Bangladesh: A vibrant and living idea

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Legacy!of!barter!economy

Dhaka%Adclub%Festival%2012!

Living%Ideas!

9%June%2012Sonargoan%Hotel,%Dhaka

!!

Brief&CV:&&Toffael&Rashid

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Legacy!of!barter!economy

Bangladesh**!

A"Vibrant"&"Living"Idea!

Toffael"Rashid

People&who&realize&idea’s&positively&change&our&world

WHAT%IS%‘IDEA%BANGLADESH’?

Their%exists%a%negative%positioning%of%Bangladesh• Natural'disaster'zone• Corrupt• Untrustworthy• Bureaucratic• Uneducated'and'illiterate• Backward'and'poverty'stricken

''

Copyright:++Toffael+Rashid


What%did%%father%of%the%nation,%Bongabondu%Sheikh+Mujibur+Rahman+mean+when+he+said

Amar%Shonar%Bangla• I"believe"that+he+was+trying+to

express+what+he+dreamed+thevalues+and+culture+ofBangladesh+should+becomeso"that"it"could"fulfill"itspotential.

• In"doing"so,"the"nation"couldhonour"those"who"sacrificedtheir"lives"for"freedom"fromthe"tyranny"of"Pakistan."

• I"believe"he+was+describingBangladesh’s+national+culturewhich"is"what"I"illustrate"in"thenext"few"pages.

Patriotic


Of#the#70#countries#I#have#visited,#Bangladesh#is#by#far#the#most#patriotic!

Patriotic


Hard%Working


Bangladeshi’s,have,also,shown,how,‘hard%working’,they,can,bethrough,the,phenomenal+creation+of+the+garments+industry+andthrough+rudimentary+agriculture.,In,the,Middle,Eat,construction,industry,,Bangladeshi,workers,arepreferred,over,those,from,Pakistan,,India,and,Sri,Lanka,becausethey,are,the,most,hard,working

Happy


The$London$school$of$Economics$did$a$survey$in$2005$to$find$out$who$the$happiest$peoplein$the$world$were:$$Bangladesh$ranked$1st.

Hospitable


I’ve%only%been%to%2%countries%in%the%world%where%I%have%met%a%person%for%first%time%and%been%invited%to%dine%withtheir%family%and%parents%for%a%6%course%dinner%that%same%evening!

Those%2%countries%are%India%and-Bangladesh.--

The$Bangladeshi$Woman“If$I$had$to$pick$Bangladesh’s$most$wonderful$asset,"it"would"be"her"women.$$No$woman$in$the$world$‘cares$and$looks$after$you’$like$a$Bangladeshi$woman”Anwar$Choudhary,$Ex$British$High$Commissioner$to$Bangladesh$(2003?2008)

Artistic'Creativity


Bangladeshi’s,inner,built,‘creativity’,evidenced,by,the,beautiful,sari’s,and,handicraftssold,in,shops,around,the,world.

Practical(Creativity

Best%demonstrated%by%the%ship%stripping%industry%where%merchants%buy%broken%ships%for%£1million,break%them%down%into%individual%parts%and%sell%on%for%£4million.

Bangladeshi’s%can%make%a%profit%and%add%value%to%any%commodity!!

Academically*striving*new*generation


10*million*newly*educatedand*patriotically*mindedstudents*will*enter*theeconomy*in*next*7*years

!!40%!Bangladeshis!want!to!moveabroad!due!to!lack!of!earning

prospects!in!Bangladesh!79%!interested!in!development

of!society!76%!say!women!should!play!abigger!role!in!the!nations!future

policy!making!70%!believe!tat!Bangladesh

could!dramatically!change!withthe!right!business!opportunities

!

Global&Icons&of&Professional&Excellence


Love%for%poetry%through%music


Inspired)by)the)much)loved)Nobel)laureate,)Rabindranath)Tagore,)Bangladeshi)express)their)emotions)throughprofound)and)emotive)music.))This)happens)at)a)local)village)level)all)the)way)upto)national)and)internationally

renowned)singers


Resilience(after(disasters

There%are%always%reports%of%Bangladesh’s%natural%disasters.But%frustratingly,%no%one%comments%on%how%Bangladeshi’sregularly%overcome%natural%calamities%because%of%their

amazing%‘resilience’.America%and%other%countries%take%years%to%overcome%similar

hurricanes%and%tsunami’s.%%


Over%4000%types%of%fish

Over%4000%species%of%fish:%%2000%from%the%rivers,%2000%from%the%oceans%(Bay%ofBengal).%%Each%which%can%be%fried,%dried%and%cooked%in%a%sauce,%or%cooked%fresh

in%a%masala%sauce.++That’s+over+1200+dishes+alone.

Globally'desired'tropical'fruits


Bangladesh’s+climateallows+it+to+grow+every

gorgeous+and+sought+aftertropical+fruit+that+exists.

The$broadest$cuisine$in$the$world

River&Cultural&Life


My#beloved#late#father#taught#me#that#Bangladesh#is#the#country#of#rivers#(over200)#and#that#river#culture#is#a#unique#part#of#national#life.##They#remain#the#veins#of

the#nation#and#Bangladesh’s#rivers#play#a#vital#role#in#her#culture

Beautiful)Landscape



Put$simply,$Bangladesh$possesses$every$natural$landscape$that$neighbor$tourist$destinations$like$Malaysia,Thailand$and$India$have$to$offer.

Beautiful)Landscape

Split&Personality


There%is%no%doubt%that%Bangladesh%possesses%asplit%personality%and%has%two%sides%to%its%nationalidentity.%And%yet%thus%far,%Bangladesh’s%‘brand’%has%onlythe%first%set%of%words%that%I%have%mentioned%atthe%heart%of%its%identity%because,%for%whateverreasons,%people%have%focused%on%these%negativeset%of%traits.%And%whilst%there%is%no%denying%that%there%is%truthin%them,%I&would&contend&that&it’s&the&secondset&of&adjectives&and&values&that&I&mentionthat&genuinely&articulate&what&Bangladeshipeople&are&about.&&%It’s%certainly%a%far%more%differentiated%list%ofattributes%that%any%self?respecting%marketingman%could%only%ever%dream%about%having%at%hisdisposal!%

Vision&and&future&Half&Empty

• !A!natural!disaster!zone• !Corrupt• !Untrustworthy• !Bureaucratic• !Uneducated!and!illiterate• !Backward!and!poverty!stricken


Global&icon&rolemodels The&broadest&cuisine

in&the&world?

Tropical&Fruits

River&&Sea&Fish

RiverCulturalLife

ResilientPeople

Hard&Working

Hospitable

Creative

Entrepreneurial

Patriotic


Vision&and&future&Half&Full

Academically&strivingnew&generation

BeautifulLandscap

e


And$so$imagine$if$we$dreamed$abit$more$and$created$a$brand$forBangladesh,$that$had$these$sorts$of$words$and$values$at$the$heart$of$it.

Imagine$if$the$people$around$the$world$thought$of$these$things$when$theythought$of$our$country.

$Imagine$what$Bangladesh$would$be$like$if$Bangladeshi$thought$of$their

country$as$the$above$imagery$suggests.$

Without'doubt'it'becomes'one'of'the'most'amazing'and'wonderful'countriesin'the'world.

Dream'about'what'Bangladesh'could'be


Dream&about&what&Bangladesh&could&be

And$so$imagine$if$we$dreamed$abit$more$and$created$a$brand$for$Bangladesh,$that$had$these$sorts$of$words$andvalues$at$the$heart$of$it.

Imagine$if$the$people$around$the$world$thought$of$these$things$when$they$thought$of$our$country.$

Imagine$what$Bangladesh$would$be$like$if$Bangladeshi$thought$of$their$country$as$the$above$imagery$suggests.$

Without'doubt'it'becomes'one'of'the'most'amazing'and'wonderful'countries'in'the'world.

Dream'about'what'Bangladesh'could'be


Global&icon&rolemodels

The&broadest&cuisinein&the&world?

Tropical&Fruits

River&&Sea&Fish

RiverCulturalLife

ResilientPeople

HospitableEntrepreneurial

Patriotic

Academically&strivingnew&generation

BeautifulLandscap

e

Is&this&what&father&of&the&nation,&Bongabondu&Sheikh+Mujibur+Rahmanmeant&when&he&proclaimed&“Amar&Shonar&Bangladesh”

• Functional*assets:– Hard%working%people– Artistic%creativity,– Practical%creativity,– The%Bangladeshi%woman,– New%academically%striving%young%generation,– Broad%and%exciting%cuisine%(fish,%fruits%and%vegetables)– Beautiful%landscape%and%river%cultural%life– Music%&%Poetry– %Global%icon%role%models.

• Emotional*assets:– Patriotic– Happy– Hospitable– Creative– Entrepreneurial– Resilient

Brand*Bangladesh:**Amar*Shonar*BanglaI%think%this%is%what%Father%of%the%Nation,*Bongabondu*Sheikh&Mujibur&Rahman

meant%when%he%proclaimed%‘Amar%Shonar%Bangla’.

• We#will#all#eventually#die– Live#as#healthily#as#you#can#so#your#life#is#filled#with#feelings#of#vitality.

#

• 24#Hours#in#a#Day– Justify#every#moment#to#yourself:##What#is#the#ROI#vs#your#ambition– Every#hour#should#be#validated#to#help#you#achieve#your#life’s

purpose.##– If#certain#activities#don’t,#eradicate#them#out#of#your#life.– Sleep#ONLY#the#hours#you#require#to#fully#function#per#day!

• Maximum#self#capacity.– Find#your#gift#and#your#maximum#output#level#of#that#gift#….##protect,

nurture#and#grow#that#gift#and#maintain#your#capacity#of#that#gift.

The#only#guaranteed#things#we#have#all#in#common

• Think&deeply!!!!• Only!commit!to!ones!you&can&genuinely&deliver&upon&in!the

most!difficult!of!situations.• Be!proud!to!be!a!true!Bangladeshi

What&are&YOUR&principles&and&values

1. Evidence(of(genuine(passion(and(burning(desire(for(thecareer(they(want(to(pursue.– Eg:&if&its&applying&to&be&a&copywriter,&then&they&should&already&have

been&an&active&contributor&to&their&university&newspaper,&haveexamples&of&theoretical&work&and&be&doing&it&just&for&fun.

2. Evidence(of(talent(towards(the(career(they(wish(to(pursue– Awards,&glowing&references,&ability&to&demonstrate&in&interview– Personality&beyond&academic&achievements

3. Desire(to(learn,(NOT(earn– Money&and&fame&comes&later&after&a&few&years&of&very(hard(work– Not&a&shred&of&arrogance,&but&plenty&of&self&confidence.&

What(I(look(for(when(hiring(young(talent

People&who&realize&idea’s&positively&change&our&worldBe&one&of&them&……&&You&can&if&you&genuinely&wish

Toffael'Rashid

Bangladesh: A vibrant and living idea

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