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THE BALANCE OF PUBLIC OPINION IS SHIFTING

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Circular Economy

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THE BALANCE OF OPINION ON CLIMATE CHANGE IS SHIFTING

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Latest scientific research into Climate Change – January 2014

“Warming of the climate system is unequivocal, human influence on the climate system is clear, and limiting climate change will require substantial and sustained reductions of greenhouse gas emissions.”.

5th Report - http://www.climatechange2013.org/images/report/WG1AR5_SPM_FINAL.pdf

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World Leaders – Barack Obama, USA

First carbon pollution limits on existing power plants in the U.S “I refuse to condemn our children to a planet that’s beyond fixing. In America, we don’t have to choose between the health of our economy and the health of our children”

http://bit.ly/1pT2PN0

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World Leaders – Angela Merkel, Germany

“We have to be aware of what it will cost if we don’t act… every delay will cost – the Stern review has made that clear,” she said, referring to a 2006 UK government study on the future costs of climate change.

http://www.rtcc.org/2014/07/14/merkel-returns-to-climate-politics-with-call-for-eu-leadership/#sthash.OJC0mGpw.dpuf

http://webarchive.nationalarchives.gov.uk/+/http:/www.hm-treasury.gov.uk/independent_reviews/stern_review_economics_climate_change/stern_review_report.cfm

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World Leaders - Narendra Modi, India

In India, Narendra Modi - major push on renewable

energy and recognised that climate change is a reality by establishing a new $18.5m national climate adaptation fund to help Indian farmers cope with worsening climate impacts.

- India Doubles Tax on Coal to Fund Solar and Wind

- http://www.juancole.com/2014/07/green-energy-doubles.html

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World Leaders - He Jiankun, China

http://www.scmp.com/comment/article/1548648/clean-energy-takes-stage-china-national-interests-evolve

China’s leaders recognise the increasing need for action He Jiankun, (Chairman of the Advisory Committee on Climate

Change), seeking a cap on emissions in the 13th five-year plan spanning 2016-2020

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Global Financial Leaders - IMF chief

http://www.eco-business.com/news/imf-urges-higher-energy-taxes-fight-climate-change/

Christine Lagarde “we need to go well beyond the

elimination of direct cash subsidies,

and make sure that energy tax

systems around the world properly

reflect environmental side effects”

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“Left unchecked, climate change has the potential to become a significant barrier to our growth strategy, and that of just about every other company. As scarcity and volatility continue to increase prices of raw materials, businesses will see increased pressure on profit margins, reducing growth and the ability to invest. Climate change risks not only tipping the poorest into deeper poverty, but pulling the emerging middle classes back into poverty as well.”

Business Leaders – Paul Polman, Unilever

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Opinion Leaders – Catholic Church

http://bit.ly/1uaK3bH

“

The destruction of South America’s rain forests and other forms of environmental exploitation is a sin of modern times.

This is one of the greatest challenges of our time: to convert ourselves to a type of development that knows how to respect creation

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Opinion Leaders – HRH Prince Charles

http://bit.ly/1k9y3TN

“Boards struggled to see how environmental or social issues had a place at their table… and yet, as A4S (Accounting for Sustainability) has only too clearly shown, these issues can, and will, have a profound impact on the bottom line, both now and even more so in the future.”

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Major UK Organisations - MOD

“The growth of cities will provide opportunities to make better use of the world’s resources but will expose many of the millions living in coastal cities to the risks of flooding as rising sea levels and more frequent and destructive weather events begin to test resilience And climate change and the consequences of warming will affect food and water availability for many.”

http://bit.ly/1r65vsR

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Major UK Organisations - BMA

British Medical Association

British Medical Journal in March that called for divestment from fossil fuels because of the "scale and immediacy of the threat to human survival, health and wellbeing" posed by unmitigated climate change.

http://bit.ly/1wZpdIG

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Major UK Organisations – Inst. Of Civil Engineers

http://bit.ly/1wZsqYu

”

Increasingly extreme climactic conditions compounded by demands from a growing population mean that we can no longer provide and operate infrastructure at all times and to the high levels of service expected

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Implications for your business

This shift in public opinion poses important

questions for your business

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Implications for your business

How is your business prepared for this major change in opinion?

How relevant is your Company’s Proposition to the climate challenge?

How can you help your customers to respond to this new reality?

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Implications for your business

In particular this shift demands

a response from

sales and marketing teams

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ENVIRONMENTAL

ECONOMIC

SOCIETAL

Implications for Sales and Marketing

Refine your propositions to demonstrate the full value of your solution to this agenda

Acquire the skills and knowledge to be credible and engage with the key decision makers in your clients

Obtain market insight to discover for which of your clients this shift will have the most impact

THE BALANCE OF OPINION ON CLIMATE CHANGE IS SHIFTING

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