Page | 1

Table of Contents

1. Introduction ................................................................................................................................... 3

1.1 LML Motorcycles ......................................................................................................................... 3

1.2 Bajaj Motorcycles ......................................................................................................................... 3

1.3 Primary Users of the Products ...................................................................................................... 4

2. Market Analysis of the two products .......................................................................................... 5

2.1 PEST Analysis On Motorcycle Industry ....................................................................................... 7

2.3 Reason for the success and failure of the product ....................................................................... 10

3. Innovation on the failed product ................................................................................................... 17

3.1 Compare the innovated product to the Successful product ......................................................... 20

4. Analysis of the innovated product ................................................................................................. 21

4.1 Market Consideration .................................................................................................................. 21

4.2 Product Value and Quality .......................................................................................................... 23

4.3 Financial Implication of the new product ................................................................................... 24

5. Conclusion ....................................................................................................................................... 28

6. References ........................................................................................................................................ 29

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List of Figures

Figure 1 ................................................................................................................................................... 3

Figure 2 ................................................................................................................................................... 4

Figure 3 ................................................................................................................................................. 14

Figure 5 ................................................................................................................................................. 18

Figure 6 ................................................................................................................................................. 18

Figure 7 ................................................................................................................................................. 19

List of Tables

Table 1 .................................................................................................................................................... 4

Table 2 .................................................................................................................................................... 5

Table 3 .................................................................................................................................................... 5

Table 4 .................................................................................................................................................... 6

Table 5 .................................................................................................................................................... 6

Table 6 .................................................................................................................................................... 9

Table 7 .................................................................................................................................................. 11

Table 8 .................................................................................................................................................. 12

Table 9 .................................................................................................................................................. 20

Table 10 ................................................................................................................................................. 21

Table 11 ................................................................................................................................................ 25

Table 12 ................................................................................................................................................ 26

Page | 3

1. Introduction

Automobile Industry is one of the largest industries in global market. India is the second

largest two-wheeler market in the world, it stands next to japan and china in terms of number

of two wheelers produced and sold. In india there are 9 motorcycle manufacturers. Bajaj auto

is one of leading motorcycles manufacturing company in India. I choose bajaj motorcycles as

success product and Lml motorcycles as failure product.

1.1 LML Motorcycles

Lohia Machinery Limited was founded in 1978. They came to the market with scooter project

with after signing technical agreement with Piagio, Italy. They launched their first product

“LML Select” in 1993 with new look and architectural design and became an instant success.

LML ended their agreement with Piagio in 1999. Soon after that they signed new agreement

with Daelim Motor Company of South Korea to manufacture 4-stroke motorcycles. The

company mainly manufactures their scooters and motorcycles at manufacturer based in

Kanpur, Uttar Pradesh.

Source: www.encyclopedia.com.

Figure 1- LML Motorcycle

1.2 Bajaj Motorcycles

Bajaj Auto Limited was founded on 29 November 1945 as M/s Bachraj Trading

Corporation Private Limited. Bajaj Auto is a part of the Bajaj Group. It‟s main

manufacturing based in Pune, Mumbai with sub factories in Chakan (Pune), Waluj (near

Aurangabad) and Pantnagar in Uttaranchal. Bajaj Auto is the world's third-largest

manufacturer of motorcycles and the second-largest in India

Page | 4

Figure 2- Bajaj Motorcycle

1.3 Primary Users of the Products

According to SIAM(society of Indian Automobile Manufacturers) the domestic market share

in 2011-12 for two wheelers industry is 77.32%, which is highest when compared to the

category wise market share with passenger vehicles, commercial vehicles and three wheelers

which has market share of 15.07, 4.66 and 2.95 respectively as shown in chart.

Figure 3 –India‟s motorcycle market share Source: SIAM

Table 1

2009 2010 2011

Motor Bicycles 139,000 224,998 252,318

Import of Motor Vehicles (2009 to 2011) (Source: Sri Lanka Customs)

In sri lanka import of motorcycles has been increased by 61% and 81% consecutively in the

year 2010 and 2011 compared to the 2009.

Page | 5

2. Market Analysis of the two products

India‟s market share of the two wheelers and motorcycles given below.(2000 to 2012).

Source: ICRA Analysis January 2005

Table 3

Source: SIAM

Shares of Two-Wheeler Manufacturers in Industry Sales (FY 2000 –FY 2005)

6

Table 2

Page | 6

According to Charts 25.4% market share has belong to Bajaj auto and LML has market share

of less than 4.8 %.

Table 4

Table 5

Profit after tax Source : www.bajajauto.com

Page | 7

2.1 PEST Analysis On Motorcycle Industry

Political Factor- Tax policies, trade regulation, political influence and some of the rule and

regulation of government policies which is considered in political analysis. By changing the

duty value and method for the electric motorcycles which will enable the manufacturers take

CENVAT credit and release of customs duty on Electric vehicles parts and also weighted

deduction for in house R&D to 200% from 150% and outsourced R&D from 125% to 175%.

This would encourage industry that much because this price hike isn‟t expected to impact

sales in a significant way as a majority of two wheelers buyers were prepared, and to certain

extend braced up and ready to shell out extra money for their favorite set of wheels.

With increasing of the Indian economy and markets with the international economy the

Government acquired a wider perspective on regulation of markets from merely curbing

monopolies to promoting competition. Consequently, the competition act, 2002 was enacted

on 13th January 2003.

Source: www. cci.gov.in

Economic Factor- Economic factor are those which is influenced by economic growth,

interest rate, exchange rate and inflation rate.

According to the central bank of India GDP growth rate of India in past few years has been

over 7%.In the past few years it has been supported considerably towards raising growth for

the country‟s automobile industry. Existing in plentiful supply of raw material like,

aluminum, rubber and steel and also the cost labor is considerably low in India. Therefore it

is help to reduce manufacturing cost. Electricity and other basic needs for manufacturing can

be found for reasonable price in India.

Consequently, CARE research expects more growth in exports of motorcycles. Existing in

plentiful supply of raw material and low labor provide significant advantage when making

cost effective product to global market. Since many auto finance company laid easy

installment rules with less interest rate it makes more segment people to go for it.

Page | 8

Social Factor- Social aspects of two wheelers industry are Popularity, Mobility and Safety.

In most of the country motorcycles are the primary method of motorized transport. India is

the second largest motorcycles markets in the world next to china. Socially many motor cycle

organization raise money for charities through organized ride and events. Many people ride

motorcycle for different reasons. Cultural and social needs are influencing to increase those

reasons . Consumers are opting for powered motorcycles as a cost efficient alternative to

uncomfortable and time wasting public transport system, or as a means of avoiding or

reducing the effect of urban congestion. Motorcycle gives a great advantage to the specified

designation where other buses cannot enter. Since there is a rule in some of the main states

and cities in india and sri lanka to wear helmet while riding two wheelers to make them safe

from accidents makes two wheeler riders to have a safe journey.

Technical Factor- Technical Aspects in Two wheeler industry includes construction, fuel

economy, electric motorcycles, dynamics and accessories.

Motorcycle construction is a combination of engineering, manufacturing, and assembly of

components. The performance of the motorcycles depend on architectural ability of the

designers. Construction of motorcycle includes steel, aluminum frame, telescopic forks and

disk brakes. Motorcycle is the best fuel economy mode of transport, nowadays motorcycles is

give more than 80km mileage per liter with low maintenance cost. Invention of electric

motorcycle gives an added advantage since the two wheeler users can avoid using petrol.

Numerous types of motorcycles have different dynamics and these plays an important

character in their performance. Since sufficient bike accessories are available in many place

two wheeler riders has a privilege to change the broken parts very easily.

Page | 9

2.2 SWOT analysis of the two products

Table 6

BAJAJ MOTORCYCLES LML MOTORCYCLES

Internal

Strengths

Management is highly

experienced

Expertise in design and

development skills

Innovative R&D unit

Island wide distribution

network

Wide range of products for

different segments

Low prized products are

available

Technical support from

foreign companies.

Have well known product

range of scooters in india

Weaknesses Lack excess cash for long

term.

Still not a market leader in

India.

No products in racing

segment.

Not popular brand in world.

Insufficient financial

support

Inexperienced management

Distribution network is

poor.

Too much dependence on

few models.

Not a globally recognizable

brand.

External

Opportunities

India‟s consistent growing

GDP will expand the

motorcycle market.

Opportunities in sport and

premium segments

Untapped market above 180cc

in motorcycles.

High growth rate in

motorcycle market.

New market opportunities

in electric motorcycles.

New market opportunities in

developing countries.

Discounts & loans offered

lead to great demand.

Threats Substitutions for a new model

are coming so quickly.

Low cost motorcycles in

china.

All major bike makers in the

world are lining up for india

Threat of cheap imported

motorcycles from china

Competitors are adapted to

new technologies so quickly.

Low cash reserves.

Page | 10

2.3 Reason for the success and failure of the product

Bajaj auto has wide range of models for different customers. They are mainly focus on three

market segments. By understanding the customer requirements at different levels and

producing the models for each level is one of main reason for success in the market.

Entry (Commuter Standard)

Mid(Commuter Deluxe & Light Sports)

Premium (Sports)

Entry level is mainly targeted for rural areas and middle class people. They have successful

models for this level.

Bajaj platina

Bajaj boxer

Bajaj ct 100

Platina - Bajaj Platina is a 4 stroke 100cc engine that has good mileage. Its ride control

switch helps the rider maintain an economical speed to gain maximum mileage.

For other hand LML has only limited models for entry level.

LML CRD 100 super deluxe

LML CRD 100 super plus

The CRD 100 SUPER DELUXE comes with alloy wheels and that also has reasonable price.

It has a Double Cushion Suspension (DCS) system. M/s. Ugolini Designs, Italy has

undertaken the styling for the both the bikes.

„

Page | 11

Table 7

According to this chart, rural two wheel consumers have been increased fairly. And

bajaj has again advantage from that by introducing successful products to the market aiming

rural customers. But Lml unable to get advantage from rural market growth. Because of not

introducing new model for rural market.

Strategy for entry level

Low cost models

High mileage

Easy maintenance

Page | 12

Table 8

Souce: bajajauto.com

Mid-level is mainly targeted for upper middle class, government workers and students. Bajaj

has new models for this level.

Bajaj discover 135

Bajaj pulsor 135

Bajaj XCD

For this level Lml has few models. But weakness of marketing have been failed these models.

LML Freedom

LML Freedom DX

Discover - Bajaj Discover 125 has patented DTS-i engine ensures efficient burning of fuel,

thereby delivering an unbeatable combination of mileage and power. This is accentuated by

its 5 speed gear box, which provides a smoother ride with greater fuel efficiency. In addition,

Page | 13

Exhaus Tec technology also helps with excellent pulling power, even at a low speeds in top

gear.

Premium level is mainly targeted for urban customers. For this level manufacturer has to

provide maximum satisfaction .It requires latest technology and fashion.

For that bajaj has introduced,

Bajaj pulsar.

Bajaj Avanger

Bajaj pulsar make an image of that there bike is only for guys. Through his Definitely Male

Campaign they shows behave of a young guys. Advertisement helped lot Bajaj to create

brand positioning. PULSAR is the most selling model motorcycle in the company. It includes

technologies like “DTSi” and has very aggressive look.

LML also produced some good models like,

LML Graptor

LML Beamer

The Graptor is inspired in parts by various other motorcycles. But it has good engine.

Between the Pulsar and the Graptor, the battle is very close. The Pulsar wins the handling and

ride quality parameters, while the Graptor takes the engine points. The Pulsar wins

ergonomics, the LML takes comfort. You see, they are very close overall, but are quite

different in character. The Pulsar is unabashedly sporty, while the Graptor is a calmer, laid-

back sort. Both are equally effective.

But main reason failure for LML Graptor was high cost inefficient advertising campaign and

poor distribution network . The company has been in finansial crisis in last few years.

Page | 14

P Q

Figure 3

Pyramid segmentation for Motorcycles consumers

R = P * Q

Revenues = Profit for one product * quantity

Strategy using in the entry level is sales more quantity of motor cycles with less profit from

each product. In this category product is provide basic need of a customer.

MID level is for customer who looking for new technology as well as cost effective product.

The revenue is gain by average profit margin from the each product with average sales

quantity.

Premium level is for customers who looking for latest technology as well as maximum

satisfaction. In this level quantity of sales is low but high margin of profit in the each product

is high.

PREMIUM

MID

ENTRY

Q

Page | 15

Distribution Network

Bajaj auto ltd is planning to increase its dealership network and upgrading its service centers

by next year. Bajaj is appointing 130 new dealers, mainly in small towns, taking the total

numbers to more than 600 dealerships across India. Currently bajaj distribution network is

main spread in urban areas due to “pulsar” market consideration. Company launched network

expansion programme to increase dealers in rural areas for growing market.

(Information and Credit Rating Agency India) Source: www.icra.in

LML’s marketing & sales office is located at Delhi which plans, executes and controls all

marketing and sales activity. Company has around 354 primary dealers. But due to lack of

inexperience and low production has been reason for sales gone down. Reasons of failure in

LML distribution channel are

High targets, inadequate supply

Company unable to meet dealer requirements as per customer demands

Dissatisfied distributors – major reason that backfired the distribution channel revamp

Research & Development

By continuously doing research & developing companies can fulfill the customer needs to

certain level. By doing market research, can gather new customer needs and identify the

unidentified market needs.

Bajaj has highly innovative research and development team that included expertise in the

county. They are fully equipped with latest lab facilities. R&D responsible for new products

in the company and it will decide the company future in way. By doing constantly research

Page | 16

on market and identifying the new market treats, new emerging market and the unmade needs

in market is one of the reasons for success.

The company has investing in huge amount For developing the new technologies to increase

the fuel efficiently.

Latest product of the R&D for year 2013 is Pulsar 200 NS. This completely new engine and

vehicle platform was designed to carry forward the legacy of Pulsar, Bajaj Auto‟s most

successful brand in the past decade. It has been designed to further enhance and sharpen the

sports image of the brand. The Pulsar 200 NS is powered by a high performance 4-valve

liquid cooled engine .Bajaj auto has fine R&D structure to develop new technologies like

“DTSi”.

Source : www.bajajauto.com

LML – Investing & developing on a continual basis is an important business practice at

LML. Company has equipped with CAD-CAM machines, has facilities for rapid prototyping,

Vacuum casting, endurance and performance testing.

Source: (www.lmlindia.com)

General Reasons Behind Failure of LML

Financial Crisis due over spending & owing to excesses

Mediocre product quality ( Energy)

Shift in brand positioning -not smooth

Poor distribution network

General Reason Behind Success of Bajaj

Strong distribution network.

Attractive marketing campaign

Good research & development unit

Wide range of products for different customer needs

Better after sale service

Page | 17

3. Innovation on the failed product

Innovations in the designs of motorcycles have grown by leaps and bounds. Innovation is

important factor to gain the market share as well as a hold the market share. In motorcycle

industry there are more innovations are coming up. In LML motorcycles, there are some

weaknesses. Like,

High fuel consumption engines

Finishing is not enough

No eco-friendly product

Small R&D unit

For the high fuel consumption there are more solutions can be implement. By using light

weight material like aluminum and more recently carbon-fiber construction can be employed

in motorcycles to make the most of power outputs and fuel loads. . New developments in

metallic alloys and carbon composites make the motorcycle lighter, more durable and safer

for the rider in an accident scenario.

Currently there are various kinds of fuel efficiency engines in market. Electronic fuel

injection system method is one better technology use to make fuel efficient engines. Also

automatic transmission developed for a motorcycle that increases fuel efficiency. There are

wide varieties of low-friction technologies to increase fuel efficiency.

One of the latest engines has ability to set up to operate with a second-generation dual clutch

transmission (DCT). DCT is an automatic transmission developed for motorcycles that

increases fuel efficiency. The new engine can also be used with a 6-speed manual

transmission.

Figure 4 A engine that support DCT

Page | 18

By using better aerodynamic technique & design can reduce the drag force by significant

amount. By improving the drag co-efficient and keeping airflow smooth over a motorcycle. A

teardrop is the ideal shape because it has a smooth, rounded front with a gradually reducing

tail. Small tapered tail unit and under slung exhaust muffler can be used to improve the drag

co-efficient. Also it‟s gives unique look for motorcycle as well as it will help to get customer

attraction. Here is the technique use in motorcycles.

Figure 4

Figure 5

Page | 19

Currently in world the fuel consumption increasing significantly. But there are limited

new fuel deposits remaining. Because of that Crude Oil price will going higher and

higher. Therefore it is better to find good alternatives to fuels.

Electrical engine is one option for that. It‟s very suitable because of it has minimum

air pollution. It has great market opportunity due to its ecofriendly feature.

Over the years, one of the problems that motorcycles have face is less comfort ability

in driving. Especially mid aged people have back pain problem when driving motor

cycles. By adding adjustable front & rear suspensions can offer great comfort.

Figure 6

Adjustable Font & Rear Suspensions.

Nickel alloy wheel, crome side mirror, crystal lights, led lights, digital speedometer

can added to motorcycle to get attraction for customer attraction.

Page | 20

3.1 Compare the innovated product to the Successful product

Table 9

Successful product Innovated product

Fuel efficient

engine

With a four-stroke DTS-i engine

and Exhaust TEC technology they

are made fuel efficient bikes.

With using electronic fuel

injection method, low friction

methods in engine can reduce the

vibration and it helps to more

fuel efficient. Automatic

transmission also provide for

more fuel efficiency.

Light weight

Bajaj use fiber to reduce the

weight & to get smooth finishing.

Aluminum and carbon-fiber can

use to make light bikes, it helps

for increase fuel efficiency .

Easy to handle.

Aero dynamics Pulsor has good outer design to

minimize the drag force in high

speeds.

A large front fender and rounded

front with a gradually reducing

tail and Small tapered tail unit

and under slung exhaust muffler

can minimized the drag force.

Transmission Manual transmission. Automatic transmission with

second generation dual clutch.

It‟s more fuel efficient.

Alloy wheels Nickel alloy wheels

Less durable than crome

Light weight

Crome alloy wheels

Light weight

More Durable

Light & other

accessories halogen headlamp has &

ordinary bulb

More power consumption

Twin halogen headlamp

3M Uniform Lighting Lens

technology with LED can use

to power saving

Suspensions Bajaj use adjustable suspensions

for front only.

Use adjustable suspension for

both front and rear to get more

comfort.

Page | 21

4. Analysis of the innovated product

4.1 Market Consideration

Understanding the customer need is a best way to be success in the market. To understand the

market unmade needs, market research should be done. Here is the market research done

about motorcycles to identify what are things that expect from new model.

Table 10

According to the chart, customers are mostly expect from the new product are driving

comfort and mileage factor. Also they expect reasonable price. Therefore the new product

should be high fuel efficient and more comfortable.

Currently market leader in motorcycle segment in India is Hero Honda and they have around

56% of the market share (refer chart 2.3). But they are mainly focus on price. Most other

companies are also missing the comfortable factor due more focus on price and fuel

efficiency. According to the research there is an unmade need gap in the market for fuel

efficient and comfortable motorcycle.

This new product mainly targeted for middle aged consumers. Because most of middle aged

consumers are looking for fuel efficiency and comfortable drive. Therefore the marketing and

advertising strategies have to base on middle age segment.

0%

10%

20%

30%

40%

50%

60%

Price Mileage Driving comfort Maintanancecost

Warranty/FreeService

Very Important

Important

Less Important

Not Important

Page | 22

In this new model there are technologies like LED Light systems and aero dynamic

techniques to get attractive finish as well as comfortable driving. Therefore the second

targeting market segment should be younger generation.

4.1.1 Advertisement Strategies

Newspapers and magazines

Magazine and newspaper advertising is great method to reach audience. It‟s provided many

more targeting options, and covered all kind of audience and of all genders.

Outdoor advertising billboards

Billboards are a great innovative method to advertise. Because those announcement for

everyone on the road. Also can put few broad targeting billboards based around the traffic

and take more attention of public.

FM Radio and television

This is a very popular platform for advertising. It covers nearly all kind of audience and of all

genders. It's wonderful mediums because can catch viewers when they are most focused.

Online Marketing

For optimal effectiveness and targeting, Internet advertising provides the most flexibility for

company reach and budget. Also specialty of the internet advertisement is it can assume that

how many visitors viewed Step-Up. And can get their comment directly.

Posters

Posters will be released only few days before the product launching to each city.

Page | 23

4.2 Product Value and Quality

Product value is an assessment of the worth of a good product. “The product value assessed

by a business when setting a price for a particular product can depend on its production costs,

its overall market value and the value of the product as perceived by a targeted group of

consumers.

Value analysis

Value engineering was used to improve as well as developed for the value and reduce the

total cost of a product. As it is very much a product re-engineering tool, the value engineering

is used for design process itself here, not the product. To measure the value of a product in

terms of quality, performance and reliability at an acceptable price and to remove none value

added aspects where value is defined as worth or cost are the main aim of value engineering

likewise what Miles LD had explained once that “component cost reduction was an effective

and popular way to improve „value‟ when direct labor and material cost determined the

success of a product”.

In the market, there are more kind of motorcycles. However, they are still needs to developed

in many ways. To improve value, finishing should be perfect and outer look must be

attractive.

Quality

Product quality is defined as “its ability to fulfill the customer‟s needs and expectations”.

Therefore the new motorcycle should be physically perfect and also rider must be proud of

his motorcycle. By improving brand position using adverting methods and marketing

strategies will help to customer‟s imagination. Comfort ability and overall cost effectiveness

is improve quality of motorcycle.

Page | 24

4.3 Financial Implication of the new product

NPV calculation for motorcycle

Assumed Discount Rate = 5%

Formula for Discount Factor = 1/(1+r)n

In here, r = Discount Rate

n = no of years

Assume the project is completed in year 0

Initial Cost for motorcycle =200,000 .00

Expecting annual cost = 100,000.00

Expecting benefit in each year = 400,000.00

NPV analysis for coming 4 years.

Page | 25

4.3.1 Discount Factor

DF = 1/ (1+r) n

For year 0,

DF = 1/ (1+0.05)0

= 1

For year 1,

DF = 1/(1+0.05)1

= 0.95

For year 2,

DF = 1/ (1+0.05)2

= 0.90

For year 3,

DF = 1/(1+0.05)3

= 0.86

For year 4,

DF = 1/(1+0.05)

= 0.82

Table 11

YEAR DISCOUNT FACTOR

00 1.00

01 0.95

02 0.90

03 0.86

04 0.82

Page | 26

4.3.2 Calculate of NPV for Motorcycle.

Table 12

YEAR TOTAL

0 1 2 3 4

Cost © 200,000.00 100,000.00 100,000.00 100,000.00 100,000.00

Discount

Factor(DF) 1.00 0.95 0.90 0.86 0.82

Discounted

Cost (cxDF) 300,000.00 95,000.00 90,000.00 86,000.00 82,000.00 353,000.00

Benefit (B) 0 400,000.00 400,000.00 400,000.00 400,000.00

Discount

Factor(DF) 1.00 0.95 0.90 0.86 0.82

Discounted

Benefit(BxDF) 0.00 380,000.00 360,000.00 354,000.00 328,000.00 1412,000.00

Discounted

Benefit-

Discounted

Cost (DB-DC) -300000.00 285,000.00 270,000.00 258,000.00 246,000.00

1059,000.00

Cumilative

Benefits- Costs

150,000.00 115,000.00 395,000.00 643,000.00 889,000.00 NPV

Page | 27

4.3.3 Return On Investment (ROI)

ROI = Total Discounted Benefits - Total Discounted Costs x 100%

Discounted Costs

ROI = NPV x 100%

Discounted Costs

ROI calculation for motorcycle,

ROI = NPV x 100%

Discounted Costs

ROI = (1059000.00/ 253,000.00) x 100%

ROI= 300%

Page | 28

5. Conclusion

Motorcycle industry in India has now emerged as one of the most innovative industries. In

this report i compare India‟s 2nd

largest motorcycles manufacturer (Bajaj auto) and a

company that tries to gain a market share (LML).

One of main reasons for success was bajaj has strong R&D unit and attractive marketing

strategy. Now most companies are increasing their investing in R&D. By offering a number

of fiscal incentives government has encouraged this process. But most companies are focus

on developing fuel efficient technologies. Most People who are aged above 40 has some

problem riding because of they are affected with back pain. Comfort ability is one factor that

can be develop to gain the market. Most low/middle cost motorcycles has shock absorbers

that has less life time.

Because of the market competition manufacturers have to reduce the motorcycle prices. Its

directly effect to net profit. Therefore companies are targeting selling more motorcycles with

fewer profit margins. Therefore it is very difficult to come to the market, small company like

LML without any special product. LML can be move to eco-friendly motorcycles like

electric motorcycles. There is a growing market for eco-friendly motorcycles.

All big manufacturers are focusing on domestic market. But there are more marketing

opportunities in export market. They can be identifying by doing researches in other

countries. There is a market opportunity for motorcycle manufacturers in after sales market in

spite of the motorcycles market. The manufacturer can provide the Services to maintenance

and repair with original spare parts. It will increase spare part sale and gain extra profit.

Still Indian manufactures have to go long way for the sport motorcycle segment. Globally it

has big market. For that they have develop new technologies by work with expertise around

the world.

My final conclusion is that both companies have more unidentified customer needs that can

be filled by their products. By using Engineering and marketing strategies they can filled

these gaps.

Page | 29

6. References

Unknown(n. d.) Bajajauto official web site[online] available from

< http://www.bajajauto.com/bajaj_investor_annual_report.asp> [05 January 2013]

Unknown(n. d.) Lmlindia official web site [online] available from

<http://www.lmlindia.com/> [02 January 2013]

Unknown(n. d.)indian government web site [online] available from

< http://cci.gov.in/images/media/ResearchReports/AnujInt200711.pdf> [27 December 2012]

Unknown(n. d.) Society of Indian Automobile Manufacturers (SIAM) [online] available from

< http://www.siamindia.com/scripts/market-share.aspx> [27 December 2012]

Unknown (n. d.) wikipeadia web site[online] available from

<http://en.wikipedia.org> [24 December 2012]

Unknown(n. d.) Investment Information and Credit Rating Agency of India Limited web site

[online] available from

< http://www.icra.in/> [02 January 2013]