Balancing Brands
-
Upload
traverscollins -
Category
Business
-
view
323 -
download
3
description
Transcript of Balancing Brands
![Page 1: Balancing Brands](https://reader034.fdocuments.us/reader034/viewer/2022051111/553832fc4a79597a748b46e9/html5/thumbnails/1.jpg)
Striking a Balance Between
Corporate and Personal Brands
in a Digital World
YOU 2 . 0 : EMBRAC ING D IG I TA L M ED IA ● F E B R UARY 28 , 2 012 ● BUF FALO
Mike McDougall, APRManaging Partner, McDougall Travers Collins
![Page 2: Balancing Brands](https://reader034.fdocuments.us/reader034/viewer/2022051111/553832fc4a79597a748b46e9/html5/thumbnails/2.jpg)
2
@MikeMcDoug @McDougallTC
linkedin.com/in/mcdougall
+1.585.789.1623
#TCyou2
facebook.com/McDougallTC
![Page 3: Balancing Brands](https://reader034.fdocuments.us/reader034/viewer/2022051111/553832fc4a79597a748b46e9/html5/thumbnails/3.jpg)
3
![Page 4: Balancing Brands](https://reader034.fdocuments.us/reader034/viewer/2022051111/553832fc4a79597a748b46e9/html5/thumbnails/4.jpg)
4
![Page 5: Balancing Brands](https://reader034.fdocuments.us/reader034/viewer/2022051111/553832fc4a79597a748b46e9/html5/thumbnails/5.jpg)
5
i wanna talk about
@McDougallTC
![Page 6: Balancing Brands](https://reader034.fdocuments.us/reader034/viewer/2022051111/553832fc4a79597a748b46e9/html5/thumbnails/6.jpg)
6
So why is this poised to become a
for marketers and
communicators?
@McDougallTC
![Page 7: Balancing Brands](https://reader034.fdocuments.us/reader034/viewer/2022051111/553832fc4a79597a748b46e9/html5/thumbnails/7.jpg)
7@McDougallTC
![Page 8: Balancing Brands](https://reader034.fdocuments.us/reader034/viewer/2022051111/553832fc4a79597a748b46e9/html5/thumbnails/8.jpg)
8@McDougallTC
![Page 9: Balancing Brands](https://reader034.fdocuments.us/reader034/viewer/2022051111/553832fc4a79597a748b46e9/html5/thumbnails/9.jpg)
9
![Page 10: Balancing Brands](https://reader034.fdocuments.us/reader034/viewer/2022051111/553832fc4a79597a748b46e9/html5/thumbnails/10.jpg)
10
guidelines for
@McDougallTC
in a digital world
![Page 11: Balancing Brands](https://reader034.fdocuments.us/reader034/viewer/2022051111/553832fc4a79597a748b46e9/html5/thumbnails/11.jpg)
11
establish expectations
@McDougallTC
![Page 12: Balancing Brands](https://reader034.fdocuments.us/reader034/viewer/2022051111/553832fc4a79597a748b46e9/html5/thumbnails/12.jpg)
12
seek the true believers
@McDougallTC
![Page 13: Balancing Brands](https://reader034.fdocuments.us/reader034/viewer/2022051111/553832fc4a79597a748b46e9/html5/thumbnails/13.jpg)
13
screen for vampires
@McDougallTC
![Page 14: Balancing Brands](https://reader034.fdocuments.us/reader034/viewer/2022051111/553832fc4a79597a748b46e9/html5/thumbnails/14.jpg)
14
address the problem children
@McDougallTC
![Page 15: Balancing Brands](https://reader034.fdocuments.us/reader034/viewer/2022051111/553832fc4a79597a748b46e9/html5/thumbnails/15.jpg)
15
train and coach
@McDougallTC
![Page 16: Balancing Brands](https://reader034.fdocuments.us/reader034/viewer/2022051111/553832fc4a79597a748b46e9/html5/thumbnails/16.jpg)
16
maintain separation
![Page 17: Balancing Brands](https://reader034.fdocuments.us/reader034/viewer/2022051111/553832fc4a79597a748b46e9/html5/thumbnails/17.jpg)
17
prepare for disaster
@McDougallTC
![Page 18: Balancing Brands](https://reader034.fdocuments.us/reader034/viewer/2022051111/553832fc4a79597a748b46e9/html5/thumbnails/18.jpg)
18
reward success
![Page 19: Balancing Brands](https://reader034.fdocuments.us/reader034/viewer/2022051111/553832fc4a79597a748b46e9/html5/thumbnails/19.jpg)
19
know your off-ramp
@McDougallTC
![Page 20: Balancing Brands](https://reader034.fdocuments.us/reader034/viewer/2022051111/553832fc4a79597a748b46e9/html5/thumbnails/20.jpg)
20
andone last thing…
@McDougallTC
![Page 21: Balancing Brands](https://reader034.fdocuments.us/reader034/viewer/2022051111/553832fc4a79597a748b46e9/html5/thumbnails/21.jpg)
21
remain vigilant
![Page 22: Balancing Brands](https://reader034.fdocuments.us/reader034/viewer/2022051111/553832fc4a79597a748b46e9/html5/thumbnails/22.jpg)
22
debate &discuss
Mike McDougall, APRManaging Partner, McDougall Travers Collins
linkedin.com/in/mcdougall
facebook.com/McDougallTC
direct: +1.585.789.1623
@MikeMcDoug and @McDougallTC
@McDougallTC
![Page 23: Balancing Brands](https://reader034.fdocuments.us/reader034/viewer/2022051111/553832fc4a79597a748b46e9/html5/thumbnails/23.jpg)
23© 2012 Michael L. McDougall@McDougallTC