Bambu Branding 2020...BAMBU OFFICIAL BAMBU GO BAMBU BUILD Brand Style Guide Bambu Branding 2020 The...
Transcript of Bambu Branding 2020...BAMBU OFFICIAL BAMBU GO BAMBU BUILD Brand Style Guide Bambu Branding 2020 The...
Brand Style Guide.
Vol 1
Year 2020
Visuals Section
OUR LOGO
ICON GRID
ICON MEANING
ICON USAGE
LOCKUPS
LOGO USAGE
PRODUCT LOGO
LOGO MISUSE
TYPOGRAPHY
PICTOGRAMS
COLOR PALETTE
BRAND APPLICATION
Communications Section
BAMBU OFFICIAL
BAMBU GO
BAMBU BUILD
Brand Style Guide Bambu Branding 2020
Visuals Section.Brand Elements
Brand Style Guide Bambu Branding 2020
Visuals Section
OUR LOGO
ICON GRID
ICON MEANING
ICON USAGE
LOCKUPS
LOGO USAGE
PRODUCT LOGO
LOGO MISUSE
TYPOGRAPHY
PICTOGRAMS
COLOR PALETTE
BRAND APPLICATION
Communications Section
BAMBU OFFICIAL
BAMBU GO
BAMBU BUILD
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Brand Style Guide Bambu Branding 2020
We are very proud of our logo, and we require that you follow these guidelines to ensure it always looks its best with consistency. In cases when the Bambu brand has already been established, we simply use the icon on its own. While the icon can exist without the wordmark, the wordmark should never exist without the icon.
Our logo is rendered equally with the icon, whereby the golden ratio is applied to construct the icon to achieve visual harmony with an organized aesthetics yet conveying a purposeful design.
ICON WORDMARK
Our Logo.
Figure 1. Icon construction
Figure 2. Logo alignment
Meanline
5 px30 px10 px
Baseline
10 px
Figure 3. Icon principles
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Figure 3. Golden ratio principles
Leading point
Grid
Element
Icon Grid.
1
2
3
3
1
2
3
4 5
2
3
1
Visuals Section
OUR LOGO
ICON GRID
ICON MEANING
ICON USAGE
LOCKUPS
LOGO USAGE
PRODUCT LOGO
LOGO MISUSE
TYPOGRAPHY
PICTOGRAMS
COLOR PALETTE
BRAND APPLICATION
Communications Section
BAMBU OFFICIAL
BAMBU GO
BAMBU BUILD
Brand Style Guide Bambu Branding 2020
The lower case “b” is the abbreviation of the company’s name, which features a sophisticated stroke protraying a composed equilateral movement suggesting both technical balance and harmonizing scaling.
It’s moving together forming the bowl of the letter while showcasing a negative space fitted alphabet “b” which suggests the idea of innovation complimenting the simplicity behind the logo, the focal point.
Icon meaning.
We innovate, not complicate...“
Flat 2-tone vectorDimensional Watermark
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Figure 3. Icon variants
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Brand Style Guide Bambu Branding 2020
Icon Usage.
Watermark2-Tone VectorDecorative
The Bambu icon, is rendered specifically to stand out in the various environments where it is applied to. The Watermark acts as a digital watermark added to a photographs, while the 2-Tone Vector is set to fit as the standard branding sign off for both online and print usages, typically used on a black or white background, for any other background we should use a monochrome logo provided.
Please note: The Bambu decorative logo will only be made available as a design element to construct our branding collaterals for the design & marketing team.
Visuals Section
OUR LOGO
ICON GRID
ICON MEANING
ICON USAGE
LOCKUPS
LOGO USAGE
PRODUCT LOGO
LOGO MISUSE
TYPOGRAPHY
PICTOGRAMS
COLOR PALETTE
BRAND APPLICATION
Communications Section
BAMBU OFFICIAL
BAMBU GO
BAMBU BUILD
One of correct uses of our logo is clear space. It is to determine where the text can begin after the logo.Cluttered design distracts our audience from everything that the design contains.
It makes it very easy to decide how exactly to place our logo in different situations and acrossvdifferent media.
If the logo is used in cluttered, sloppy and/or messy ways, the audience will anticipate that our company is also cluttered, sloppy and messy. That’s why having an understanding of clear space is really beneficial.
Brand Style Guide Bambu Branding 2020
Exclusion zones.
clear space
clear space
clear space
40px
40px40
px
40px
clear space
exclusion area
exclusion area
Lockups.
clear space
clear spaceclea
r spa
ce
clea
r spa
ce
exclusion area
exclusion area
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Figure 4. Primary Lockup
Figure 5. Secondary Lockup
Visuals Section
OUR LOGO
ICON GRID
ICON MEANING
ICON USAGE
LOCKUPS
LOGO USAGE
PRODUCT LOGO
LOGO MISUSE
TYPOGRAPHY
PICTOGRAMS
COLOR PALETTE
BRAND APPLICATION
Communications Section
BAMBU OFFICIAL
BAMBU GO
BAMBU BUILD
Our logo is the benchmark of our brand and one of our valuable assets. We have to ensure proper usage of our logo.
The preferred way to use our signature logo is over a white or light background that illustrates the double colours, black and purple, with the signature logo.
branding
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Logo usage.
Use the product logomark when the main message focuses on Bambu GO/Bambu BUILD. Both variants of the product mark lockups must be secondary in hierarchy and placement next to the main logo.
(Subjected to approval)
Product Logo. go
go
build
build
products
go
build
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Here are few incorrect uses of the logo. These various example includes the logo surrounded by graphic elements or images.
There are instances where the logo is inappropriately stylised with shadows/effects, improper rotation or recreation of the logo, which in turn resulting in a unproffesional, inconsistent and sloppy visual lockup.
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Logo misuse.
build
go (Applies to product mark)
Brand Style Guide Bambu Branding 2020 Typography.
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01 Main-Header Gilroy Extra Bold
30pt-50ptThis is how we create our titles
02 Sub-headerGilroy Light
30pt
03 Body text (bold)Lato Heavy
12pt-20pt
This is the format for all main body text. It’s balanced and confident outlook makes the readability systematic yet pose a highly distinctful legibility capped at minimal sizing range for fonts usage.
04 body text (regular)Lato Regular
12pt-20pt
This is the format for all main body text. It’s balanced and confident outlook makes the readability systematic yet pose a highly distinctful legibility capped at minimal sizing range for fonts usage.
For all subtitles this is the best way to use it. It has a clean look and feels easy to read
Usage: digital/print
LILato font
Usage: digital/print
GGilroy font
Our typography format is as unique as we are. It’s carefully paired to maximise it’s impact across all applications while keeping it easy to read, ownable and highly memorable. It’s important to maintain the pairing format as shown. This ensures clarity, consistency and a strong hierarchy for all our communications.
Visuals Section
OUR LOGO
ICON GRID
ICON MEANING
ICON USAGE
LOCKUPS
LOGO USAGE
PRODUCT LOGO
LOGO MISUSE
TYPOGRAPHY
PICTOGRAMS
COLOR PALETTE
BRAND APPLICATION
Communications Section
BAMBU OFFICIAL
BAMBU GO
BAMBU BUILD
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Brand Style Guide Bambu Branding 2020
Our Pictograms is designed to form a unified visual language that can be understood by people from different locations and cultures. It is widely used for navigation, aiding people to overcome language barriers and navigate comfortably in various conditions, from online to offline mediums, while maintaining it’s simple design principles.
Pictograms.Visuals Section
OUR LOGO
ICON GRID
ICON MEANING
ICON USAGE
LOCKUPS
LOGO USAGE
PRODUCT LOGO
LOGO MISUSE
TYPOGRAPHY
PICTOGRAMS
COLOR PALETTE
BRAND APPLICATION
Communications Section
BAMBU OFFICIAL
BAMBU GO
BAMBU BUILD
Brand Style Guide Bambu Branding 2020
Col
or
Pale
tte.PRIMARY SECONDARY
PANTONE ® solid coated
# 974B94
C 46M 84Y 7K 00
R 151G 75B 148
258 C
PANTONE ® solid coated
# 393A6D
C 90M 87Y 29K 16
R 57G 58B 109
274 C
PANTONE ® solid coated
# 3985FF
C 72M 48Y 00K 00
R 57G 133B 255
2727 C
PANTONE ® solid coated
# 0BB7A2
C 75M 1Y 47K 00
R 11G 183B 163
3275 C
PANTONE ® solid coated
# C56f29
C 19M 64Y 99K 5
R 197G 111B 41
153 C
PANTONE ® solid coated
# 414142
C 68M 61Y 59K 45
R 65G 65B 66
Black 7 C
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Visuals Section
OUR LOGO
ICON GRID
ICON MEANING
ICON USAGE
LOCKUPS
LOGO USAGE
PRODUCT LOGO
LOGO MISUSE
TYPOGRAPHY
PICTOGRAMS
COLOR PALETTE
BRAND APPLICATION
Communications Section
BAMBU OFFICIAL
BAMBU GO
BAMBU BUILD
Col
or
Pale
tte.
Brand Application.
Brand Style Guide Bambu Branding 2020
Bambu is a leading robo-advisor technology provider, transforming digital wealth for businesses around the globe.
Clients
Investors
Founded in 2016Singapore
Contact Us
EON Shenton 70, Shenton Way, #18-08 Singapore 079118
[email protected]@bambu.life
Empower your clients to save and invest their wealth digitally
Level 39One Canada Square, London,
E14 5AB, United Kingdom
+44 (0)7450 676 [email protected]
NICK WAKEFIELDManaging Director, Europe
Subject Headline Here
Brand Style Guide Bambu Branding 2020
Stationery Identity.Visuals Section
OUR LOGO
ICON GRID
ICON MEANING
ICON USAGE
LOCKUPS
LOGO USAGE
PRODUCT LOGO
LOGO MISUSE
TYPOGRAPHY
PICTOGRAMS
COLOR PALETTE
BRAND APPLICATION
Communications Section
BAMBU OFFICIAL
BAMBU GO
BAMBU BUILD
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Brand Style Guide Bambu Branding 2020
Marketing Identity.
BEST EARLY STAGE
STARTUP FINTECH OF THE YEAR
w w w. b a m b u . l i fe
Transforming digitalwealth for businesses
around the globe
Trusted by350+ businesses worldwide
Leading Robo-advisor Technology Provider
w w w. b a m b u . l i fe
Newsletter monthly edition
Visuals Section
OUR LOGO
ICON GRID
ICON MEANING
ICON USAGE
LOCKUPS
LOGO USAGE
PRODUCT LOGO
LOGO MISUSE
TYPOGRAPHY
PICTOGRAMS
COLOR PALETTE
BRAND APPLICATION
Communications Section
BAMBU OFFICIAL
BAMBU GO
BAMBU BUILD
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Brand Style Guide Bambu Branding 2020
Communications Section.Editorial Style Guide
Bra
nd Info
Bambu is a leading global provider of robo-advisory technology o�ering savings and investment applications for businesses.
Personality
Concept Financial Technology (Fintech)
Archetype The Hero - On a mission to make the world a better place, courageous, bold, inspirational.
Bra
nd Va
luesIcon C
oncept
Logo Lockup
sLog
o Grid
Text Hiera
rchy
Letter bb
Innovation
Sophisticated
+
+
01 Main-Header Gilroy Extra Bold
30pt-50ptThis is how we create our titles
02 Sub-headerGilroy Light
30pt
03 Body text (bold)Lato Heavy
12pt-20pt
This is the format for all main body text. It’s balanced and confident outlook makes the readibility systematic yet pose a highly distinctive legibility capped at minimal sizing range for texts usage
The lower case “b” is the abbreviation of the company’s name, which features a sophisticated stroke potraying a composed equilateral movement suggesting both technical balance and harmonizing scaling.
04 body text (regular)Lato Regular
12pt-20pt
This is the format for all main body text. It’s balanced and confident outlook makes the readability systematic yet pose a highly distinctive legibility capped at minimal sizing range for fonts usage.
Excitement Spirited Youthful Athletic Succesful Influential
Values Pro�essional Accomodative Growth Human
For all subtitles this is the best way to use it. It has a clean look and feels easy to read for sub headers
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Product info
BambuGO is a Robo product that's set to provide a ready-to-go solution. Customisable frontend, and choose from a list of supported brokers, but with fixed backend.
Personality
Concept Financial Technology (Fintech)
Archetype The Caregiver - The caregiver is benevolent and just wants to be there to provide. The opposite of confrontational.
Product Va
luesIcon C
oncept
Logo Lockup
sLog
o Grid
Text Hiera
rchy
Play button
Origami / Creation
Sophisticated
+
+
Fast Reliable Easy Driven Initiator Compassionate
Values Professional Accomodative Growth Human
go
gogo
01 Main-Header Gilroy Extra Bold
30pt-50ptThis is how we create our titles
02 Sub-headerGilroy Light
30pt
03 Body text (bold)Lato Heavy
12pt-20pt
This is the format for all main body text. It’s balanced and confident outlook makes the readibility systematic yet pose a highly distinctive legibility capped at minimal sizing range for texts usage
04 body text (regular)Lato Regular
12pt-20pt
This is the format for all main body text. It’s balanced and confident outlook makes the readability systematic yet pose a highly distinctive legibility capped at minimal sizing range for fonts usage.
For all subtitles this is the best way to use it. It has a clean look and feels easy to read for sub headers
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Product info
BambuGO is a Robo product that's set to provide a ready-to-go solution. Customisable frontend, and choose from a list of supported brokers, but with fixed backend.
Personality
Concept Financial Technology (Fintech)
Archetype The Caregiver - The caregiver is benevolent and just wants to be there to provide. The opposite of confrontational.
Product Va
luesIcon C
oncept
Logo Lockup
sLog
o Grid
Text Hiera
rchy
Boxes
Origami / Creation
Sophisticated
+
+
Fast Reliable Easy Driven Initiator Compassionate
Values Pro�essional Accomodative Growth Human
build01 Main-Header
Gilroy Extra Bold30pt-50pt
This is how we create our titles
02 Sub-headerGilroy Light
30pt
03 Body text (bold)Lato Heavy
12pt-20pt
This is the format for all main body text. It’s balanced and confident outlook makes the readibility systematic yet pose a highly distinctive legibility capped at minimal sizing range for texts usage
04 body text (regular)Lato Regular
12pt-20pt
This is the format for all main body text. It’s balanced and confident outlook makes the readability systematic yet pose a highly distinctive legibility capped at minimal sizing range for fonts usage.
For all subtitles this is the best way to use it. It has a clean look and feels easy to read for sub headers
buildbuild
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Thank you for following ourbranding guidelines.
Brand Style Guide Bambu Branding 2020
To �nd out more on our brand, you can drop us a message at [email protected] or visit our website at www.bambu.life