Baker - Media Literacy in the 21st Century
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Transcript of Baker - Media Literacy in the 21st Century
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21st Century Literacy Skills AllTeachers & Students Need to Succeed
Frank W. Baker
Media Literacy Clearinghouse
http://medialit.med.sc.edu
Summer Leadership Institute 2006
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The current critical need
Economic forecasters and business analysts
are predicting that jobs in the 21stcentury
will require information processing skills.
..media literacy (is one of these)...
Merely teaching reading and writing is no
longer sufficient..
Source: Janet Murray, Contemporary Literacy: Essential Skills for
the 21stCentury MultiMedia Schools Magazine, March/April 2003
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The need for media literacy
"Our young people need to be
educated to the highest standard
in this new information age, and
surely this includes a clearawareness of how the media
influences, shapes, and defines
their lives. .Media literacy courses can give
young people the power to recognize the difference
between entertainment, television that is just bad
and the information they need to make good
decisions.
Former US
Secretary of Education
Richard Riley
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Recommending media literacy
American Assn of School Libraries
Cable In The Classroom
International Reading Assn.
National Communication Assn.
Natl Board of Prof Teaching Standards
Natl Council for Teachers of English
National Middle School Assn.
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Media Literacy: Critical Skills &Knowledge for the 21st Century
Generation M: media & multi-tasking
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Media Literacy: Critical Skills &Knowledge for the 21st Century
Our students are growing up in a worldsaturated with media messagesyet they
(and their teachers)receive little or notraining in the skills of analyzing or re-evaluating these messages, many ofwhich make use of language, moving
images, music, sound effects
Source: R. Hobbs, Journal Adult & Adolescent Literacy, February 2004
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Media Literacy: Critical Skills &Knowledge for the 21st Century
While more young people have access to theInternet and other media than any generationin history, they do not necessarily possessthe ethics, the intellectual skills, or thepredisposition to critically analyze andevaluate their relationship with these
technologies or the information theyencounter. Good hand/eye co-ordinationand the ability to multitask are notsubstitutes for critical thinking.
Dr. David Considine, media educator
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Media Literacy: Critical Skills &Knowledge for the 21st Century
"It is incumbent upon our educational
system to prepare its students with the
skills necessary to be able to approach themedia criticallythe middle school years
are an ideal time to teach media literacy."
Marie Davies, The impact of the mass media upon the health of early
adolescents. Journal of Health Education,1993
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Media Literacy: Critical Skills &Knowledge for the 21st Century
What is media literacy?
OR
Why is it important that our
students be media literate?
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Media Literacy: Critical Skills &Knowledge for the 21st Century
Media literacy is concerned with helping studentsdevelop an informed and critical understandingof the nature of mass media, the techniques used
by them, and the impact of these techniques.More specifically, it is education that aims toincrease the students' understanding andenjoyment of how the media work, how they
produce meaning, how they are organized, andhow they construct reality.Media literacy alsoaims to provide students with the ability tocreate media products.
(Source: Media Literacy Resource Guide,
Ministry of Education Ontario, 1997)
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Media Literacy: Critical Skills &Knowledge for the 21st Century
Media literacy:
the ability to---
access, analyze, evaluate & produce
communication
(both print & electronic media)
Source: 1992 Aspen Institute Natl. Leadership Conf.
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Media Literacy: Critical Skills &Knowledge for the 21st Century
Media literacy empowers people to be both criticalthinkers and creative producers of an increasinglywide range of messages using image, language,
and sound. It is the skillful application of literacyskills to media and technology messages. Ascommunication technologies transform society,they impact our understanding of ourselves, our
communities, and our diverse cultures, makingmedia literacy an essential life skill for the 21stcentury.
Source: Alliance For A Media Literate America, 2000
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Media Literacy: Critical Skills &Knowledge for the 21st Century
What is media literacy?
Set of skills, knowledge & abilities
Understanding how media work and produce
meaning
Awareness of personal media use
Critical thinking applied to media messages
Appreciation of media
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What media literacy is NOT:
A separate course
Expensive
Media bashing
Judging whether media or good or bad
Just television or video production
Teaching with media; rather it is teaching
about the media
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Media Literacy: Critical Skills &Knowledge for the 21st Century
1999 study finds media literacy in all states standards
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Media Literacy: Critical Skills &Knowledge for the 21st Century
Partnership for 21stCentury Skills
www.21stcenturyskills.org
Information & Communication
Technology (ICT) Map
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Media Literacy: Critical Skills &Knowledge for the 21st Century
English, Language Arts: 8thgrade
demonstrate the ability to distinguishbetween fact and opinion; compare and
contrast information and ideas; make
inferences with regard to what he/she
has viewed
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Media Literacy: Critical Skills &Knowledge for the 21st Century
Social Studies Health Library Media
Civics: the role
of mediain politics
Economics:
the influence ofadvertising on
consumer
choices
8thgrade
analyzeadvertising
messages
related to
alcohol andtobacco
Information
literacy
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Media Literacy: Critical Skills &Knowledge for the 21st Century
All media are constructions
Media use their unique languages with
their own set of rules Media convey values & points-of-view
Different people see the same media
messages differently
Media are about power & profit
Source: Center for Media Literacy
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Media Literacy: Critical Skills &Knowledge for the 21st Century
Who produced/paid for the message?
What is its purpose?
Who is the target audience?
What does the message mean?
Who or what might be left out?
What techniques are used to attract
attention and increase believability?
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Understanding the visual
Visual literacy slides
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The languages of TV & Film
CAMERAS
Position (perspective) Movement (pan, tilt)
Lens (zoom in, pull out)
LIGHTS
SOUND (music, sound effects)
EDITING (post production)
ACTOR EXPRESSIONS; WARDROBE
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Thinking Critically About Media
Schools should incorporate media literacy
education throughout the curriculum, not just in
English classes, and at all grade levels.
Technology, and its use by students to produce
their own media, is a key component to media
literacy education.
Source: http://www.ciconline.org/uploads/CIC_Media_Literacy_Report.pdf
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Thinking Critically About Media
School districts and colleges of education should
increase professional-development efforts to
reflect the importance of media literacy
education.
Parents should play an important role in media
education, too. School districts can encouragetheir participation by holding workshops for
parents and conducting other outreach efforts.
Source: http://www.ciconline.org/uploads/CIC_Media_Literacy_Report.pdf
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Recommendations
Schedule professional development
workshops on this topic
Help teachers see the media/education links Recruit school library media specialists to
identify needed resources which correlate to
state standards Give students opportunities to create and
produce media and showcase those
Support stronger media literacy standards
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Schedule a teacher workshop
Frank W. Baker*
Media Literacy Clearinghouse
www.frankwbaker.com
* A national Leader In Learning finalist May 2005