Bar Association Web & Mobile Strategy Best Practices
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Transcript of Bar Association Web & Mobile Strategy Best Practices
Bar AssociationWeb Strategy
Fig Leaf Software
Agenda
What you’ll learn:o How to develop a reliable content strategy
and plan for content migrationo The value of focus groups and user surveyso What happens during the design processo How to manage the content on your websiteo Making your website accessible on mobile
devices
About Fig Leaf Software
Reliableo Veteran Owned, Founded in 1992o Based in Washington, DC with National Client
BaseExperienced
o Award winning user experience, creative & information technology company
o Multiple State Bar Associations, Legal clients and member-driven organizations
About Bret Peters
Chief Marketing Officer15 years with Fig Leaf Software
www.linkedin.com/in/bretpeters
I work with organizations to help drive revenue and membership by delivering value via web and mobile experiences.
Our ClientsAlbany Law SchoolAmerican Bankruptcy InstituteAmerican Bar AssociationAmerican Immigration Lawyers AssociationAssociation of Corporate CounselCornell University Law SchoolCourt Services and Offender Supervision AgencyDistrict of Columbia BarEnvironmental Law InstituteFederal Bureau of InvestigationFederal Judicial CenterGeorgetown University Law CenterThe International Center for Not-for-Profit Law
Maryland State BarMERITASNational Center for State CourtsNorth Carolina CourtsNorth Carolina State BarState Bar of GeorgiaUniversity of Michigan Institute of Continuing Legal EducationUS Bankruptcy CourtUS CourtsUS Department of JusticeUS Senate Judiciary CommitteeWest Virginia State Bar
DC Bar
• Web Redesign• CMS
Implementation• AMS Integration• Content Strategy• Content Migration• Training • Managed Services• Marketing Support• Technical Support
State Bar of Georgia
• Web Redesign• CMS
Implementation• iMIS Integration• Content Strategy• Content Migration• Training • Managed Services• Marketing Support• Technical Support
Maryland State Bar
Launching this Fall!
Launching this Fall!
• Web Redesign• Ektron CMS Implementation• AMS Integration• Content Strategy• Content Migration• Training • Managed Services• Marketing Support• Technical Support
Bar Redesign Process
Phased Approach• Mobile first design• Dedicated PM• Status Meetings• Regular Reports• Source Code
Content StrategyYour Bar’s Biggest Challenge
Content Strategy
● What is it? o It is not a single solution or a single
deliverable
What is Content Strategy?
● Substance o Identity, words, media
● Structure o IA, navigation, taxonomy, platforms
● Workflow o Process, tools, calendars
● Governance o Policies, roles
Why Create a Content Strategy?
● Because content drives revenueo Conversions, calls-to-action
● Because the Internet is increasingly personalo Unsatisfied users don’t buy, don’t join, don’t
donate, don’t enroll and don’t return
● Because responsive design requires ito It’s not about the device, it’s about the
viewpoint of the user
Content Audit - Who’s is it?
Identify content owners
Content Audit - Where is it?
Identify where the content lives
Content Audit - Who sees it?
Review and understand trafficstatistics
Content Audit: How do they use it?
User ExperienceFocus Groups & User Surveys
Your Bar Website Visitors
Identify Personas● Roles● Education● Demographics● Preferences● Needs
Primary Bar Audiences: Legal
● Bar Members (lawyers & judges)● Paralegals & legal secretaries● Law office managers● Lawyers who are not members
(primarily out of state)
Secondary Bar Audiences: Public
● General public (seeking information or assistance)
● Businesses who work with the Bar● Teachers and/or students● Media
Map Content to Personas
How does your content map to each persona?
● Map available content to answer questions personas would ask
● Identify holes, unanswered questions● Create content to fill gaps● Migrate content to new site, new IA
Web Page Structure
Focus: If you can put yourself into the shoes of the persona you can write for the page / site. ● Who is the target persona for the page? ● What is the primary goal of the page? ● What’s in it for the targeted persona? ● Where are they in the sales cycle (if selling)?● How will they find the content?
Focus Groups (Internal Example)
Focus Group 1 (5 people)● Bar Counsel● Executive Office● Communications● Pro Bono● Finance
Focus Group 1● Bar Counsel● Bar Counsel● Communications● Pro Bono● Finance
Focus Group 1● Bar Counsel● Bar Counsel● Communications● Pro Bono● Finance
Focus Group 1● Bar Counsel● Bar Counsel● Communications● Pro Bono● Finance
Focus Group 3 (7 people)● Professional Responsibility Board● Pro Bono● Programs● Sections● Membership
Focus Group 2 (8 people)● Membership● Regulation Counsel● Communications● Human Resources● Continuing Legal Education
Focus Group 4 (5 people)● Communications● Executive Office● Continuing Legal Education● Sections● Programs
User Surveys
● Public Survey● Member Survey● Internal Survey● Interviews
User Experience Details of the Design Phase
Design Process
1. Creative Session with notes & project plans2. Creative Brief (with sitemap & wireframes)3. Design mock-ups / comps4. Responsive prototype or theme
Creative Session
Creative Brief
Design Mockups / Comps
Unique page design visions based off of wireframes and creative brief.
Design Mockups / Comps
Dozens of unique page designs showing key functionality
Responsive Prototype or Theme
● HTML ● CSS● Clickable● Responsiv
e
Managing Content Use your Subject Matter Experts
Member Managed Content
Allow members to set their communication preferences, pay dues, and participate
Managing Content with a CMS
WYSIWYG Editing
CMS Reports
CMS Settings
We’d be delighted to help you
● Develop a reliable content strategy and plan for content migration
● Perform focus groups and user surveys● Redesign your mobile and web
experiences● Install & configure a Content
Management System (CMS)● Train your staff & support you long-
term
Bar Website Assessment
Contact Seth to set up a complimentary bar association website assessment.
Seth LandBar Association Strategist404-981-3070 (office)678-618-2500 (cell)[email protected]
Thank You“We’ve Got You Covered”