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Presentation on Summer Training Project
“District Potential Analysis” .Durg district.
1
ByBal Krishna JangdeMBA (ABM) FINAL YEARFMS BHU
Objective
• To understand district potential in terms of crop acreage, molecule wise, mandi wise and volume wise.
2
Overview of Pesticide Industries.1 India ranks third in the world in Pesticide
consumption.2 The indian pesticide company is the 12th largest in
the world.3 India produces 90,000 metric tonnes of pesticide a
year.4 Till today 144 pesticide molecule are registered in
India.5 There are around 400 manufacturing units involved
in the production of pesticides and their formulations.
Company Profile- Name of the Organization- Dhanuka Agritech Ltd.- Vision: Farmers prosperity through Dhanuka
execellence.- Mission: Life enrichment through science.• Company Objective :-1. Serve the Indian farming community with safer,
eco-friendly and quality agro chemical.2. Support the grower on judicious and right use
technology.3. Provide customer support service on usage and
environment safety.
Contd…4 Northern Mineral Ltd. (NML), a flagship company
of Dhanuka Group, was aquired as sick unit in 1980 with a meagre sale turnover of 17 million INR, is today a unit of over 900 million INR.
5 Dhanuka Pesticide Ltd. (DPL), was incorporated as a public limited company under Indian Company Act 1956 in the year 1985.
6 In 1984 Group established a R & D unit named Dhanuka Agriculture Research Centre (DARC), to carry out in house field research in process development. DARC is recognised development ministry of science and technology , Govt. of India.
Company HierarchyCompany Hierarchy
6
Balance sheetBalance sheet(Rs. in Crore)
Mar ' 08 Mar ' 07 Mar ' 06 Mar ' 05 Mar ' 04
Sources of fundsOwner's fund Equity share capital 9.18 9.18 1.98 1.98 1.98Reserves & surplus 42.23 30.68 11.86 8.57 6.08Secured loans 31.95 26.55 5.07 3.80 -Unsecured loans 18.59 15.03 3.50 0.14 0.14Total 101.95 81.43 22.41 14.49 8.20Uses of funds Fixed assets Gross block 39.17 26.11 7.32 7.06 8.56Net block 22.85 11.58 2.26 2.25 2.55
Net current assets Current assets, loans & advances 165.84 127.13 37.58 29.51 19.78
Total net current assets 78.39 63.51 20.11 12.16 5.55Total 101.95 81.43 22.41 14.49 8.20
7
Products of Dhanuka :A - InsecticidesI Aatank 25% ECIi Caldan 4 GIii Deva 2.5% ECIv Dhan G 10% GV Dhanraj 75% WPVi Dhanumar 50% ECVi Dhanvan 20%ECVII Dhanusulphan 35%ECVIII Super D
Contd…B - Herbicide/WeedicideI CrazeIi Dhanuzine 50%WPIii Don mixIv Noweed 41%SLV Ozone 24%SLViWeedmar 80%WPVii Targa super 5%ECViii Barrier
Contd…C - FungicideI Dhanulop 50%WPIi Dhanuka M-45 75%WPIii Dhanustin 50%WPIv Dhanusal 50%SCV Hexadhan plusVi Kasu B 8 LD – PGR/Bio-fert/Wetting agentsI Dhanzyme L/GIi DhanuvitIii Samadhan etc.
SWOT ANALYSIS• STRENGTH :-1 Company has good brand image of its product.2 Product are available in all technical gredient.3 Company has technical experts to suggest farmers
and visit their fields.• WEAKNESS :-1 Less number of dealers/distributor of Dhanuka.2 Some of the blocks are not covered.3 Less advertisement such as pole posters, leaflets
and folders.
Contd…• OPPORTUNITIES :-1 Number of dealers can be increased.2 To cover all block of the districts.• THREATEN :-1 Some dealers are not satisfied because they are
not called in meeting of Dhanuka.2 Threaten from local and multinational companies3 Some product of other companies are more
competitive than Dhanuka.4 Uncertainty of monsoon.
•Research Methodology
- Open ended quetinnaire
• Source of Data : Primary Data1 Face to face interaction with farmers, distributors
and agriculture/Horticulture department.Secondary Data1. Agriculture/Horticulture department.2. Internet.• Analysis of Data
Bar graph, bar diagram etc.
Durg in Chhattisgarh
• -
Durg block map
• -
Introduction of Durg
» GENERAL INFORMATION
• Annual rainfall - 1070.0 mm• Latitude - between 20°23’ and 22°02’• Longitude - 80°46’ and 81°58 E• Height above mean sea level – 317.00 M• Geographical area- 870180 hac.• Forest area- 99603 hac• Population - 2805576
16
-• Male - 1416548• Female - 1389028• Scheduled cast- 359511 (12.79%)• Scheduled tribe – 348801 (12.41%)
17
FARMERS INFORMATION
• Scheduled cast - 55646• Scheduled tribe - 54842• Others - 312235• Total – 422723• Marginal – 248172• Small – 92969• Large – 81582• total- 422723
18
Administrative setup
• Sub division - 6• Tehsil - 12• Block - 12• Revenue circle – 22• Nagar nigam – 2• Nagar palika – 6• Nagar panchayat - 16
19
AGRICULTURE INFORMATION
• Annual rainfall -1074.0 mm• Geographically – 870180 ha.• Forest area – 99603 ha.• Net cultivated area – 552286 ha.• Dual crop – 264634 ha.• Gross cultivated area – 821810 ha.• Kharif area – 487430 ha.• Rabi area – 334380 ha.• Total cultivated area – 821810 ha.
-
• Crop intensity - 149 %• Unavailable cultivable land – 99947 ha.• Cultivable fellow land – 24588 ha.• Pasture land – 62466 ha.• Fellow land – 31290 ha.• Agriculture production mandi - 3
AGRICULTURE PRODUCTION MANDI
• BEMETARA• DURG• BALOD
AGRICULTURE AREA
• Kharif – 59.31%• Rabi – 40.69%
AR E A
K HAR IF R AB I
Rabi crop acreage (%)WHEAT 5.57
SUMMER RICE 5.11
GRAM 23.19
LATYRUS 34.99
LINSEED 4.31
SUGARCANE 0.89
FODDER 0.06
OTHER 25.88
R AB I AR E AWHE A T
S UMME R R IC E
G R A M
L A TY R US
L INS E E D
S UG A R C A NE
F ODDE R
OTHE R
Kharif field crop(%)
PADDY 86.59
RED GRAM 2.19
SOYBEAN 6.4
VEGETABLE/FRUIT 3.08
OTHERS 1.74
K HAR IF AR E AP A DDY
R E D G R A M
S OY B E A N
V E G E TA B L E /F R UIT
OTHE R S
Vegetable area(%)
KHARIF 20.63
RABI 79.37 VE G E T AB L E AR E A
K HA R IF R A B I
Rabi cereals
in Hac .
020000400006000080000
100000120000140000160000
in Hac.
Rabi cereals(%)
• RABI.. R AB I AR E AWHE A T
S UMME R R IC E
G R A M
L A TY R US
L INS E E D
S UG A R C A NE
F ODDE R
OTHE R
WHEAT 5.57
SUMMER RICE 5.11
GRAM 23.19
LATYRUS 34.99
LINSEED 4.31
SUGARCANE 0.89
FODDER 0.06
OTHER 25.88
Kharif cereals
in Hac .
0100000200000300000400000500000
in Hac.
Kharif cereals• in Hac.• Rice- 422110• Minor millets- 2310• Red gram- 10700• Black gram- 3370• Soybean- 31220• Sessamum- 1080• Groundnut- 450
Vegetable area
KHARIF 20.63
RABI 79.37
VE G E T AB L E AR E A
K HA R IF R A B I
List of pests
Rice - stem borerBilbo-505brown hopper confidorgundhi bug methyl parathionblast hinosansheath blight hinosansawa whipsupermotha whipsuperbroad leaf 2-4D
Turn over of the Durg district
• In lakh
0
50
100
150
200
250
300
TURN OVER IN LAKH
District turn over• In percent
BAYER 11.99
BASF 4.79
SYNGENTA 3.84
DUPONT 6.97
BHARAT 3.73
SUHANE 14.55
DHANUKA 4.65
MADHU 5.75
UPL 7
RALLIS 4.5
OTHER 32.23
T UR N OVE RB A Y E R
B A S F
S Y NG E NTA
DUP ONT
B HA R A T
S UHA NE
DHA NUK A
MA DHU
UP L
R A L L IS
OTHE R
Turn over of the Bemetara mandi• -
050
100150200250300
TURN OVER IN LAKH
Turn over of Bemetara• In percent
BAYER 4.O8
BASF 5.26
EXCEL 3.61
HERMBA 3.14
KRISHI RASAYAN 2.98
SUHANE 39.82
DHANUKA 2.67
P.I. 2.59
MADHU 15.7
OTHER 20.15
T UR N OVE RB A Y E R
B A S F
E XC E L
HE R MB A
K R IS HI R A S A Y A N
S UHA NE
DHA NUK A
P .I.
MA DHU
OTHE R
Turn over of Durg mandi
• -
020406080
100120140
TURN OVER IN LAKH
Turn over • percent
BASF 6.35
DUPONT 13.33
UPL 15.25
DHANUKA 8.12
BHARAT 5.46
SYGENTA 8.12
BAYER 16.89
KRISHI RASAYAN 4.82
OTHER 21.66
T UR N OVE R
B A S F
DUP ONT
UP L
DHANUK A
B HAR AT
S Y G E NTA
B A Y E R
K R IS HI R AS A Y AN
OTHE R
Turn over of Balod mandi
• -
01020304050607080
TURN OVER IN LAKH
Turn over• percent
RALLIS 22.64
F.I.L. 6.28
P.I. 7.86
GODREJ 7.86
SHRI RAM FERTILIZER 6.28
UNITED PESTICIDE 6.28
BAYER 15.72
BHARAT 5.66
DEVI DAYAL 5.66
OTHER 15.56
T UR N OVE RR A L L IS
F .I.L .
P .I.
G ODR E J
S HR I R A M F E R TIL IZE R
UNITE D P E S TIC IDE
B A Y E R
B HA R A T
DE V I DA Y A L
OTHE R
Durg district market size(moleculewise)
• 1. Chloro+cyper
0
2
4
6
8
10
12
14
MARKET SIZE IN KL.
Durg district• percent
ESHA AGRO 13.3
P.I. 9.54
NAGARJUNA 11.9
BHARAT INSECTICIDE 30.9
DHANUKA 18.1
RALLIS10.7
3
OTHER 5.25
MAR K E T S HAR EE S HA A G R O
P .I.
NA G A R J UNA
B HA R A T INS E C TIC IDE
DHA NUK A
R A L L IS
OTHE R
2. PHORATE• MT
0
5
10
15
20
25
30
35R
AL
LIS
SY
GE
NT
A
UP
L
HP
M
DH
AN
UK
A
SR
I R
AM
OT
HE
R
MT
PHORATE• PERCENT
RALLIS20.5
8
SYGENTA13.5
4
UPL 32.5
HPM21.6
6
DHANUKA21.6
6
SRI RAM FERTILIZER
16.25
OTHER 7.68
MAR K E T S HAR ER A L L IS
S Y G E NTA
UP L
HP M
DHANUK A
S R I R AM F E R TIL IZE R
OTHE R
3. 2-4D SODIUM SALT
• LT
0100200300400500600700800
LT
2-4D SODIUM SALT• PERCENT
EXCEL CROP 36.08
KRISHI RASAYAN 7.73
DHANUKA 35.55
UNITED PESTICIDE 20.61
MAR K E T S HAR EE XC E L C R OP
K R IS HI R AS A Y AN
DHANUK A
UNITE D P E S TIC IDE
4. CYPERMETHRIN• -
0
0.5
1
1.5
2
2.5
KL
CYPERMETHRIN• PERCENT
UPL 30.73
DHANUKA 46.1
BHARAT INSECTICIDE 23.15
MAR K E T S HAR E
UP L
DHA NUK A
B HA R A T INS E C TIC IDE
MARKER POTENTIAL –DURG DISTRICT
• 1. CHLORO+CYPER
01234567
KL
CHLORO+CYPER• PERCENT-
ESHA AGRO 14
P.I. 10.65
NAGARJUNA 15.22
BHARAT INSECTICIDE 10
DHANUKA 18.76
RALLIS 11.41
OTHER 20.09
MAR K E T P OT E NT IALE S HA A G R O
P .I.
NA G A R J UNA
B HA R A T INS E C TIC IDE
DHA NUK A
R A L L IS
OTHE R
2. PHORATE• MT
0
5
10
15
20
25
30
MT
PHORATE• PERCENT
RALLIS 11.85
SYGENTA 8.63
UPL 28.78
HPM 11.51
DHANUKA 20.72
SHRI RAM FERTILIZER 11.51
OTHER 6.96
MAR K E T P OT E NT IALR A L L IS
S Y G E NTA
UP L
HP M
DHA NUK A
S HR I R A M F E R TIL IZE R
OTHE R
3. 2-4D SODIUM SALT• KL
00.10.20.30.40.50.60.70.80.9
1
KL
2-4D SODIUM SALT• PERCENT
EXCEL CROP 22.72
KRISHI RASAYAN 40.9
DHANUKA 23.17
UNITED PESTICIDE 13.63
2-4D S ODIUM S AL TE XC E L C R OP
K R IS HI R A S A Y A N
DHA NUK A
UNITE D P E S TIC IDE
4. CYPERMETHRIN• KL
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8U
PL
DH
AN
UK
A
BH
AR
AT
KL
CYPERMETHRIN• PERCENT
UPL 31.74
DHANUKA 50.79
BHARAT INSECTICIDE 17.46
C YP E R ME T HR INUP L
DHANUK A
B HAR AT INS E C TIC IDE
NAME OF SOME COMPETITORS
• Bayer• Excel crop• Sygenta• Dupont• UPL• Bharat Insecticide• Nagarjuna• And local companies etc.
Suggestions
• More advertisement is necessary.• Result demonstration should be arranged.• Direct field visit to farmers and send leaflets.• Increase the number of staff.• Invite all the distributors in meeting of Dhanuka.• Price of the product should be in even number.• Maintain good relation with the distributors.• Increase the number of distributors etc.
Crop Acreage
59
in Hac .
0100000200000300000400000500000
R ice
Minor mille
ts
R ed gram
B lack g ram
S oybean
S essamum
G roundnut
in Hac.
Main Insects
• Paddy – Stem Borer, Bug, Hopper• Sugarcane – Pyrilla, Shoot Borer• Wheat – Termite, Stem borer• Soybean – Leaf Minor• Gram –Pod borer
60
Diseases
• Paddy – False Smut, blast, sheath blight• Wheat – Loose Smut, stem rust• Soybean – Rust• Gram - Wilt, powdery mildew
61
Competition
62
Turnover of few companies
63
64
Molecule sale
65
Other Important Molecules
• Butachlor 50 EC – 280 KL• Imidacloprid 17.8 SL (Thrips) – 5 KL• Phorate G – 100 MT by PI• Chloropyriphos + Cypermethrin – 10 KL by KR*
*Krishi Rasayan
66
Bayer
• Whip super ( Bayer) – 45 KL• Costathion - 30 KL• Spark - 30 KL• Confidor - 25 KL
67
Excel
• Indocel – 40KL• Tricel – 20KL
68
Rallis
• Ablot – 20 KL• Coranda – 35 KL• Contaf – 25 KL
69
Nagarjuna
• Kenal – 20 KL• Jen – 12 KL
70
BASF
• Percule – 30 KL
71
Dhanuka
• Indo – 5 KL• Monal – 5 KL• Targa – 2 KL• Caldan – 2 ton
72