Baltimore’s MEDIA KIT2020 CHILD...Adobe InDesign CS 2019 or earlier. All linked files and fonts....

MEDIA KIT2020

p 410.902.2300 | f 410.902.2338 | BaltimoresChild.com11459 Cronhill Drive, Suite A | Please submit ad materials to your sales consultant

Baltimore’sCHILD PRINT DIGITAL

147,000READERS

3.5 pass-along rate

24,016WEBSITE

PAGE VIEWS

42,000COPIES

over 300 newsstand locations

11,725E-NEWS

SUBSCRIBERS

34 & FEMALEAVERAGE READER 5,792

FACEBOOK FOLLOWERS

magazine .com

BaltimoresChild.comAPRIL 2020

CAMPSHEALTH &

FITNESS

BaltimoresChild.comAPRIL 2020

theco$tOF SPORTSSEE PAGE 27

DIRECTORIES

BaltimoresChild.comMAY 2020

OUR PARTY DIRECTORY

COPING WITH COVID-19

OUR PARTY DIRECTORY

24,016

2020 General Excellence

2020

Ancillary Overall Writing Child Development & Parenting IssuesNon-Traditional Story FormService Feature

2020 Overall WritingPersonal Essay

2020Special Section Within a Publication

2020

Overall Design

Interior Photography

Deparment Design

Special Section

Ancillary Cover

2020 Best Redesigned Publication

p 410.902.2309 | f 410.902.2338BaltimoresChild.com

Please submit ad materials to your sales consultant

11459 Cronhill Drive, Suite A | Owings Mills, MD 21117

410.902.2300 | midatlanticmedia.com

PUB DATE THEME DIRECTORIESSPECIAL ADVERTISING SECTION & SPOTLIGHT

SALES DEADLINE

CAMERA READY ADS DUE

JANUARY Camps, Indoor Fun Overnight Camps December 11 December 13

FEBRUARYCamps and Summer Programs | Valentine’s DayCamp Fair — February 23

Camps and Summer Programs,

Open House Dates

School Open Houses Spotlight on Camps

January 15 January 17

MARCH Youth Arts|Education Camp,Family Entertainment

Camps February 12 February 14

APRIL Health & Fitness/Sports | Easter & Passover Events Sports, CampSpotlight on Camps

Spotlight on Dentists/Orthodontists

March 11 March 13

MAY Party | Teachers of the Year, Mother’s Day Party April 15 April 17

JUNESummer Fun with Expanded Calendar Pregnancy | Father’s Day Pregnancy Guide

Spotlight on OB/GYN & Pediatrics

May 13 May 15

JULY Special Needs | Readers Choice Special NeedsSpotlight on

Special NeedsJune 17 June 19

AUGUST Back-to-School Open House Dates,

Back-to-School Guide, Medical, Aftercare

July 15 July 17

SEPTEMBER Education | The Arts | Dance | Theatre Arts, Open House Dates, Education Guide

Spotlight on Preschool

August 12 August 14

OCTOBERPrivate Schools | Halloween Happenings Mom Health Private Schools

Spotlight on Arts & Education

September 9 September 11

OCTOBERSPECIAL EDITION

BMore Inclusive, A Stand-alone Resource Guide for Families of Children with Special Needs

Spotlight on Special Needs

August 26 August 28

NOVEMBERPreschool and Day Care | Santa SightingsCharitable Giving Open House Dates Spotlight on Preschool October 14 October 16

DECEMBER Holiday Happenings | Gift GuideCharitable Giving | Family Health Holiday Gift Guide November 11 November 13

All themes subject to change.

2020 EDITORIAL CALENDAR

REV 090419

Sunday, February 23

2020





AUDIENCE AND DEMOGRAPHICS

Each issue of Baltimore’sChild focuses on different topics that Baltimore parents need or want

information on.

147,000 36,335 42,000$78,000

READERS3.5 pass-along rage

PAGE VIEWSon BaltimoresChild.com

each month

COPIESprinted each month

INCOMEfor median family

the average reader is female and 34

87% are college educated

89% are between the ages of 25 and 54

76% are the primary household shopper

95%USE

ADVERTISINGto make purchasing

decisions

BALTIMORE

HARFORD

ANNEARUNDEL

HOWARD

CARROLL

BALTIMORECITY

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ADVERTISING RATES

DEADLINES The deadline for all advertising is the second Wednesday of each month.

PRODUCTION NOTES Camera-ready art accepted by email. Ask your sales representative for a current list of acceptable formats and production guidelines.

DISPLAY AD SIZES

Full Page1/2 Page

V

1/4 Page

1/8 Page

1/8 Page

1/2 Page H

1/3 PageSquare

1/6 Page

V

1/3 Page

1/3 PageSquare

1/3 PageSquare

Size Width x Height 1-2x 3-5x 6-11x 12x ColorFront Cover 9.125 x 11.625 (Full page with bleed)

7.125 x 9.4375 (Full page/live area)$2775 $2531 NA NA

Premium Positions (Cover pages)

9.125 x 11.625 (Full page with bleed)

7.125 x 9.4375 (Full page/live area)2475 $2352 $2231 $2122 $300

Full Page with Bleed 9.125 x 11.625 (7.125 x 9.4375 live area) 2250 2138 2031 1929 300

Full Page 7.125 x 9.4375 2250 2138 2031 1929 300

1/2 Page Horizontal 7.125 x 4.625 1125 1069 1015 965 300

1/2 Page Vertical 3.5 x 9.4375 1125 1069 1015 965 300

1/3 Page Square 4.75 x 4.625 815 774 736 699 150

1/3 Page Vertical 2.25 x 9.4375 815 774 736 699 150

1/4 Page 3.5 x 4.625 565 537 510 484 150

1/6 Page Square 3.5 x 3.0625 410 390 370 352 150

1/6 Page Vertical 2.25 x 4.625 410 390 370 352 150

1/8 Page 3.5 x 2.25 300 285 271 257 150

1/12 Page 2.25 x 2.25 205 195 185 176 150

Classified1/24 Page Horizontal 2.25 x 1.0625 75 71 68 64

1/24 Page Vertical 1.0625 x 2.25 75 71 68 64

ROP ads may run in Classified section at any time. Trim Size of Baltimore’s Child is 8.125 x 10.625

1/6 Page Square

1/12Page

1/12Page 1/6 Page

Square

1/6 Page Square

1/24 HClass

1/24 HClass

1/24 V

1/24 V

ADAD

AD

REV 090419





DIGITAL ADVERTISING RATES Kind Size Cost Description

Banner Ad 1Banner Ad 2Banner Ad 3

330 pixels wide x 75 pixels high

$600/month

$600/month

$550/month

Your ad appears at the top of the home page and all pages of our website above the masthead.

Position one and two 100% share of voice (can be animated).

Position three rotates up to three advertisers.

Premium Jumbo Tile Ad


$900/month Jumbo tile ad appears as the tile at the top of the home page and all other pages throughout the website.

Premium Tile Ads 150x150 pixels $550/month Tile ad appears as one of the first ten tiles at the top of the home page and all other pages throughout the website.

Jumbo Leaderboard


$800/month This leaderboard appears on the home page.

Tile Ads 150 x 150 pixels $450/month Tile ad appears on the home page and all other pages throughout the website.

In-Article Ad 468 pixels wide x 60 pixels high

1 month $7503 months $600/month6 months $450/month9 months $325/month12 months $250/month

These ads appear within an article on our website.

Sponsored Articles and Link

500 maximum words

$400w/month First month featured on the home page.

The article title is listed on our home page for one month under “Sponsored Articles” and remains on BaltimoresChild.com for six months.

Video Max of 60 seconds

$500/month This is a video/virtual tour of your school or business. It appears on the home page.

Web Package Adjustable $900/year Enhance your listing with a live link to your website and make it stand out with a logo or artwork that attracts attention and a spotlight ad.

Link and Logo Adjustable $600/year Enhance your listing with a live link to your website and make it stand out with a logo.

Digital Spotlight Adjustable $300/year An advertorial listing with 55-65 words of copy and a photo.

E-Newsletter Ads 600 pixels wide x 90 pixels high

$299/per E-Newsletter Ads appears in our bi-monthly, data base, newsletter. There is a top, middle and bottom position. E-news comes out the first and third Wednesday of each month.

Facebook Announcements

$250/post

E-Blasts 600 pixels wide x 1115 pixels high

$599/E-Blast We use Delivra for our email blasts.*

*Must be JPG image, HTML or we can build it for you. HTML format: Client must supply the HTML. HTML page should be 600 pixels wide by unlimited depth. All images must be hosted by the client and embedded using full image path (i.e. http://sampledomain.com/images/Myimage.jpg). In-house build: Client must supply all images, text and links (URL’s) for us to design the blast. Client should proof the text, as it will be copied and pasted as it was supplied to us. Client must supply a general layout. Because of how a web page appears is dependent on the end-user’s computer, fonts used in these are very generic. Please choose Serif or San Serif only. You should supply the URL link and a subject line.

REV 090419





BaltimoresChild.com facebook.com/baltimoreschild eblast enewsletter

DIGITAL ADVERTISING STATSWebsite Statistics (Monthly Average)

Social Media Followers

BC E-Blast

Web Ad Statistics (Monthly Average)

Visits 13,642

Page views 24,016

Avg. time 1:25

Pages/Visit 1.76

facebook.com/baltimoreschild 5,792

twitter.com/baltimoreschild 1,526

pinterest.com/baltimoreschild 543

instagram.com/baltimoreschild 1,233

Subscribers 11,725

Open Rate 8.1%

Click Through Rate 4.2%

Banner Impressions 25,000

Tile Impressions 25,000

Jumbo Tile Impressions 25,000

BC Monthly E-Letter

Subscribers 11,725

Open Rate 8.5%

Click Through Rate 6.08%

*Updated May 2020

REV 062220





ADVERTISING SPECIFICATIONSPrintAD PREPARATIONAll ads must be made with 100% Black, no rich Blacks. If color, ads must be CMYK with Black at 100%. Ink density should be 240 maximum. All ads must have a border around them.

AD SUBMISSIONDigital files only, no film or prints accepted. Submitted files must be compatible with Macintosh OS. No Windows or Publisher documents will be accepted. We accept the following:Adobe PDF PREFERRED. All fonts embedded. 100% Black or CMYK process with Black 100%.

High Resolution/Press Quality optimized.Adobe InDesign CS 2019 or earlier. All linked files and fonts.Adobe Illustrator CS 2019 or earlier. 300dpi/CMYK, fonts converted to outlines.Adobe Photoshop CS 2019 or earlier saved as psd file. 300dpi/CMYK or Grayscale. Any image saved as a Halftone should be 300 dpi and the input level changed to 240 (default in Photoshop is 255). Please check your darkest areas using the navigator/information levels in Photoshop. This will prevent the ink gain on the presses from spreading too much. No spot colors. All Blacks must be 100% black.

UNACCEPTABLE FORMATS. We will not accept ads in Microsoft Word or Publisher. If you are submitting text to be typeset by Baltimore’s Child, all images should be sent separately, not embedded in the Word file. Any fonts supplied by an advertiser on a PC must accept a substitute font.

OnlineSPECIFICATIONS FOR DIRECTORY LOGOS Directory Logos will appear above the advertiser’s business name in the appropriate directories. Logos should be JPG or GIF files measuring 75 pixels high. Width will be proportional (400 pixels max). Baltimore’s Child can resize logos that are sent in a PDF, GIF or JPG file, if necessary.

BANNER ADS ON BALTIMORESCHILD.COMBanner Ads should measure 330 pixels wide by 75 pixels highFormat: GIF or Animated GIF

SPECIFICATIONS FOR TILE ADS ON BALTIMORESCHILD.COMSize: Tile ads should measure 150 pixels X 150 pixelsFormat: GIF or Animated GIF file

SPECIFICATIONS FOR SPONSORSHIP AD IN BALTIMORE’S CHILD E-NEWSSize: 600 pixels wide by 90 pixels highFormat: JPG or GIF

SPECIFICATIONS FOR BALTIMORE’S CHILD E-BLASTSize: 600 pixels wide x 1115 pixels highFormat: JPG, GIF or HTML

REV 090419

Baltimore’s MEDIA KIT2020 CHILD...Adobe InDesign CS 2019 or earlier. All linked files and fonts....

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