Balanced Scorecard Adoption

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Balanced Scorecard Henry Hirschel [email protected] 1 Sunday, May 9, 2010

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Factors that influence the implementation of Balanced Scorecard.

Transcript of Balanced Scorecard Adoption

Page 1: Balanced Scorecard Adoption

Balanced Scorecard Henry Hirschel

[email protected]

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A framework of growth

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Practices to consider

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Continuous Improvement

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Continuous Improvement

Small improvements in processes and products, with the objective of increasing quality and reducing waste.

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Williams Edwards Deming

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Williams Edwards Deming

When people and organizations focus primarily on quality, quality tends to increase and costs fall over time.

Results of work efforts Total costs

When people and organizations focus primarily on costs, costs tend to rise and quality declines over time.

Quality =

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More is better...The more process improvement methods that are incorporated into the organization the higher the overall quality improvement trends (Sun, 1999).

– This supports the concept that companies that implemented TQM achieved higher levels of improvement than those that do not.

– The improvement is the result of an increase learning effect as quality improvement methods are applied to the organization.

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Start with life issues...

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Reactions...• Process improvement recommendations

• What did you learn?

• What was the experience like?

• Is this a form of training?

• Was language a problem?

• Do you know of anyone that folds like this?

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From budget focus to strategy focusSteady, Continuous Change Unpredictable, Discontinuous Change

Shareholders demand “best-in-class” performance Intellectual capital is dominant Innovation is rapid Globalization is driving prices down Customers are fickle Investors and regulators are demanding higher ethical standards

1960 1970 1980 1990 2000 2010 2020 2030

Beyond Budgeting – Hope and Fraser (2003)

Unc

erta

inty

Shareholders demand incremental improvements Financial capital is dominant Innovation is steady Prices reflect costs Customers are loyal Investors and regulators ignore ethical standards

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Adaptive and decentralized

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Performance contract...

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Holistic...

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Holistic...

“Relating to or concerned with wholes or with complete systems rather than with the analysis of, treatment of, or dissection into parts”(Merriam-Webster Dictionary)

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What is holistic integration?

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WHAT DID WE LEARN?

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WHAT DID WE LEARN?

• Synchronicity of movement

• WOW the audience

• Feel passion during performance

• Connection to each individual

• Never disappointed

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Leadership through emotions• Emotional quality of chief executive officer sets the level

of importance of TQM organizations (Wiele, Williams, Brown, Dale, 2001)

– Higher the level of importance placed on implementation the more likely companies were able to apply TQM principles

– Executive team was more likely to support implementation of TQM

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When there is a genuine vision (as opposed to the all-too-familiar ‘vision statement’), people excel and learn, not because they are told to, but because they want to.

The practice of shared vision involves the skills of unearthing shared ‘pictures of the future’ that foster genuine commitment and involvement rather than compliance.

Visions spread because of a reinforcing process.

Increased clarity, enthusiasm and commitment rub off on others in the organization. ‘As people talk, the vision grows clearer. As it gets clearer, enthusiasm for its benefits grows’

Tips from learning organizations…

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Welcome to transparency

West East South

North

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Welcome to transparency

West East South

North

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Welcome to transparency

West East South

North

Up

Down

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Strategy-Focused Organization1. Translate the strategy to operational terms

2. Align the organization to the strategy.

3. Make strategy everyone’s everyday job.

4. Make strategy a continual process.

5. Mobilize change through executive leadership.

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Why We Exist

What’s Important to Us

What We Want to Be

Our Game Plan

Translate the Strategy

Measure and Focus

What We Need to Do

What I Need to Do

Steps to value creationMission

Values

Vision

Strategy

Targets and Initiatives

Personal Objectives

Strategy Outcomes

Map Strategy

Measurement

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“The greatest problem with communication is the illusion that it has been

accomplished.” George Bernard Shaw

Just because a message has been sent, it does not mean that it has been received

On Communication

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What is a Balanced Scorecard

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• Balanced Scorecard (BSC) is built upon an organization’s vision and strategy that measures transitions through four key perspectives: Financial, Customer, Internal Business Process, Learning and Growth (Kaplan & Norton, 1992)

• BSC is a strategy-focused management methodology used to manage organizational performance (Kristensen, Juhl, & Eskildsen, 2003)

• BSC is structured to measure a company’s actions in building capabilities to acquire the assets necessary for future growth (Kaplan & Norton, 2006)

What is a Balanced Scorecard

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Objectives Measures Targets Initiatives

Learning and Growth

“To achieveour vision,how will

we sustain ourability to

change andimprove?”

Objectives Measures Targets Initiatives

Internal Business Process

Objectives Measures Targets Initiatives

Customer

“To achieveour vision,

how should weappear to ourcustomers?”

Vision and Strategy

Objectives Measures Targets Initiatives

Financial

“To succeedfinancially,

how should weappear to ourshareholders?”

“To satisfy ourshareholders

and customers,what business

processes mustwe excel at?”

Four Perspectives of Balanced Scorecard

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CultureWhat are the norms,Values, attitudes, andBehaviors needed?

Success Comes From Alignment

Strategy/VisionWhat business are we in?How will we compete?

What’s our vision?

Executive LeadershipBehavior

InformationSymbolic action

Key Success FactorsWhat specific tasks have to get done to

implement the strategy?

Human ResourcesDo people have the

necessary competencies?Are they motivated?

Formal OrganizationStructure? Controls?Rewards? Careers?

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LevelCustomer Objective

“Increase customer satisfaction”

Financial Objective“Decrease cost of materials”

Corporate Customer satisfaction rating Operating margin

Operating Division Customer retention Operating margin

VP of Operations On-time deliveryVariable costs

Period expenses

Plant Manager Schedule adherenceReturns and rejects

Manufacturing overheadVariable costs

Shift Supervisor Line availabilityFirst pass yield

Scrap rateLabor per unit

Cas

cade

dCascading of measurement

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LevelCustomer Objective

“Increase customer satisfaction”

Financial Objective“Decrease cost of materials”

Corporate Customer satisfaction rating Operating margin

Operating Division Customer retention Operating margin

VP of Operations On-time deliveryVariable costs

Period expenses

Plant Manager Schedule adherenceReturns and rejects

Manufacturing overheadVariable costs

Shift Supervisor Line availabilityFirst pass yield

Scrap rateLabor per unit

Cas

cade

dCascading of measurement

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LevelCustomer Objective

“Increase customer satisfaction”

Financial Objective“Decrease cost of materials”

Corporate Customer satisfaction rating Operating margin

Operating Division Customer retention Operating margin

VP of Operations On-time deliveryVariable costs

Period expenses

Plant Manager Schedule adherenceReturns and rejects

Manufacturing overheadVariable costs

Shift Supervisor Line availabilityFirst pass yield

Scrap rateLabor per unit

Cas

cade

dCascading of measurement

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LevelCustomer Objective

“Increase customer satisfaction”

Financial Objective“Decrease cost of materials”

Corporate Customer satisfaction rating Operating margin

Operating Division Customer retention Operating margin

VP of Operations On-time deliveryVariable costs

Period expenses

Plant Manager Schedule adherenceReturns and rejects

Manufacturing overheadVariable costs

Shift Supervisor Line availabilityFirst pass yield

Scrap rateLabor per unit

Cas

cade

dCascading of measurement

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LevelCustomer Objective

“Increase customer satisfaction”

Financial Objective“Decrease cost of materials”

Corporate Customer satisfaction rating Operating margin

Operating Division Customer retention Operating margin

VP of Operations On-time deliveryVariable costs

Period expenses

Plant Manager Schedule adherenceReturns and rejects

Manufacturing overheadVariable costs

Shift Supervisor Line availabilityFirst pass yield

Scrap rateLabor per unit

Cas

cade

dCascading of measurement

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LevelCustomer Objective

“Increase customer satisfaction”

Financial Objective“Decrease cost of materials”

Corporate Customer satisfaction rating Operating margin

Operating Division Customer retention Operating margin

VP of Operations On-time deliveryVariable costs

Period expenses

Plant Manager Schedule adherenceReturns and rejects

Manufacturing overheadVariable costs

Shift Supervisor Line availabilityFirst pass yield

Scrap rateLabor per unit

Cas

cade

dCascading of measurement

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LevelCustomer Objective

“Increase customer satisfaction”

Financial Objective“Decrease cost of materials”

Corporate Customer satisfaction rating Operating margin

Operating Division Customer retention Operating margin

VP of Operations On-time deliveryVariable costs

Period expenses

Plant Manager Schedule adherenceReturns and rejects

Manufacturing overheadVariable costs

Shift Supervisor Line availabilityFirst pass yield

Scrap rateLabor per unit

Cas

cade

dCascading of measurement

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Product Leadership

Customer Intimacy

Balanced Scorecard Strategy Map (Kaplan & Norton, 2000)

Improve Shareholder Value

Build the franchise

Improve use of assets

Improve coststructure

Increase valueto customers

Revenue Growth Strategy Productivity StrategyFinancialPerspective

Revenue fromnew sources

Customer profitability

Operating costper unit produced

Asset utilization

Operational Excellence√ √

√ √

Customer Perspective

Customer ValueProposition

Customer acquisition,retention, and satisfaction

Build the franchisethrough innovations

Become a goodcorporate citizen

through regulatory andenvironmental processes

Achieve operationalexcellence through

operations and logistics processes

Increase customervalue through customermanagement processes

InternalProcess

Perspective

employee competencies corporate culturetechnologyLearning and

Growth Perspective

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Financial

Customer

InternalProcess

Learning and

Growth

Technology

Customer Service Operations Support Center Vendors

PartnersFranchise

Non-Traditional

Best InClass

Build MoreStoresBest People Sales and

Marketing

LearningOrganization

KnowledgeManagement

Accountability and Achievement

COGSLabor G & AP&L

Financial Change

BrowserBased Technology

Universal Messaging

Business Continuity Reporting POS Security

Information Technology – Strategy Map

Consumer Internal Customer Business Partner

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The discipline of team learning starts with ‘dialogue’, the capacity of members of a team to suspend assumptions and enter into a genuine ‘thinking together’.

To the Greeks dia-logos meant free-flowing meaning through a group, allowing the group to discover insights not attainable individually…. [It] also involves learning how to recognize the patterns of interaction in teams that undermine learning.

Engage in dialogue…

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Business Channel

Transparency of reporting

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Business Channel

Transparency of reporting

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Fu

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Business Channel

Transparency of reporting

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Business Channel

Transparency of reporting

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Three success factors of Information Technology Management

Business ManagementVision and mission executionBest practiceProcess improvementSolution evaluationManage expectationsTools to enable businessCustomer focus

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Three success factors of Information Technology Management

Technology ManagementHow best to use technologyHardware/software/networkTechnical knowledge Manage expectations Security

Business ManagementVision and mission executionBest practiceProcess improvementSolution evaluationManage expectationsTools to enable businessCustomer focus

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Three success factors of Information Technology Management

Technology ManagementHow best to use technologyHardware/software/networkTechnical knowledge Manage expectations Security

Business ManagementVision and mission executionBest practiceProcess improvementSolution evaluationManage expectationsTools to enable businessCustomer focus

Informal networks

Serendipity

Education

Humor

Magic

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CIO magazine, Dec 2004

“The more closely the IT organization (or other organizations) participates in business process design, the harder it becomes to distinguish its contributions. What is the impact of business process and what is the impact of the tools that enable the business process.”

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The Paradox of Innovation…

2003 Ralph Katz

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The Paradox of Innovation…The dilemma:

Innovation and change require positive energy.

2003 Ralph Katz

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The Paradox of Innovation…The dilemma:

Innovation and change require positive energy.

2003 Ralph Katz

The paradox:

Creativity creates tension between the generation and reduction of uncertainty.

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The Paradox of Innovation…The dilemma:

Innovation and change require positive energy.

2003 Ralph Katz

The paradox:

Creativity creates tension between the generation and reduction of uncertainty.

Organizations are naturally…

Motivated by reducing uncertainty.

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Thank you...

Henry [email protected]

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