Bank on It! Voice of the Customer(VOC) in Banking
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Bank on it! Use all your data to maximize customer satisfaction, loyalty and retention Tuesday, March 15 11:25 a.m. – 12:10 p.m. in Salons 5 and 6 PRESENTERS: Steven Ramirez, CEO, Beyond the Arc, Management Consulting Robert Parolin, Technical Manager, IBM Business Analytics Learn the creative approach Beyond the Arc used to build an effective Voice of the Customer program for one of the world’s largest banks. Using IBM SPSS predictive analytic solutions, the bank increased its program effectiveness – improving customer satisfaction, loyalty and retention. Attend and receive a special IBM Watson prize! Take it to the bank! Attend this special case study presentation…
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Transcript of Bank on It! Voice of the Customer(VOC) in Banking
Bank on it! Use all your data to maximize customer satisfaction, loyalty and retention
Tuesday, March 15
11:25 a.m. – 12:10 p.m.
in Salons 5 and 6
PRESENTERS: Steven Ramirez, CEO, Beyond the Arc, Management Consulting
Robert Parolin, Technical Manager, IBM Business Analytics
Learn the creative approach Beyond the Arc used to build an effective Voice of the Customer program for one of the world’s largest banks. Using IBM SPSS predictive analytic solutions, the bank increased its program effectiveness – improving customer satisfaction, loyalty and retention.
Attend and receive a special IBM Watson prize!
Take it to the bank!Attend this special case study presentation…