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Retail bank

Steve is 55. He is an architect working for a small partnership. And earns £110k. He is divorced – he sold the £600k detached house and now lives in a more modest semi. He considers himself responsible and plans ahead before committing. He can’t see himself retiring for a while though

Steve

“I am good at savings money, I’ve got a few ISAs and have been known to dabble on the stock exchange”“When it comes to finances, I look for a good deal, and am not afraid to shop around”“I read the financial pages of my newspaper”“I am comfortable with my current income”“I try to keep up with developments in technology”“I love to buy new gadgets and appliances”“I like to take long haul holidays” “I’m tempted to invest in property overseas”

He says

He needs He has

Investment adviceHome, car and contents insuranceTo pay billsTo save moneyTo re-mortgage his house to buy overseas propertyTo manage a euro account

Premier AccountCredit cardInvestment account

Premier

Nick is 25 and works behind the bar at the George and Dragon in Earls Court. He enjoys the work – it’s an extension of his social life. On Sundays he plays five aside football. He’s a Chelsea member and has been known to travel to European games

Nick

“Work is a means to an end”“I tend to spend money without thinking”“If there’s something I want I DON’T save up for it”“I’ve no idea where my money goes each month. I get it – I spend it”“I like to impress. I wear designer clothes”“I’m finding old friends on Facebook that I’d forgotten about – I reckon I know spend more time on the web than on the TV now!”“I’m a member of Chelsea FC. I can’t afford the season ticket, but if they do well in Europe I’ll want to travel to some of the away games. I’ll work out how I can afford that when the time comes”

He says

He needs He has

To know where his money goesTo pay billsTo protect his gadgetsTo save for European cup finalTo borrow moneyTo be reminded of financial activities

Current AccountCredit CardOverdraft

Big Brother Wannabe

Sally is 28. She’s an admin assistant at a warehousing company. She worries about the future and lacks confidence in her ability to handle her financial affairs. She is not very good at budgeting and is an impulsive buyer

Sally

“Just getting by can be a struggle sometimes”“I am no good at saving money”“I tend to spend money without thinking”“I’ve recently torn up my credit card, I was spending too much on it““I find it difficult to manage on my present” income”“I’m easily swayed by other peoples views”“I’m tempted to buy products I’ve seen advertised”“I like to talk – the internet is great for this”

She says

She needs She has

Help in managing her moneyContents insuranceCar insurance To borrow moneyExtend her overdraft

Current AccountLoanOverdraft

Skint

Chris is 35. He is an analyst at a City brokerage firm. He is interested in the environment, arts and international affairs. He is reads widely, is financially engaged and confident. He is always looking for ways to manage their money better - particularly again through the financial press

Chris

“I read the financial pages of my newspaper”“I look for profitable ways to invest my money”“I am comfortable on my present income”“I prefer holidays off the beaten track”“I am prepared to pay for environmentally friendly products”“I'm prepared to pay more for good quality products”“I travel a lot on business”“I get fed up with junk mail, even from my bank. I do everything on-line, why do they send me stuff in the post?”

He says

He needs He has

To do all his banking on-lineTo make large payments on-lineTo manage his account when on business overseasTo send the bank emails, not talk on the phone or visit the branch

Current accountCredit CardSavings account

City Dude

Clare and Jody have been living together since university. Clare works in PR and Jody is a researcher at a TV production company. They have saved up a deposit and now want to buy their first home – a two bedroom flat in Streatham

“We went travelling after we graduated, we’re paying off the student loans, it’s time to start settling down”“With a bit of help from our families we’ve managed to put aside enough for a deposit for a small flat”“We’ve each got our own bank account – sometimes we wonder whether it would make sense to pool our resources in the same account”“We always shop around to find the best deal, neither of us buys on impulse”“The internet is part of our lives”

They say

They needs They have

Help in understanding mortgagesApply for a mortgageManage mortgage on-lineInsurance

No relationship with the Bank

Clare and Jody

First time Buyers

Rob is 35. He is the director of a small building firm with a turnover of £1m. He is married with a young family. He has a portfolio of properties that he manages. He still has a small outstanding balance on his personal Halifax mortgage

He needs He has

Easy access to someone to talk toTo pay large invoices on-lineTo know when money has arrived in his account (on the move and on his laptop)Vehicle leasing

Business banking accountBusiness loanBusiness overdraftBusiness Credit CardPersonal current accountPersonal Credit Card

Rob

“As the business expands I spend more time on my blackberry than on site”“Managing cash flow is always a pain”“I want to give my children all the opportunities I never had”“I don’t trust stocks and shares. You can’t go wrong with bricks and mortar”“I like to talk to my bank manager. I don’t want someone at the end of the phone. I want an Overdraft facility, I’m willing to pay for it but no-one is willing to come and see me”“I’ve usually got a healthy balance in my current account, say £15k. You never know what’s around the corner”

He says

Large Local Business

Sharon runs her own business as a mobile hairdresser and stylist. One day she will set up her own salon but her clients keep her so busy she never seems to find the time to do anything about it

She needs She has

Self employed insuranceBusiness current accountBusiness everyday saver accountCurrent account

Sharon

“I love my job, I’ve got some great customers who I see on a regular basis”“Doing my accounts is a real headache! My qualifications are in hairdressing – not sums. I failed my maths GCSE”“I’ve worked in salons in the past, but right now I prefer the flexibility of working on my own. I’d love to set up my own salon but I don’t know where I’d start”“I try to save as much as I can, but I’m not the most disciplined of people”

She says

Small Local Business

Help in planning her business financesBusiness mortgageBusiness loanManage her business account on-lineManage her personal account on-line

Lucy is 23. She is just about to graduate – and has a place on a graduate trainee scheme. She is going to move to London to live with friends

“I’ve just graduated and I’ve got a mountain of debt. The student loan is OK, but I’ve got to do something about the bank overdraft”“I never seem to have any time to sort out my finances, I just ignore it”“Yeah, I know I’ve got to save, but I’ll do it in the future”“I’ve spent 4 years at uni living off tinned beans, now I can actually buy things!”“Right now it’s not buying a house, I don’t want to tie myself down. I want luxuries. Like skiing holidays and decent bars and clubs”“Living with my mates is all well and good, but it would be nice to rent a place with my boyfriend”

She says

Her needs She has

Financial planningTravel insurance

Student AccountOverdraft

Lucy Student / Graduate

Marjorie is the first female treasurer of Chigglewick Bowling club. She’s been a member since she moved to the village in 1974. Before she retired she worked in the local branch of Nat West as a senior Cashier

“The club was founded in 1931”“we’ve got around one hundred and sixty playing members plus forty social members”. “We have a very active social calendar; during the season we have monthly social events, and during the winter regular meetings are held on Friday evenings with various activities.”“We play in all the County competitions and our A team are currently third in Division One in the County league”“Membership fees are £75 of which £30 covers green maintenance. Social members pay £45”“Sid Smith is the president of the club, he is a signatory on the account”

She says

Her needs She hasSave moneySet up and manage standing orders and DDsPay bills Manage the accounts (transfer surplus funds)Change signatories / mandatePre-order change for events

Business Current AccountBusiness Savings Account

Marjorie – treasurer of Chigglebrick Bowling Club

Charitable Society

Derick has been retired for ten years now. Their children have left the nest and they are enjoying themselves. Doris is not too well, but wants to keep going and see the world.

“We want our savings to give us more income”“We worry that we have our retirement planning sorted. And inheritance for the kids? That’s a cause for concern”“We enjoy ourselves in our retirement. It may not be the done thing but we’ve both got cars and there’s the motorhome as well.”We love going on Cruises, but it can be difficult finding travel insurance, what with Doris’ dicky heart”“We have banked with The Bank for 50 years, but you’d never have guessed. We want to be made to feel important.” “The internet is great. We’ve just got Skype and can talk to and see our Grandchildren in Australia”

They say

Their needs They have

To save moneyRetirement and inheritance planningInsuranceMore personalised service

Current account

Derrick and Doris Silver Surfers

Marek is from Poland. He has just started a job as a software developer in London. He is living with friends. He needs a bank account to pay his salary into and wants to send some money home to Poland every month

“I’m going to be here for a few years, until I’ve saved enough to buy house in Poland”“I want to be treated as though I am a UK citizen”“I don’t want to compromise on my lifestyle for saving, but I’m always looking for a good deal”“I don’t like to pay for stuff I don’t need”“I want to be able to access the bank account when I am in Poland”“I’m worried it’s going to be a real hassle to set up a bank account over here”“I seek advice from friends who have already settled here”

He says

His needs He has

Open a bank accountA credit cardAn overdraft facilityTo save moneyOn-line accessAccess his money abroadTransfer money to overseas account

No relationship with Bank

Marek Ex-Pat

Marc McNeillwww.dancingmango.com/blogTwitter: dancingmango