Banglalink e-Tyaka (ই-ট্যাকা)

7/30/2019 Banglalink e-Tyaka ( - )

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BANGLALINKE-TYAKA(-)Cell phone based daily monetary transaction for the mass


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FEATURES

Category Features Available services

Consumer

Account Balance recharge or top-up Transfer existing balance for any other VAS

Balance information or report (purchase history)

Payment Transfer to any other subscriber (consumer) ofthe service

Payment for daily expenditure e.g. grocery,

stationary etc.

Search/ Browse Browse/ search various nearby vendors ofdifferent goods and view or give ratings to those

vendors

Vendor

Account Transaction or receipt report. Input update for his/her description about shops

or items (generic item)

Receipt Generate receipt for customer and keep track ofthose (Pending or paid)


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NUMBEROF PEOPLETO BE BENEFITTED

Components Our Assumptions Remarks

Size of Target Group Vendor: 50000

Consumer: Existing

subscribers of

Banglalink and otheroperators

Estimation of the size of

subscriber base.

This service should

allure users from other

operators as well.

Internet usage behavior

of the target group

Users have strong

inclination toward online

payment for day to day

monetary transactions

Todays consumers and

vendors are concerned

about safety and efficiency

of daily transactions

Relevance of applicant to

target group

Highly relevant Through this service

consumers and vendors will

be benefitted by a cashless

and quicker method of

transaction.


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SERVICE MODALITY

Subscription

Visit theprescribedwebsite tosubscribe

Download

the app andregister orgo to login/registrationpage toregister.Chargesapply

Verification ofthe subscribersforauthentication

Uponauthenticationnotification tothe subscriberand accountgeneration

Rechargeaccount(prepaidcards/ top-up) to startthe service

ServiceVisit theapp page

Payment

After loginselectpaymentoption and goto the nextpage

InputReceivers A/cno., amountand transactionPIN.

After sendingreceive transferconfirmationID or token no.

View Account

After login select ViewReport to get info on

completed transactionsor pending paymentdetails

To recharge, select

Recharge by PrepaidCard


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SERVICE MODALITY(SUMMARY)

Subscription

Subscribers visit the prescribed website to choose

preferred subscription scheme and provide

necessary credentials.

Consumers

Consumers can pay, view and reload their

accounts on their portals. For simplicitys sake,

it might look like the interface of an ATM unit.

So consumers functions are limited to two forms

only: Payment and View Reports.

Vendors

Vendors can do everything that a consumer

can do including viewing his sales

transactions (received or due). Vendors can

generate receipt tokens for their consumers.

To cash in, vendors might visit suggested

bKash agents, Banglalink Points or banks.

Database

All the above steps will be recorded into a

database for security reasons.


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TECHNICAL FEASIBILITY

Components Details Feasibility

Connectivity with

servers

This Service can be deployed in

a single central server or

distributed server or even in

cloud environment.

Linux or windows based servers

are quite easy to set up and also

cloud technology is becoming

global solution wherein overall

hardware and maintenance cost

does matter.

Billing Configuration This service can be used bysubscribing Banglalink internet.

For using this app and service

three types of bills will be

generated:

Internet usage bill

Consumer service charge

Vendor service charge

Internet usage bill: This

service will be bound by

internet. Hence, internet

usage bill is obvious and most

of the cell phones today have

minimum GPRS connectivity,

in fact many of them already

have 3G capability. Monthly subscription: to use

this service the subscriber

can pay monthly charge or

commission based on

transactions. Vendors might

be charged differently for

maintaining receipt and

business information.


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TECHNICAL FEASIBILITY

Components Details Feasibility

Database Management Database is an integral part ofthis service. Vendors'

information is required to be

searched and found by

consumers. Also, consumers and

vendors need to check previous

transactions. All these can notbe possible without database.

Banglalink has its own database

to maintain customer

information. The same can be

connected to this new database

to convert a customer to a

subscriber. So this is a very

feasible solution.

Operating system This application can be deployedas both mobile web application

and direct application.

This software can be developed

by PhoneGap (Apache Cordova)

so that it can be downloaded

and run on 7 different Mobile

OSs:

IOS

AndroidBlackberry

Windows Phone

Plam WebOS

Bada

Symbian

If the user does not have any of

these, it is possible to create an

HTML5 responsive web app for

the phone.


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COMMERCIAL FEASIBILITY

Details Year-1 Year-2 Year-3

Number of Subscriber Vendor: 1,000Consumer: 12,000

Vendor: 5,000

Consumer: 25,000

Vendor: 10,000

Consumer: 40,000

Yearly Revenue from

Subscription Fee

Vendor: 2,400,000

Consumer: 1,200,000

Vendor: 12,000,000

Consumer: 3,000,000

Vendor: 24,000,000

Consumer: 4,800,000

Yearly Revenue from Internet

Usage

1,560,000 3,600,000 6,000,000

Total Revenue 5,160,000 18,600,000 34,800,000

Idea Cost 200,000 ___ ___

Application Development Cost 3,000,000 ___ ___

Communication Cost 2,000,000 1,500,000 1,000,000

Yearly Maintenance Cost 2,000,000 2,000,000 2,000,000

Total Yearly Cost 7,200,000 5,500,000 3,000,000

Net Profit (2,040,000) 15,100,000 31,800,000

N.B. Base currency is BDT. Hypothetical figures are considered here forcalculation.


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COMMERCIAL FEASIBILITY

Assumptions

Subscription fees Consumers: Tk. 10 per monthVendors: 1% per transaction.

(Minimum transaction of Tk. 20,000 per month

through this service expected)

Monthly internet usage fee Tk. 10 per month

Every year number of customer is supposed to grow exponentially.

While estimating the Yearly Maintenance Cost, we take tie-ups with bKash, banks and other

financial institutions (if required) into our consideration.

We eye on the advent of 3G. This will surely have a positive

impact on the increase of subscribers for this service.

Faster, easier and more secured transactions, along with word ofmouth and promotional activities, will influence more subscribers

to use this service more.

As a result, our estimation leads us to the breakeven within just

two years.


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CONCLUSION

We believe this app would create a lot of buzz as

this is a smart app, which the subscribers in

general would get to use for the first time in

Bangladesh.

The service will not only be limited to the extent

we have just mentioned. Many other ancillary

services can be added in order to meet customer

demand and add value.

Last but not least, Banglalink e-Tyaka (-)will be a fashion among the people from all walks

of life if sufficient attention is given to promote

this service among the mass.


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THANKYOUVERYMUCH!

Banglalink e-Tyaka (ই-ট্যাকা)

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