Bank of Baroda case study

© nation1.co.uk 2009 © nation1.co.uk 2009

CASE STUDY

BANK OF BARODAMARKETING CAMPAIGN AUTUMN/WINTER 2009

© nation1.co.uk 2009© nation1.co.uk 2009

ABOUT NATION1

BANK OF BARODAMARKETING CAMPAIGN - AUTUMN/WINTER 2009

Nation1 is a digital marketing agency; however we differentiate ourselves by focusing on niche audiences for growth focused clients. We develop big ideas that have a digital element at their core. These ideas are initially project based, focused on a achieving a specific objective over a fixed timescale and allow our clients to dip their toe in the digital water with something more exciting, creative and measurable than just a website or a Google adwords campaign.

Our approach is low risk as almost always we create something new that stands apart from your core business or website. Our ideas have a proven track record of delivering results.


CAMPAIGN AIMS


• Toincreaseaccountbaseby5,000overcampaign• ToboostawarenessoftheBankofBarodaamongstfirstandsecondgeneration Indians, as well as the wider UK audience • Toconveyamessageofreassuranceduringthesechallengingfinancialtimes andpositiontheBankofBarodaasareliableandsafehomeforpeople’smoney• Tohighlightaselectionofourkeyproducts


CAMPAIGN SUBSTANTIATION


• BankofBarodanowhasover35millioncustomersacross25countriesworldwide• Thismakesitaseriousglobalbankingoperationcomparabletomanyofthelarger Western banks• IndianGovernmentbackingprovidesanextralayerofsecurity• PrudentmanagementhashelpedtheBankavoidtheexcessesofthecreditcrunch• Thebankiscurrentlyinahealthyfinancialposition,withover50yearsofexperience in the UK


CAMPAIGN THEME


• Thecampaignthemeneedstoresonateinallourcommunications,frommarketing through to customer services and branch operations• Itwillstressreliability,security,safetyandreassurance• Itappliestoourstaffandcustomersatalllevels,frompersonalbankingrightthrough to corporate operations

The campaign theme is ...



Bank on Baroda


WHY DOES THIS WORK?


• BankonBarodaoffersasimpleandmemorableexpressionofallthattheBankstandsfor• Itisaphraseyoucanactuallyimaginepeoplesayinginreallife• Itisrelevanttoeverythingfromtheintegrityofourstafftothestrengthofourproducts• Itstressesreliability,securityandsafety• Itcanworkindifferentmediaandsalessituations


SO HOW WILL WE GET OUR MESSAGE ACROSS?


• WewilladvertiseonTVstationslikeZee,Sony,Star,Aastha,B4UandNDTV• WewillusepressadvertisinginnewspapersandmagazineslikeLeicesterMercury, ManchesterEveningNews,AsiaToday,EasternEye,andAsianVoice• RadiostationslikeSabras,RadioXL,SunriseandAsianSoundwillcarryourjingles• OnlinebanneradswillappearonMoneyControl,EconomicTimes,TimesofIndia, NDTV,HindustanTimes,FinancialExpress,Samachar,IndiaTimes,Rediff,MakemyTrip, andBhejafry• TubeposterswillbetakenontheLondonUnderground,aswellasbus-sideson Londonbuses• PointofSalepostersinbranches,aswellasasuiteofre-designedproductliterature


HOW ELSE WILL WE INCENTIVISE NEW CUSTOMERS?


• WehavecreatedauniqueDVDofferingadouble-billofentertainmentfeaturing JabWeMetandWelcome• ThisDVDwillbedistributedtoallbranches• Itshouldbegiventoallcustomerswhoopenanewaccountwithus• Thispromotionwillbeadvertisedinthemajorityofmediathatweareusingfor the campaign• Formoredetails,pleaseseethecampaigncircular


BANK ON BARODA CAMPAIGN CREATIVE



CREATIVE ASSETS



PHOTOGRAPHY



TV



POSTERS



BUS SIDE



PRESS



MICROSITE LANDING PAGE + DATA CAPTURE



POINT OF SALE



POINT OF SALE (con’t)



DL LEAFLETS



ROLLER BANNER



LEAD GENERATION CARD


© nation1.co.uk 2009

CONTACT


To speak to Nation1 about niche diital marketing for your brand contact:[email protected] / 077 147 606 51

GLASGOW144WestRegentStreet,G22RQ

LONDON34-35GreatSuttonStreet,EV1V0DX

Bank of Baroda case study

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Transcript of Bank of Baroda case study