Baidyanath Ayurvedic Ltd
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Transcript of Baidyanath Ayurvedic Ltd
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Baidyanath Ayurvedic LtdPresented by: group 7
Pragati Punith Ritesh
Shwethakumari Uma
Yashawanth
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Agenda About Ayurveda Shree Baidyanath Ayurvedic Ltd Why Singapore? Arthritis Start up plan Market plan Swot analysis conclusion
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Ayurveda Ayu means life, veda means knowledge and hence
ayurveda means science of life.
Ayurveda is 5000 year old science of healthcare and
herbal treatment.
Ayurveda traces its origin to the vedas,atharvanavedas
India has over 600,000 registered practitioners of Ayurveda and other traditional medicine.
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Shree Baidyanath Ayurvedic Ltd
Established in 1917by Late Pt. Ram Dayal Joshi
Baidyanath is re-establishing ancient knowledge with
modern research and manufacturing techniques.
Baidyanath awards two lakh of rupees every year for
the best research paper or book on Ayurveda.
Baidyanath can produce any Ayurvedic and Herbal
formulation in large quantities for specific ailments.
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Baidyanath Manufacturer of over 700 Ayurvedic Products.
10 manufacturing Centres.
Number of employees -1,600
Continuously updated centralised R&D facilities.
Over 3,500 exclusive showrooms manned by qualified medical
practitioners.
Over 10,000 distributors.
Exports to several countries.
Running Ayurvedic Hospitals.
Publishing a monthly magazine--"Sachitra Ayurved“.
5 free clinics serving over 300 patients each day.
Institution of awards for significant research on Ayurveda.
Running two leading schools in two States of India.
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Singapore The World Bank rated Singapore as the third best
country for doing business and trade. Ranked first for being the least bureaucratic and
corruption-free place for doing business in Asia. The costliest destinations in Asia, preceded only
by Tokyo, Seoul and Hong Kong. Its high-quality infrastructure, health facilities and
its environment attracting the people to settle. The population of Singapore is 4,987,600 Rate of employment is 2.6 %.
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The variety of Ayurvedic and herbal products produced by various companies imparts a holistic approach on health, dieting, nutrition, anti-aging, weight controlling, stress reduction and longevity.
Singapore is the fourth largest exporter and the ninth largest importer of medicinal plants in the world.
The Singapore and India bilateral free trade agreement is to promote mutually beneficial bilateral trade.
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Main objectives of Singapore’s trade policies are
(i) to contribute towards the strengthening of a free, open and stable multilateral trading system,
(ii) to formulate bilateral free trade agreements with a number of strategic partners,
(iii) to develop Singapore into an international trading centre,
(iv) to identify new markets while maintaining the existing market,
(v) to safeguard and diversify sources of imports, and
(vi) to increase services export.
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Environment
Geographic environment
Demographic environment
Economic environment
Political and legal environment
Government
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Arthritis Arthritis is a joint disorder featuring inflammation. Arthritis sufferers include men and women,
children and adults. Approximately 350 million people worldwide have
arthritis. Nearly 40 million people in the United States are
affected by arthritis, including over a quarter million children.
In 2009, 4.9 % of aged 18 – 29 have arthisis in Singapore .
This includes youngsters, adults, children and more of women.
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Start up plan:
The company needs to first register with
Singapore Customs and obtain a CR number.
Obtain export license depending on controlled and
uncontrolled goods.
Singapore provides shippers a choice of 200
shipping lines with connections to 600 ports in
over 120 countries.
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Goods imported into Singapore are subject to prevailing Goods and service tax (GST) at 7%, if the goods are meant for local consumption.
Free Trade Zones (FTZs) are designated areas in Singapore's air and seaports where duties and Goods and Services Tax (GST) are temporarily suspended for the imported goods.
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4 P’s
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ProductShree Baidyanath Ayurvedic Ltd provides products relating to
Ayurvedic Formulations for the joint pains in Arthitis and
Rheunatism.
The products of baidyanath to cure this Disease are:
Paenwin Tablets
Paenwin Gel
Mahanarayan Tel
Turmeric
Musclease Oil
Herbal Massage Oil
Rhuma Oil
Ointment for rheumatic pain
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Salient features of the products:• Pure• Effective• Hygienic• Longer shelf life• Accurate composition• Reliable• No side effects
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Place The country enjoys an extraordinarily open and corruption free
environment.
Attracted business from around 3,000 multinational Companies
largely from US, Europe and Japan.
With over 2,000 healthcare establishments, Singapore leads the
region in healthcare services.
Workers in the organizations due to their heavy work on
computers will cause arthritis.
The consumption pattern of food in Singapore is such that they
have less nutrient food which will cause arthritis.
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Price The price of the taila’s is reasonable to the Singapore
market. Paenwin Tablets - 14.3$ Paenwin Gel - 22.7$ Mahanarayan Tel - 18.5$ Turmeric - 23.7$ Musclease Oil - 33. 5$ Herbal Massage Oil - 44.5$ Rhuma Oil - 24.95$ Ointment for rheumatic pain - 19.8$
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Promotion Advertising in media channels with a message
that “health from green”. By sponsoring foot ball, hockey matches match in
Singapore. Conducting a seminar and awareness program on
arthritis and use of medicines. McLaren’s Lewis Hamelton will be the brand
ambassador for the product. By monthly magazine Pure Ayurveda
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Marketing strategies Segmenting
• On the basis of demography of Singapore• Most of women are affected by this disease
Targeting• Mainly targeting the diseased people.
Positioning• Positioning with the punch line “Health from
green”
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Swot Analysis Strength: Combining traditional Ayurvedic knowledge with
the experience and latest scientific technologies. company manufacture over 700 formulations out
of which it has its own vast and distinct proprietary medicinal range.
Availability of ready market for the product. No side effects with better results. Most reliable products to the customers.
• .
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Weakness:
Company has a challenge from the available medicinal products which are chemical based product.
It is perishable if the product is ayurvedic, and it is less perishable if the product is herbal which includes a percentage of chemical content.
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Opportunities In Singapore the standard of living of an individual
is high, which helps in selling our product because the people use medicinal oils to cure pain.
Arthritis rate is high in case of women , in Singapore the arthritis rate is 4% .
Life style of the citizens. A good opportunity to diversify in other fields. There is a high demand for ayurvedic product in
Singapore. Opportunities for trading in Singapore are better
than other countries. The growing economic condition of singapore
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Threats The threats for the company will be the
competitors such as Dabur which is a leading Ayurvedic products manufacturer and exporter in the world and Himalaya company.
Competition from china based medicine available in Singapore.
New entries in the same business.
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conclusion
Ayurvedic madicines are the best remedy for the disease like arthritis which cannot be easily cured by english medicins.Arthritis does not have any perfect solution for its disease than using mild Ayurvedic products. Ayurvedic products does not have any side effects. And there is a great opportunity in Singapore for export of medicinal products.
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Thank you