Bar Camp London3
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Transcript of Bar Camp London3
Understanding
social networks
Cennydd BowlesSenior Information Architect
uSwitch.com
Introduction
Social Graph
Social networking sites
Social networking sites
Social networking sitesPeople, not features
Nothing newPeople, not features
The role of
social networks
Historically:Defined by circumstance
Now:Cultural product choice?
Cultural product choice
Cultural signs
Cultural signs
Cultural signs = identity
Group association = identity
(Lack of identity = bad)
Strong tiesWeak ties
Strong tiesWeak ties
isFriend == 1;
Strong : Emotional
Weak : Informational
Social networks = support
Roles within
social networks
Theory doesn’t work
Measures
Degree centrality
Betweenness
Closeness
Periphery
Network centrality
Interaction in
social networks
1. Communication
2. Identity
3… Monkeys?
3. Social grooming
“Ambient intimacy”
20% communication40% identity formation40% social grooming
How this
affects everyone
Cennydd BowlesSenior Information Architect
uSwitch.com
The network is always there.
“Social Objects”
CommunicationIdentity formationSocial grooming
Consumer
OwnerOwner
Owner
Owner
Owner
Owner
Owner
Owner
Owner
Owner
Thank you!www.cennydd.co.uk
www.twitter.com/cennydd