BANYAN TREE HOTELS AND RESORTS A SWOT ANALYSIS

BY-ARVIND,ARUN AND ANKUR

STRENGTH DESIGN AND INNOVATIONA PLACE WHERE ROMANCE OF TRAVEL IS NOT CONFINED TO THE PAGES OF A BOOK BUT IS AROUND EVERY CORNER IF THE 21ST CENTURY TOO OFTEN FEELS LIKE PARADISE LOST,THEN THEY INVITE YOU TO PARADISE FOUND

SANCTUARY FOR THE SENSESTHEY HAVE BUILT STRUCTURES THAT ARE VISIBLE FROM SPACE A FEW PEOPLE CALLED MASTER THERAPISTS HAVE VERY SPECIAL HANDS KHUNWAI IS ONE SUCH PERSON,SHE REVITALISES AND REGUVENATES WITH MASSAGE TECHNIQUE SPECIALLY TAILORED TO THE INDIVIDUAL NEEDS THE BANYAN TREE MASTER THERAPIST EXPERIENCE WHERE THE TRUE POWER OF YHE HUMAN TOUCH CAN BE FELT

CULTURE OF THEIR OWNTHEIR 8200 PEOPLE REPRESENTING 50 NATIONALITIES IN 26 RESORTS PERSONIFY ONE THING.THE CULTURE THAT IS BANYAN TREE

HOME AWAY FROM HOMEYOU WILL MAKE VERY PERSONAL CONNECTIONS WITH THESE SPECIAL PLACES THAT YOU CALL HOME WITH THE LOCAL PEOPLE WHOM YOU CALL FRIENDS

SUPPORTING LOCAL BUSINESS

WEAKNESS KNOWN FOR NATURALLY LUXURIOUS,ECOLOGICAL,CULTURESENSITIVE EXPERIENCES,CAN FACE PROBLEMS OR COULD LOST ITS IDENTITY IF IT WOULD OPEN ITS HOTEL IN BIG CITIES SOME WHERE OR OTHER HAMPERING THE NATURAL RESOURCES

OPPORTUNITIES MANAGEMENT SERVICESo BRAND BANYAN TREE HOTELS AND RESORTS ENJOY VERY STRONG BRAND RECOGNITION IN THE HIGH AND LUXURY HOTEL SEGMENTS o WORLD WIDE EXPANSION CHINA, THILAND, MEXICO,DUBAI ETC SHORTLY OPENING UP IN SOUTH OF SPAIN

CAREERSJOINING THE GROUP DOES NOT HAVE TO RESTRICT YOUR OWN CHOISES TO BANYAN TREE HOTELS AND RESORTS THOUGH AS BANYAN TREE SISTER COMPANY ANGSANA HOTELS AND RESORTS IS ALSO PART OF THE FAMILY THE AWARD WINING ANGSANA ARE LOCATED IN AUSTRELIA THE MALDIVES ,INDONESIA ,BANGALORE (INDIA),CHINA ETC

MARKETING ALLIANCESMEMBERS OF THE LEADING HOTELS OF THE WORLD

THREATS GOVERNMENTS ALLEGATIONS COMPETITORSOTHER HOTELS AND RESORTS WHICH ARE ALREADY THERE AT THE PLACE WHERE BTRH IS PLANNING TO OPEN UP NEW HOTELS AND RESORTS

THANK YOU