A Market Survey Report

on

“A Study Of Customer preferences Towards BAJAJ’s Bikes”

Submitted To:

COLLEGE OF MANAGEMENT AND COMPUTER APPLICATION, MORADABAD

In Partial Fulfillment of the Requirement of the Degree of Bachelor of Business Administration (BBA)

SESSION: 2009-2012

Department of ManagementTEERTHANKER MAHAVEER UNIVERSITY

DELHI ROAD, MORADABAD

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Project Guide:Mr. Avinash Raj Kumar

Project Incharge: Mr. Avinash Raj Kumar Mr. Abhinav Shrivastav

(Course Co-ordinator, B.B.A.)

Submitted By: RUPESH CHANDRA

Roll No. : R0912011287B.B.A. V Semester

CERTIFICATE

This is to certify that Mr./Ms.

_________________________________________ student of BBA 5TH

Semester (2009-12) at TMU has completed his/her dissertation under the

guidance of ______________________________________________________

on the topic “ “A Study Of Customer preferences Towards BAJAJ’s

Bikes”

The dissertation is a part of BBA Vth semester curriculum of Teerthanker

Mahaveer University, Moradabad.

The student has genuinely carried out the project work. He/She has made

sincere efforts in the completion of the dissertation.

Project Guide

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RUPESH CHANDRA

Mr. Avianash Raj Kumar

Mr. Avinash Raj Kumar

STUDENT DECLARATION

I Rupesh Chandra hereby declare that the research work presented in this

project report entitled “A Study of Customer preferences Towards BAJAJ’s

Bikes” for the fulfillment of the award of Bachelor of Business Administration

from Teerthanker Mahaveer University, Moradabad is based on my work is

based on my work during the Training”. The dissertation embodies the result of

original work and studies carried out by me and the contents of the project do

not form the basis for the award of any other degree to me or to anybody else.

RUPESH CHANDRABBA Vth SEM

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ACKNOWLEDGEMENT

It gives me immense pleasure and privilege to acknowledge my

deepest sense of gratitude towards all those who helped me in the

successful execution of this project.

I would like to thanks Chancellor, Sh. Suresh Jain, Group Vice

Chairman Mr. Manish Jain for their able guidance. I also extend my

gratitude towards the additional director Mr. Vipin Jain, H.O.D. Dr.

M.P. Singh and my course coordinator Mr. Abhinav Shrivastav

and Mr. Avinash Raj Kumar who entrusted me for the completion

of this project. I am highly indebted to my project guide Mr. Avinash

Raj Kumar whose constructive counseling and able guidance helped

me immensely in bringing out this project in the present form. And

lastly the entire faculty member and Mr. Sanjeev Singh (Librarian)

& the entire Lab staff for providing me this opportunity and expose

me to industrial culture.

The acknowledgement would be incomplete without thanking my

family and friend who were a big support throughout.

RUPESH CHANDRA

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TABLE OF CONTENTS

1. Introduction

2. Objective Of The Study

3. Company profile

4. Scope of The Study

5. Assumption

6. Research Methodology

7. Data Analysis & Interpretation

8. Findings

9. Suggestions And Recommendation

10. Limitation

11. Conclusions

12. Bibliography

13. Annexure

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INTRODUCTION

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INTRODUCTION

History of Two Wheelers

Motorcycles have made their debut around the 1950s; this section looks at the

two wheelers which have over the years caught the imagination of country. It

was in the year 1954 that the Indian government ordered for total number

of 800 motorcycles to man the Pakistani borders. In came the Bullets which

were initially launched in England as a 350cc bike and it was upgraded to 500cc

a year or so later. These bikes have remained unaltered, barring some cosmetic

changes which have undergone over the years.

Thus one can say without much of a doubt that the 1955 Bullet was one of the

initial hits of the Indian two-wheeler industry and till today it continues to be a

darling of the motorcycle enthusiasts.

Enfield Bullet had a close competition with another sturdy bike named Rajdoot;

as the bike was strong enough to handle the rough Indian roads. The company had

roped in Indian He-man Dharmendra for the promotion of the bike.

With more than b vehicles on the road the Rajdoot motorcycle was one

of the initial hits of the earlier years of two-wheeler history in the country.

When heavy motorcycles were the order of the day, a relatively lighter bike had

caught on the imagination of the Indian two wheeler user. Ind- Suzukia bike

launched by the then TVS Suzuki group was an instant hit; however the bike

could not sustain its initial success due to the high import content in the

vehicle and less of localization.

In scooters Bajaj Chetak has been hugely responsible for adding momentum

to the transport system of the country, till today it remains one of the most

Successful brands to have come out of the Bajaj stable.

The scooter is named after the horse of legendary Rana Pratap Singh.

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These sets of two wheels have become a part of the Indian milieu and are often

considered a representative of the Indian middle class aspiration. Very

few two-wheelers have been able to emulate the success, which Bajaj Chetak

has achive over the years.

Similarly LML Motors enjoyed a reasonable success with the launch of LML

Select which came with new age technology and improved

performance.

Today newer models of two-wheeler are entering the market every day, slowly

pushing these names down the memory lane. However names like Chetek ,

Rajdoot and Bullet will always find a mention in the history of two-wheelers in the

country.

In this competitive modern age, where different qualities and types

of goods exist, branding is of special importance in the business world branding

not only gives separate identify and easy recognition of the product but also

creates a special brand preference. Consumer are aware and prefer particular 

Brand when it is available for purchase.

For knowing consumer taste and preferences, consumer oriented survey

place an important role in the entire market .

This project report is based on the Customer preferences Towards

BAJAJ’s Bikes in Moradabad area with the help of general people . The sample

will collect by using convenience sampling techniques . The sample size of the

respondents will be 50.

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Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and

the world's 4th largest two- and three-wheeler manufacturer. Bajaj also

manufactures motor scooters, motorcycles and the auto rickshaw and exports

too.

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OBJECTIVE OF

STUDY

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OBJECTIVE OF THE STUDY

· To know the tastes and preferences of people of Moradabad (U.P.) when it

comes to motorcycle .

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COMPANY PROFILE

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COMPANY PROFILE

History of Bajaj

Bajaj Auto limited is one of the largest two wheeler manufacturing company in

India apart from producing two wheelers they also manufacture three wheelers.

The company had started way back in 1945. Initially it used to import the two

wheelers from outside, but from 1959 it started manufacturing of two wheelers

in the country. By the year 1970 Bajaj Auto had rolled out their 100,000th

vehicle. Bajaj scooters and Motor cycles have become an integral part of the

Indian milieu and over the years have come to represent the aspirations of

modern India. Bajaj Auto also has a technical tie up with Kawasaki heavy

industries of Japan to produce the latest motorcycles in India which are of

world class quality . The Bajaj Kawasaki eliminator has emerged straight out

of the drawing board of Kawasaki heavy industries. The core brand values of

Bajaj Auto limited includes Learning, Innovation, Perfection, Speed and

Transparency.

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Bajaj Auto has three manufacturing units in the country at Akurdi , Waluj and

Chakan in Maharashtra , western India , which produced 2,314,787 vehicles

in 2005-06. The sales are backed by a network of after sales service and

maintenance work shops all over the country.

Bajaj Auto has products which cater to every segment of the Indian two wheeler

market Bajaj CT 100 Dlx offers a great value for money at the entry level.

Similarly Bajaj Discover 125 offers the consumer a great performance without

making a big hole in the pocket.

Market position

As of 2006, the Bajaj Pulsar form the most popular motorbike product in the

newly emerging 150+ cc class of Indian two wheeler market. Bajaj have been

regularly making alterations to it to make the motorbike look fresh at all times.

Versions

2001

The original Pulsar came with a 150 cc or 180 cc air-cooled, single-cylinder,

petrol, spark-ignited four-stroke engine. They featured a single spark plug to

ignite the air-fuel mixture fed from a carburetor, simple spring shock absorbers,

round headlamp dome and 1,235 mm wheelbase. Disc brakes as standard

equipment was a novelty in Indian motorcycles of the early 2000s. Other

standard features were parking lights and an aircraft-type fuel tank lid. The

180 cc version came with Electric Start (ES) and twin-tone horn, both of

which were optional equipment on the 150 cc version.

2003

The second generation Pulsars featured Bajaj Auto's newly developed DTSi

technology, which increased the power rating of both versions by 1 bhp (0.75

kW) each and also increased fuel economy. This model also sported a new

headlamp assembly, 1,320 mm wheelbase, and standard twin-tone horn

and trip meter.

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2005

In 2005, Bajaj launched another upgrade of the Pulsar. The bike was offered

with 17-inch (430 mm) alloy wheels as standard option, and the stance was

also lowered by about 12 mm. It was the first time any bike maker in India had

offered 17-inch (430 mm) profile wheels at the rear. The fuel tank now had a

capacity of only 15 litres. The power output was now further increased to 13.5

bhp (10.1 kW) @ 8500 rpm for the 150 while it increased to 16.5 bhp (12.3

kW) @ 8500 rpm for the 180. The rear shock absorbers were now gas-filled

Nitrox absorbers.

2006

Bajaj introduced another version of Pulsar. New features included: pilot lamps

separated from the main headlamp, turn indicators with clear lenses and amber

bulb, self-cancelling turn indicator switch, flush LCD screen with digital read-

out of key vehicle data, non-contact speed sensor, non-contact backlit switches,

twin-stripe LED tail-light assembly and side panels altered for a sharp, tapering-

towards-the-rear look. The engine had increased torque availability, reduced

vibration and improved gear shift feel. They also introduced the 1 Down 4 Up

variant of the Gear box for the first time on sub150 cc variants.

Bajaj Pulsar 220 DTS-Fi

In July 2007, Bajaj began selling the Bajaj Pulsar 220 DTS-Fi and Pulsar 200

DTS-i, featuring fuel injection and oil cooled engines, a digital dash, and

modern styling. This bike has some features which are totally new to the Indian

market, like the fuel injection itself, rear disc brake and clip-on handlebars (the

last two only available in the 220 model).

Technology:-DTSi

DTSi stands for Digital Twin Spark Ignition, a Bajaj Auto trademark. The

DTSi idea is a simple one to understand - it involved usage of two spark plugs

(instead of the usual choice of one) per engine cylinder.

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Company profile

Founder Jamnalal Bajaj

Year of Establishment 1926

Industry Automotive - Two & Three Wheelers

Business Group The Bajaj Group

Listings & its codes BSE – Code: 500490; NSE - Code:

BAJAJAUTO

Presence Presence Distribution network

covers 50 countries.

Dominant presence in Sri Lanka, Bangladesh,

Columbia, Guatemala, Peru, Egypt, Iran and

Indonesia

Joint Venture Kawasaki Heavy Industries of Japan

Registered & Head Office Akurdi

Pune - 411035

India

Tel.: +(91)-(20)-27472851

Fax: +(91)-(20)-27473398

Works · Akurdi, Pune 411035

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· Bajaj Nagar, Waluj Aurangabad 431136

· Chakan Industrial Area, Chakan,

Pune 411501

l E-mai rahulbajaj@bajajauto.co.in

Website www.bajajauto.com

Board of directors Post

Rahul Bajaj Chairman

Madhur Bajaj Vice Chairman & Whole-Time Director

Rajiv Bajaj Managing Director

Sanjiv Bajaj Executive Director

D.S. Mehta Whole-Time Director

Bajaj Autos Ltd.

Bajaj Auto Limited

Type: Public

Founded: 1945

Headquarters: Pune, India

Key people: Rahul Bajaj (Chairman)

Revenue: Rs. 1,01,063 billion (2006) or USD 1.87 Billion

Net income: Rs. 17,016 billion

Website: www.bajajauto.com

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Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it obtained license from the Government of India to manufacture two- and three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicle and produced and sold 1 million vehicles in a year. Bajaj Auto limited is one of the largest two wheeler manufacturing company in India apart from producing two wheelers they also manufacture three wheelers. The company had started way back in 1945. Initially it used to import the two wheelers from outside, but from 1959 it started manufacturing of two wheelers in the country. By the year 1970 Bajaj Auto had rolled out their 100,000th vehicle. Bajaj scooters and motor cycles have become an integral part of the Indian milieu and over the years have come to represent the aspirations of modern India. Bajaj Auto also has a technical tie up with Kawasaki heavy industries of Japan to produce the latest motorcycles in India which are of world class quality The Bajaj Kawasaki eliminator has emerged straight out of the drawing board of Kawasaki heavy industries. The core brand values of Bajaj Auto limited includes Learning, Innovation, Perfection, Speed and Transparency. Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj and Chakan in Maharashtra, western India, which produced 2,314,787 vehicles in 2005-06. The sales are backed by a network of after sales service and maintenance work shops all over the country. Bajaj Auto has products which cater to every segment of the Indian two wheeler market Bajaj CT 100 Dlx offers a great value for money at the entry level. Similarly Bajaj Discover 125 offers the consumer a great performance without making a big hole in the pocket.

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Timeline of new releases

1971 - three-wheeler goods carrier

1972 - Bajaj Chetak

1976 - Bajaj Super

1977 - Rear engine Auto rickshaw

1981 - Bajaj M-50

1986 - Bajaj M-80, Kawasaki Bajaj KB100

1990 - Bajaj Sunny

1994 - Bajaj Classic

1995 - Bajaj Super Excel

1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw

1998 - Kawasaki Bajaj Caliber , Legend(India's first four-stroke scooter)

2000 - Bajaj Saffire

2001 - Eliminator, Pulsar

2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar

2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj Discover DTS-i

2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover

2006 - Bajaj Platina

2007 - Bajaj Pulsar-200

Upcoming Models

Bajaj Krystal

Bajaj Blade

Bajaj Sonic

Bajaj XCD String

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New Image

The company, over the last decade has successfully changed its image

from a scooter manufacturer to a two wheeler manufacturer, product range

ranging from Scooters to Motorcycle. Its real growth in numbers has come in

the last 4 years after successful introduction of a few models in the motorcycle

segment. The company is headed by Rahul Bajaj who is worth more than

US$1.5 billion.

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SCOPE OF THE

STUDY

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SCOPE OF THE STUDY

This study includes direct interaction with the consumers and this

helps us to know the ‘CONSUMER PREFERENCE TOWARDS

BAJAJ’S BIKES’ to great accuracy. This study is of great

importance to the company which will know about the consumer

preference to buy a particular brand.

The company will gain information and try its best to attract

consumer preference to sell out its product. There are some factors on

which these all preference is based and we have to study on these

factors. These factors are:-

1. Price factor

2. Service

3. Performance of bikes

4. Attractive Models

5. Brand image- on the important factor

6. Quick delivery time

7. Wide availability

8. Advertisement

9. Distribution channels

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So, scope of this study is to achieve consumer preference because

consumer preference and satisfaction is company’s primary

objective….

ASSUMPTIONS

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ASSUMPTIONS

Assumption 1

Customers are satisfied with BAJAJ’s bikes .

Assumptions 2

Customers are not satisfied with BAJAJ’s bikes .

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RESEARCH

METHDOLOGY

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Research Methodology

To understand the Indian consumer, a proper research methods need to be applied to get the correct results. A research process consists of stages or steps that guide the project from its conception through the final analysis, recommendations and ultimate actions. The research process provides a systematic, planned approach to the research project and ensures that all aspects of the research project are consistent with each other. Research studies evolve through a series of steps, each representing the answer to a key question. This chapter aims to understand the research methodology establishing a framework of evaluation and revaluation of primary and secondary research. The techniques and concepts used during primary research in order to arrive at findings; which are also dealt with and lead to a logical deduction towards the analysis and results. From the prescribed methodology followed, following would be obtained.

Research Design

I propose to first conduct a intensive secondary research to understand the full impact and implication of the industry, to review and critique the industry norms and reports, on which certain issues shall be selected, which I feel remain unanswered or liable to change, this shall be further taken up in the next stage of exploratory research. This stage shall help me to restrict and select only the important question and issue, which inhabit growth and segmentation in the industry. The various tasks that I have undertaken in the research design process are:-

• Defining the information need

• Design the exploratory, descriptive and causal research.

Research Process

The research process has four distinct yet interrelated steps for research analysis. It has a logical and hierarchical ordering:

• Determination of information research problem.

• Development of appropriate research design.

• Execution of research design.

• Communication of results.26

Each step is viewed as a separate process that includes a combination of task, step and specific procedure. The steps undertake are logical, objective, systematic, reliable, valid, impersonal and ongoing.The method I used for exploratory research wasØ Primary DataØ Secondary data

1. Primary Data

New data gathered to help solve the problem at hand. As compared to secondary data which is previously gathered data. An example is information gathered by a questionnaire. Qualitative or quantitative data that are newly collected in the course of research. In the report the primary data source are questionnaires filled by 100 respondents.

2. Secondary Data

Information that already exists somewhere, have been collected for another purpose. Sources include census reports, trade publications, and subscription services. In my report, I had many sources for secondary data. The data available on the websites of both Ultra-tech and Ambuja were used as the secondary data, as well as brochures of the company very useful for the research. I also used information published in Times of India and The Economic Times. Before writing the report a thorough secondary data research was also done.

Data Collection

Data collection took place with the help of filling of questionnaires. The questionnaire method has come to the more widely used and economical means of data collection. The common factor in all varieties of the questionnaire method is this reliance on verbal responses to questions, written or oral. I found it essential to make sure the questionnaire was easy to read and understand to all spectrums of people in the sample. It was also important as researcher to respect the samples time and energy hence the questionnaire was designed in such a way, that its administration would not exceed 4-5 minutes. These questionnaires were personally administered. The first hand information was collected by making the people fill the questionnaires. The primary data collected by directly interacting with the people.

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Population and Sampling

It is a description of the characteristics of that group of people from whom a course is intended. It attempts to describe them as they are rather than as the describer would like them to be. Also called the audience the audience to be served by our project includes key demographic information (i.e.; age, sex etc.).The specific population intended as beneficiaries of a program. The target population is the population I want to make conclude an ideal situation; the sampling frames to matches the target population. A specific resource set that is the object or target of investigation. The audience defined in age, background, ability, and preferences, among other things, for which a given course of instruction is intended. I have selected the sample trough Simple random Sampling.

Sample Size

This involves figuring out how many samples one need. The numbers of samples you need are affected by the following factors:

• Project goals

• How you plan to analyze your data

• How variable your data are or are likely to be

• How precisely you want to measure change or trend

• The number of years over which you want to detect a trend

• How many times a year you will sample each point.

I have targeted 50 people for the purpose of the research. The target population influences the sample size. The target population represents Moradabad region. The people were from different professional backgrounds.

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Data Analysis & Interpretation

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Data Analysis & Interpretation

1. Do you have bike? a. YES 92% b. NO 8%

INTERPRETATION: - Out of the sample size of 50 customers, 46 customers are having bike and 4 customers don’t have bike.

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2. Which bike do you have ? a. BAJAJ 34% b. HERO HONDA 42% c. YAMAHA 16% d. Other 8%

INTERPRETATION: - Out of the sample size of 50 customers, 17 customers are of BAJAJ’s bike , 21 are of HERO HONDA’s and 8 customers of YAMAHA’s bike & 4 customers are having others.

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3. What is your Profession ? a. Professional 16% b. Businessman 26% c. Student 44% d. Service Man 14%

INTERPRETATION:- During this survey , mostly business-man and students are taken in to consideration .

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4. Income Group (monthly in rupees). a. 0 - 10,000 19% b. 10,000 – 20,000 31% c. 20,000 – 30,000 32% d. 30,000 – above 18%

INTERPRETATION: - The maximum numbers of customers that are using these bikes fall in the income group of 200000-300000. While this ratio is minimum in case of customers whose income level fall between 300000-400000.

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5.  What is source of information that made you opt for this motorcycle? a. TV ads 31% b. News Paper ads 27% c. Magazine 14% d. Friends & Relative 25% e. Dealer 3%

INTERPRETATION: - It is observed that the awareness of BAJAJ bikes mostly comes from newspapers and televisions.

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6. For what purpose you have taken motorcycle? a. Business 7% b. College 32% c. Outing 18% d. Office 43%

INTERPRETATION:- The customers are using their bikes mostly for official and college purpose.

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7.  How much are you satisfied with your present motorcycle? a. Very much satisfied 43% b. Satisfied 40% c. Average 16% d. Dissatisfied 1% e. Very much dissatisfied 0%

INTERPRETATION: - It is observed that the most of the customers are the satisfied with the quality of their BAJAJ bike.

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8. Which factor influences you to buy BAJAJ’s bike? a. Brand Image 11% b. Price 16% c. Status 10% d. Product Design 11% e. Comfort 13% f. Resale Value 14% g. Mileage 25%

INTERPRETATION:- In BAJAJ bikes the mileage of the bike and the price that influences the decision criteria of most of the customers.

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9. Are you aware of all the models of motorcycles made available to people by BAJAJ company ? a. Yes 87% b. No 13%

INTERPRETATION:- Out of the sample size of 50 customers, most of the customers are aware about all the models of BAJAJ’s bikes.

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10. Which factor do you suggest the company should lay emphasis to enhance its sales ? a. Quality improvement 30% b. Product Design 19% c. Advertisement campaign 30% d. After sale services 21%

INTERPRETATION:- It is found that most of the customers suggests to improve the quality of products and advertisement to enhance the sale.

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11. Do you know about the finance schemes offered by BAJAJ company ? a. YES 84% b. NO 16%

INTERPRETATION:- Out of the sample size of 50 customers , 42 customers are aware about the financial schemes offered by the BAJAJ company and remaining 8 customers are not aware.

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FINDINGS

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FINDINGS

During this research project I came in to contact with many customers who are having bikes.

Out of the sample size of 50 customers, 17 customers are of BAJAJ’s bike , 21 are of HERO HONDA’s and 8 customers of YAMAHA’s bike & 4 customers are having others.

During this survey , mostly business-man and students are taken in to consideration .

The maximum numbers of customers that are using these bikes fall in the income group of 20,000- 30,000.

It is observed that the awareness of BAJAJ bikes mostly comes from newspapers and televisions.

The customers are using their bikes mostly for official and college purpose.

It is observed that the most of the customers are the satisfied with the quality of their BAJAJ bike.

In BAJAJ bikes the mileage of the bike and the price that influences the decision criteria of most of the customers.

Out of the sample size of 50 customers, most of the customers are aware about all the models of BAJAJ’s bikes.

It is found that most of the customers suggests to improve the quality of products and advertisement to enhance the sale.

Out of the sample size of 50 customers , 42 customers are aware about the financial schemes offered by the BAJAJ company and remaining 8 customers are not aware.

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SUGGESTION & RECCOMENDATION

43

SUGGESTIONS & RECCOMENDATIONS

Increase in advertising in mass media to promote its sales.

Manufacture fuel efficient motorcycles.

Manufacture motorcycles which can withstand for long time on Indianroads.

It should appoint a brand ambassador and also sponsor entertainment andsports events so that the name of the company remains in the minds of thepeople.

Company should implement new marketing strategies to compete withcheaper cars like NANO recently launched by TATA as it is one of the threat to automobile industry.

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LIMITATIONS

45

LIMITATIONS

Research work was carried out in one Distt. of U.P. , MORADABAD only the finding may not be applicable to the other parts of the country because of social and cultural differences.

The sample was collected using connivance-sampling techniques. As such result may not give an exact representation of the population.

Shortage of time is also reason for incomprehensiveness.

The views of the people are biased therefore it doesn’t reflect true picture.

During the survey most of the respondents contacted had newly purchasedthe motorcycle thus they could not respond accurately i.e. their satisfaction level and defects in the motorcycles.

The research is directly concerned with the study of human preference andbehavior and achieving absolute mathematical accuracy towards this was not possible.

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CONCLUSION

47

CONCLUSION

Bajaj’s bikes are purchased more by daily users who needs more average of bikes than looks.

Service & Spare parts are available throughout India in local markets also.

While buying a motorcycle , economy is the main consideration in form of maintenance cost , fuel efficiency.

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BIBILIOGRAPHY

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BIBILIOGRAPHY

Kotler , Philip 2002, PHI (I)P.ltd., Marketing management

Kothari, C.R.2001, Himayalayan Publications, ResearchMethodology

Magazines and News papers

a) Auto car Indiab) Business Todayc) Business Worldd) Business India

Websites :

www.google.comwww.wiki.comwww.yahoo.co

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ANNEXURE

51

ANNEXURE

1. Do you have bike? a. YES b. NO

2. Which bike do you have ? a. BAJAJ b. HERO HONDA c. YAMAHA d. Other

3. What is your Profession ? a. Professional b. Businessman c. Student d. Service Man

4. Income Group (monthly in rupees) a. 0 - 10,000 b. 10,000 – 20,000 c. 20,000 – 30,000 d. 30,000 – above

5.  What is source of information that made you opt for this motorcycle? a. TV ads b. News Paper ads c. Magazine d. Friends & Relative e. Dealer

6. For what purpose you have taken motorcycle? a. Business b. College c. Joy d. Office

7.  How much are you satisfied with your present motorcycle? a. Very much satisfied b. Satisfied c. Average d. Dissatisfied e. Very much dissatisfied

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8. Which factor influences you to buy BAJAJ’s bike? a. Brand Image b. Price c. Status d. Product Design e. Comfort f. Resale Value g. Mileage 9. Are you aware of all the models of motorcycles made available to people by BAJAJ company ? a. Yes b. No

10. Which factor do you suggest the company should lay emphasis to enhance its sales ? a. Quality improvement b. Product Design c. Advertisement campaign d. After sale services

11. Do you find finance schemes offered by BAJAJ company ? a. YES b. NO

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