PHARMACY LAW

LOBBYING CAMPAIGN

2001 2010 2011

807 380

400 2000 >10 mln

AIM: To ensure that pharmacies could be owned by any entrepreneur irrespective of their professional education

STAKEHOLDERS & OPONENTS

WORLD-WIDE PRACTICE

POLITICAL SITUATION MONITORING

MEDIA CONTENT ANALYSIS

OPINION LEADERS

SOCIAL PARTNERS

DIRECT COMMUNICATION

MEDIA RELATIONS

EVENTS

MAIN ARGUMENTS

SOCIETY HEALTH

WORLD-WIDE PRACTICE

RISK OF INVESTMENTS LOST

LOCAL SPECIFICS

PARALLELS WITH OTHER FIELDS

RISK OF THE MEDICAMENTS INACCESSIBILITY

SOCIETY HAS A RIGHT TO CHOOSE

PHARMACIST SERVICE≠PHARMACY BUSINESS

>15 SURVEYS

PERMANENT MEETINGS/DISCUSSIONS/EVENTS

>970 PUBLICATIONS

RESULT: A new regulatory framework for pharmacy ownership and a wider scope of persons who are entitled to establishing a pharmacy

400 2000 >10 mln

MARKETING

THANK YOU!