Banglore job fair feb-2016

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Case Study Bangalore-Ascent Connect Career Organised by: Bangalore Team 6 th and 7 th February, 2016

Transcript of Banglore job fair feb-2016

Page 1: Banglore job fair feb-2016

Case Study

Bangalore-Ascent Connect Career

Organised by:Bangalore Team

6th and 7th February, 2016

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• About the Event• Snapshots• Online Initiatives• Statistics• Conclusion

Contents

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About the Event

• Held on M. S. Ramaiah Institute of Management, Gate No. 4, Behind M S Ramaiah University of Applied Sciences MSRIT, New Bel Rd., M S R Nagar, Bengaluru - 560054.

• 10 Employers

• 6500+ Candidates participated

• 1800+ Job offers either given or to be given

• Primarily catering to the Jobs in IT, ITES,BPO, Health Care Process,Marketing ,IT, Automobiles, Training cum Placement and Education companies

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Key Participants

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Online Initiatives: Micro-site

- Dedicated Microsite to promote the event

- Multi tabs: Home | About the event| Prep Yourself | Vacancies | Faqs | Contact | Registration

- Client Logos on micro-site

- Promoting Banners on TimesAscent.com

www.timesascent.com

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Online Initiatives on: www.timesascent.com

Top Banner(726 x 212) on www.timesascent.com Homepage

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Online Initiatives on: www.timesascent.com

R.H.S. banner(194 x 378) on www.timesascent.com Homepage

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Online Initiatives on: www.timesascent.com

Internal Banner (200 x 400 ) on Career Advice, HR Zone and Jobs page

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Online Initiatives on: Facebook

3rd February 2016 4th February 2016

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Online Initiatives on: Facebook

5th February 20166th February 2016

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Statistics: Micro-site’s Highest Visit DaysDay Visitors

6th Feb 2016 3,497

5th Feb 2016 2,889

3rd Feb 2016 1,848

4th Feb 2016 1,286

- Registrations on micro-site: 6045 - Page Views: 12,300- Unique Page Views 9,542

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Particulars Impressions Clicks CTRs

Internal Banner (TA) (200x400) 89,381 282 0.32%RHS Slug (TA) (194x378) 13190 332 6.5%Top Banner (TA) (726x212) 18747 675 11.99%

Statistics: Banners

Statistics: MailersBangalore Mega Job Fair No Of Candidates

Mailer send Views

40025 304

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Statistics: Conclusion

- 36,895 unique visitors registered for the Bangalore Career Connect Job Fair via the Career Connect microsite which is the largest till date for a job fair.

- All banners on TimesAscent ensured good CTR, despite the fact that 2-3 campaigns were simultaneously running on the same slot

- Client Banner enjoyed a good CTR of 11.99% on the top banner

- Topmost banner proved to be the most popular entry point into the micro-site with 675 clicks

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Thank you

We encourage you to use www.timesascent.com to further boost your Job Fair reach, popularity, participation

and acceptance.You may get in touch with us on the below contact

details:

Naresh [email protected]

9869071002Times Tower, Mumbai