BALIKESIR UNIVERSITYbtioyo.balikesir.edu.tr/ectsrehberliking.doc · Web viewSchool is a state...

BALIKESIR UNIVERSITYTHE SCHOOL OF TOURISM AND HOTEL MANAGEMENT

TOURIST GUIDING DEPARTMENT

SOCRATES II – ERASMUSINFORMATION PACKAGE

SCHOOL MANAGERProf. Cevdet AVCIKURT

Telephone: (+90-266) 612 13 55Fax: (+90-266) 612 13 57

E-mail: [email protected]

SOCRATES /ERASMUS-ECTS CoordinatorAssistant Prof. Ahmet KOROĞLU

Telephone: (+90-266) 612 13 54Fax: (+90-266) 612 13 57

E-mail: [email protected]

Address:Balikesir University

The School of Tourism and Hotel ManagementCagis Campus

10240 Balikesir-Turkey

Telephone: (+90-266) 612 13 55Fax: (+90-266) 612 13 57

E-mail: [email protected]: http://btioyo.balikesir.edu.tr

http://btioyo.balikesir.edu.tr/

mailto:[email protected]



CONTENTS

Page

1. General Information About Balikesir University The School of Tourism

and Hotel Management and Travel Management Department 3

2. Academic Personnel 5

3. Curriculum of Travel Management 6

4. Undergraduate Course Descriptions of Travel Management 7

1. GENERAL INFORMATION

HISTORY

Balıkesir University, School of Tourism and Hotel Management was first established in 1975

with the name of Balıkesir School of Tourism and Hotel Management as a sub-unit of Bursa

Academy of Economic and Administrative Sciences. Until 1982 it consisted of two

departments, management and tourism. Under the Act 2547, the name and status of the school

was turned into Uludağ University, Balıkesir School of Tourism and Hotel Management. Since

1992, under the Act 3837, the School of Tourism and Hotel Management has been a school of

Balıkesir University.

Balıkesir University School of Tourism and Hotel Management has made its name heard in

tourism education through its bright background for over 29 years, contemporary education

atmosphere, and experienced academic staff. School is a state school shaping management of

tourism in Turkey, keeping this shape up-to-date, offering modern education and training

atmosphere to the students, educating the students in such a way to compete with the other

rivals in national and international platform.

The main objective of the school is to bring up executives for tourism sector. With the

departments of Travel Management, Hospitality Management and Tourist Guiding, the school

has aimed to meet the need for qualified work power in the sector. Besides general

occupational education and training, the students are supported with a professional foreign

language and a second language to be graduated in more advantageous way for the tourism

sector. At the school the academic staff of which is quite rich, various professional formation

programs are also available.

EDUCATIONAL PROGRAMS

Balıkesir University School of Tourism and Hotel Management is in the status of a 4 years

school training at the level of license. School, since 1998-1999 Training and Education Term,

has rendered education and training in the fields of Accommodation Management, Travel

Management, and Tourist Guiding. Students are applied an intensive foreign language program

in the first year and as from the first year students are required to take the second foreign

language. Since the term of 2001-2002, students have been enrolled at our school in night

education as well as former.

PRACTISING UNITS

Computer Lab: The lab consisting of 30 computers where computer programs (Galileo,

Fidelio, Sentez, Odeon) utilized in tourism enterprises are taught and it supplies computerized

study place for student.

Foreign Language Lab: There exist two foreign language labs hosting 30 persons. The Center

organizes language courses in Russian, French and Italian. These courses are offered during the

academic year.

Service- Bar Lab: There exist a lab for 40 persons to have the students practise in service,

food and beverage management courses.

Internet: Academicians and students have been rendered an internet network.

Conference Room: There exist a conference room hosting 200 persons. Educational

programmes, conferences that the managers of tourism establishments and sector

professionals give to the students, seminars, symposiums, congress, etc... are held in

conference room.

Library: There exist a comprehensive library regarding tourism management. Library

embodies foreign resources as well as local ones. Besides apart from basic books on

management and economics, it has 7000 books and 68 kinds of magazines.

2. ACADEMIC PERSONNEL

Prof. Necdet HACIOĞLU [email protected]

Prof. Cevdet AVCIKURT [email protected]

Prof. Ali Kemal GÜRBÜZ [email protected]

Assistant Prof. Burhan AYDEMİR [email protected]

Assistant Prof. Ömer Lütfü MET

Assistant Prof. Önder MET [email protected]

Assistant Prof. Düriye BOZOK [email protected]

Assistant Prof. Yusuf AYMANKUY [email protected]

Assistant Prof. Sebahattin KARAMAN [email protected]

Assistant Prof. Ahmet KÖROĞLU [email protected]

Assistant Prof. Murat DOĞDUBAY [email protected]

Assistant Prof. Barış ERDEM [email protected]

Assistant Prof. Gülay YILMAZ [email protected]

Research Assistant Bayram ŞAHİN [email protected]

Research Assistant Özlem KÖROĞLU [email protected]

Research Assistant Seda ŞAHİN [email protected]

Research Assistant Nuray TETİK [email protected]

Research Assistant Mehmet SARIOĞLAN [email protected]

Research Assistant Göksel Kemal GİRGİN [email protected]

Research Assistant İbrahim GİRİTLİOĞLU [email protected]

Research Assistant Neşe KAFA




4. TOURIST GUIDING1st CLASS 1st SEMESTER 1st CLASS 2nd SEMESTER

DERSLER T+U Kredi ECTS DERSLER T+U Kredi ECTSGeneral Tourism 2+0 2 3 Computer 2+0 2 3Tourist Guiding I 2+0 2 3 Travel Agencies and Tour Op 2+0 2 3First Aid 2+0 2 3 Tourist Guiding II 2+0 2 3Vocational Foreign Language (English)

8+0 8 12 Vocational Foreign Language (English)

8+0 8 12

2nd Foreign Language (German) 6+0 6 9 2nd Foreign Language (German)

6+0 6 9

Principles of Atatürk and History of Revolution

2+0 2 3 Principles of Atatürk and History of Revolution

2+0 2 3

Turkish Language 2+0 2 3 Turkish Language 2+0 2 3

2nd CLASS 1st SEMESTER 2nd CLASS 2nd SEMESTERDERSLER T+U Kredi ECTS DERSLER T+U Kredi ECTSTurkey’s Physical and Social Geography 2+0 2 3

Touristic Values of Turkey2+0 2 3

Anatolian Civilizations I 2+0 2 3 Anatolian Civilizations II 2+0 2 3Archaeology I 2+0 2 3 Archaeology II 2+0 2 3Turkish Economy 2+0 2 3 European Union and Tourism 2+0 2 3Tourism Marketing 2+0 2 3 International Tourism

Movements2+0 2 3

Vocational Foreign Language (English)

6+0 6 9 Management Organization 2+0 2 3

2nd Foreign Language (German) 4+0 4 6 History of Religions 4+2 5 7Vocational Foreign Language (English)

2+2 3 5

2nd Foreign Language (German)

3rd CLASS 1st SEMESTER 3rd CLASS 2nd SEMESTERDERSLER T+U Kredi ECTS DERSLER T+U Kredi ECTSHistory of Art I 2+0 2 3 History of Art II 2+0 2 3Turkish History 2+0 2 3 Turkish Culture and Art 2+0 2 3Archaic Settlements 2+0 2 3 Advertising and Promotion in

Tourism2+0 2 3

History of Religions 2+0 2 3 Hotel Management 2+0 2 3Tourism Economy 2+0 2 3 Research Methodologies 2+0 2 3Vocational Foreign Language (English)

6+0 6 9 Vocational Foreign Language (English)

6+0 6 9

2nd Foreign Language (German) 4+0 4 6 2nd Foreign Language (German)

4+0 4 6

4th CLASS 1st SEMESTER 4th CLASS 2nd SEMESTERDERSLER T+U Kredi ECTS DERSLER T+U Kredi ECTSMythology of Grek and Rome 2+0 2 3 Mythology of Anatolia 2+0 2 3Tourism Policy and Planning 2+0 2 3 Museums in Turkey 2+0 2 3Public Relations 2+0 2 3 Tourism Sociology 2+0 2 3Contemporary Tourism Problems

2+0 2 3 Legislation of Tourism 2+0 2 3

Vocational Foreign Language (English)

6+0 6 9 Special Interest Tourism 2+0 2 3

2nd Foreign Language (German) 4+0 4 6 Vocational Foreign Language (English)

2+4 4 6

Final Project I 1+2 2 3 2nd Foreign Language (German)

4+0 4 6

Final Project II 1+2 2 3

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Course Title and its Credits : General Tourism (2+0) 2ECTS Credits : 3Course Description : The relation between tourism and the other science branches, The concepts of tourism and tourist, The demand and supply of tourism, Alternative tourism varieties, International tourism movements, The evaluation of Turkey tourism.

Course Title and its Credits : First Aid (2+0) 2ECTS Credits : 3

Course Title and its Credits : Tourist Guiding I (2+0) 2ECTS Credits : 3

Course Title and its Credits : Vocational Foreign Language (English) (8+0) 8ECTS Credits : 12

The students that entered into this department are accepted according to their foreign language points which they get from the univesity exam. For that reason advanced reading and speaking is studied in the first and second classes. English expressions and presentations towards to tourist guiding and also preparations for KPDS test are the main topics that are studied in the third and fourth classes. Course Title and its Credits : 2nd Foreign Language (German)(6+0) 6ECTS Credits : 9

It is aimed with this lesson to give the students the basics of German that they will need in their business life after their education. It is aimed to give them the vocabulary that they will use in tourism sector. Zinmmer Frei Mix is the book that is used during the lessons and it is aimed to give the first half of the book in the first class.

Course Title and its Credits : Principles of Atatürk and History of Revolution(2+0) 2ECTS Credits : 31. General view of the period before and after the World War I and II2. The preparation period from Turkish Independence War to the Turkish Republic3. The evaluation of Turkish Revolution history and principles of Atatürk

Course Title and its Credits : Turkish Language (2+0) 2ECTS Credits : 3 What is Turkish? The description and true nature of language, the connection between

language – tought and sensation The relation between language and culture

National Culture elements, relations of language and culture, the place of language in culture and national existence, Atatürk and national culture

Language on earth and the palce of Turkish among the world languages Voice structure of Turkish, voices and features of voices, voice, letter, alphabet, stres in

Turkish Spelling, spelling types, general spelling rules Spelling rules,spelling mistakes, applications about spelling, punctuation marks Shape structure of Turkish, roots and suffix systems The ways to meet new concepts in language, word and the place of words in the language Words from the point of view of voice and shape stucture, adverbs and particles Parts of speech Sentence, sentence structure of Turkish and the features of Turkish sentences types Right sentence in writing and speaking General expression defects in Turkish, voice and harmony defects Sentence defects, correcting sentence defects Forming a composing for a right and beautiful writing, paragraph, main sentence in

paragraph, main idea, community of ideas in paragraph Application Works about paragraph, written expression Ways of written expressions Prepearing conference plan, sample of conference Communication writings, sample of petition Scientific writings and research writings, types of article, scientific article plan, reading and

writing sample of article Prepearing research writings, plan in research writings, saples of research and report Investigate and read the literary arts, Atatürk’s speech to Turkish Youth, text analysis Analyse the Turkish national anthem, sample texts from Turkish and west literature

1st CLASS 2nd SEMESTER

Course Title and its Credits : Computer (2+0) 2ECTS Credits : 31. Windows 20002. Desktop3. Accessories4. Control Panel5. Settings6. Printers7. Office 20008. Word9. Exel10. Knowledge of Internet using11. Knowledge of packet programs

Course Title and its Credits :Travel Agencies and Tour Operations (2+0) 2ECTS Credits : 3 The development of travel management Marineline, railway, airline, motorway transportation Charter and scheduled flights The organization of travels

The arrangement of law about travel organization The definition about travel agency, the function and variety of travel agencies Travel agency in Turkey Association of Turkish Travel Agencies The activities of travel agencies The procedure of ticket

Course Title and its Credits : Tourist Guiding II (2+0) 2ECTS Credits : 3 History of travel and guiding Education and organization of professional tourist guides in Turkey Variety of tour and groups The elements that take duty to realizing a tour The place of guides in tourism sector Realize and manage a tour

Course Title and its Credits :Vocational Foreign Language (English) (8+0) 8ECTS Credits : 12

The students that entered into this department are accepted according to their foreign language points which they get from the univesity exam. For that reason advanced reading and speaking is studied in the first and second classes. English expressions and presentations towards to tourist guiding and also preparations for KPDS test are the main topics that are studied in the third and fourth classes. Course Title and its Credits :2nd Foreign Language (German)(6+0) 6ECTS Credits : 9

It is aimed with this lesson to give the students the basics of German that they will need in their business life after their education. It is aimed to give them the vocabulary that they will use in tourism sector. Zinmmer Frei Mix is the book that is used during the lessons and it is aimed to give the first half of the book in the first class.

2nd CLASS 1st SEMESTER

Course Title and its Credits : Turkey’s Physical and Social Geography (2+0) 2ECTS Credits : 3

Course Title and its Credits :Archaeology I (2+0) 2ECTS Credits : 3 History and definition of archaeology The development of archaeology in Turkish history The relations of archaeology and the other sciences Archaeological settlements Archaeological excavating techniques Archaeological excavating systems Evaluation of archaeological finds Techniques of archaeological excavating

Archaeological dating Branches of archaeology

Course Title and its Credits :Anatolian Civilizations I (2+0) 2ECTS Credits : 3

Prehistoric ages Historic ages Paleolithic age Neolithic age Bronze age Hittites Greeks in Anatolia Persian Civilization

Course Title and its Credits :Turkish Economy (2+0) 2ECTS Credits : 3

Course Title and its Credits :Tourism Marketing (2+0) 2ECTS Credits : 3 History and aim of marketing The need, features, goals and functions of tourism marketing Tourism market Market segmentation Concept and policy of touristic product Distribution channels in tourism Classification f distribution channels Concept of presentation in tourism Techniques of presentation Tourism marketing investigation Management and organization in tourism marketing Policy of tourism marketing Global tourism marketing


The students that entered into this department are accepted according to their foreign language points which they get from the univesity exam. For that reason advanced reading and speaking is studied in the first and second classes. English expressions and presentations towards to tourist guiding and also preparations for KPDS test are the main topics that are studied in the third and fourth classes.

Course Title and its Credits :2nd Foreign Language (German)(4+0) 4ECTS Credits : 6

It is aimed with this lesson to give the students the basics of German that they will need in their business life after their education. It is aimed to give them the vocabulary that they will use in tourism sector. Zinmmer Frei Mix is the book that is used during the lessons and it is aimed to give the second half of the book in the second class.

2nd CLASS 2nd SEMESTER

Course Title and its Credits :Touristic Values of Turkey (2+0) 2ECTS Credits : 3

Course Title and its Credits :European Union and Tourism (2+0) 2ECTS Credits : 3

Course Title and its Credits :International Tourism Movements (2+0) 2ECTS Credits : 3

The factors that affect international tourism movements International tourism all over the world International tourism at regional level International tourism accourding to important economic groups in the world Turkey’s place in international tourism market The future of internetional tourism

Course Title and its Credits : Archaeology II (2+0) 2ECTS Credits : 3

1. City states at Greeks2. Structure of Temples at Greeks 3. styles of architecture4. art of Greek ornament art

Course Title and its Credits : Management Organization (2+0) 2ECTS Credits : 3Conceptual analyse of management, Conceptual analyse of manager, Classical management theory, Detailed analyse of planning function, Detailed analyse of organizing function, Detailed analyse of management function, Detailed analyse of coordination function, Detailed analyse of control function, Leadership and contemporary leadership approaches, Communication and develop the skills to be social in communication, Managerial and organizational problems in tourism organizations.

Course Title and its Credits : History of Religions (4+2) 5ECTS Credits : 7

1. Holiness and religion2. Chronology of religion3. Gods and religions in eastern Mediterranean4. Beliefs of Ancient Greek and Roman world

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5. Religions in ancient age6. Judaism7. Christianity8. Islam

Course Title and its Credits : Anatolian Civilizations II (2+0) 2ECTS Credits : 3

Helenistic period in Anatolia Roman period in Anatolia Byzantines in Anatolia Turkish states in Anatolia


The students that entered into this department are accepted according to their foreign language points which they get from the univesity exam. For that reason advanced reading and speaking is studied in the first and second classes. English expressions and presentations towards to tourist guiding and also preparations for KPDS test are the main topics that are studied in the third and fourth classes.

Course Title and its Credits : 2nd Foreign Language (German)ECTS Credits :

It is aimed with this lesson to give the students the basics of German that they will need in their business life after their education. It is aimed to give them the vocabulary that they will use in tourism sector. Zinmmer Frei Mix is the book that is used during the lessons and it is aimed to give the second half of the book in the second class.

3rd CLASS 1st SEMESTER

Course Title and its Credits : History of Art I(2+0) 2ECTS Credits : 3

1. Art and architecture of Greek2. Romanesque3. Architecture of Anatolia4. Concepts related with art of Christianity5. Art of Turk – Islam6. Architectural elements

Course Title and its Credits :Turkish History (2+0) 2ECTS Credits : 3

Course Title and its Credits : Archaic Settlement (2+0) 2ECTS Credits : 3

Course Title and its Credits :History of Religions (2+0) 2ECTS Credits : 3

Course Title and its Credits :Tourism Economy(2+0) 2ECTS Credits : 3

1. Investigate the relations between economy and tourism2. Determine the borders of tourism sector3. The features of the markets which the tourism firms are working4. The reasons of the largeness of firms which work in the tourism sector and the advantage

and disadventages5. The contribution of tourism to economic growth and development

Course Title and its Credits :Vocational Foreign Language (English)(6+0) 6ECTS Credits : 9

The students that entered into this department are accepted according to their foreign language points which they get from the univesity exam. For that reason advanced reading and speaking is studied in the first and second classes. English expressions and presentations towards to tourist guiding and also preparations for KPDS test are the main topics that are studied in the third and fourth classes. Course Title and its Credits : 2nd Foreign Language (German)(4+0)ECTS Credits : 6

It is aimed with this lesson to give the students the basics of German that they will need in their business life after their education. It is aimed to give them the vocabulary that they will use in tourism sector. Herzlich Willkommen Mix is the book that is used during the lessons and it is aimed to give the first half of the book in the third class.

3rd CLASS 2nd SEMESTER

Course Title and its Credits :Hotel Management (2+0) 2ECTS Credits : 3

1. Tourism and hospitality industry2. General classification, concept and features of hotel management3. Foundation place of hotel managements4. Investment and the cost of investment in hotel managements5. Financing the investment in hotel managements6. Accounting productivity in investment in hotel managements7. Hotel management and functions of management

Course Title and its Credits :Turkish Culture and Art(2+0) 2

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http://www.m-w.com/cgi-bin/dictionary?book=Dictionary&va=contribution

ECTS Credits : 3

1. The main features of Turkish art2. Turkish art before Islam3. Seldjuk art4. Otoman art5. Fountains, reliefs, ceramic, mine arts, miniature painting, art of handwriting

Course Title and its Credits : History of Art II (2+0) 2ECTS Credits : 3

Art of Byzantine Anatolian – Turkish architecture Otoman architecture and art

Course Title and its Credits :Advertising an Promotion in Tourism (2+0) 2ECTS Credits : 3

International advertising and tourism Advertising sorts Country advertising and image Advertising strategies of Turkey’s tourism sources Organization in tourist advertising Suggestions for Turkey’s advertising and image problems The role of advertising agencies Promotion and its features Interior promotion efforts Promotion techniques Relational marketing and recoup the customer Customer complains The basic losses in hospitality managements

Course Title and its Credits :Research Methodologies (2+0) 2ECTS Credits : 3

1. Science and science research2. The process of science research and selecting the subject of research3. Investigation of critical resources, hypothesis and strategy development4. Data in science research5. Criterion and measurement in researches6. The universe of research and illustration7. Introduction to qantitative analyse8. Analyse techniques in order to investigate differences9. Analyse techniques in order to investigate relations10. Main qualitative research methods11. Qualitative analyse techniques12. Preparing research report13. Applications of SPSS

http://www.m-w.com/cgi-bin/dictionary?book=Dictionary&va=recoup

Course Title and its Credits :Vocational Foreign Language (English) (6+0)6ECTS Credits : 9

The students that entered into this department are accepted according to their foreign language points which they get from the univesity exam. For that reason advanced reading and speaking is studied in the first and second classes. English expressions and presentations towards to tourist guiding and also preparations for KPDS test are the main topics that are studied in the third and fourth classes. Course Title and its Credits :2nd Foreign Language (German) (4+0) 4ECTS Credits : 6

It is aimed with this lesson to give the students the basics of German that they will need in their business life after their education. It is aimed to give them the vocabulary that they will use in tourism sector. Herzlich Willkommen Mix is the book that is used during the lessons and it is aimed to give the first half of the book in the third class.

4th CLASS 1st SEMESTER

Course Title and its Credits :Tourism Policy and Planning(2+0) 2ECTS Credits : 3

1. Generally planning2. Tourism planning3. The causes of tourism planning4. Planned development as a tourism management plan5. The feasibility of the plan6. Coordinational tourism planning process7. The history of tourism planning8. The typs of tourism planning9. Regional planning stage : research stage10. Regional planning stage : adjudication stage11. The application of tourism plans

Course Title and its Credits :Public Relation (2+0) 2ECTS Credits : 3

1. Intoduction to public relarions2. Applications of public relations3. The place and management of public relations department in organizations4. Public relations enviornment5. Public opinion6. The way that should be folowed in public relations7. Public relations in tourism organizations8. Providing efficiency in public relations

Course Title and its Credits :Mythology of Grek and Rome (2+0) 2ECTS Credits : 3

http://www.m-w.com/cgi-bin/dictionary?book=Dictionary&va=adjudication

Course Title and its Credits :Contemporary Tourism Problems (2+0) 2ECTS Credits : 3

The developments and changes in world and Turkish tourism sector Tourism education Tourism education in Turkey The effects of economic, politic and enviromental crisis on tourism sector Tourists travel tendencies of today and future The strategies that the sector developed toward the changes in travel tendencies Product variation New systems in the sector Seminar studys about contemporary tourism subjects



It is aimed with this lesson to give the students the basics of German that they will need in their business life after their education. It is aimed to give them the vocabulary that they will use in tourism sector. Herzlich Willkommen Mix is the book that is used during the lessons and it is aimed to give the second half of the book in the fourth class.

Course Title and its Credits :Final Project I (1+2) 2ECTS Credits : 3

4th CLASS 2nd SEMESTER

Course Title and its Credits :Tourism Sociology(2+0) 2ECTS Credits : 3

1. The definition and subject of sociology2. The general goals of sociology3. Sociology and the other sciences4. Methods and techniques in sociology5. Social structure and social relations6. Social change7. The approach of sociology to tourism8. The basic factors that designate the effects of tourism on public

9. Tourism’s economic effects10. Tourism’s phisical effects11. Tourism’s sociocultural effects12. Tourism and cultural change13. The dimension of the relations between the tourists14. Tourism communication and cultures that are interaction15. Symbols16. The role of tourist guides of cultural interaction17. The dimension of tourist and local public meetings18. The approach of sustainability in tourism19. Ethic of tourism as a new approach in tourism20. Culture and communication21. Social categories and sterotyps22. Some social fearures of the tourists that come to Turkey

Course Title and its Credits :Museum in Turkey(2+0) 2ECTS Credits : 3

Course Title and its Credits :Mythologyof Anatolia(2+0) 2ECTS Credits : 3

Course Title and its Credits :Legislation of Tourism (2+0) 2ECTS Credits : 3

Course Title and its Credits :Special Interest Tourism (2+0) 2ECTS Credits : 3



It is aimed with this lesson to give the students the basics of German that they will need in their business life after their education. It is aimed to give them the vocabulary that they will use in tourism sector. Herzlich Willkommen Mix is the book that is used during the lessons and it is aimed to give the second half of the book in the fourth class.

Course Title and its Credits :Final Project II (1+2) 2

ECTS Credits : 3

BALIKESIR UNIVERSITYbtioyo.balikesir.edu.tr/ectsrehberliking.doc · Web viewSchool is a state...

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