Bajaj Bikes Report
Transcript of Bajaj Bikes Report
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DECLARATION
I hereby declare that this project entitled “SALES MARKETING
OF A!A! A"TOMOILES# is an ori$inal %or& and the sa'e
has not been s(b'itted to any another instit(te )or any other
de$ree*
All so(rces o) in)or'ation and help are a(thentic and ha+e been
ac&no%led$ed in the project report*
Vipul
(STUDENT)
,
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CERTIFICATE
This is to certi)y that -ip(l. st(dent o) A /rd se' o)
MA0ARA!A AGRASEN INSTIT"TE OF MANAGEMENT
ST"1IES a))iliated to “G(r( Gobind Sin$h Indraprastha
"ni+ersity.1elhi#has co'pleted his project (nder 'y
s(per+ision*0e 'ade this project %ith 'y co'plete satis)action
and as per the re2(ire'ent o) theco(rse*
1r* AMIT G"3TA
3roject G(ideFac(lty4MAIMS5
6
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ACKNOWLEDGEMENT
7ith an o+er%hel'in$ sense o) $ratit(de.I ac&no%led$e the
+al(able $(idance and consistent enco(ra$e'ent e8tended to 'e
by o(r &no%led$eable )ac(lty 'e'bers %ith %hose $(idance.I a'
able to acco'plish this endea+or*Their technical ac('en and years
o) e8perience ha+e pro+ided 'e %ith cr(cial inp(ts at a critical
sta$e*
I a' especially than&)(l and $rate)(l to 'y project $(ide 1r* A'itG(pta %ho 'oti+ated and helped 'e in co'pletin$ 'y project*
STUDENT
Vipul
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TABLE OF CONTENTS
St(dent declaration9999999999999999999999***i
:erti)icate )ro' G(ide9999999999999999999*9***ii
Ac&no%led$e'ent9999999*99999999999**9**99iii
CHAPTER- 1 Pa! "#$
INTRODUCTION %
COMPAN& PROFILE '
PRODUCTS PROFILE
CHAPTER-%SIGNIFICANCE AND MANAGERIAL USEFULNESS %'
OBECTIVES %*
SCOPE OF STUD& %*
CONCEPTUAL DISCUSSION %+
CHAPTER-'RESEARCH , METHODOLOG& %
CHAPTER-*MARKET SHARE '%
SWOT ANAL&SIS '.
ANNUAL REPORTS */
CHAPTER-
SUGGESTIONS AND RECOMMENDATIONS *
BIBLIOGRAPH& 0
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CHAPTER- 1
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INTRODUCTION
A!A! rand is the +is(al e8pression o) o(r tho($hts and actions*It
con+eys to e+eryone o(r intention to constantly inspire con)idence*O(r
c(sto'ers are the pri'ary a(dience )or o(r brand*Indeed. o(r rand Identity
is shaped as '(ch by their belie) in ajaj as it is by o(r o%n +ision*
E+erythin$ %e do is al%ays rein)orce the distincti+eness and the po%er o)
o(r brand* 7e do this by li+in$ o(r brand essence and by contin(o(sly
see&in$ to enhance o(r c(sto'ers= e8perience*O(r brand essence
encaps(lates o(r 'ission at ajaj*It is the sin$(lar representation o) o(r
ter's o) endear'ent %ith o(r c(sto'ers*It pro+ides the basis on %hich %e
$ro% pro)itably in the 'ar&et*lendin$ to$ether and the i'plicit
e8pectations o) o(r c(sto'ers*y challen$in$ the $i+en* y e8plorin$ the
(n&no%n and thereby stretchin$ o(rsel+es to%ards )(t(re*
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COMPAN& PROFILE
ajaj A(to has a technical tie?(p %ith Ka%asa&i 0ea+y Ind(stries o) !apan to prod(ce a
ran$e o) the latest. state?o)?art t%o?%heelers in India* Since the tie?(p in ,@>. ajaj A(to
has la(nched K,BB. K RTC. K,6
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Inno+ation
Inno+ation is ho% %e create the )(t(re*
It is a +al(e that pro+o&es (s to reach beyond the ob+io(s in p(rs(it o) that %hich e8ceeds
the ordinary*
3er)ection
3er)ection is ho% %e set ne% standards*
It is a +al(e that e8hibits o(r deter'ination to e8cel by endea+o(rin$ to establish ne%
bench'ar&s all the ti'e*
SpeedSpeed is ho% %e con+ey clear con+iction*
It is a +al(e that &eeps (s sharply responsi+e. 'irrorin$ o(r co''it'ent to%ards o(r
$oals and processes*
Transparency
Transparency is ho% %e characterise o(rsel+es*
It is a +al(e that 'a&es (s %orthy o) credibility thro($h inte$rity. o) tr(st thro($h
sensiti+ity and o) loyalty thro($h interdependence
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HISTORICAL BACKGROUND
1ece'ber ajaj 1icso+er la(nched
!(ne ajaj A+en$er la(nched
Febr(ary ajaj 7a+e la(nched
SeptHOct ajaj 1isco+er 1TS?i la(nched
A($(st Ne% ajaj :heta& ; stro&e %ith 7onder Gear la(nchedMay ajaj :T,BB La(nched
!an(ary ajaj (n+eils ne% brand identity. dons ne% sy'bol. lo$o and brandline
October 3(lsar 1TS?i is la(nched*
October ,B.,,< Motorcycles sold in a 'onth*
!(ly ajaj 7ind ,6
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'oped de+elop'ent*
The ajaj S(per E8cel is introd(ced %hile ajaj celebrates its ten
'illionth +ehicle*
One 'illion +ehicles %ere prod(ced and sold in this )inancial year*
The ajaj :lassic is introd(ced*The Ka%asa&i ajaj ;S :ha'pion is introd(ced*
The ajaj S(nny is introd(ced*
The ajaj M?B and the Ka%asa&i ajaj K,BB 'otorcycles are
introd(ced*
'onths*
14*
!an(ary
,@Fo(ndation stone laid )or the ne% 3lant at 7al(j. A(ran$abad*
141
The ajaj M?
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144
ajaj A(to obtains licence )ro' the Go+ern'ent o) India to 'an()act(re
t%o? and three?%heelers*
14*
Sales in India co''ence by i'portin$ t%o? and three?%heelers*14*
No+e'ber
6@
ajaj A(to co'es into e8istence as MHs achraj Tradin$ :orporation
3ri+ate Li'ited*
ORGANI5ATIONAL CHART
B#a2 #6 Di!78#3
Rah(l ajaj :hair'an
Madh(r ajaj -ice :hair'an 7hole?Ti'e 1irector
Raji+ ajaj Mana$in$ 1irector
Sanji+ ajaj E8ec(ti+e 1irector
1*S* Mehta 7hole?Ti'e 1irector
Kanti&('ar R* 3odar 1irector
She&har ajaj 1irector
1*!* alaji Rao 1irector
!*N* Godrej 1irector
S*0* Khan 1irector
Mrs* S('an Kirlos&ar 1irector
Naresh :handra 1irector
,,
http://www.bajajauto.com/1024/aboutbajaj/rahul.asphttp://www.bajajauto.com/1024/aboutbajaj/madhur.asphttp://www.bajajauto.com/1024/aboutbajaj/rajiv.asphttp://www.bajajauto.com/1024/aboutbajaj/sanjiv.asphttp://www.bajajauto.com/1024/aboutbajaj/dsmehta.asphttp://www.bajajauto.com/1024/aboutbajaj/kantikumar.asphttp://www.bajajauto.com/1024/aboutbajaj/shekhar.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/suman.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/rahul.asphttp://www.bajajauto.com/1024/aboutbajaj/madhur.asphttp://www.bajajauto.com/1024/aboutbajaj/rajiv.asphttp://www.bajajauto.com/1024/aboutbajaj/sanjiv.asphttp://www.bajajauto.com/1024/aboutbajaj/dsmehta.asphttp://www.bajajauto.com/1024/aboutbajaj/kantikumar.asphttp://www.bajajauto.com/1024/aboutbajaj/shekhar.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/suman.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asp
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Nanoo 3a'nani 1irector
Manish Kejri%al 1irector
C#99i88!!3 #6 8:! B#a2Au2i8 C#99i88!!
S*0* Khan :hair'an
!*N* Godrej
Nanoo 3a'nani
1*!* alaji Rao
Naresh :handra
S:a!:#l2!3; , I"0!38#3; Gi!0a"7! 7#99i88!!
1*!* alaji Rao :hair'an
!*N* Godrej Naresh :handra
R!9u"!a8i#" 7#99i88!!
1*!* alaji Rao :hair'an
S*0* Khan
Naresh :handra
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http://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/manish.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/manish.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asp
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PRODUCTS PROFILE
BAA AVENGER
En$ine; Stro&e. Sin$le :ylinder. Air
:ooled
:(bic :apacity ,*>cc
Ma8* 3o%er ,>*< 03 BBBrp'
Gear o8 < Speed
I$nition :1I
Front ra&es 1isc
Rear ra&es 1r('
Front Tyre @BH@B ,
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Rear Tyre ,/BH@B ,<
7heelbase ,;
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BAA PULSAR
En$ine ; Stro&e. Sin$le :ylinder. Air :ooled
:(bic :apacity ,;/*@cc
Ma8* 3o%er ,/*B6 03
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BAA WAVE
Model: Bajaj Wave DTS-i
Year: 2006
Category: Scooter
Rating: Do you know this bike?
Click here to rate it. We iss ! vote to show the ratin".
Engine and transmission
Dis#laceent: !!0.00 cc $6.%! cubic inches&
Engine type: Sin"le cylin'er
Stroke: (
Power: ).00 *+ $,.) kW&&
Torue: !.22 $0.! k"/- or 0. /t.lbs&
Fuel system: 1njection
Ignition: CD1 lectronic
Cooling
system: 3ir
Transmission
type
final drive:
Belt
Pysi!al measures
"eigt in!l# oil$
gas$ et!:!!0.0 k" $2(2., #oun's&
Wheelbase: !422, $().2 inches&
Cassis and dimensions
Front %rakes: 5#an'in" brake $'ru brake&
Rear %rakes: 5#an'in" brake $'ru brake&
Speed and a!!eleration
&ter spe!ifi!ations
Fuel !apa!ity: ,.00 litres $!.2 "allons&
,>
http://www.bikez.biz/interaction/getcountry.php?idbike=22870http://www.bikez.com/jargon/index.php#Displacementhttp://www.bikez.com/jargon/index.php#horsepowerhttp://www.bikez.com/jargon/index.php#kilowatthttp://www.bikez.com/jargon/index.php#Torquehttp://www.bikez.com/jargon/index.php#Nmhttp://www.bikez.com/jargon/index.php#kgf-mhttp://www.bikez.com/jargon/index.php#ft.lbshttp://www.bikez.com/jargon/index.php#Wheelbasehttp://www.bikez.biz/interaction/getcountry.php?idbike=22870http://www.bikez.com/jargon/index.php#Displacementhttp://www.bikez.com/jargon/index.php#horsepowerhttp://www.bikez.com/jargon/index.php#kilowatthttp://www.bikez.com/jargon/index.php#Torquehttp://www.bikez.com/jargon/index.php#Nmhttp://www.bikez.com/jargon/index.php#kgf-mhttp://www.bikez.com/jargon/index.php#ft.lbshttp://www.bikez.com/jargon/index.php#Wheelbase
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BAA WIND 1%
BAA CT 1//
E"i"!
Type ; stro&e
:oolin$ Type Air :ooled
1isplace'ent @@*6 cc
Ma8 3o%er *6 bhp4 >*B/ &75
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Syste' ,6 -. A:1:
0ead Li$ht /
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BAA GC 1///
6,
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Engine
66
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Ty#e:our Stroke4 Sin"le Cylin'er4 1D14 Co#ression1"nition
Coolin" Ty#e :orce' 3ir Coole'
Dis#laceent (!6 cc
9a5 +ower )., bh#$ 6.2, kW& 7 600 r#9a5 Torue 20 7 2(00 r#
1"nition Ty#e lectric start
Transission Ty#e ( /orwar' ; ! reverse "ear
Clutch Ty#e Sin"le #late4'ry /riction ty#e4/oot o#erate'
Ele!tri!al System
Syste Syste !2< DC
Cassis
Chassis Ty#e Sei 9onocoue
Suspension
:ront Sus#ension 3nti'ive lea'in" link with helical co#ressions#rin" ; shock absorber
8ear Sus#ension 1n'e#en'ent sus#ension with s#rin" ; shockabsorber
Tyres
:ront Tyre Si=e (.,5!04)+8
8ear Tyre Si=e (.,5!04)+8
)rakes
:ront Brakes *y'raulic brakes with auto a'juster
8ear Brakes *y'raulic brakes with auto a'juster
Fuel Tank
:uel Tank Ca#acity ) litres
*imensions
>verall len"th 260
>verall wi'th !%,
>verall hei"ht !)!0
Wheel Base 202,
roun' Clearance !%0
9iniu Turnin" 8a'ius 2.%,
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Wi'th $+ick u#& !2,
*ei"ht $+ick u#& 2,0
@en"th $*iDec5 !,00
Wi'th $*iDec5 !2,
*ei"ht $*iDec5 !0,0
BAA RE DISEL MEGA
E"i"!
Type ; stro&e. sin$le cylinder. co'pression i$nition
:oolin$ Type Forced Air :ooled
1isplace'ent ;,>*> cc
Ma8 3o%er *< bhp4 >*6< &75 />BB rp'
Ma8 Tor2(e 6B N' 6;BB rp'
I$nition Type Electric start
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:l(tch Type sin$le plate. dry )riction. )oot operated
El!78i7al S
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CHAPTER-%
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SIGNIFICANCE AND MANAGERIAL USEFULNESS OF THE
STUD&
It isnDt s(rprisin$ that the co'pany is in no 'ood to ta&e its hand o)) the
throttle* As rij'ohan Lall M(njal. the :hair'an. A!A! Motors s(ccinctly
p(ts it. >7e pioneered IndiaDs 'otorcycle ind(stry. and itDs o(r responsibility
no% to ta&e the ind(stry to the ne8t le+el* 7eDll do all it ta&es to reach there*DD
At A!A!. o(r $oal is not only to sell yo( a bi&e. b(t also to help yo( e+ery
step o) the %ay in 'a&in$ yo(r %orld a better place to li+e in* esides its
%ill to pro+ide a hi$h?2(ality ser+ice to all o) its c(sto'ers. A!A! ta&es a
stand as a socially responsible enterprise respect)(l o) its en+iron'ent andrespect)(l o) the i'portant iss(es*
A!A! is stron$ly co''itted not only to en+iron'ental conser+ation
pro$ra''es b(t also e8presses the increasin$ly inseparable balance bet%een
the econo'ic concerns and the en+iron'ental and social iss(es )aced by a
b(siness* A b(siness '(st not $ro% at the e8pense o) 'an&ind and 'anDs
)(t(re b(t rather '(st ser+e 'an&ind*
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&),ECTI-E ./* SC&PE &F ST0*Y
E"0i#"9!"8al p#li7<
To%ards creatin$ and preser+in$ a cleaner en+iron'ent
ajaj A(to Ltd*. 'an()act(rer o) t%o and three %heeler +ehicles is
co''itted to pre+ention o) poll(tion. contin(al i'pro+e'ent o) o(r
en+iron'ental per)or'ance and co'pliance %ith all applicable
en+iron'ental le$islation and re$(lations*
To%ards this. %e shall stri+e to
:reate a proacti+e en+iron'ent 'ana$e'ent syste' that addresses all
en+iron'entally si$ni)icant aspects related to o(r prod(cts and processes.
Mini'ise the $eneration o) %aste and conser+e reso(rces Thro($h better
technolo$y and practices. and 3ro'ote en+iron'ental a%areness a'on$st
o(r e'ployees and 'oti+ate the' to )(l)ill o(r co''it'ents*
?uali8< P#li7<
7e at ajaj A(to contin(e to )ir'ly belie+e in pro+idin$ the c(sto'er -al(e
)or 'oney. )or years thro($h o(r prod(cts and ser+ices* This %e shall
'aintain and i'pro+e*
In o(r decision 'a&in$. 2(ality. sa)ety and ser+ice %ill be $i+en as '(ch
consideration as prod(cti+ity. cost and deli+ery*
P(ality shall be b(ilt into e+ery aspect o) o(r %or& li)e and b(siness operations* P(ality
i'pro+e'ents and c(sto'er satis)action shall be the responsibility o) e+ery e'ployee*
TPM P#li7<
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7e at ajaj A(to adopt Total 3rod(cti+ity Maintenance as a 'eans o)
creatin$ a sa)e and participati+e %or& en+iron'ent in %hich all e'ployees
tar$et the eli'ination o) losses in order to contin(o(sly enhance the
capacity. )le8ibility. reliability and capability o) its processes. leadin$ to
hi$her e'ployee 'orale and $reater or$aniational pro)itability*
6@
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:ON:E3T"AL 1IS:"SSION
Meritorio(s 3er)or'ance in
Ind(strial Sa)ety
)or three consec(ti+e years
6BB, National Sa)ety :o(ncil
:erti)icate o) E8cellence 6BB, National Sa)ety :o(ncil
Achie+in$ Lo%est A+era$e
Fre2(ency Rate
6BB, National Sa)ety A%ard
Achie+in$ Lo%est A+era$e
Fre2(ency Rate
6BBB National Sa)ety A%ard
Meritorio(s 3er)or'ance in
Ind(strial Sa)ety
)or three consec(ti+e years
6BBB National Sa)ety :o(ncil
Achie+in$ Lon$est Accident?)ree
3eriod (nder 0ea+y En$ineerin$
Ind(stries Gro(p
,@@@ National Sa)ety :o(ncil
Meritorio(s 3er)or'ance in
Ind(strial Sa)ety
)or three consec(ti+e years
,@@@ National Sa)ety :o(ncil
Achie+in$ Lon$est Accident?)ree
3eriod (nder 0ea+y En$ineerin$
Ind(stries Gro(p
,@@ :o(ncil o) Ind(strial Sa)ety
Achie+in$ Lo%est A+era$e
Fre2(ency Rate
,@@ National Sa)ety A%ard
Meritorio(s 3er)or'ance in
Ind(strial Sa)ety
)or three consec(ti+e years
,@@ National Sa)ety :o(ncil
Achie+in$ Lo%est Fre2(ency
Rate (nder 0ea+y En$ineerin$
Ind(stries Gro(p
,@@ :o(ncil o) Ind(strial Sa)ety
Achie+in$ Lon$est Accident?)ree
3eriod (nder 0ea+y En$ineerin$
Ind(stries Gro(p
,@@ :o(ncil o) Ind(strial Sa)ety
/B
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CHAPTER-'
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R!3!a7: M!8:#2#l#<
M!a"i" #6 R!3!a7:
Red'an and Mory de)ine research as a “syste'ied e))ort to $ain ne% &no%led$e*# So'e
people consider research as a 'o+e'ent. a 'o+e'ent )ro' the &no%n to the (n&no%n*
Research is an acade'ic acti+ity and as s(ch the ter' sho(ld be (sed in a technical sense*
Accordin$ to :li))ord 7oody. research co'prises de)inin$ and rede)inin$ proble's.
)or'(latin$ hypothesis or s($$ested sol(tionsQ collectin$. or$aniin$ and e+al(atin$ dataQ
'a&in$ ded(ctions and reachin$ concl(sionsQ and at last care)(lly testin$ the concl(sions
to deter'ine %hether they )it the )or'(latin$ hypothesis*
O@!78i0!3 #6 R!3!a7:
($h the application o) scienti)ic proced(res* The 'ain ai' o) research is to )ind o(t the
tr(th %hich is hidden and %hich has not been disco+ered as yet* Tho($h each r
The p(rpose o) research is to disco+er ans%ers to 2(estions throesearch st(dy has it=s
o%n speci)ic p(rpose b(t the research objecti+es can be listed into a n('ber o) broadcate$ories. as )ollo%in$?
• To $ain )a'iliarity %ith a pheno'enon or to achie+e ne% insi$hts into it*
St(dies %ith this object in +ie% are ter'ed as e8ploratory or )or'(lati+e
research st(dies*
• To portray acc(rately the characteristics o) a partic(lar indi+id(al. sit(ation
or a $ro(p* St(dies %ith this object in +ie% are &no%n as descripti+e researchst(dies*
• To deter'ine the )re2(ency %ith %hich so'ethin$ occ(rs or %ith %hich it is
associated %ith so'ethin$ else* St(dies %ith this object in +ie% are &no%n
as dia$nostic research st(dies*
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• To test a hypothesis o) a cas(al relationship bet%een +ariables* S(ch st(dies
are &no%n as hypothesis?testin$ research st(dies*
Si"i6i7a"7! #6 R!3!a7:“All process is born o) in2(iry* 1o(bt is o)ten better than o+ercon)idence. )or it leads to
in2(iry and in2(iry leads to in+ention*# Is a )a'o(s 0(dson Ma8i' in conte8t o) %hich
the si$ni)icance o) research can %ell be (nderstood* Increased a'o(nts o) research 'a&e
pro$ress possible*
Research inc(lcates scienti)ic and ind(cti+e thin&in$ and it pro'otes the de+elop'ent o)
lo$ical habits o) thin&in$ and or$aniation*
The role o) research in se+eral )ields o) applied econo'ics. %hether related to b(siness or
to the econo'y as a %hole. has $reatly increased in 'odern ti'es* The increasin$
co'ple8 nat(re o) b(siness and $o+ern'ent has )oc(sed attention on the (se o) research
in sol+in$ operational proble's* Research. as an aid to econo'ic policy. has $ained
added i'portance. both )or $o+ern'ent and b(siness*
R!3!a7: M!8:#2#l#<
Research 'ethodolo$y is a %ay to syste'atically sol+e the research proble'* It 'ay be
(nderstood as a science o) st(dyin$ ho% research is done scienti)ically* In it %e st(dy the
+ario(s steps that are $enerally adopted by a researcher in st(dyin$ his research proble'
alon$ %ith the lo$ic behind the'* It is necessary )or the researcher to &no% not only the
research 'ethods or techni2(es b(t also the 'ethodolo$y*
Da8a C#ll!78i#" S#u7!
In)or'ation %as collected thro($h both pri'ary and secondary so(rces*
Pi9a< Da8a In so'e cases the researchers 'ay realie the need )or collectin$
the )irst hand in)or'ation* As in the case o) e+eryday li)e. i) %e %ant to ha+e )irst hand
in)or'ation or any happenin$ or e+ent. %e either as& so'eone %ho &no%s abo(t it or %e
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obser+e it o(rsel+es. %e do the both* Th(s. the t%o 'ethod by %hich pri'ary data can be
collected is obser+ation and 2(estionnaire*
S!7#"2a< Da8a Any data. %hich ha+e been $athered earlier )or so'e other
p(rpose. are secondary data in the hands o) researcher* Those data collected )irst hand.
either by the researcher or by so'eone else. especially )or the p(rpose o) the st(dy is
&no%n as pri'ary data*
T:! 2a8a 7#ll!78!2 6# 8:i3 p#!78 :a3 @!!" 8a=!" 6#9 8:! 3!7#"2a< 3#u7!$
S#u7!3 #6 3!7#"2a< 2a8a a! -
•
Internet• Ma$aines
• 3(blications
• Ne%spapers
• ro(chers
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CHAPTER-*
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MARKET SHARE
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;B
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S$W$O$T ANAL&SIS OF BAA
S7OT Analysis is a tool (sed )or (nderstandin$ an or$aniationDs stren$ths. %ea&nesses.
opport(nities and threats*
The S7OT Analysis tool can be (sed in identi)yin$ an or$aniationDs stren$ths 4S5 and
%ea&nesses 475. and e8a'inin$ the opport(nities 4O5 and threats 4T5 it is )acin$* The
o(tco'e )ro' a S7OT Analysis enables or$aniations to )oc(s on stren$ths. 'ini'ie
%ea&nesses. address threats. and ta&e the $reatest possible ad+anta$e o) opport(nities
a+ailable*
S8!"8:3
O(r 'e'bers +al(e the pro)essional desi$nation*
7e ha+e a lo%er co(rse )ee str(ct(re than si'ilar pro$ra's*
7e pro+ide $ood c(sto'er ser+ice*
O(r instr(ctors are hi$hly?re$arded in the pro)ession*
7e ha+e a s'all sta)) and lo% o+erhead*
W!a="!33!3
7e are slo% to 'a&e decisions and adapt to chan$es that a))ect the pro)ession*
The pro)essional desi$nation is rarely incl(ded as a condition o) e'ploy'ent*
7e are o+erly dependent on &ey +ol(nteers %ho de+eloped and teach o(r certi)ication
co(rses* 7e do not ha+e the reso(rces to research the 'ar&et and pro'ote the
desi$nation*
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Opp#8u"i8i!3
O(r b(siness sector is e8pandin$. %ith 'any )(t(re opport(nities )or s(ccess*O(r local
co(ncil %ants to enco(ra$e local b(sinesses %ith %or& %here possible*O(r co'petitors
'ay be slo% to adopt ne% technolo$ies*
T:!a83
7ill de+elop'ents in technolo$y chan$e this 'ar&et beyond o(r ability to adaptA s'all
chan$e in )oc(s o) a lar$e co'petitor 'i$ht %ipe o(t any 'ar&et position %e achie+e*
;6
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PROBLEMS OF THE COMPAN& AND THEIR SOLUTIONS
At A!A!. o(r $oal is not only to sell yo( a bi&e. b(t also to help yo( at e+ery step in
'a&in$ yo(r %orld a better place to li+e in* esides its %ill to pro+ide a hi$h?2(ality
ser+ice to all o) its c(sto'ers. A!A! ta&es a stand as a socially responsible enterprise
respect)(l o) its en+iron'ent and respect)(l o) the i'portant iss(es*A!A! is stron$ly
co''itted not only to en+iron'ental conser+ation pro$ra''es b(t also e8presses the
increasin$ly inseparable balance bet%een the econo'ic concerns and the en+iron'ental
and social iss(es )aced by a b(siness* A b(siness '(st not $ro% at the e8pense o)
'an&ind and 'anDs )(t(re b(t rather '(st ser+e 'an&ind*
>W! 9u38 2# 3#9!8:i" 6# 8:! 7#99u"i8< 6#9 :#3! la"2 ! !"!a8! #u
!al8:$> 7e at A!A! are 7#99i88!2 8# 2!9#"38a8! !7!ll!"7! i" #u
!"0i#"9!"8al p!6#9a"7! #" a 7#"8i"ual @a3i3. as an intrinsic ele'ent o) o(r
corporate philosophy*
To achie+e this %e co''it o(rsel+es to
,* Inte$rate en+iron'ental attrib(tes and cleaner prod(ction in all o(r b(siness processes and practices %ith speci)ic consideration to s(bstit(tion o) haardo(s
che'icals to stren$then the $reenin$ o) s(pply chain*
6* :ontin(e prod(ct inno+ations to i'pro+e en+iron'ental co'patibility*:o'ply %ith
all applicable en+iron'ental le$islation and also controllin$ o(r en+iron'ental
dischar$es thro($h the principles o)alara 4as lo% as reasonably achie+a5*
/* Instit(tionalise reso(rce conser+ation. in partic(lar. in the areas o) oil. %ater.
electrical ener$y. paints and che'icals*
;* Enhance en+iron'ental a%areness o) o(r e'ployees and dealers H +endors. %hile
pro'otin$ their in+ol+e'ent in ens(rin$ so(nd en+iron'ental 'ana$e'ent*
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ANNUAL REPORT AND SALES PERFORMANCE
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SALES OF MOTORC&CLES IN LAST % &EARS
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SALES PERFORMANCE FOR UL& %//4
P#2u78 For !(ly 6BB> "pto !(ly 6BB> For !(ly 6BB< "pto !(ly 6BB<
Motorcycles ,,.,,< /@./B6 ,, "pto !(ne 6BB> For !(ne 6BB< "pto !(ne 6BB<
Motorcycles ,/.
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CHAPTER
RECOMMENDATIONS AND SUGGESTIONS
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• The co'pany sho(ld concentrate 'ore on sales and 'ar&etin$ depart'ent so that
'ore and 'ore prod(cts can be sold o(t*
• Ad+ertise'ents sho(ld be the best 'ethod to ad+ertise the prod(cts and pop(lar
a'on$ the p(blic*
• :heaper prod(cts4Motorcycles5 sho(ld be introd(ced by the co'pany so that it
can reach the 'iddle class p(blic*
• Transparency sho(ld be 'ade in bet%een the prod(ct details and the ori$inal
prod(ct sold to the c(sto'ers*
• :o'pany c(sto'er ratio sho(ld be 'aintained*
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CHAPTER +
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BIBLIOGRAPH&
oo&s?
• Mar&etin$ Mana$e'ent y 3hilip Kotler
• Mar&etin$ Mana$e'ent? y :**G(pta
Ma$aines?
• A(to 'a$aine. A($ 6BB
• O+er dri+e 'a$aine. Sep 6BB
• (siness today. A($ 6BB@
7ebsites?
• %%%*bajajindia*co'
• %%%*$oo$le*co'
• %%%*'sn*co'
Ne%spapers?
• Ti'es o) India A($ 6 . B@
• The Indian E8press Sep