YOU ARE…

• Ready to take your business to the next level and finally

put into place the SYSTEMS needed to help you grow

month after month

• Looking to use a have a proven formula being used by

some of the biggest gyms in the entire country

• And would like to have everything done-for-you and

up and running in the next 30-45 days

Fill out a free application here: WWW.BARBELLLOGIC.COM