Banter Group - SEO Marketing - BWNSH · 4 Business Women’s Network Southern Highlands...
Transcript of Banter Group - SEO Marketing - BWNSH · 4 Business Women’s Network Southern Highlands...
1
Bus
ines
s W
omen
’s N
etw
ork
Sout
hern
Hig
hlan
ds
bantergroup.com.au
Hello
SEO
the myths behind Google
a handful of tips
Valentina Borbone, CEO Banter Group
2
Bus
ines
s W
omen
’s N
etw
ork
Sout
hern
Hig
hlan
ds
bantergroup.com.au
3
Bus
ines
s W
omen
’s N
etw
ork
Sout
hern
Hig
hlan
ds
bantergroup.com.au
Organic Search = FREE = SEO
Paid Search = PPC = CPC = SEM
4
Bus
ines
s W
omen
’s N
etw
ork
Sout
hern
Hig
hlan
ds
bantergroup.com.au
SEO Search Engine Optimisation
● Coding your website in a way that allows Google to find
the page and list it in a search result
● Can take up to 6 – 9 months for a brand new domain to
rank Once achieved, organic rankings can last for years
● SEO is not a guarantee since search engines rules
change frequently, rankings can fluctuate
● Once in good shape, it doesn’t end there...
5
Bus
ines
s W
omen
’s N
etw
ork
Sout
hern
Hig
hlan
ds
bantergroup.com.au
6
Bus
ines
s W
omen
’s N
etw
ork
Sout
hern
Hig
hlan
ds
bantergroup.com.au
What keywords are popular and how competitive are they?
7
Bus
ines
s W
omen
’s N
etw
ork
Sout
hern
Hig
hlan
ds
bantergroup.com.au
Completing a Google My Business Free Listing
https://business.google.com/create
8
Bus
ines
s W
omen
’s N
etw
ork
Sout
hern
Hig
hlan
ds
bantergroup.com.au
Completing a Google My Business Free Listing
https://business.google.com/create
9
Bus
ines
s W
omen
’s N
etw
ork
Sout
hern
Hig
hlan
ds
bantergroup.com.au
How customers find
your listing
Where customers
find you on Google
Customer actions
Direction requests
Phone calls
Photos
10
Bus
ines
s W
omen
’s N
etw
ork
Sout
hern
Hig
hlan
ds
bantergroup.com.au
https://seositecheckup.com/
11
AD
VA
NTA
GE
EXPE
RT:
SH
AR
ING
KN
OW
LED
GE
bantergroup.com.au
What you will do next…
1. Run your own SEO report
2. Create a Google My Business listing (and update it!)
3. Look for linking, deep linking and blogging
opportunities
12
Bus
ines
s W
omen
’s N
etw
ork
Sout
hern
Hig
hlan
ds
bantergroup.com.au
Thank You
0411 65 66 65
www.bantergroup.com.auFacebook: https://www.facebook.com/bantergroupaus/Instagram: https://www.instagram.com/banter.group/
LinkedIn: www.linkedin.com/in/valentinaborbone/
Unit 3, 31a Station Street, Bowral 2576 NSW