#BankLocal Social Assurance and ICBA
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#BankLocal Local Social Media Best Practices #BankLocal
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Strategies for community banks to leverage social media to reach local markets
Transcript of #BankLocal Social Assurance and ICBA
#BankLocal
Local Social MediaBest Practices
#BankLocal
#BankLocal
Introduction
Ben PankoninSocial Assurance
Ann ChenICBA
#BankLocal
AGENDA
Isn’t it all global?Why focus locally?How do I target locally? What Works?What are next steps?
?
#BankLocal
think globally, act locally.
-Paul McCartney
#BankLocal
Isn’t everything Global?
#BankLocal
WHY FOCUS LOCALLY?
#BankLocal
Over 80% Top Engagersare Local
#BankLocal
HOW DO I TARGET LOCALLY?
#BankLocal
How Do I Target Locally?
• Local CONTENT• Local ADVERTISING• Local INTERESTS
#BankLocal
Local Content
Think Relevance.• Weather,• News,• Events,
#BankLocal
How Do I Target Locally?
“There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.”
-Morris Hite
#BankLocal
How Do I Target Locally?
• Facebook,• Twitter,• LinkedIn,• Google.
#BankLocal
Local Interests
• Sports• History• Culture• Other Pages
#BankLocal
WHAT WORKS?
#BankLocal
What Works?
#BankLocal
Local orSeasonalCampaigns
#BankLocal
What Works? Photos Work
• Staff Photos• Highlights
#BankLocal
Spaces:
#BankLocal
NEXT STEPS
#BankLocal
Reporting
Report on:• Individuals,• Posts• Locations
#BankLocal
It’s Not On You…
• Delegate Content• Recruit Advocates• Centralize
Approvals
#BankLocal
Contact
202-821-4346@annj_chen
LinkedIn.com/in/annjchen
Ben [email protected] 402-875-5636 [email protected]/in/benpankonin
