Business AnalyticsProject ProposalDone by: TT01 - Group 1Chan Li Joo (X

Chan Li Joo (10146102B)Cherilynn Ang Pei Rong (10146973K)Fiona Siah Pei Shi (10144474F)Jamie Boey Jia Hui (10145787H)Kelly Leong Wai Ling (10150705H)If a marketing firm wants to promote a product through an advertisement, which media platform would be the best to advertise it on?Our Business Question

http://www.data.gov.sg/Metadata/SGMatadata.aspx?id=0911010000000014647I&mid=147010&t=TEXTUALSummary of Proposed DashboardOur proposed dashboard will help any marketing sector to decide the best media platform to advertise on to reach their target audience. It will feature consumer data such as time spent on the media platform, which media platform is most used as well as age, gender, race, marital status and educational qualifications amongst other things. We will visualize the data in the form of graphs, bar charts, pie charts as well as packed bubble charts. The marketing sector can then access the relevant information they need through the dashboard by clicking on what they wish to see.

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Benefits of Proposed DashboardDashboards are easy to use and understand - Can present to other departments for easy explanation.

Saves time as lesser time is needed to generate a report which increases productivity for the entire firm.

Easy to identify negative trends and thus, making it easier to correct negative trends in time which is crucial for marketing firm.

Improve performed analysis which leads to better decision making for the firm.

Benefits of Proposed DashboardBy presenting the data visually using graphs, bar chart, pie chart and bubble chart, it will make it easier for marketing firms analyse data. They will be able to see which media platform is widely used by Singaporeans and thus, will be the most effective platform for them to promote their products to reach out to as much people as possible.

Interactive charts are used and they are more engaging as you can design and control how information is displayed by using things like a slicer, unlike static charts and reports.

Figure: Illustration of Our DashboardNote - Data given in above figure are for illustration purposes only. The Dashboard allows users to filter data they want to see and also allows drilling down into specific areas for further analysis.

Filter for pie chartFilter for bubble chartDashboard for Media Content Usagewe doing on pie chart, sparkline, bar chart and bubble chartFeatures that Facilitate Analysis

Pie ChartsWe will use this feature to display data such as age, gender and marital status as well as race. This will help the firm easily see the consumers relevant information as a simple bulk in colour.

Which media platform will you use in order to promote your product to the correct age grp? (use age and media content)We will be using slicer for the filtering of the pie chart to analyse which product to promote on the media platform for the correct age group.

Features that Facilitate Analysis

Line Graphs & SparklinesGraphs and sparklines will show data relevant to mean time spent on different media content in age group of 15-19. This will help us find a suitable media platform to promote the advertisement to the correct age group.

Which is the most suitable media content to use if you want to advertise a student promotion meal?We will be adding colour bars icon and trendline to show the trend of using the media platform in 2011 and 2013.Aiming age group from 15-19 Features that Facilitate AnalysisBar ChartsBar Charts can be used to determine the number of people using a certain media platform from the different age group.

Which age group has the highest quantity when using a certain media platform on PC/laptop?We will include color and descending bars icon to the chart to make it easy to analyse. We will include all the media platform such as Watch TV on Mio TV - PC/ Laptop, Watch MediaCorp TV - PC/ Laptop, Watch TV on STARHUB TV - PC/ Laptop and more. We will use filters according to media platforms and when clicked on, it will show the value for different age group.

Explain:when a media platform is clicked on the filter bar, it will show the quantity of people for different age. it will help us analyse which age group has the highest quantity using the certain media platform on pc/laptop.Features that Facilitate AnalysisBubble Display A bubble chart is a type of chart that displays three dimensions of data. Hence, it can use relevant data to find out which media content is the most used or popular by looking at the size of the bubbles. We can use the data such as the number of people (of different qualification) using each media

Fiona, for the last sentence can you change to the data u used for ur bubble chart?Done, is this better?Yupp!!

Which media platform to target when you want to appeal to a certain level of qualification? The user can analyze via the chart that the different education qualifications ever-used and did not use of the media platform. the size of the bubble shows the number of people. (bigger bubble = more people)

Filter is used so that user can analyse the different media platformSample dataset

Referenceshttp://www.marketsight.com/dashboardshttp://community.tableausoftware.com/thread/127052http://www.bidashboard.org/benefits.htmlhttp://en.wikipedia.org/wiki/Bubble_chart http://office.microsoft.com/en-sg/excel-help/present-your-data-in-a-bubble-chart-HA001233749.aspx